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Connecting fans to artists (and vice versa) is important to us. We’re always working on more ways to help listeners get to know and share music from their favorite creators—whether that’s by catching the newest tracks on their Release Radar playlist or by sharing Canvas videos to their socials. This past year in particular, we’ve realized that fostering this connection is more important than ever. So today, we’re pleased to share our most recent exploration: a virtual concert experience.
We know that fans care deeply about supporting artists and connecting with their music through live performances. And while some parts of the world are beginning to open up, we recognize not everyone is comfortable with or able to attend in-person events just yet. These shows will allow fans to experience and support their favorite artists while immersing themselves in a performance-style experience they crave.
Throughout the next month, Spotify will give fans access to five intimate, ticketed performances in partnership with producer Driift. (Just make sure to tune in at the designated date and time so you don’t miss anything.) Plus, we’ll be better integrating concerts into the overall listening experience by making performances easier to find and helping fans track the events and artists they care about.
We’re kicking off with five prerecorded livestreams:
Fans can get excited for 40-75-minute concerts where their favorite artists will perform songs they know and love—whether new or classics. Tickets available here.
“I’m excited to collaborate with Spotify on this intimate concert experience that will feature songs from across my catalog, including a few tunes from my new album, Gold-Diggers Sound,” says Leon Bridges. “I’ve truly missed seeing my fans around the world this year, and we are working hard to bring the concert experience to your home, thanks to Spotify.”
Since the performance alerts are personalized to our listeners, some users will get notifications about the concerts we think they’ll love most. Fans of The Black Keys, for example, will start to receive notifications on May 19 for the performance taking place on May 27.
“We have always been a band that loves to play live in venues of all shapes and sizes,” says The Black Keys. “The past year has been tough for musicians and fans alike, so we wanted to find a way to share this live performance of songs from our new project, Delta Kream, from a place we love, the Blue Front Café, the oldest active juke joint in America. We’re excited to be a part of this new initiative with Spotify that will give fans a great way to connect with their favorite artists.”
Anyone can purchase a ticket for $15 (plus tax) or the local currency equivalent at spotify.live. Those who don’t already have a Spotify account can buy a ticket and enjoy the experience by signing up for a free account.
Our ultimate goal, as always, is to help artists and fans connect to one another and share their art. These five shows strengthen that commitment and create a unique performance opportunity that creators and listeners are sure to love.
Excited? So are we. Head to spotify.live to purchase tickets and learn more.
From RapCaviar to iViva Latino! and A1, Spotify’s flagship playlists help listeners around the world fall in love with new artists from across genres. These playlists—and the live events that come out of them—have helped artists both broaden their bases and connect more closely with fans old and new. Recently, our Tokyo Super Hits! playlist has paved the way for J-pop, delivering the great works of Japanese pop artists to global audiences.
Last week we brought Tokyo Super Hits! to even more listeners through Tokyo Super Hits Live 2020, a virtual livestreamed concert for J-pop fans around the world. Hundreds of thousands of people across the U.S., Canada, Australia, Korea, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Philippines, and Indonesia tuned in for a three-hour livestream of performances and commentary from some of the biggest names in J-pop.
The seven artists who performed at the event included established creators like ARASHI, Perfume, End of the World, and [Alexandros], and emerging Early Noise artists like Vicke Blanka, Vaundy, and Macaroni Empitsu. During their sets, each act was surrounded by onstage effects such as LED panels, confetti, fireworks, laser beams, and rotating mirrors to create a feast for viewers’ eyes as well as ears.
That evening, the event became the number one trending hashtag (#TokyoSuperHits) on Twitter in Japan and kept its position throughout the event as fans watched from their computers and smartphones and millions checked out the microsite.
Check out some close-up shots of Tokyo Super Hits Live 2020.
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