Without a doubt, RADAR has become a home for new music. The Spotify program, which finds talented local emerging artists and gives them the platform they need for a global reach, has especially taken hold in Colombia. Over the course of 2023, RADAR Colombia has gone to new heights by working with Ovy On The Drums, the renowned producer for KAROL G. Ovy, who is also an artist in his own right, joined forces with Spotify to collaborate with three promising Colombian artists on new music.
Ovy, who was also a RADAR artist in 2020, is the perfect partner to help these promising artists increase their visibility both on digital platforms and beyond, and teach them the composition and production processes used by the region’s and the world’s most outstanding artists.
This year, RADAR in andean countries has also evolved to provide more solid support to the careers of our program artists. To aid in our search for talented acts, and to ensure our process is informed and equitable, we embarked on a RADAR tour where we connected with over nine promising artists, all of whom had clear plans for launching their work, showed steady commitment to their projects, and were backed by solid teams. From this talented group, we selected the three artists of the year : Junior Zamora, Valentina Rico, and Loyal Lobos. We flew all three artists to Medellín to record a Spotify Single with Ovy On The Drums.
Get to know the artists and listen to their singles below.
Junior Zamora
Originally from Cali, Colombia, Junior Zamora established himself in the world of music as a talented composer, arranger, singer, producer, and multi-instrumentalist. His unique style, which combines Afro influences with coastal rhythms, urban currents, R&B, and Latin Pop, is reflected in his greatest hits. Junior’s ability to capture and convey a wide range of musical nuances establishes him as a prominent figure in Colombian music.
Valentina Rico
Valentina Rico, a singer and songwriter from Medellín, Colombia, made her mark in the music industry when she was a teenager. Working with Sony Music Publishing Latin, she has written songs for artists such as David Bisbal, Paulina Rubio, Luis Fonsi, Morat, and Danna Paola. Her career includes hits like her album Si Te Soy Sincera and singles like “Miel” and “En Qué Planeta,” which have boosted her recognition as one of the breakout artists. She has also participated in the RADAR Songwriters program.
Loyal Lobos
Loyal Lobos is the musical project of Andrea Silva, a singer and songwriter based in Los Angeles, originally from Bogotá, Colombia. Her songs, which reflect memories of her childhood and experiences as a young adult, address themes of love, sexuality, and femininity. Introduced to music from her childhood, Silva moved to Los Angeles at 18, where Loyal Lobos was born. Her latest EP, LOBA Vol I, has mesmerized her fans with songs like “Si Volviera A Conocerte” and “Autosabotear“.
These types of programs and projects create more opportunities for emerging artists. In fact, Junior Zamora, was signed by Sony Music after being announced as a RADAR artist.
Check out tracks from other talented artists in Colombia, Ecuador, Venezuela, and Peru in our RADAR Andinos playlist.
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