Tag: george floyd

Building Momentum Around Black Creators in Honor of Black Music Month and Juneteenth

June 17, 2021

Last June, Spotify celebrated Black Music Month, spotlit the protests around George Floyd’s death, and commemorated Juneteenth on-platform by highlighting the musical and cultural contributions of Black creators throughout history. Over the past year, we’ve continued that conversation on- and off-platform through initiatives like Frequency. And now, as we approach Juneteenth and Black Music Month once again, we’re using the holidays as a checkpoint to ensure we are showing up for Black creators and fans year-round. 

June 19, or Juneteenth, is Emancipation Day in the U.S. The holiday commemorates the start of emancipation for those who had been enslaved in the country. Juneteenth also coincides with Black Music Month, held during the month of June. These two dates mark a historic time for reflecting on and celebrating the contributions, achievements, and impact of the Black community on music and culture. 

However, the work does not end there. Through playlist and podcast curation, Spotify is hoping to encourage music fans to discover, celebrate, and elevate the creative contributions of Black artists on Juneteenth, throughout Black Music Month, and always.

All-Black artist takeovers

Starting on June 18 and continuing through June 24, we’ll be highlighting Black artists exclusively on our flagship New Music Friday playlist in the U.S. and Canada. Additionally, Spotify’s New Music Friday billboards in the U.S. and Canada will be dedicated only to Black artists that day. We’ll also be featuring all Black artists on our Spotify flagship playlists and on the cover art, including favorites like RapCaviar, Are&Be, Today’s Top Hits, ¡Viva Latino!, Mint, Hot Country, POLLEN, Lorem, Ultimate Indie, Indigo, and more. 

Spotify Stands With the Black Community in the Fight Against Racism and Injustice

June 1, 2020

June 2 is Black Out Tuesday, a day of collective disconnect from work meant to help people reflect and come together in support of the Black community. On this day—and every day—Spotify will support our employees, friends, partners, artists, and creators in the fight against racism, injustice, and inequity.

We are using the power of our platform to stand with Black creators, amplify their voices, and accelerate meaningful conversation and long-needed change. As a result, you’ll notice some changes on Spotify starting at 12:01 AM on Tuesday. 

Blacked-out channels, playlists, and podcasts

Listeners will see a black logo and headline image on more than a dozen of our flagship playlists and podcasts, including Today’s Top Hits and RapCaviar, as well as all of our urban and R&B playlists and many podcast covers. Spotify will also pause social media publication as a symbol of solidarity that reminds us that things cannot remain status quo. Finally, select participating playlists and podcasts will include an 8-minute, 46-second track of silence as a solemn acknowledgement for the length of time that George Floyd was suffocated.

Black History Is Now hub activation

We will also amplify Black voices by further leveraging our long-standing Black History Is Now hub, which will serve as a central resource and home for music, playlists, and podcasts like Code Switch, You Had Me at Black, and Higher Learning with Van Lathan and Rachel Lindsay. The hub will also feature several playlists, including Black History Salute and We Shall Overcome. The Black Lives Matter playlist, which was updated for Black Music Month in June, will also be featured.

Special curation of playlists

In addition to adapting the visual presentation of the platform, there will be special curation of select songs on each of the blacked-out playlists to reflect the current environment. For example, expect to hear a Kendrick Lamar song upon playing RapCaviar, a Gary Clark Jr. anthem for Rock This, and Rhiannon Giddens when you stream Indigo. 

Targeted shelf and advertising

Users in the U.S. will also see a targeted shelf positioned prominently on the home page of both desktop and mobile apps that drives to Black Out playlists. Additionally, we’ll be running related ads globally on the Spotify Free Tier. Both of these efforts will ensure even more listeners have the opportunity to hear from Black voices.

The Window podcast programming

Later in June, we’ll be launching season 2 of Spotify’s The Window podcast. The initial season focused on the lives of essential workers during the COVID-19 pandemic, and season 2 will evolve its storytelling to now focus on the experiences of the Black community at this moment in time. Hear from individuals such as a Black business owner in an area affected by protest, a victim of police brutality, and a Black police officer. The goal is to further the conversation and use our platform to share these stories that help us humanize each other.