Tag: tiktok

Creators Kevin Norman and Hina Talk Romance Fiction, Audiobooks, and Finding Community Online

Be it a steamy contemporary novel, a charming historical romp, or fantasy with a passionate twist, romance holds a special place in many readers’ hearts. On Spotify, you can find audiobooks that cover everything from classic romance (hello, Pride and Prejudice) to viral modern picks (Red, White & Royal Blue, anyone?) and everything in between. With recommendations, curated playlists, and more, our on-platform Spicy Audiobooks hub is an easy way to start exploring.

This February, we’re celebrating romance audiobooks on Spotify with the help of authors like Ana Huang, as well as some of our favorite audiobook experts: Kevin Norman and Hina. For the Record caught up with Kevin and Hina to learn more about their love of reading, the power of social media, and their ideal spice level when it comes to romance novels.

Romance fiction is having a moment. Why is this genre so popular?

Kevin: People have always loved romance novels, but social media has given us a place to talk about them and introduce them to a whole bunch of new readers. As these videos go viral, they have a reach that book marketing never had before.

Hina: Part of why I think this genre is so popular right now is because we are still in the post-pandemic adjustment era. One of the consequences of the pandemic was a global shared feeling of loneliness. A lot of people turned to online spaces to feel the company of others, to feel less alone while we were locked away in our homes and the world was on pause. It makes sense to me that online communities boosted genres such as romance fiction given that collectively, we were all seeking something that made us feel like we could be in a world untouched by disaster.

Kevin, you helped curate editorial content for Spotify’s Spicy Audiobooks hub. Tell us about that experience—how did you determine your selections?

Kevin Norman

Kevin: It has been one of the most surreal opportunities I’ve had as a bookish content creator. I always saw those celebrity playlists, so it’s wild that I now have my own and get to share some of my favorite books. When making my selections, I wanted to be diverse in my choices and ensure I included a little of everything for everyone. I felt like this was an opportunity not just for me, but for all of us in the book community, so I didn’t want to only include books I’ve read and loved. This playlist is for all of us.

What do you hope listeners get out of the hub?

Kevin: I hope that new listeners will fall in love with reading and that theyll discover their next favorite book. Its a fantastic opportunity for people to explore a new genre and fall in love with my personal favorite way to read: audiobooks! I hope it spices up their lives, too.

From sweet (🌶️) to scorching hot (🌶️🌶️🌶️🌶️🌶️), where’s your sweet spot for romance fiction?

Hina: For me, between 1 and 2 is ample, and the book’s spice level is second to the plot. To feel invested in any book, I think the spice needs to feel like it has a purpose and isn’t the propeller of the plot itself.

Kevin: My sweet spot for a romance book is a 3! Not too hot, not too mild. It’s a perfect blend of spice, romance, and plot.

What romance novel would you recommend to someone totally new to the genre?

Kevin: I would pick something by Emily Henry. Her books are a great balance of romance and spice without being too overwhelming for someone new to the genre.

Hina: I really enjoyed Gideon the Ninth from the Locked Tomb series by Tamsyn Muir. It’s a romantasy novel with a gothic atmosphere, a creative plot, queer love, and an interesting world. I’d call it “gays in space” if I had to rename it in three words. This was the first romance novel I had ever read, so it stands out to me. The strange relationship dynamics in this book were filled with tension and excitement. I remember how fast I turned the pages just to get to these moments of juiciness.

Hina

What do you love most about audiobooks?

Hina: One night I wanted to draw but also wanted to read, so I gave audiobooks a shot. My life changed forever. Now there isn’t a day that goes by where I don’t listen to a book. I still love a physical book, but there’s something about having it read to me that has really charmed me. Hearing how the readers emote and read dialogue sections is particularly fascinating. Sometimes there’s a part of a book I’d read one way in my head, and then hearing it read in a different way can change the tone entirely.

Kevin: I love audiobooks because of how convenient they are for anyone who is busy and on the go. You can listen to them while you drive, cook, clean, etc. Plus, it makes books feel so immersive. My first audiobook experience was Harry Potter when I was in elementary school, and I have been obsessed with audiobooks ever since. Also, they help me focus. I love to read a physical book while listening to the audiobook for full immersion, and to cut out everyday distractions.

Any advice for people who want to get into—or get back into—reading?

Kevin: Honestly, audiobooks! I think they’re perfect for those who might think reading a physical book can be a little daunting. Whenever I feel like I’m in a reading slump, audiobooks always pull me out.

Hina: The most important thing about reading is that you read things that are interesting to you. No matter how much you like to read, you’re not going to enjoy reading something you’re not into. For me, I love sci-fi. Out of the hundreds of books I’ve read in my lifetime, I’d bet at least 70% are sci-fi. Ask yourself what kind of media or stories you like from other mediums, like film or TV. If you like historical movies, try historical fiction or period pieces. If you like documentaries, try nonfiction or memoirs. If you like video games, read books like Ready Player One or Tomorrow, and Tomorrow, and Tomorrow. There’s a book for everyone.

Looking for a sizzling, swoony listen? Peruse Spotifys Spicy Audiobooks hub.

Beauty and Fashion Creator Meredith Duxbury Dishes On the Music That’s Been Dominating Her Playlists

Photo credit: Jared Kocka

We love helping listeners discover new music on Spotify, and when it comes to features that help them find their next favorite songs or artists, personalization tops the list. With Spotify playlists like Discover Weekly and daylist; playlist-enhancing features like Smart Shuffle and Jam; and curated, AI-powered experiences like DJ; nearly 2 billion music discoveries happen on Spotify daily.

But it’s not just fans who love discovery. Creators around the world are constantly sharing their favorite playlists, products, and people with their followers, which in turn helps fans fall in love with the next best thing. And in For the Record’s ongoing Discovery Monday series, we connect with creators to pick their brains about recent finds, from new music to podcasts and beyond.

This month, we talk to beauty guru and model Meredith Duxbury. She’s known for her candid videos where she shares her makeup routine, fashion tips, and life updates. And while Meredith’s Instagram is full of haute couture and glam, fans also love her unique lip syncs to rap hits while applying makeup—a talent that combines her passion for music and beauty.

What have you been up to lately? 

I’ve really been enjoying diving back into my creative side. I’ve been loving the new soft ’90s grunge makeup aesthetic that‘s trending. It feels very editorial and runway to me. It’s so fun experimenting with makeup styles that are inspired by ’90s and early 2000s runway shows. Pat McGrath’s archival runway looks are my favorite. 

Your beauty videos have earned you millions of fans on social media. What beauty routine is your favorite to film?

Definitely a full glam look. The colorful glam looks are the best for social media because you can be the most creative with them and they get the most attention. 

There are lots of opinions shared in the beauty space—especially online. How do you maintain your confidence and positivity?

I remind myself why I started and what impact I have on the people who are following me. For me, I want my page to be a getaway for people, something that they look forward to and something that inspires them. When you frame your mindset this way, none of the negativity matters. 

You’ve done videos where you apply makeup while lip-syncing. Which was most fun to film?

They’re all super fun for me, but the rapping/hip-hop ones are my favorite because they have so much energy to them. I can also do more dramatic facial expressions with this genre of music, which people love.

What are some of your favorite tracks to get ready to? 

I absolutely love a good 2000s throwback playlist. It makes me feel so ready to take on the day or night. 

Do you ever discover something new through your fans?

Yes, 100%. I’m learning daily from my followers and it’s amazing how tight our community is. We are all here for each other and it feels like a big family. Anywhere from new makeup tips to ways to relieve anxiety, I’m always learning new things from them. 

Any recent genres you’re loving? 

I’ve recently discovered lo-fi jazz. Spotify has such great jazz playlists, the options are endless. I discovered these playlists through the jazz genre and definitely recommend checking it out. 

What’s your favorite way to discover on Spotify?

 I love Smart Shuffle. It’s such a fun way to surprise yourself with new songs or artists you’ve never heard of. 

Our Niche Mixes playlists can really help you discover your new favorite artist or song. Any new mixes you’re into? 

I love the Feel Good Morning Mix. A lot of the songs I have on there are already on some of my other playlists, so it’s nice to have a mix of some songs I’m already familiar with and some that are newly discovered. 

 

Like Meredith, you can discover new music with your own Niche Mixes on Spotify. From 80s Running Mix to the Driving Sing Along Mix, there’s a lot to explore.

Content Creator Serena Kelly Explains Why It’s OK To Just Have Fun With Audiobooks

A self-described “girl who reads books and does makeup,” content creator Serena Kelly has taken her interests and put them front and center on social media. Millions of fans around the world now seek out her rapid-fire comedic videos.

As an avid reader, Serena also loves listening to audiobooks as a way to immerse herself in a story, whether she’s at home or on the go. “I think audiobooks are the most spellbinding form of media out there,” Serena tells For the Record. “When I listen to someone either tell their own story or narrate this incredibly rich story written by someone else, I think of how humans have been telling stories for thousands of years and I feel so connected to all the generations before me.”

We sat down with Serena to learn more about her love of reading, her emergence as a content creator, and the audiobooks that should be on everyone’s list. 

What prompted you to start documenting your life online?

I grew up in what I consider the golden age of YouTube. I was watching Zoella, Tyler Oakley, DanandPhilGAMES, and all of the classic BuzzFeed videos. So from a young age, I always wanted to be a content creator and start my own YouTube channel, or something like that. But I was also always terrified of what other people would think. Then the pandemic came along and I was so isolated that, ironically, I felt the most free I had ever felt. I wanted to express myself and didn’t care if I failed or people disliked my content. 

So I started making videos, and of course they were terrible at first. But once I got my footing and genuinely began to have fun, I got on a roll and never looked back.

What do you love most about audiobooks?

As much as I love watching short-form social content, the more hours that I spend consuming it, I can feel my attention span dwindling away. So when I turn to something longer-form like an audiobook, it feels like just a multivitamin for my brain, which is really nice. 

And then I love that feeling of getting invested in a really good book. There are always moments where I have to hit pause on an audiobook and go back to my own life, but I spend the entire day wondering what’s gonna happen next in the book and slowly count down the hours until I can start listening again.

Have you always been a voracious reader?

Growing up, I was very, very into books and I loved classic YA novels like The Fault In Our Stars and The Hunger Games. I was making fan edits of those from a very early age. But from high school through college, I never really had time to read for fun and I missed it so much. 

Once I graduated college, I didn’t even know where to start again, and audiobooks really helped me get back into reading. I was working a warehouse job where I was doing mindless tasks with my hands and I had a lot of free time. So I’d put on a pair of headphones, find an audiobook that looked good, and get wrapped up in them. Specifically, Practical Magic by Alice Hoffman and The Song of Achilles by Madeline Miller really got me into audiobooks.

What books have had a big impact on you? 

I would say The Anthropocene Reviewed by John Green, and Braiding Sweetgrass by Robin Wall Kimmerer. I’ve always been a diehard fiction girlie, and nonfiction has never been my cup of tea, but I listened to both audiobooks and got so drawn in to each story. Even though they’re “informative texts” there’s still this underlying personal story in each. They made me look at the world in a different way because they go into such educational detail about plants or things we encounter in everyday life. Like, there must be so many beautiful backstories to things that I haven’t discovered yet. 

How do you go about choosing your next listen?

I’m a huge mood reader. I only read a book if I’m in the mood to read a certain book, which is hard because my mood changes like every 30 minutes. For me, a good rule of thumb is to pick a book that fits with the seasons. So right now I’m listening to Bunny by Mona Awad. And it starts off at the beginning of the academic year, and then as it goes on, it moves into the chillier holiday months. It’s funny because I was listening to it while walking my dog, and it’s describing these wintery city conditions as I’m in the bitter cold. I was like, “Oh my God, it’s like I’m in the book.”

Do you have any advice for people who are just getting into—or getting back into—reading?

First and foremost: Audiobooks totally count as reading. 

And then I would say to start as small as you need to. There’s so much pressure for adults to read “smart books.” Like nonfiction books about things going on in the world or classics or really intense contemporary fiction. But you’re not going to have a ton of fun if you just jump into those. It’s kind of like deciding you want to start running, and you immediately try to run a marathon. 

So find an audiobook that’s fast-paced, character driven, and not super long, because then you can build up momentum by getting really into a book, finishing it, and experiencing that dopamine hit. It will make you super excited to find your next read. 

Share a few of your favorite audiobook recommendations.

One of my favorite audiobooks of all time is The Dutch House by Ann Patchett. I realistically would never have read it in print form. But there was a time where I needed something to listen to and noticed it was narrated by Tom Hanks as I was browsing through audiobooks. I didn’t even read the description. I just hit play and he gave such a good performance, and now it’s one of my favorite books.

I also love If We Were Villains by M.L. Rio, and Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin. They’re especially great for if you’re just starting your reading journey or getting back into it.

Everybody’s also talking about Fourth Wing by Rebecca Yarros, so I definitely want to check that out. And I have to throw one classic in there, which is Frankenstein by Mary Shelley.

Make your next read an engaging listen by pressing play on one of the many great audiobooks available on Spotify.

Social Media Star and Car Enthusiast Daniel Mac Shares His Latest Spotify Finds

Daniel Mac wearing sunglasses and staring at the camera. photo has a graphic treatment behind it of a white backdrop

When it comes to the most-loved features on Spotify, personalization tops many users’ lists. Through Spotify playlists like Discover Weekly and daylist, editorially curated standouts like Fresh Finds, and new playlist-enhancing features like Smart Shuffle and Jam, we love helping listeners discover something new. And our listeners’ thirst for auditory adventures continues to grow, with nearly two billion music discoveries happening on Spotify daily.

Creators around the world also love discovery and turn on their fans to favorite playlists, products, and people. In For the Record’s ongoing Discovery Monday series, we connect with content creators and pick their brains about recent finds, whether it’s new music, podcasts, TV, food, beauty, technology, or fashion.

This month, we talked to Daniel Mac, a personality you probably recognize from his viral videos in which he boldly walks up to high-end car owners—many well-known—and asks; “What do you do for a living?” When he’s not busy filming his social media shorts, the 26-year-old hosts The Daniel Mac Show podcast, where he invites his guests to share more about their careers and income.

How did your love of luxury cars lead to your infamous car videos?

It was straight up curiosity from the start. Growing up, I was always into Hot Wheels, RC cars, stuff like that. After I graduated college, I moved to Dallas working a job in finance and that was the first time I saw a bunch of super cars. I was like, “How do I get that? How does someone afford a Ferrari?” And the most logical thing for me to do was literally just walk up and ask someone. So, it really just started with curiosity and a love for cars paired with my financial brain. 

You’ve hosted many influential people including business tycoons, entertainers, and the current U.S. president. Do you have a favorite?

There have definitely been some interesting ones. Probably my most famous one and the best one would be Horacio Pagani, the CEO and founder of Pagani. I didn’t know what he looked like, and while it’s funny in retrospect, it was really embarrassing at the time. I was at Monterey Car Week, and I kind of snuck into the VIP lot and saw this crazy Pagani Huayra Roadster BC rolling up on the grass. It’s like $4 million and I’ve never seen one in person before. So I run over to this car and ask the driver what he does for a living. And it’s literally Pagani. So that one got me some flak. But it was like a legit run-in, like, not planned in any capacity.

Switching gears to music discovery, what’s your favorite way to discover new music on Spotify? 

I find music through Discovery Weekly. I also hit the Smart Shuffle button, and I like to see what songs Spotify recommends to my existing playlists. But there’s also a lot of mixes that Spotify creates too, like Indie Mix or House Mix, and I like that it has a lot of songs that I already listen to.

I also really like to collaborate with friends on playlists or use Blend. It’s cool to see what you both listen to, and you find out what kind of stuff they’re listening to.

What about our Niche Mixes? Any genres you’re into?

I like EDM music a lot, so I’ve been diving into a lot of techno. I’m getting really into melodic techno, which is more synthy style of house. I also have a playlist I created called Silky Techno that has some artists like Monolink, ARTBAT, Tale Of Us, Ben Böhmer, and RÜFÜS DU SOL. I’ve also been into a lot of psychedelic pop and rock recently. Mildlife STRFKR, Com Truise, and Metronomy—all good artists. That’s been my niche vibe recently.

What about a recently discovered podcast?

I have been binging The Joe Rogan Experience; I like him a lot. I also like The Tim Dillon Show. He’s a comedian and he’s really funny. We’re actually friends now, and we’ve filmed some videos together. It’s cool because I was listening to him on Spotify first and then we became friends in person. 

You also connect with fans via The Daniel Mac Show podcast. What does the podcast format allow you to do that other mediums don’t?

It’s really hard to dive into how someone really makes money during the time they sit at a stoplight. Having the podcast has allowed me to dive into a 30- or 45-minute episode to really get into the nitty gritty of, “How do you do it? How do we replicate it?” It lets me have a long, deep conversation with some really influential people that you just can’t do in a short video.

Turning back to cars, the Formula One Grand Prix revs up in Las Vegas later this month. What are you most excited to see?

I really like night races a lot, and I love Vegas. I see this being the event of the year worldwide for all sports; the amount of money they’re pouring into it is insane. So I’m very interested to see the city in general. And I’m excited to see McLaren, who’s been making big moves recently because Oscar Piastri and Lando Norris have been just inching up and going crazy. I feel like Vegas will be their time to shine. Not like they haven’t been recently, but it’s interesting seeing some added pressure on Red Bull that didn’t exist five or six races ago.

 

Dig in deeper with Daniel on his podcast The Daniel Mac Show.

Ride on the Coastal Cowgirl Trend With Paige Lorenze’s Music Playlist Picks

Coastal cowgirl: It’s a vibe. This aesthetic, inspired by a mixture of slow-paced country living and sun-soaked coastal dreaminess, has been trending on social media lately, and it’s making waves on Spotify. 

From across the globe, we recently saw a nearly 1,430% increase* in the creation of user-generated coastal cowgirl playlists. These playlists feature a mix of genres like country, new wave pop, indie pop, stomp and holler, and sunshine pop.

Some of the top tracks added to user-generated coastal cowgirl playlists on Spotify include “Texas Sun” by Khruangbin and Leon Bridges, “Cowboy Take Me Away by The Chicks, “Slow Burn and “Golden Hour” by Kacey Musgraves, “Southern Nights” by Glen Campbell, “Dreams” by Fleetwood Mac, “Take It Easy” by Eagles, “Malibu” by Miley Cyrus, “Island In The Sun” by Weezer, “California Dreamin’” by The Mamas & The Papas, and “Heads Carolina, Tails California” by Jo Dee Messina.

Paige Lorenze, a content creator, channels coastal cowgirl pretty effortlessly. She was raised in Vermont and, after spending a few years in New York City, settled in Connecticut, where she now shares her love of horses, fashion, and fun with her followers. A glance through Paige’s vlog shows days spent at her barn and looks featuring cowboy boots, but she also posts beauty tips and has highlights of her international travels.

Paige’s predilection for the trend made her the perfect person to take over Spotify’s own coastal cowgirl playlist. She helped curate a list of songs that serve as the perfect soundtracks for the desert, beach, or rural dirt roads. For the Record caught up with Paige to learn more about the coastal cowgirl vibe, and how she picked songs for the playlist.

How would you define the “coastal cowgirl” vibe?

The coastal cowgirl vibe is all about incorporating western fashion with coastal elements, creating a relaxed-yet-chic look. It’s about blending earthy tones with denim and leather pieces, accessorizing with cowboy hats and boots, and incorporating horse-riding culture. Whatever makes you feel grounded in nature and in your roots. 

How did you pick songs for Spotify’s coastal cowgirl playlist?

I wanted to curate a playlist that reflects the coastal cowgirl vibe and showcases artists who represent this culture. I included country and indie-folk artists like Kenny Chesney, Leon Bridges, and Mazzy Star, who write calming, breezy songs that are perfect to sing along to in the car or play during a relaxing day on the beach. 

Can you talk specifically about a song you included and why you thought of it for the playlist?

One song I included was “Landslide” by Fleetwood Mac. I chose this song because it speaks to the idea of building a strong sense of self and overcoming obstacles. Plus, it’s a classic that everyone knows and loves! I grew up loving this song, as I’m sure a lot of people did. 

Why is this playlist the perfect curation for fans getting ready for festivals this summer?

This playlist is perfect for anyone getting ready for festivals because it captures the essence of the western and coastal cultures, which is what these festivals are all about. The songs are a mix of old and new and represent different genres that everyone can enjoy. And the playlist creates the perfect atmosphere for a day filled with sunshine, music, and good vibes.

What’s your favorite thing about this trend?

I love that the coastal cowgirl trend is sustainable and timeless. It’s all about good basic pieces and good boots that will last you forever. I love that all my boots are so in now. I have some amazing cowboy boots and boots passed down from my mom. Also, I love how growing up riding and having horses in the fields behind my house is paying off! 

 

Channel your own coastal cowgirl vibe with our playlist below.

*This data is global and reflects the increase in playlist creation from February 16 through March 2 to March 2 through March 16, 2023.

‘Get Ready With’ Social Media Star Alix Earle’s New Spotify Playlist

a black and white photo of Alix Earle smiling at the camera

If you’re plugged into social media, chances are you’ve come across Alix Earle. The 22-year-old University of Miami student has become famous, in part, thanks to her “Get Ready With Me” (GRWM) videos. In these clips, Alix shares candid slices of her life as she prepares for an event, a dinner, or just a day of college classes. 

The frank way she shares her stories makes her viewers feel like a close friend who is hearing the latest scoop. Fans may not have been able to travel to LA with Alix, but they can watch as she swipes on her mascara and recounts the fun, crazy experiences she had while there.

Now Spotify is collaborating with the undisputed queen of GRWM content to create the ultimate GRWM playlist. From mid-2000s hip-hop to girl-power anthems, the list of tracks is a perfect companion as you get ready for a night out with friends. For the Record had a chance to talk to Alix about her videos, the playlist, and the music that soundtracked different moments in her life.

How important is playing the right music when you’re getting ready for an event or a night out?

Music is so important. My roommates and I have a speaker connected throughout the house. When we play music, it just sets the vibe for whatever we’re doing—especially when we’re going out. Putting on music that makes you feel good. That’s my favorite type of music to listen to when I’m going out.

How did you approach picking the songs on the GRWM playlist you made on Spotify?

There are a lot of old, 2000s throwbacks like Rihanna. Songs that are gonna get you super excited. And there are songs that bring me back to my childhood when I was with my mom listening to these songs, sitting in the back of the car getting hyped with her.

Whose songs or artists remind you of getting ready for middle school?

I loved the Black Eyed Peas and Fergie. That’s what we were into in middle school.

What song or artist reminds you of getting ready for your first date?

Taylor Swift. If this date goes wrong, I know she will steer me in the right direction. I can come back and, like, feel with Taylor.

Can you share a destination where you like to go and what songs get you hyped for the trip?

Probably driving down to the Keys with my friends in Florida. It’s always a fun time—especially the road trip. That’s the time you’re listening to R&B and Frank Ocean. That vibe of music is really fun for those long, beautiful, scenic car rides.

To get through a sad or stressful time, what would you have listened to?

There’s this song called “Only Love Can Hurt Like This” by Paloma Faith. I found it and played it on repeat for like two hours in my bed, and was just crying.

Are there any podcasts you listen to while you’re getting ready or hanging out?

I listen to Call Her Daddy a lot when I’m not listening to music. And I also like to listen to the Anything Goes with Emma Chamberlain podcast.

Why do you think people are so attracted to your “Get Ready With Me” style of content?

I think it’s just very authentic to me. I’m talking a lot about what I do, and I think it’s exciting. It’s also a certain style of video where it’s very stop and go in the cutting and editing; people don’t have a long attention span nowadays. And I think having a personality in a video adds a lot more than just using a sound from TikTok.

 

Now that you’ve gotten to know Alix, it’s time to get ready with her playlist below.

This May, Ari Elkins Is Bringing ‘Soundtrack Your Day’ to Spotify Live Alongside Seven Other New Shows

Ari Elkins on a brown background

Photo credit: Olga Ush

It’s never been easier to hear the latest takes from the hottest influencers, celebrities, and creators—in real time—thanks to Spotify Live. Along with a rebrand of the app formerly known as Spotify Greenroom, live audio is now available directly on Spotify, right alongside your favorite music and podcasts. Now you can tune into your favorite live programming right on Spotify on a creator’s podcast or artist page. 

Plus, there are always new conversations coming to Spotify Live. This May, eight shows join the ranks of fan favorites like Off the Record with DJ Akademiks, After Hours with Alex Cooper, Taylor Talk with Ellie Schnitt, and A Gay in the Life with Garrett Clayton and Blake Knight

One new show is coming from Ari Elkins, a creator who’s become known for his music taste and takes. We grabbed a few minutes with the recent University of Michigan grad ahead of the show’s premiere this evening. 

Can you give us a preview of your new show?

The idea for Soundtrack Your Day came from President Obama’s annual playlists. In my mind, Obama isn’t generally associated with music or being an artist, but so many people were tuning into his playlists, including me. So I thought, everybody’s listening to music. What if we take people from different sectors, get them to share the music they love and are interested in, get them to create a playlist of it, and talk about music that they’re passionate about? 

So Soundtrack Your Day is essentially looking at the intersectionality between pop culture and music by bringing on guests that don’t necessarily traditionally talk about music and pairing them with some of their favorite artists to create a playlist that we discuss in the live show. We’ll ask for songs for specific moments from each guest we invite on as well as the audience members. 

You’re best known for using TikTok to showcase music trends and insights. Why do you think that’s resonating so highly with people who tune in?

I think that a big piece of it has to do with just how I’m presenting things on TikTok. When I think about music, I associate music with different moments in my own personal life. I remember the song I was playing when I was driving on the PCH, going to the beach with my friends. And so how I like to think about music is associating different songs with different moments. And I think that really resonates with people because everybody loves going to the beach with their friends. And if you can present people with a playlist for that exact moment, people love that. 

I play a lot on nostalgia in my videos, so bringing back songs that your parents used to play. My dad, I grew up listening to my dad play jazz piano, so he was always just playing random oldies on the piano. Tons of Miles Davis songs. And so I kind of use the songs that my dad would always play and share that in some of my videos on TikTok. 

What’s your prediction for what song will be the song of the summer?

A song that has been blowing up recently that I think will keep being big in summer is “Sun Roof” by Nicky York. It’s been blowing up on TikTok recently, and it’s just all about having your sunroof open and driving along. One cool thing is that the “song of summer” could be a song that we might not have even heard yet and that might not have even been created yet. So I’m hopeful that the Song of Summer might be by an artist that no one’s even heard of yet. 

What elements does Live offer that are missing from other formats?

Greater audience participation. Like obviously you have your comments on TikTok, but to be able to bring someone up onstage and talk to them, human being to human being, and ask them directly, “What are the songs that resonate with you?” “Where are you from?” I think the cool thing about this is it’s bringing people together from all different places and backgrounds. To have these human connections with people beyond just a comment section. It’s pushing people to be more interactive. Spotify Live is all about bringing people together and having everybody be involved beyond just listening to something.

Why are you excited to work with Spotify on Soundtrack Your Day?

I’ve been an avid Spotify user my whole life. The first TikTok video I made that went viral was “songs that will take you back to your favorite college party.” And after that video went viral, everybody in my comment section was like “make a Spotify playlist, make a Spotify playlist.” And so I ended up making a Spotify playlist for that, gaining a bunch of different followers on Spotify and on my playlist. And then ideated off of that idea and created a video for “songs for when you’re feeling sad” and then created the Spotify playlist for that. So I’ve been making Spotify playlists for the past two or three years and getting a good amount of traction on these playlists. So to now be able to work in partnership with Spotify is just a dream come true. 

Going forward, I’m trying to figure out more ways to use my platform as a vehicle to support smaller artists. And I think Soundtrack Your Day could be a way into that. I think it’s gonna be a really fun show, a really different show. It’s a show that celebrates both music and pop culture by presenting music in a new way. Whether you’re 14 or 40, everyone shares music in their daily lives and does so differently. I hope everyone streaming the show is ready to come to the table to tell stories about how music has impacted them and changed their lives.