Tag: Takeover

Ride on the Coastal Cowgirl Trend With Paige Lorenze’s Music Playlist Picks

May 5, 2023

Coastal cowgirl: It’s a vibe. This aesthetic, inspired by a mixture of slow-paced country living and sun-soaked coastal dreaminess, has been trending on social media lately, and it’s making waves on Spotify. 

From across the globe, we recently saw a nearly 1,430% increase* in the creation of user-generated coastal cowgirl playlists. These playlists feature a mix of genres like country, new wave pop, indie pop, stomp and holler, and sunshine pop.

Some of the top tracks added to user-generated coastal cowgirl playlists on Spotify include “Texas Sun” by Khruangbin and Leon Bridges, “Cowboy Take Me Away” by The Chicks, “Slow Burn” and “Golden Hour” by Kacey Musgraves, “Southern Nights” by Glen Campbell, “Dreams” by Fleetwood Mac, “Take It Easy” by Eagles, “Malibu” by Miley Cyrus, “Island In The Sun” by Weezer, “California Dreamin’” by The Mamas & The Papas, and “Heads Carolina, Tails California” by Jo Dee Messina.

Paige Lorenze, a content creator, channels coastal cowgirl pretty effortlessly. She was raised in Vermont and, after spending a few years in New York City, settled in Connecticut, where she now shares her love of horses, fashion, and fun with her followers. A glance through Paige’s vlog shows days spent at her barn and looks featuring cowboy boots, but she also posts beauty tips and has highlights of her international travels.

Paige’s predilection for the trend made her the perfect person to take over Spotify’s own coastal cowgirl playlist. She helped curate a list of songs that serve as the perfect soundtracks for the desert, beach, or rural dirt roads. For the Record caught up with Paige to learn more about the coastal cowgirl vibe, and how she picked songs for the playlist.

How would you define the “coastal cowgirl” vibe?

The coastal cowgirl vibe is all about incorporating western fashion with coastal elements, creating a relaxed-yet-chic look. It’s about blending earthy tones with denim and leather pieces, accessorizing with cowboy hats and boots, and incorporating horse-riding culture. Whatever makes you feel grounded in nature and in your roots. 

How did you pick songs for Spotify’s coastal cowgirl playlist?

I wanted to curate a playlist that reflects the coastal cowgirl vibe and showcases artists who represent this culture. I included country and indie-folk artists like Kenny Chesney, Leon Bridges, and Mazzy Star, who write calming, breezy songs that are perfect to sing along to in the car or play during a relaxing day on the beach. 

Can you talk specifically about a song you included and why you thought of it for the playlist?

One song I included was “Landslide” by Fleetwood Mac. I chose this song because it speaks to the idea of building a strong sense of self and overcoming obstacles. Plus, it’s a classic that everyone knows and loves! I grew up loving this song, as I’m sure a lot of people did. 

Why is this playlist the perfect curation for fans getting ready for festivals this summer?

This playlist is perfect for anyone getting ready for festivals because it captures the essence of the western and coastal cultures, which is what these festivals are all about. The songs are a mix of old and new and represent different genres that everyone can enjoy. And the playlist creates the perfect atmosphere for a day filled with sunshine, music, and good vibes.

What’s your favorite thing about this trend?

I love that the coastal cowgirl trend is sustainable and timeless. It’s all about good basic pieces and good boots that will last you forever. I love that all my boots are so in now. I have some amazing cowboy boots and boots passed down from my mom. Also, I love how growing up riding and having horses in the fields behind my house is paying off! 

 

Channel your own coastal cowgirl vibe with our playlist below.

*This data is global and reflects the increase in playlist creation from February 16 through March 2 to March 2 through March 16, 2023.

Burna Boy Takes Over Spotify’s Black History Is Now Hub in Celebration of Nigerian Independence Day

September 28, 2020

Photo credit: Nicolas Gerardi

The African diaspora has commanded a robust historic influence on music, culture, and audio that continues to this day. That’s why, in 2018, Spotify created our Afro Hub to celebrate and educate fans about the continent’s diverse music cultures and Black creators, including Nigerian singer-songwriter Burna Boy. Last year, to celebrate the artist’s influence and his seventh project African Giant, Spotify launched the “Burna Bank” ATM installation in Brooklyn. Now, on the heels of his newest album, Twice As Tall and to kick off the week of Nigerian Independence Day, Burna Boy is once again partnering with Spotify to take over our Black History Is Now (BHIN) hub in celebration of all things Black history. 

The collaboration features Burna Boy’s own curation of playlists and podcasts within the hub to uplift and amplify fellow Black voices—a theme that is also prominent in his album. Burna Boy’s takeover of Black Superheroes features his own inspirational idols, while Black to the Future consists of personal predictions for the next Black music superstars taking over the game. He’s even joined by Mama Burna herself for a co-curated takeover of Queen, to celebrate the pivotal roles women have had in shaping his career. 

Other shelves of the BHIN hub will include The Elite 5, containing artist profiles of Burna’s five legendary music inspirations: Fela Kuti, Angelique Kidjo, Super Cat, Bob Marley, and Diddy. Burna will also curate The Giants of Africa with recent new releases and iconic albums from Nigerian icons, all in celebration of the talent and perseverance born out of the most populous country in Africa.

To top off the collaboration, Spotify and Burna Boy created limited edition Burna Boy comic book cards representing different Burna characters inspired by Twice As Tall themes. Each card outlines the powers each character has. Find the Burna Boy cards across Spotify’s social channels and inside the BHIN hub.

Spotify Transports NYC Commuters to Mars with Immersive David Bowie Subway Takeover

April 17, 2018

Although he hailed from London, music icon David Bowie spent the majority of his life living in, and falling for, New York City. After moving across the pond, he was welcomed to the City with open arms, and soon came to call himself a New Yorker. In the way that Bowie discovered his adopted city, Spotify is giving music lovers the opportunity to go on a journey through the immersive David Bowie Subway Takeover exploring the musician’s influence on music, fashion, culture, and the city that he loved.

David Bowie is, organized by the Victoria and Albert Museum, London, has been up since March at the Brooklyn Museum and honors Bowie’s life, art, and work. In a larger-than-life extension of the exhibition, Spotify is transforming New York City’s Broadway-Lafayette subway station into an underground takeover that pays tribute to the legendary works and sensational life of the musical icon. Fans and visitors can be awed while exploring the Broadway-Lafayette station from Tuesday, April 17 until Sunday, May 13.