Tag: hindi

Diwali Gets a Dash of Sparkle With Spotify’s New Festive Hub

October 18, 2022

Diwali hub header showing 5 screens of the in-app experience

Diwali, the “festival of lights,” is one of the most widely celebrated occasions in India. Signifying the victory of light over darkness, of good over evil, the festivities take place over five days, with homes across the country lit up with traditional clay diyas (lamps). It’s a time of delicious food and auspicious beginnings, a time to be among family, friends, laughter, conversation, and music. Adding to this important cultural moment are Spotify playlists that are curated by our India music editors. These playlists set the mood for the many moments that make up Diwali, from saying a prayer to hosting dinner parties with friends. 

This year, Spotify is going beyond Diwali playlists to enhance the in-app experience for our listeners in India and the diaspora by launching an all-new Diwali hub. Packed with features that can connect listeners to their favorite artists and music more deeply, the hub will include personalized playlists, Spotify clips, Blend playlists with some of India’s most popular artists, and more.

Playlists to soundtrack your day . . . and night

If you’re looking for something tailored to your tastes, check out: 

  • Daily Diwali, a refreshed-daily mix of Diwali songs for you to discover.
  • Your Diwali 2022, a playlist with all the songs you need to get into the spirit of Diwali, made just for you. 

If you start each day of Diwali festivities with a prayer, tune in to a variety of devotional playlists curated especially for the festival across several languages. Entertaining in the evening and looking for music to set the mood? Check out Diwali Bash (Hindi), Diwali Party Hits (Punjabi), Deepavali Kondattam (Tamil), Deepavali Dhamaka (Telugu), and much more. 

But, wait… there’s more. We’ve hidden a dash of sparkle in the Now Playing view. See if you can find while playing your favorite tunes in this year’s Diwali playlists. 

Want to know what everyone is streaming through the festive week? Explore the Top 50 Diwali playlist for the songs that are trending in India this season.

diwali experience with sparkle easter egg

A Close Look at India’s Love for International Pop

May 4, 2020

Did you know there was once a Danish band that was more popular in India than in Denmark? The group Michael Learns to Rock shot to fame with singles like “The Actor” and “That’s Why You Go Away” in the ’90s. At the height of their success, they made tour stops in the Indian cities of Bengaluru and Chennai. The band was so well received that they amassed an enormous cult following across the country for years to come. 

“They got into cabs and went to the airport in Copenhagen—living the normal life. And when they landed in India, there was a huge entourage that greeted them with garlands, and limousines carried them to their hotels,” Padmanabhan Nurani, Spotify’s Head of Artists and Label Marketing India, tells For the Record. 

It’s just a mere glimpse of how the country’s music fans have long embraced local and global artists. 

Home to countless Bollywood stars, along with raga virtuosos, indie talent, and more, India has been a vibrant hub for international music and a top tour destination for world-class acts like Led Zeppelin and Bruce Springsteen. Sneha Singh, Head of Music Culture and Editorial India, credits the rich diversity of the country’s music landscape for this broad acceptance of global sounds.

“Because we have so many languages, it’s just ingrained in us to take in and to respect each other’s cultures,” Singh tells For the Record. “Acceptance is fairly easy and this means we listen to all kinds of music.”

The robust and rich content on Spotify India ranges from locally curated favorites like Top Hits Hindi and Punjabi 101 to global playlists like Today’s Top Hits and New Music Friday. Now, with the recent addition of the Warner Music Group catalog in India, listeners are also streaming the latest tracks from global stars such as Ed Sheeran, Dua Lipa, and Cardi B, and rock fans have access to entire discographies of Coldplay, Linkin Park, and The Doors, among others.

In the first two weeks of the catalog’s availability in India, Ed Sheeran and Dua Lipa were the top two most-searched Warner Music artists, respectively. The most-searched-for tracks were “Dance Monkey“ by Australian songwriter Tones And I, followed by Roddy Ricch’s infectious hip-hop anthem “The Box.” 

Nurani says it’s no surprise that Ed Sheeran comes up tops for the nation of 1.3 billion people. Sheeran has performed in India twice. In 2017 he greeted his audience with a respectful “namaste” (“hello” in Hindi) before performing dressed in a blue silk kurta, the traditional shirt worn across South Asia. The “Shape of You” star’s choice of wardrobe made national headlines, and the song played on the radio for the next two years. 

Like Sheeran, Dua Lipa is also a regular in India and shows her appreciation for local culture whenever she performs there. Before playing in Mumbai last year, Dua Lipa took some time to meet with Bollywood star Shah Rukh Khan and even picked up a few of his dance moves. Khan’s post to Instagram fed a local media frenzy online and delighted fans everywhere—such is the interest in “Bollywood meets Hollywood.”

To editorial expert Singh, these cross-cultural collaborations are all a natural expression of how pop culture works in this diverse, music-savvy country. “We have borrowed from the West, and the other way around,” she says. “Music has always been about inspiration and evolving it for the listener’s ears.”

Looking for a deep dive into Indian pop? Start with Spotify’s Hot Hits India playlist and keep going with New Music Friday India and This Is Arjit Singh.

Six Months of Data Shows India’s Increasing Appetite for Streaming

September 3, 2019

From a steady stream of Arijit Singh songs to a growing interest with podcasts, six months of Spotify streaming data shows India is a nation of audiophiles. In early March this year, we looked at what the first million users were streaming in the week after Spotify launched for India’s millions of music and podcast lovers. Right away we saw a surge in streams of pop hits from around the world. But after six months, Spotify’s listeners in India are showing plenty of love for music from home as well as abroad—plus a few other notable trends.

One thing that it isn’t in doubt: music plays a starring role in all aspects of Indian life. We saw this in June with a deep dive into the mood-based playlists users stream throughout the day. And today we can see the variation across regions and where tastes transcend India’s disparate cultures.

From Bollywood stars to pan-Asian breakouts to global sensations (yes, BTS is beloved everywhere), here are the artists, playlists, podcasts, and noteworthy trends from Spotify’s first half year in India.

Stream Top Hits Hindi, one of India’s most popular playlists.