This week at the 2023 Cannes Lions International Festival of Creativity—which recognizes excellence in the world of marketing and advertising—Spotify received a trio of awards, including a Gold Lion.
Our Gold Lion victory came in the Personalized Storytelling and Experience category for our 2022 Spotify Wrapped On-Platform Experience—our campaign that’s now a cultural phenomenon.
“Winning the Gold Lion is an honor and a testament to the immense talent and dedication of the cross-functional team at Spotify who work to bring the magic of Wrapped to life each year,” said Taj Alavi, Spotify VP, Global Head of Marketing. “As we say, Wrapped isn’t about Spotify, it’s about the world of audio culture. This achievement reaffirms our commitment to deliver a special moment to fans and creators at the end of each year and continue innovating, inspiring, and creating experiences for our users in the years to come.”
Wrapped harnesses the power of discoverability and personalization on Spotify and showcases it in a way that delights users and creators alike, year after year. It’s a moment when the whole company comes together to think creatively about how we can surprise and delight our listeners, and every year we continue to iterate on how we bring Wrapped to life for fans, artists, and creators around the world.
In addition to the Gold Lion, Spotify also received a Bronze Digital Craft Lion in the Cross-Channel Storytelling category for its design of 2022 Wrapped, which showcased listening individuality—the layers within all of us, brought to life through a visual identity focused on multiplicity.
Spotify also received a Bronze Entertainment Lion for Music for its fan engagement and community building work in a campaign that saw the debut of a special FC Barcelona match kit during the club’s men’s and women’s El Clásico matches in March. Featuring ROSALÍA’s MOTOMAMI album logo, the kits celebrated the one-year anniversary of the album and the Spanish pop star’s huge success on Spotify.
These wins cap off an exciting week for Spotify at Cannes, which included a talk on the art of the interview with star creator Alex Cooper; live performances from H.E.R., Florence + The Machine, Foo Fighters, Jack Harlow, and A$AP Rocky; DJ sets from will.i.am, Disclosure, and Uncle Waffles; and the reveal of Trevor Noah’s new Spotify Original podcast. For more on all the week’s happenings from the French Riviera, be sure to check out our Spotify Beach landing page.