Tag: Alaa Ismail

Tune In to the Hottest Arabic Playlists Spotify Editors Curate for the World

No matter where you live, music has the power to transport you home. And for those living apart from their extended families and places of origin, that feeling of preserving the culture of their roots is vital. 

“Music has always been a way to connect with my Arab culture and heritage,” said Amena Elmashni, a product designer at Spotify and leader of the Arabs@ employee belonging group. “With my living in the diaspora, Arabic music transports me back to familiar places and experiences, and helps me feel a sense of belonging to my cultural identity.” 

In honor of Arab Heritage Month, we took a spin through the varied and vibrant sounds of the Middle East and North Africa (MENA) with our music editors from the region. 

MENA to the world

Riyad Sansoul, an editor for the Gulf and Levant regions, walked For the Record through the major MENA playlists that combine music from the many countries across the area. “Hot Arabic Hits – Yalla يلا is a playlist that represents the musical pulse of the region, enabling fans everywhere to stay up to date with the hottest charting Arabic hits,” he said. “It covers music from across the countries in the region and is meant for both diaspora listeners and those in the MENA region.”

Riyad explained the many genre-specific playlists that exist for followers of Arab music, including Arab Hip-Hop, which covers the hip-hop scene from across the region and updates on a monthly basis with a new cover and refreshed tracklist. mint نعنع is the home for deejays from the region. Fresh Finds Arabia enables Spotify to spotlight up-and-coming independent artists and help them get their music exported globally, and our EQUAL Arabia program spotlights the women of Arabic music, giving them a platform where they can shine. 

Riyad also recommends Arab X, which supports Arab artists who make music in any language that is not Arabic, such as English or French; Arab Love Songs, since Arabs love love; Arab Party Jams, which is your go-to if you need a 101 in what Arabs play at house parties and weddings; and Arabic Coffee, for when you just want to sit and take in the day—alone or with a friend—while sipping on your coffee. 

A musical tour of the region, west to east

Each country and region within MENA also has its own distinct sound, and with it, playlists that exemplify the very best of what the region has to offer. 

Hot Hits Maghreb keeps the diaspora audience of Morocco, Tunisia, and Algeria in mind as it  celebrates the key culture and music moments that bring Maghreb together. “The world cup has had a profound impact on music consumption in the diaspora, especially since Morocco’s wins. This playlist enables artists to dig deeper into the Maghreb artists beyond the mainstays whom everyone knew before,” shared Maghreb editor Mehdi Zim.  

The most popular playlists in Egypt include التوب, aka Hot Egyptian Hits, which has a mix of back catalog and new releases—whatever people are listening to right now. Melouk El Scene, which we held a massive campaign for last year, is purely for the Egyptian hip-hop genre and translates to “Rap Royalty.” “Egyptians love being chill, so I have our chill playlist روقان to accompany the mood,” shared Egypt editor Alaa Ismail. One other notable Egyptian genre, Mahragant, evolved from Shaabi music and incorporates various electronic music elements. Originating from the streets, the genre is known for its high-energy rhythmic beats and distinctive vocal performances. Find the top Mahragant songs on أقوى المهرجانات

Our Levant editors cover music from Jordan, Lebanon, Palestine, and Syria. They recommend the playlist Fresh Sharqi to stay up to date, noting that it can be a go-to whenever you want to know what’s new from the Levant area. It updates weekly with new Levant releases and whatever is rising. 

“Through Syrian music, I’ve been able to hold on to pieces of home,” noted Ameera Al-shaibani, a software engineer at Spotify and fellow leader of Arabs@. “Syrian artists beautifully weave stories about war, longing, and hope into their melodies. The sounds of Qanun and Ney invoke fond memories of lost summers spent with family on the jasmine-scented balcony of my grandmother’s home in Homs, Syria. Some of my favorite musicians include Maya Youssef, Sabah Fakhri, Lena Chamamyan, and TootArd.”

In the Gulf area (Saudi Arabia, UAE, and Oman), a particular genre has taken shape. شيلات (pronounced as “sheilat”) has evolved from being a performance of poetry to being one of the most popular genres in this part of the region. Its popularity is largely due to its powerful lyrics and heavy percussion that enrich two popular experiences among the youth of the Gulf: desert drifting and gaming.

“From the powerful rhythms of Arabic drums to the poeticism of the lyrics, there’s something immersive about Arabic music that pulls you into a feeling or memory,” noted Dina Zaher, a policy specialist and fellow Arabs@ lead. “Listening to it always brings me back to time spent with my grandparents in Egypt listening to classics like Umm Kulthum or Abdel Halim Hafez;  it keeps my connection to my heritage grounded!”

Head to the Arab hub for Arab music year-round.

Get To Know the Sounds of Ramadan Around the World

Ramadan is a month dedicated to spiritual rejuvenation, tranquility, and contemplation by those celebrating across the globe. Many Muslims come together with their families and communities for suhoor, the predawn meal, iftar, the post-sunset meal, and everything in between. For some, audio also plays a large role in setting the tone of the holiday. 

And just as Holy Month traditions play out differently in communities around the world, so does the audio people listen to for reflection or celebration. In the Arab world, observers will mostly play traditional instrumental nasheeds; Turkish celebrants may stream tracks from their favorite Ramadan television series; and in Indonesia, the top tracks played during Ramadan have a pop feel—all while guiding listeners to self-reflection.

Some tracks are universal—Lebanese Swedish R&B singer Maher Zain’s song “Ramadan – English version” is one of the most popular during Ramadan, with listeners tuning in from the United Arab Emirates, Egypt, Jordan, Australia, Canada, Germany, the U.K., and the U.S. last year. Depending on where you’re listening from, you can find plenty of options throughout the month on Spotify’s Ramadan destination. 

For the Record asked five of our music editors celebrating Ramadan around the world to share some of the themed playlists they curated during the Holy Month and what makes the playlists unique to their communities. 

Middle East and North Africa

Curation: Ramadan Series مسلسلات رمضان and Ramadan Spirit by Alaa Ismail and Naoufal El Amrani

What is one element or tradition during Ramadan that is unique to your market? 

The Holy Month is a rich and diverse experience. People across the Arab world are very disciplined in fasting and praying in Ramadan; they decorate their homes with Ramadan lanterns and organize iftar banquets for families. Arabs tend to listen to spiritual hymns (nasheeds), especially during fasting times. After iftar, family and friends gather to watch their favorite Ramadan series, and therefore Ramadan series songs have a distinctive mark during the Holy Month. Ramadan Spirit and Ramadan Series playlists are inspired by the culture, customs, and traditions of the region. 

What are some consistent themes behind the songs or artists you’ll program during Ramadan?

Ramadan is very special and has its own charm; it is like a guest who comes to the house once a year and is welcomed with pleasure. Reflecting the spirit of the month in our Ramadan playlists with relaxing, spiritual, and instrumental tunes is key to our curation process. 

Pakistan

Curation: South Asian Sufi by Rutaba Yaqub

What is one element or tradition during Ramadan that is unique to your market? 

Pakistan is a family- and community-oriented nation. And in the month of Ramadan that feeling of togetherness grows even stronger. Families spend more time together for suhoor, iftar, and in between. Pakistanis love to host big iftar feasts for their families as well as for the needy. Thousands of people are fed on the streets with langar (a communal free kitchen). 

How does that come through in the audio played during the month? 

Because of the busy nature of Ramadan and Pakistan being a majority Muslim nation, the consumption of music, specially in the first 10 days of Ramadan, drops significantly. Most of the consumption happens before suhoor. After the 10 days, audiences ease into consumption of music with more Sufi/devotional content, which is musical content of mystical nature. “Tajdar-e-Haram,” a track performed by Atif Aslam, jumps to the top of charts as soon as Ramadan starts. That’s a very clear indication of listeners’ inclination to Sufi content. 

Turkey 

Curations: Ramazan and İftar by Nazlı Yırtar

What is one element or tradition during Ramadan that is unique to your market? How does that come through in the audio played during the month? 

Gathering with family, neighbors around the iftar table; hosting visitors for big iftar dinners. Also the Ramadan-themed TV shows starting before iftar, where conversations around Ramadan are had and music reflecting the theme of the month is played between conversations. Our Ramazan and İftar playlists are definitely inspired by the music I used to hear on TV and radio during the Ramadans of my childhood.

What are some consistent themes behind the songs or artists you’ll program during Ramadan?

I try to reflect the calm spirit of the month in our Ramadan playlists with instrumental music or Turkish classical songs that would bring our users the experience around those feelings of peace and serenity.

Singapore and Malaysia

Curations: Penenang Hati, Satu, MendekatiNya, Lagu Raya, Salam Raya by Nurul Husniyah

What is one element or tradition during Ramadan that is unique to your market? How does that come through in the music played during the month? 

Ramadan is a time for connecting and reconnecting with loved ones, so one of the top priorities for most people is coming home to buka puasa or iftar with their families and to also spend time with their friends. Singapore saw the return of two really popular annual Ramadan bazaars at Geylang Serai and Kampong Glam after a two-year hiatus. Even though they are scaled down, these events definitely add festive cheer to this year’s celebrations. Raya (the South Asian way to address Eid al-Fitr) songs will also be soundtracking homes and bazaars as early as the first couple of days to the first week of Ramadan.

What are some consistent themes behind the audio or artists you’ll program during Ramadan?

Indonesian artist Opick’s “Ramadan Tiba” (Ramadan is here) and Anuar & Ellina’s “Suasana Di Hari Raya” both start showing up in our viral charts as early as the first day of Ramadan. You can find both of these on Lagu Raya, the quintessential playlist for familiar tracks that dominates the charts throughout the month of Ramadan leading up to Eid al-Fitr. 

Penenang Hati and Satu are usually updated weekly due to the steady stream of artists releasing Ramadan-themed and spiritual tracks throughout the month. Penenang Hati features tracks that are more mellow, and nasyid (nasheed) tracks as well. Satu features more modern-sounding and upbeat Islamic and spiritual tracks.

Indonesia 

Curations: Refleksi Diri, Ketupat Lebaran by Dyah Paramita Saraswati  

What is one element or tradition during Ramadan that is unique to your market? How does that come through in the audio played during the month? 

The unique element in Indonesia during Ramadan is people here usually hang out together or do something unusual in the evening while waiting for iftar. We call the activity “ngabuburit.” That is why Spotify in Indonesia launched a campaign titled #NgabuburitDiSpotify for the second year in a row! Since Ramadan is a big cultural moment in Indonesia, television and radio stations tend to play Islamic songs that are related to Ramadan. Also, some artists launch Ramadan-themed songs during this period, mainly around self-reflection. 

What are some consistent themes behind the audio or artists you’ll program during Ramadan?

For Refleksi Diri, on top of Islamic songs, I also program pop songs themed around wellness, self-reflection, and life contemplation. That is why one of the two music playlists I have programmed is named Refleksi Diri, which means self-reflection in English. As for Ketupat Lebaran, which loosely relates to “The Best of the Festival of Breaking Fast” in reference to the local delicacy ketupat that is served during this period, I program songs that are centered around the celebration of Lebaran or Eid (a period which marks the end of the month of fasting and celebrations over the control over one’s desires).

 

Stream one of the most popular songs during Ramadan—Lebanese Swedish R&B singer Maher Zain’s “Ramadan – English version.”