Tag: videos

All of Taylor Swift’s Official Music Videos Are Now on Spotify

September 16, 2026

An image of Taylor Swift looking at the camera

Taylor Swift has long been keenly aware of the power of music videos to help expand the worlds she meticulously builds in her songwriting. Now, for the first time, all 58 of Taylor’s videos are coming to Spotify, giving her fans the opportunity to dive deeper than ever into her catalog. From “Tim McGraw” to this year’s star-studded “Opalite,” her entire catalog of official music videos is now available to Premium users on Spotify.

We’re also bringing back the custom Eras-themed play and pause button animations across all of Taylor’s catalog. When you listen to a song on Spotify, the play/pause button will be animated with visuals representative of each album.

Premium subscribers in our beta markets can open Spotify on their TV, desktop, iOS, and Android devices, search for the song, and get a first look by tapping “Switch to video.” The music video will start playing right where the song left off. To return to background listening, just press “Switch to audio.” For a full-screen experience on mobile, viewers can simply turn their devices to landscape mode.

To celebrate the news, we asked Spotify editors Talia Kraines and Claire Heinichen to walk us through a few of their favorite Taylor videos. Across albums and eras, the songs change, but Taylor’s commitment to her artistic vision remains constant. Check out their picks here, and make sure to check out the rest of Taylor’s video catalog on Spotify.

“Tim McGraw”

Released on July 22, 2006

Directed by Trey Fanjoy

“Tim McGraw” was Taylor’s first-ever music video, and makes clear that even from the very beginning, she saw music videos as fundamental to building out the cinematic universe of her music. This video, shot in part at Johnny Cash’s iconic Cash Cabin, is country music heaven, pairing a well-told story with familiar backdrops like backroads, open fields, a peaceful lake, and a truck bed. It all comes together to paint the charming, emotional, and relatable picture of young love. —Claire Heinichen

“You Belong With Me”

Released on May 4, 2009

Directed by Roman White

“You Belong With Me” is an ode to teenage girlhood, awkward dance moves, messy hair, blossoming romances, and all. Still a teenager herself when it was released, Taylor’s superpower at this point in her career was the way she related to her young, mostly female audience. Despite her growing fame (and access to high-end glam and wardrobe), Taylor used this video to reflect what normal teenage years actually look like, from fun details like a (now notorious) sharpie-decorated t-shirt to the emotional turmoil wrought by high school cliques. As would become a signature for Taylor, this video feels like a whole romantic comedy shrunk down to four minutes.

With Taylor still firmly rooted in country music at the time, this song and video served as her second massive pop crossover moment, following “Love Story” the previous year, another glimmer of the truly massive pop career that lay ahead for her. The video took home Female Video of the Year at the MTV VMAs, making her the first and only country artist to ever win it. —CH

“Mine”

Released on August 27, 2010

Directed by Roman White and Taylor Swift

“Mine” kicked off Taylor’s Speak Now era, and her video-directing era, too, as she teamed up with past collaborator Roman White to co-direct for the first time. Not that you’d know it was her first time behind the camera: Country music is all about storytelling, and Kennebunkport, Maine-set “Mine” levels up the beautiful songwriting with flashbacks and flashforwards. The final product feels like the highlight reel of an emotional romantic comedy, complete with a picture-perfect ending. —CH

“Blank Space”

Released on November 10, 2014

Directed by Joseph Kahn

The most streamed song on Taylor’s pop debut 1989 also gets one of her most iconic videos. For this song and video, Taylor took a comedic approach, wondering what it would look and sound like if she actually was the man-eating crazy girl the media often painted her to be at the time. From the grandeur of the locations, to the luxury of the outfits, animals, and props (and of course the fun, flirty destruction and chaos that Taylor’s character causes), you can tell she’s really going for it. Looks from this video have inspired countless Halloween costumes, and the bicycles and the golf clubs used to destroy a rare sports car popped back up to the crowd’s delight during the Eras Tour. This video was her first of many collaborations with director Joseph Kahn, and earned Taylor her first Emmy Award for the backstage app experience that came alongside it, getting her halfway to EGOT status. —CH

“Look What You Made Me Do”

Released on August 27, 2017

Directed by Joseph Kahn

Every diehard Swiftie remembers exactly where they were the first time they saw this video. At the top of her mysterious reputation era, Taylor decreed: “there will be no further explanation, there will just be reputation.” But this Easter egg-teeming video provided way more “explanation” (or at least, opportunity for fan interpretation) than any interview or Instagram caption ever could. Each scene is more intricate and meticulously metaphor-heavy than the last, serving eagle-eyed fans nods to past eras and headlines. Just minutes after the video’s release, social media timelines began overflowing with screenshots dissecting every detail, like the name on the tombstone, the single dollar bill in the bathtub, the “squad,” the crop tops, and of course, the mountain of Taylors. My personal favorite moment sneaks in at the very end, when Taylors past and present exchange perfectly chosen insults, assuring fans once and for all that nothing gets past Taylor. —CH

“The Man”

Released on Feb 27, 2020

Directed by Taylor Swift

The fourth music video from Taylor’s Lover album marked a major career milestone: her solo directorial video debut. Coming as the battle for her master recordings was taking flight, the project is deeply rooted in autonomy and control. That’s especially true of the video’s most talked about scene, set in a subway station covered in the titles of her past albums alongside some notable signs, one reading: “MISSING: IF FOUND, RETURN TO TAYLOR SWIFT.”

Deep in prosthetics as her alter ego, Tyler Swift, Taylor presents as an obnoxious man whose behavior highlights double standards and gender discrepancies in the workplace and society. At the end we see the real Taylor, in the director’s chair, firmly establishing her leadership role and emphasizing it with the reveal that the video was written, directed, and owned by her. Ultimately, the music video serves as a powerful callout of male privilege and a bold declaration of Taylor’s creative ownership. It’s only fitting that “The Man” earned her the historic achievement of becoming the first solo female director to win Best Direction at the MTV Video Music Awards. —Talia Kraines

“cardigan”

Released on July 24, 2020 

Directed by Taylor Swift 

Looking back, it’s hard to believe that “The Man” and “cardigan” came only five months apart. Both are self-directed, but couldn’t be more different stylistically. While the Lover era was full of color and maximalism, folklore was more intimate both musically and visually, softer and swirling with greens and golds. Thanks to strict COVID lockdowns, Taylor added the roles of makeup artist, hairstylist, and costumer to her resume. 

“cardigan” dropped with no warning, and the video showed Taylor alone, mirroring the pandemic’s climate of isolation. She enters a piano that transports her into a magical world, moving from a cabin to the forest and eventually the stormy sea. The video, song, and album captured a new audience, and Taylor proved she could strip everything back without losing any of the magic of her songwriting. —TK 

“All Too Well: The Short Film” 

Released on Nov 12, 2021

Directed by Taylor Swift

The long-rumored, 10-minute version of “All Too Well” is perhaps the ultimate piece of pop music fan fiction, and it finally came to life on Red (Taylor’s Version). Defying every conventional pop songwriting rule, it’s a sprawling, unedited, emotional epic illustrating the full story that fans had mythologized for nearly a decade. No longer bound by radio limitations in the streaming era, Taylor had the space to sing her heartbreak in its entirety, without compromise or restraint. And visually, this was also a new format for Taylor, who turned the 10-minute song into a short film, clocking in at nearly 15 minutes, that screened at the Tribeca Film Festival in 2022.

Sadie Sink and Dylan O’Brien play the central couple, underlining the age difference at the heart of the song. Unlike a traditional music video, Taylor builds a whole narrative with chapters like “An Upstate Escape” and “Are You Real,” with dialogue and scenes that continue even when the song drops away. Visually, it taps into the romance of the Red world, feeling autumnal and glazed with nostalgia at the beginning, before turning blue, sad, and icy as the relationship deteriorates. —TK

“Anti-Hero”

Released on October 21, 2022

Directed by Taylor Swift

This video served as the kickoff to Taylor’s moody, 1970s-drenched Midnights era. Similar to the iconic “Blank Space” video from eight years earlier, this video sees Taylor embodying a narrative about herself, but this time, the narrative is coming from Taylor’s inner critic rather than the media. This song is lyrically dense, with Taylor’s songwriting superpowers taking the form of brutal self-awareness and self-deprecation, which she brings to life in this video by portraying different versions of herself. One version is paralyzed by anxiety and fear, another acts on all of her worst impulses (RIP to the Speak Now koi fish guitar!) and fills the fearful version of herself with more doubt, and a third is both the literal and metaphorical “monster on the hill.” True to Taylor form, it’s also littered with Easter eggs and references that devoted Swifties will be deciphering and referencing for eras to come.

This video is a visual delight, playing with special effects and scale without diminishing the very real and delicate emotions the song alludes to. Perhaps inspired by the creative liberties she adopted making the “All Too Well” short film, “Anti-Hero” drops its vocals for a nearly two-minute scene where Taylor watches from the inside her own coffin in horror as chaos erupts at her own funeral. (Despite the bleakness of that description, it’s actually a very silly and enjoyable addition!) The video ends with all three Taylors coming together to share a bottle of wine, and, hopefully, a brighter outlook on the future. —CH

Head to Spotify now to check out all of Taylor Swift’s music videos.

Photo: Mert Alas & Marcus Piggott

New ‘Directed By’ Series Explores the Making of Music Videos and Kicks Off With Maisie Peters

January 26, 2026

Directed By

Music videos play a huge part in how fans connect with their favorite songs, but the craft that goes into them has largely stayed out of the limelight. Today, as we continue to grow the video experience on Spotify, we’re launching Directed By, a new documentary-style series that gives viewers a front-row seat to the making of a music video.

Created in partnership with Android, the series traces a music video’s journey, from early storyboard sketches and location scouts to the final day on set. Across three episodes, each featuring a different artist and director, it pulls back the curtain on the technical and creative decisions that bring a song’s visual identity to life. 

The first episode, available now, follows British pop artist Maisie Peters and director James Ogram as they develop the videos for her latest songs, “Audrey Hepburn” and “You You You.”

Stream the episode below.

Spotlight: James Ogram

James is a London-based director and U.K. Music Video Award nominee known for creating distinctive visuals for artists including Fat Dog and Lauren Auder. He’s also worked alongside Academy Award–nominated cinematographers like Robbie Ryan, bringing a technical precision to his films that balances his personality with an eye for emerging talent.

For the Record caught up with James to discuss the inspiration behind Maisie’s music videos and what he aims to bring to every project.

How did you and Maisie build the vision for “Audrey Hepburn” and “You You You”?  

Maisie and her team put together some words that made the thematic intentions behind these songs and her album really clear. I took what she gave me, listened to the songs, then spent time writing down ideas until I had a vision of what the videos should look like. Once I have the images in my head, I tend to feel like I’m heading down the right path.  

Beyond the inspiration Maisie provided, what else influenced those music videos?

Sean Price Williams’ The Sweet East by was very much in mind when I was first conceptualizing these videos. That movie is tonally very different, but some of the scenes visually inspired me, including one where a character sings to herself in a bathroom. There’s a lot of ideas in that film, some that are beautiful in their simplicity and others that are very eccentric. It makes for an interesting piece of work to explore. 

What’s most important to you when creating a music video? 

First and foremost, I want to make something that feels right for the song and for the artist, something that will augment the experience of listening to the music. Then I try to weave in my own interests because I want to feel like I’m making something that’s mine. Trying to bring both of these into a music video isn’t always easy, it’s something of a balancing act. 

If you could give one piece of advice to aspiring music video directors, what would it be? 

The best advice I ever got was to make stuff. Start with low-budget videos created with your friends. Make it the best it can be and repeat. Eventually, someone might give you a little bit of money and you can make something more ambitious. Then, that might inspire someone else to give you a little more and so on and so on, until one day you’re Steven Spielberg. I’m still working on this process. 

Watch more on Spotify

Directed By’s debut comes as Spotify continues to expand music videos to additional markets, giving fans new ways to experience an artist’s world beyond the music. And we’re just getting started. New episodes, created in partnership with Android, will explore other artists’ creative processes and reveal how directors use Google Gemini to capture, refine, and execute their ideas.

Dive into the first episode of Directed By featuring Maisie Peters and James Ogram now, then check out the official music videos for her songs “Audrey Hepburn” and “You You You.” Stay tuned—new episodes will be released in February and March.

Spotify Expands Music Videos in Beta to Premium Users in the US and Canada

December 9, 2025

images of artists and music videos across a dark green background.

For decades, music videos have done more than just accompany a song; they’ve shaped style, started conversations, and helped us fall in love with our favorite artists. Now, music videos in beta are rolling out to Premium users in the U.S. and Canada, bringing fans even closer to the music they love.

This expansion gives millions more listeners access to a catalog of official music videos, from studio versions to live performances and covers. The initial video catalog is limited for now while the feature is in beta, but stay tuned as availability will grow quickly over the coming months.

When we introduced music videos in beta to nearly 100 markets last year, we saw how video can elevate the listening experience—and users agree. A recent Burson survey* found that more than 70% of users say more video content would enhance their experience on Spotify.

Music videos join a suite of features like Countdown Pages, Canvas, and Clips that help artists connect with their fans on Spotify. Artists and their teams can learn more on our brand-new music videos landing page on the Spotify for Artists site. And with this launch, fans can continue experiencing the full world of an artist, beyond just their sound.

How to watch music videos on Spotify

With this rollout, Premium users in the U.S. and Canada can begin exploring an initially limited catalog of music videos from artists like Ariana Grande, Olivia Dean, BABYMONSTER, Addison Rae, Tyler Childers, Natanael Cano, and Carín León.

Here’s how it works:

    • Premium subscribers in our beta markets can open Spotify on their TV, desktop, iOS, and Android device, select a supported track, and tap “Switch to video.”
    • The music video will start playing right where the song left off. To return to background listening, simply press “Switch to audio.”
    • For a full-screen experience on mobile, turn your device to landscape mode.

 

To find additional music videos—including live and cover videos—scroll down to explore Related Music Videos, or go to an artist’s profile and look under the Music tab. You can also watch by genre and era via playlists like 90s Video Hits, Hip-Hop Throwbacks, and Latin Party Hits. Music videos will be available to all Premium subscribers in the U.S. and Canada by the end of the month.

Music videos are a proven way to help build fandom. After a fan engages with an artist’s music video, they’re more likely to dive deeper into their artistry. We’ve seen that when fans discover a track with a music video on Spotify, they’re 34% more likely to stream it again and 24% more likely to save or share it in the following week. This is especially true for super listeners, who go on to actively stream the artist 85% more in the next month, on average.

*According to a survey by Burson conducted with 8,400 respondents across 19 markets around the world between August 27-October 3, 2025.

*Update as of December 10, 2025: Music videos in beta are now available for all Premium users in the U.S. and Canada.

*Update as of June 15, 2026: Our first personalized video playlist, Videos for You, is now available to Premium users in the U.S and Canada, as well as in most markets where music videos are available. Videos for You is refreshed daily with a mix of music videos, live performances, and covers tailored to your taste. You can find it by searching for “Videos for You” or by tapping Search and exploring the playlist highlights shelf.

Spotify Welcomes Graham Norton and Select VICE Studios Content

September 16, 2025

Spotify is expanding our video lineup with a new partnership with Zoo 55, part of ITV Studios. For the first time, acclaimed content from ITV Studios is landing on Spotify, bringing star-studded series and gripping documentaries to fans everywhere.

The lineup includes beloved episodes and compilations of The Graham Norton Show, as well as VICE Studios’ I Was a Teenage Felon and Dead Set on Life. These additions will enrich Spotify’s video library, making it an even more inviting destination.

“We are thrilled to welcome ITV Studios’ content to Spotify,” said Chris Whiteley, Managing Director of Northern Europe at Spotify. “Bringing such high-quality, popular video programming to our platform allows us to further enhance the user experience and provides our audience with even more reasons to engage with Spotify. It’s a testament to the growing appeal of video on our platform and our ability to connect leading content creators with millions of listeners and viewers.”

The must-watch list starts here

Prepare for laughs, candid conversations, and unforgettable moments with The Graham Norton Show. This BAFTA Award-winning late-night series is known for its charismatic host and a revolving door of celebrity guests. Revisit iconic appearances from stars like Taylor Swift and Lady Gaga, all available to stream on Spotify. 

The excitement continues with standout storytelling from VICE Studios:

    • I Was a Teenage Felon: Brace yourself for wild, true stories that pull back the curtain on young lives caught in high-stakes crime. No sugarcoating, just jaw-dropping twists.
    • Dead Set on Life: Chef Matty Matheson travels across Canada, exploring food, identity, and local culture—from hunting moose in Newfoundland to Winnipeg’s Filipino food scene and Indigenous powwows.

“We’re excited to join forces with Spotify to deliver some of ITV Studios’ most-loved shows to their global audience,” said Graham Haigh, COO of Zoo 55. “As vodcasts boom, these titles shine in both video and audio, and this is just the start of what we’ll bring to our fans on Spotify.”

Earlier this year, we welcomed Channel 4 as the first UK broadcaster to bring video programming to Spotify, launching youth-focused content from its Channel 4.0 platform. It’s another sign that traditional media brands are turning to Spotify to reach new audiences with video.

Preview Music, Podcasts, and Audiobooks on Spotify Home

March 8, 2023

Preview on Home

There’s so much to listen to on Spotify, and so little time. We know you don’t want to spend precious hours on titles and tracks you might not enjoy. Beginning today, when you open up Home on the Spotify app, you’ll find personalized, curated previews of the songs, podcasts, and audiobooks you might enjoy. Quickly dive into what speaks (or sings) to you, or save it for later when you need that perfect soundtrack. 

As shared during Stream On, previews make for a whole new way to sample and discover whatever you might be in the mood for, all on your Home screen. And they build on the dedicated feeds for Music, Podcasts & Shows, and Audiobooks that we introduced last year. 

Our data shows that more listeners become committed fans after previewing what they’re about to listen to, making this feature simply the latest update in our larger mission to create even deeper connections between artists and fans. 


The music feed

The music feed contains personalized recommendations for singles, albums, and playlists. At the top of the feed, you’ll see some selected mixes you might like. (If you’re a Premium user in the U.S. and Canada, you’ll also see DJ.) When available, animated song canvases will accompany audio previews, providing you with a peak into an artist’s creative world. 

The Podcasts & Shows feed

Just like music, the podcast feed contains personalized recommendations for new and familiar episodes and shows. At the top of the feed, you’ll have quick access to your shows. Automatically generated previews will showcase what’s in store. For podcasts, real-time transcriptions allow you to easily preview an episode or chapter even with the sound off. Video podcast previews let you watch and listen to the conversation.

The audiobooks feed

The audiobooks feed contains personalized audiobook recommendations. At the top, you’ll have quick access to your purchased or saved audiobooks. And to give you a taste big enough to help you make the perfect call on a purchase, the audio preview may be up to five minutes long.

After previewing, you can: 

  • Save, download, or share with just one tap: Simply tap the Plus (+) icon to save your recommendations to Your Episodes or Your Library. Then, download or queue by tapping the three dots at the bottom of the preview. 
  • Play from the start: Press Play to listen to a track, album, playlist, or episode from the start. For podcasts, tap “continue listening” to play the rest of the preview from where it began.
  • Dive even deeper: Tapping a recommendation will take you to the playlist, album, or single to explore even more related audio. 

Spotify is the first platform to enable truly seamless previews across music, podcasts, and audiobooks—and they’re now beginning to roll out to Premium and Free users globally across iOS and Android. Music and podcast previews are available in all markets where podcasts are available globally. Audiobooks previews are currently available in the U.S., the U.K., Ireland, Australia, and New Zealand.

‘Get Ready With’ Social Media Star Alix Earle’s New Spotify Playlist

February 10, 2023

a black and white photo of Alix Earle smiling at the camera

If you’re plugged into social media, chances are you’ve come across Alix Earle. The 22-year-old University of Miami student has become famous, in part, thanks to her “Get Ready With Me” (GRWM) videos. In these clips, Alix shares candid slices of her life as she prepares for an event, a dinner, or just a day of college classes. 

The frank way she shares her stories makes her viewers feel like a close friend who is hearing the latest scoop. Fans may not have been able to travel to LA with Alix, but they can watch as she swipes on her mascara and recounts the fun, crazy experiences she had while there.

Now Spotify is collaborating with the undisputed queen of GRWM content to create the ultimate GRWM playlist. From mid-2000s hip-hop to girl-power anthems, the list of tracks is a perfect companion as you get ready for a night out with friends. For the Record had a chance to talk to Alix about her videos, the playlist, and the music that soundtracked different moments in her life.

How important is playing the right music when you’re getting ready for an event or a night out?

Music is so important. My roommates and I have a speaker connected throughout the house. When we play music, it just sets the vibe for whatever we’re doing—especially when we’re going out. Putting on music that makes you feel good. That’s my favorite type of music to listen to when I’m going out.

How did you approach picking the songs on the GRWM playlist you made on Spotify?

There are a lot of old, 2000s throwbacks like Rihanna. Songs that are gonna get you super excited. And there are songs that bring me back to my childhood when I was with my mom listening to these songs, sitting in the back of the car getting hyped with her.

Whose songs or artists remind you of getting ready for middle school?

I loved the Black Eyed Peas and Fergie. That’s what we were into in middle school.

What song or artist reminds you of getting ready for your first date?

Taylor Swift. If this date goes wrong, I know she will steer me in the right direction. I can come back and, like, feel with Taylor.

Can you share a destination where you like to go and what songs get you hyped for the trip?

Probably driving down to the Keys with my friends in Florida. It’s always a fun time—especially the road trip. That’s the time you’re listening to R&B and Frank Ocean. That vibe of music is really fun for those long, beautiful, scenic car rides.

To get through a sad or stressful time, what would you have listened to?

There’s this song called “Only Love Can Hurt Like This” by Paloma Faith. I found it and played it on repeat for like two hours in my bed, and was just crying.

Are there any podcasts you listen to while you’re getting ready or hanging out?

I listen to Call Her Daddy a lot when I’m not listening to music. And I also like to listen to the Anything Goes with Emma Chamberlain podcast.

Why do you think people are so attracted to your “Get Ready With Me” style of content?

I think it’s just very authentic to me. I’m talking a lot about what I do, and I think it’s exciting. It’s also a certain style of video where it’s very stop and go in the cutting and editing; people don’t have a long attention span nowadays. And I think having a personality in a video adds a lot more than just using a sound from TikTok.

 

Now that you’ve gotten to know Alix, it’s time to get ready with her playlist below.