Tag: black lives matter

Building Momentum Around Black Creators in Honor of Black Music Month and Juneteenth

Last June, Spotify celebrated Black Music Month, spotlit the protests around George Floyd’s death, and commemorated Juneteenth on-platform by highlighting the musical and cultural contributions of Black creators throughout history. Over the past year, we’ve continued that conversation on- and off-platform through initiatives like Frequency. And now, as we approach Juneteenth and Black Music Month once again, we’re using the holidays as a checkpoint to ensure we are showing up for Black creators and fans year-round. 

June 19, or Juneteenth, is Emancipation Day in the U.S. The holiday commemorates the start of emancipation for those who had been enslaved in the country. Juneteenth also coincides with Black Music Month, held during the month of June. These two dates mark a historic time for reflecting on and celebrating the contributions, achievements, and impact of the Black community on music and culture. 

However, the work does not end there. Through playlist and podcast curation, Spotify is hoping to encourage music fans to discover, celebrate, and elevate the creative contributions of Black artists on Juneteenth, throughout Black Music Month, and always.

All-Black artist takeovers

Starting on June 18 and continuing through June 24, we’ll be highlighting Black artists exclusively on our flagship New Music Friday playlist in the U.S. and Canada. Additionally, Spotify’s New Music Friday billboards in the U.S. and Canada will be dedicated only to Black artists that day. We’ll also be featuring all Black artists on our Spotify flagship playlists and on the cover art, including favorites like RapCaviar, Are&Be, Today’s Top Hits, ¡Viva Latino!, Mint, Hot Country, POLLEN, Lorem, Ultimate Indie, Indigo, and more. 

Reaffirming Our Commitment to Combating Inequity

Day after day, we are reminded how far we all still must go to combat racism and systemic inequity in our society and our company. Spotify’s support of the Black community remains unwavering, and our commitment to do more is stronger than ever. We’ve made strides in our efforts, but we still have a long way to go. 

Today, we are sharing our progress and how we plan to do more to continue to fight against racism and injustice.

Combating Racism in Our Workplace

Our commitment to combating inequity and racism starts in our hallways—both physical and virtual—which is why workplace diversity (who we are) and inclusion (how we engage with each other) are both so important to achieve equity. The BLK 5-Star Strategy has helped make a holistic and lasting impact at Spotify through our focus on People, Donations & Fundraising, Policy, Content, and Spotify Culture

Some of our progress so far when it comes to our own people includes: 

  • Launching our Inclusive Hiring Strategy. As of the end of December 2020, representation of Black Spotifiers in the U.S. increased to 8.3% (from 6.4% in June 2020, 5.7% in 2019, and 3.7% in 2017), with 7.2% at Director+ level by the end of December 2020.
  • Reorganizing and expanding the Diversity, Inclusion, and Belonging (DIB) team to encompass DIB Strategy Specialists, Early Career Pipeline, Heart & Soul, Inclusive Hiring, and Social Media & Digital Storytelling teams.
  • Launching the Black Coaching Initiative, with over 60 BLK members participating in executive coaching and 30 BLK members participating in the personal branding academy.
  • Developing an education hub for Diversity, Inclusion & Belonging learning & development.
  • Updating our Racial Equity content on our external career website and expanding our content on DIB via the 2020 Sustainability, Equity, and Impact Report.

Effecting Policy Change

Our commitment to policy change is about using Spotify’s global reach and influence to effect and drive real change. We will do this by supporting legislation and funding organizations that are truly making a difference in the search for racial equity. Our giving initiative provides us with the opportunity to build strategic programs and partnerships focused on empowering the next generation of Black creators. A few examples: 

Empowering and Celebrating Creators On Platform

We’re committed to using our powerful platform to empower and celebrate creators of every race, ethnicity, religion, sexual identity, and gender, and curating top audio destinations featuring Black, LGBTQIA+, women, AAPI, and other underrepresented voices. A few examples that we’re proud of:

Last June, in honor of Blackout Tuesday, we stated: On this day—and every day—Spotify will support our employees, friends, partners, artists, and creators in the fight against racism, injustice, and inequity. We are using the power of our platform to stand with Black creators, amplify their voices, and accelerate meaningful conversation and long-needed change.

We continue to stand with the Black community and fight against racism, injustice, and inequity around the world.

Honoring Black History Month by Spotlighting Black Creators and Culture

From celebrating Black Music Month in June to a Burna Boy takeover for Nigerian Independence Day last fall, Spotify is committed to celebrating and amplifying Black voices year-round. 

This February, in honor of Black History Month, we’re continuing to recognize and uplift the rich history and voices of the Black community through guest-curated playlist takeovers, brand-new podcasts, and more on our Black History Is Now hub. Read on to learn more.

Spotlight on Black photographers

In an effort to showcase a wide spectrum of Black talent, Spotify is licensing the work of seven Black photographers to curate specialty cover art for our eight key Black playlists. For example, the Black History Salute playlist, which shares work from poets, features photography from Shawn Theodore. Sound Stories: Black Music, a podcast playlist that contains a collection of stories that go behind the scenes of iconic artists and songs, presents the work of photographer Adreinne Waheed

Gimlet’s ‘Resistance’ Podcast Elevates Personal Stories From the Front Lines of 2020’s Black Lives Matter Protests

This summer, people around the world took to the streets to protest police brutality in America. There were thousands for whom this was their first time protesting or being a part of the movement. Yet for Saidu Tejan-Thomas Jr. and countless other young Black people in America, this reaction was tiresome and even disingenuous. The poet and producer behind Gimlet’s Mogul and Uncivil podcasts had reckoned with this reality before—every day of his life.

When he mentioned this self-described nihilistic point of view to his coworkers Kimmie Regler and Sarah McVeigh, the two fellow producers jumped on the idea. They decided to create a show that captured Saidu’s “I’m over this” feeling and pair it with “I’m not going to take this lying down.” The result is Resistance, a Spotify Original Podcast, from Gimlet, a Spotify Studio.

At its core, Resistance is a show about refusing to accept things as they are. It consists of stories from the front lines of the movement for Black lives told by Black and brown individuals in a generation fighting for change. For the Record sat down with Saidu to learn more about the podcast, debuting October 14.

There’s so many different stories you’re telling with this podcast, from someone running for city council in New York to another person explaining what it’s like to be a Black man in Nebraska. What do you hope that listeners will walk away with after hearing these very personal experiences?

All the people that I’ve talked to have hope about the future, but they all have different ways of tackling how they want to make that hope a reality. Some of them think it’s through politics, some of them think it’s through the day-to-day, very small acts of resistance that they put up in their lives. And some of them want very immediate change while others are strapped in for the long term.

I’m hoping that people will hear these stories and feel like they have a little extra motivation not to be complacent. I want people to examine what resistance looks like in their own lives, or think about what resistance could look like in their own lives. I don’t really know what that means for every individual person. I’ve been on the side where I’m super engaged with politics and going to protests. And then I’ve been on the side where I’m not doing anything at all. And I understand there’s a value in both things.

How does your background as a poet influence this podcast?

Go Behind the Scenes With Our New Podcast, ‘Spotify: For the Record’

For the past two years, For the Record has shared big Spotify moments with you. Now, we’re taking listeners even deeper behind the scenes with our new podcast, Spotify: For the Record. This new series features interviews with Spotify employees and industry experts as we dive into major moments in music, podcasting and tech. We’ve already seen that what’s happening in the world is reflected on Spotify; with this podcast, we take that one step further as we discuss cultural events, listening trends, the tech behind our platform, and more.

Our first three episodes are already live. In the latest one, we talked to Katy Perry, as well as Ariel Rechtshaid, Wesley Bunch, and Ben Jaffe, to see how they’re staying connected to their fans and their music during the COVID-19 pandemic. 

Learn more about our episodes below.

Artists & Creativity During COVID-19 

During the COVID-19 pandemic, artists, producers, and venue owners are looking for—and finding—creative solutions to stay connected with fans. Katy Perry gives us a peek behind the curtain on how she adapted to deliver her new album, Smile, while producer Ariel Rechtshaid reveals what happens when the recording studio is silent. Wesley Bunch, lead singer of the Philadelphia-based indie band, Suburban Living, shares the impact of not being on the road. And we hear from Ben Jaffe, who runs Preservation Hall in New Orleans, on his mission to save the venue and support his fellow jazz musicians.

Podcasts: The Medium of the Moment

Podcasting is fast becoming the medium of the moment, with more than 1.5 million shows now on Spotify—half of which launched this year alone. Household names such as Joe Rogan, Kim Kardashian, and now Michelle Obama are attracting millions of new fans to the already booming podcasting world. Spotify’s commitment to all things audio is driving financial results too. In this episode, hear from CEO Daniel Ek and CFO Paul Vogel as they outline the key roles podcasting is playing in the company’s strategy. 

https://open.spotify.com/episode/12CG1dcTe0QUu1lcbj2Uyf?si=6PbjHacBRiuXgT50byHXsQ

Supporting the Black Community

In this episode, we discuss how cultural moments are often reflected in the music we listen to, zeroing in on the racial justice movement of today. Cohosted by Xavier “X” Jernigan, Head of Cultural Partnerships at Spotify, and Shanon Cook, Spotify’s Culture and Trends Expert, we’ll hear from members of the Spotify team including Safiya Lambie-Knight, Artist & Label Partnerships Lead, Dawn Ostroff, Chief Content Officer, and Cherise Bernard, Senior Recruiter and Head of Spotify’s employee resource group BLK. In this episode, we discuss what we’ve seen on our platform and what Spotify is doing to elevate Black voices and support the Black community, both inside and outside our walls. 

https://open.spotify.com/episode/2j7oFO9YqMEPelug3KTrx3?si=xKCGJiYOSWCuq9SgXX9hsg

Be sure to follow the show so you’re in the loop when new episodes drop. And check out The Spotify News Hub for additional podcasts and playlists showcasing our news and views.

 

The “Podcasts: The Medium of the Moment” and “Supporting the Black Community” episodes are no longer available as of November 2021, however you can get more great stories and news delivered audibly by following our podcasts, Spotify: For the Record, Spotify: Mic Check, and Spotify: Discover This.

Harry Pinero and Henrie Celebrate Black Music and Culture on the Latest Season of “Who We Be TALKS_”

What happens when you combine the most relevant topics in Black culture, a Spotify playlist with over 600,000 followers, and two hosts who can find humor in just about anything? You get Who We Be TALKS_—the podcast partner to the UK’s biggest rap, grime, R&B, and Afrobeat playlist, Who We Be. The show, which has been running since 2018, recently launched its latest season with two exciting new hosts: Harry Pinero and Henrie.

The weekly podcast celebrates Black music and culture by offering insights directly from the people who help shape it. The episodes, which are recorded on Mondays and drop the next day, are centered around the hot topics of the moment. Each week, the duo is joined by a special guest, and together they share their unique perspectives on the most pressing issues in Black music and culture today.

We caught up with Harry and Henrie to talk about how they’re using their platform to amplify Black voices and why they choose to approach difficult topics with humor.

Who We Be TALKS_ goes hand in hand with the Who We Be playlist. Why is it not enough to just listen to the music? Why do we need both the playlist and the podcast in tandem?

Henrie: We can’t talk about Black music without talking about Black culture: They go hand in hand. It’s something that I think we all talk about without even thinking about.

Harry: The artists create music, but they all have a story. I think the podcast gives artists room to be themselves without being filtered. Some of the artists that have come on the show, Tion Wayne and Big Zuu for example, probably spoke more in-depth than they ever have because our platform is set up for them to do that.

Why do you think it’s important to have a playlist like Who We Be that combines music from Black creators across genres including rap, grime, R&B, and Afrobeat?

Harry: I think for a long time a lot of the Black genres have been umbrellaed under one category: urban. But it’s more than just that. The Who We Be playlist highlights dance, soul, Afrobeat, rap, trap music individually. It puts everything in one place where people can listen to so many different genres.

How have you switched up Who We Be TALKS_ for the new season?

Henrie: We’re now making it more about culture—it’s not just about music and the artist. When we talk to artists, yes, we talk about their latest project or song, but we get their take on what’s happening right now as well. When we had Tion Wayne in, he talked about Black Lives Matter. I think that is incredible to see something like that because you now get a different script of the artist. 

How else are you addressing the Black Lives Matter movement and tying together current events and music?

Henrie: If you’re interested in the music, then of course you’re going to be interested in what’s happening with Black Lives Matter, because the music is reflective of Black lives. 

Harry: When you strip away the job titles of artists or creatives, at the end of the day, these are Black people who are dealing with racial injustice. These are real emotions that they’re feeling. I think that anyone that comes on the show, White or Black, will want to talk about these things, because it’s affecting all of us. What we, and Spotify, are trying to accomplish here is celebrating our culture and saying that we are stronger together than we are against each other.

What do you think is comedy’s role in pushing some of these really important, serious conversations?

Henrie: Comedy plays an important role because even though life is serious, I don’t take life too seriously. I think that finding the lighthearted factor in these times is something that Black people just do really well.

Harry: I agree. I watched Dave Chappelle’s special “8:46,” which was very deep but also very funny. I respect Dave Chappelle because he’s got that balance where he can touch on very technical issues while still finding the humor. 

What are you hoping to bring to Who We Be TALKS_ that you’ve learned from your other work?

Henrie: I do quite a few things at the moment, including No Signal Radio, which recently announced a partnership with Spotify. That show has taught me a lot about myself. Because it’s Black radio, I don’t have to filter what I say or who I am. But at the same time, I don’t necessarily have to have an opinion there. On Who We Be TALKS_, it’s a part of the show. We need to have an opinion, and everybody gets to share theirs whether or not we agree with each other. 

Harry: I started my career on social media talking about real-life issues in the funniest way possible. Then I began hosting events, including one for Spotify. After I did the BET Awards and the BRIT Awards, I started to become more interested in music professionally. Now when I sit down and I talk to people in the music industry, it’s helping me broaden my understanding of the scene. I’m still learning every day.

What do you hope listeners will take away from the show?

Henrie: It’s not really meant to be rigid conversations. It’s meant to be how you would just chat with your friends if you went to their house. I want the audience to imagine us as their friends. See it as being an inclusive conversation as opposed to just an interview.

Harry: I want people to learn from these episodes. I want people to be inspired, to want to chase their dreams, to listen to music, and for artists to get streams. But I also want people to know that just because it’s Black culture doesn’t mean it’s just for Black people. There are a lot of different cultures within Black culture, and I hope this show is a place where anyone who’s interested in any of its many aspects can go to listen to their favorite artist, discover, and learn new things. 

Who We Be TALKS_ is available to stream exclusively on Spotify. Check out the first episode of the latest season, featuring rapper Tion Wayne, below.

Spotify Stands With the Black Community in the Fight Against Racism and Injustice

June 2 is Black Out Tuesday, a day of collective disconnect from work meant to help people reflect and come together in support of the Black community. On this day—and every day—Spotify will support our employees, friends, partners, artists, and creators in the fight against racism, injustice, and inequity.

We are using the power of our platform to stand with Black creators, amplify their voices, and accelerate meaningful conversation and long-needed change. As a result, you’ll notice some changes on Spotify starting at 12:01 AM on Tuesday. 

Blacked-out channels, playlists, and podcasts

Listeners will see a black logo and headline image on more than a dozen of our flagship playlists and podcasts, including Today’s Top Hits and RapCaviar, as well as all of our urban and R&B playlists and many podcast covers. Spotify will also pause social media publication as a symbol of solidarity that reminds us that things cannot remain status quo. Finally, select participating playlists and podcasts will include an 8-minute, 46-second track of silence as a solemn acknowledgement for the length of time that George Floyd was suffocated.

Black History Is Now hub activation

We will also amplify Black voices by further leveraging our long-standing Black History Is Now hub, which will serve as a central resource and home for music, playlists, and podcasts like Code Switch, You Had Me at Black, and Higher Learning with Van Lathan and Rachel Lindsay. The hub will also feature several playlists, including Black History Salute and We Shall Overcome. The Black Lives Matter playlist, which was updated for Black Music Month in June, will also be featured.

Special curation of playlists

In addition to adapting the visual presentation of the platform, there will be special curation of select songs on each of the blacked-out playlists to reflect the current environment. For example, expect to hear a Kendrick Lamar song upon playing RapCaviar, a Gary Clark Jr. anthem for Rock This, and Rhiannon Giddens when you stream Indigo

Targeted shelf and advertising

Users in the U.S. will also see a targeted shelf positioned prominently on the home page of both desktop and mobile apps that drives to Black Out playlists. Additionally, we’ll be running related ads globally on the Spotify Free Tier. Both of these efforts will ensure even more listeners have the opportunity to hear from Black voices.

The Window podcast programming

Later in June, we’ll be launching season 2 of Spotify’s The Window podcast. The initial season focused on the lives of essential workers during the COVID-19 pandemic, and season 2 will evolve its storytelling to now focus on the experiences of the Black community at this moment in time. Hear from individuals such as a Black business owner in an area affected by protest, a victim of police brutality, and a Black police officer. The goal is to further the conversation and use our platform to share these stories that help us humanize each other.