Tag: uriel waizel

Reggaetón Mexa, el género que está arrasando en México

February 15, 2024

El reggaetón ha conquistado a oyentes de todo el mundo, pero en México el género reina. De hecho, México escucha reggaetón más que cualquier otro país en Spotify, y ha evolucionado hasta tener su propia identidad, a la que hemos llamado “reggaetón Mexa.”

Varias influencias creando un sonido único

El reggaetón mexa no es nuevo, está presente en el país desde hace más de dos décadas, y cuenta con influencias de otras regiones, como los sonidos originales del reggaetón de Puerto Rico, el dembow de la República Dominicana y la música electrónica urbana de Panamá. También incorpora sonidos de los barrios mexicanos y la cultura sonidera, creando una mezcla de ritmos que refleja el orgullo de la cultura urbana de Ciudad de México.

“La era del streaming ha conectado al reggaetón mexa con audiencias masivas. Los artistas de hoy utilizan la jerga local originaria de los barrios de la Ciudad de México, lo que los acerca y los hace más accesibles,” explica Uriel Waizel, Lead Music Editor de Spotify México. “En una celebración al estilo y lenguaje único de este movimiento, desde Spotify decidimos llamarlo ‘reggaetón Mexa’ para referirnos al género de una manera mucho más local.”

Una oleada de nuevos artistas

A principios de la década de 2000, artistas como Big Metra y La Dinastía marcaron la primera ola de reggaetón Mexa, que combinaba el dembow con el sonidero mexicano. Esta generación abrió la puerta a una segunda oleada con artistas locales como Pablito Mix, que introdujo elementos de cumbia al género. 

El panorama ha cambiado por completo en la década de 2020 gracias a una nueva generación de artistas estrechamente conectados con sus fans. En los últimos cinco años, el consumo de reggaetón Mexa en Spotify ha crecido más de 1,100% en México, con los oyentes de la Generación Z contándose entre los mayores fans del género. Según datos de Spotify, el 53% de los oyentes de reggaetón Mexa en la plataforma son menores de 24 años.

“En los últimos años ha surgido un renovado aprecio por el barrio mexicano, dando lugar a una nueva generación de artistas de entre 20 y 25 años. Estos artistas han nacido en el barrio y los fans los perciben como gente accesible,” dice Uriel. “La sinceridad y autenticidad de los artistas locales conectan de forma natural con los jóvenes que buscan una representación más auténtica de su identidad y cultura en la escena del reggaetón.”

Los pesos pesados actuales del reggaetón Mexa

La cantautora mexicana Bellakath es una de las artistas a las que los fans acuden en masa. Pilar de la escena del reggaetón Mexa, forma parte de la tercera ola del género en México. La música de Bellakath, su autenticidad y la relación con sus fans la han coronado como la artista mexicana de reggaetón mexa más escuchada en Spotify. Su sencillo “Gatita” es la canción del género más escuchada de todos los tiempos en nuestra plataforma. Otros artistas populares son Uzielito Mix, Ghetto Kids, y Dani Flow. Entre las nuevas promesas se encuentran Yeri Mua, El Bogueto, El Malilla, Profeta Yao Yao, Alu Mix, DJ Rockwel Mx, y Alnz G.

A continuación, puedes descubrir más datos sobre el género y sus principales artistas.

Echa un vistazo a nuestra playlist de reggaetón Mexa con las mejores canciones de todo el género.

Reggaetón Mexa, the Homegrown Genre Taking Over Mexico

February 15, 2024

Reggaetón music has already captivated listeners around the world, but in Mexico the genre reigns supreme. In fact, on Spotify, Mexico listens to reggaetón more than any other country and has evolved into its own identity, which we’ve dubbed “reggaetón Mexa,” or Mexican reggaetón.

Various influences create one unique sound

Reggaetón Mexa isn’t new—it’s been around for more than two decades. But this unique twist boasts influences from other regions, like the original sounds of reggaetón from Puerto Rico, dembow beats from the Dominican Republic, and electronic urban music from Panama. It also incorporates sounds born of the Mexican barrios, and sonidero culture, creating a blend of rhythms that reflect the pride of urban culture in Mexico City. 

“The streaming era has connected Mexican reggaetón with mass audiences. Today’s artists use local slang that originated in Mexico City’s barrios, or neighborhoods, which brings them closer and makes them more accessible,” explains Uriel Waizel, Lead Music Editor for Spotify Mexico. “In a celebration of the unique style and language of this movement, from Spotify, we decided to call it ‘reggaetón Mexa’ to refer to the genre in a much more local way.”

A wave of new artists, each making their mark

In the early 2000s, artists like Big Metra and La Dinastía ushered in the first wave of reggaetón Mexa, combining dembow with Mexican sonidero. This generation opened the door to a second wave with local acts like Pablito Mix, who introduced elements of cumbia to the style. 

The landscape has changed completely in the 2020s thanks to a new generation of artists who are closely connected with their fans. In the last five years, the consumption of reggaetón Mexa on Spotify has grown more than 1,100% in Mexico, with Gen Z listeners counting themselves among the genre’s biggest fans. According to Spotify data, 53% of the reggaetón Mexa’s listeners on the platform are younger than 24.

“In recent years there has been a renewed appreciation for the Mexican barrio, giving rise to a new generation of artists between 20 and 25 years old. These artists were born in the barrio and fans perceive them as accessible people,” says Uriel. “The sincerity and authenticity of local artists naturally connect with young people who are looking for a more authentic representation of their identity and culture in the reggaetón scene.” 

Today’s reggaetón Mexa heavy hitters

Mexican singer-songwriter Bellakath is one artist fans are flocking to. A pillar of the reggaetón Mexa scene, she’s part of the third wave of the genre in Mexico. Bellakath’s music, authenticity, and relationship with her fans have crowned her Mexico’s most-listened-to artist of reggaetón Mexa on Spotify. Her single “Gatita” is the genre’s most popular song of all time on our platform. Other popular artists include Uzielito Mix, Ghetto Kids, and Dani Flow. Up-and-comers include Yeri Mua, El Bogueto, El Malilla, Profeta Yao Yao, Alu Mix, DJ Rockwel Mx, and Alnz G.

Below, you can track more data on the genre and its top artists.

Check out our Reggaetón Mexa playlist, which includes the top songs from across the genre.

 

Celebrate Día de Muertos on Spotify by Creating Blends With Mexico’s Immortal Music Legends

October 17, 2023

With Día de Muertos nearly upon us, Spotify is calling upon the power of music to honor the legacy of, and help fans reconnect with, Mexico’s immortal music legends. 

Starting today, around the world will have the chance to Blend with some the great icons in the country’s musical pantheon who are no longer with us—including Jenni Rivera, José José, Valentín Elizalde, Juan Gabriel, and José Alfredo Jiménez—and discover the musical tastes they may have in common. 

“José Alfredo Jiménez would be very happy to know that year after year his interpretations lead people to love one another, since love was always his motive,” his family said to For the Record. “He sang to love in all its manifestations. That is transcending the world by talking about love.”

How does Making a Blend with your favorite Mexican Legend work?

Blend is our popular feature that lets you combine your musical tastes with those of your friends and favorite creators. Through Blend, Spotify will deliver a shared playlist made just for you with songs you’ll both love. 

But for Día de Muertos, we didn’t stop there. We were also curious about what these Mexican legends would be listening to today if they were still with us. So we’ve utilized an artificial intelligence tool—created by Spotify developers and placed it in the hands of our music experts—that offers a glimpse of the songs and artists these legends might have listened to today. 

Now, you can enjoy a personalized playlist that merges what could be the artist’s current musical tastes with those of the user, offering an unparalleled experience of union and reconnection with the great legends of music in Mexico.

“Día de Muertos Blend is our way of honoring and keeping alive the legacy of artists who have forever marked the country’s music scene in a very authentic way, bringing fans closer to their musical heritage and making them relive memorable moments,” said Uriel Waizel, Editorial Lead of Spotify Mexico. 

To create a Blend with any of the aforementioned legends, simply click on one of the links below and let Spotify do the rest. 

In addition to your own shared playlist, you will also receive a social share card showing how musically compatible the two of you are, and a list of the specific songs that reflect your shared taste the most. 

Blend is more than a playlist. It is an experience that brings people together and allows them to discover new music and learn from one another. This Día de Muertos, Blend with those who may no longer be here but who are still alive through their music. 

Looking for more ways to celebrate Día de Muertos on Spotify? Visit our special Día de Muertos hub to discover more playlists and podcasts that can accompany you while you reconnect with the people who will live forever among us.