Tag: video podcasting

Video Podcasting is Now Available for Creators in Germany, France, Italy, Spain, Brazil, and Mexico

July 12, 2022

A video podcaster, off screen, holds a microphone and speaks in front of a camera

*Update as of Tuesday, November 15, 2022: Video podcast publishing capabilities are now available to Anchor creators in over 180 global markets. Learn more here.

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Podcasting of all kinds continues to explode, and fans simply can’t get enough of their favorite shows and creators. Just as listeners seek increased opportunities to connect with their favorite content and creators, podcasters want to do the same to connect more deeply with their fans. Video podcasts are a perfect opportunity to forge these connections, and our continued investment in the format will result in a better experience for both creators and fans.

Today, we’re expanding our video podcasting capabilities to creators in Germany, France, Italy, Spain, Brazil, and Mexico. These are markets with especially strong podcast creator communities that have shown a healthy appetite for new ways to create and experience podcasts. Video-native podcasters will now have access to Spotify’s audience around the world, while audio-native podcasters will be able to start experimenting with video and deliver content that their listeners can engage with more deeply.

Just as we’ve built a suite of innovative creation tools for podcasters, and we’re now doing the same for video content. Video podcasts are a historically underutilized medium, but one has the potential to grow by unlocking a new way to help audiences engage with their favorite podcasts. Video podcasts allow listeners to feel more connected to the creators behind their favorite shows, whether they’re listening on audio-only or watching the video, or even toggling between the two. 

Our approach to video podcasts is centered on putting creators and their needs first. As we learn from users and iterate, we’re pioneering new formats of audio, interactivity, unique listening experiences, and tools creators can use for an evolved creator experience with greater control over their content. This expansion will further innovation on our platform for creators and listeners around the world. 

Read more about how to start your own video podcast on the Anchor blog.

All Creators in Select Markets Can Now Publish Video Podcasts on Spotify

April 21, 2022

Podcasters Ricky and Denzel in green box

*Update as of Tuesday, November 15, 2022: Video podcast publishing capabilities are now available to Anchor creators in over 180 global markets. Learn more here.

Last fall, Spotify began activating Video Podcasts for creators on a limited basis. Since then, we’ve found that podcasters love having the option to accompany their audio with visual components, and fans love having the opportunity to more deeply connect with the content. So as the audience for this format grows, we’re also opening up the Video Podcast capability to more creators, creating a growing catalog of video podcasts. Starting today, we’re expanding Video Podcasts on Spotify to all creators in the U.S., Canada, New Zealand, Australia, and the U.K. Creators will have the ability to upload their video content to Spotify through Anchor as easily as they already publish audio. 

Visual interactions allow fans to get to know their favorite podcast hosts even better, and allow creators to connect with their audiences in a much deeper way. But if you want to stick to the pure audio experience, that’s great too—video on Spotify is backgroundable for all listeners, so you can immerse yourself in the content when you want to, or simply lean back and just listen.

Two displays of "We Said What We Said" podcast, one is a Video Podcast

But wait—there are new features too. 

As exciting as Video Podcasts are, we know this is new territory for many podcasters. And since Video Podcasting is more than simply uploading a video, alongside our expansion to more podcasters, we’re also enabling new features to help set creators up for success. 

Here’s what’s new: 

  • Access for everyone: Starting now, creators in these five markets can find Video Podcast uploading capabilities on Anchor’s web platform. We plan to roll this out to additional markets in the future. 
  • Podcast Subscriptions: Spotify Podcast Subscriptions will be available for video podcasts, empowering creators to own their monetization models by creating exclusive content, gating video, and more. Stay tuned—we’re working on more monetization features to come soon.
  • Integration with Riverside: Today we’re also kicking off a partnership with Riverside, the go-to platform for remote recording. The integration enables creators to record and publish video content for free with Riverside with a quick distribution path to Spotify via Anchor.
  • Embeddable video: Now, when you embed a Video Podcast episode from Spotify, the video will play directly in the embed player wherever you placed it. It’s a great tool—whether you’re excited to share great content with friends or grow your audience.
  • Video Bulk-Replace: Bulk-replace allows Anchor creators to easily replace their existing audio episodes with video versions from an easy-to-use interface. Get ready for more time creating content and less time editing it.
  • Video Analytics: Video-specific analytics will give creators deep insights into their videos’ performance on Spotify, enabling them to better understand their audiences and publish content suited to them.
  • Interactive capabilities: Our interactive podcast features, like Polls and Q&A, will be available for Video Podcasts so creators can connect with and get feedback directly from their listeners.

With this latest expansion, we’re continuing to make Video Podcasting a great experience for creators—empowering them to reach new global audiences, own how they monetize their content, and interact with fans in new ways. There’s a massive opportunity for Video Podcasts on Spotify, and we can’t wait to see what creators bring to the table.

Want to make a Video Podcast of your own? Check out our guide on Anchor’s blog for the full details for creators.

Listen—and Watch—Your Favorite Creators as Video Podcasting Comes to Spotify

October 21, 2021

When you head to Spotify to stream your favorite podcast, sometimes you’re looking for an active listening experience—one with the option to more deeply engage with the content you’re listening to. That’s why we’ve created features like Polls and Q&A for a chance to interact with creators. It’s also why we’ve incorporated video podcasts alongside our audio offering so fans can get to know their favorite podcast hosts even better, and creators can connect with their audiences in a much deeper way.

When we began rolling out video podcasts on Spotify, we tested the format with a variety of Spotify Originals. Since then, we’ve found that our users want the option to easily switch between audio only and video depending on where they are, what they’re doing, and what they’re enjoying. So today, we’re beginning a major expansion of our video podcast catalog—by putting it in the capable hands of creators. 

Soon, Spotify users will see a lot more video podcasts on the platform as we open up access for creators to begin publishing video podcasts to Spotify. This tool will be accessible through Anchor, Spotify’s podcasting platform, and will offer a seamless way for creators to upload video content and publish to Spotify. 

We’ll be launching on a rolling basis with a number of key creators, including existing podcasters who are expanding to video as well as video creators looking to extend their offering to Spotify listeners. Some of these include Philip DeFranco, The GaryVee Audio Experience, Jasmine Chiswell, The WAN Show, Juicy Scoop with Heather McDonald, Mark Manson, Tap In w/ Harry Jowsey, and many more to come. These shows join Spotify Originals and Exclusives including The Ringer’s Higher Learning with Van Lathan and Rachel Lindsay and The Joe Rogan Experience. Expect to see more original video podcasts from Spotify in the future.

Ready to take a watch and a listen? Here’s how to find video content:

  1. Open the Spotify mobile app. 
  2. Navigate to the show you’re excited about and go to the episode page.
  3. Hit “Play” on a podcast episode.
  4. Tap the play bar at the bottom of the screen to view the video full-screen.
  5. Sit back, listen, and watch! (Or if you want to go back to just listening, you can easily do that too). 

More video podcasts will soon be coming to Spotify, so keep an ear—and an eye—on your favorite creators and shows.

Are you a podcast creator? Head over to Anchor’s blog to learn more about the video podcasting feature.