Kara Jackson Archives

Listeners looking to discover music from some of the most promising independent artists need look no further than Spotify’s Fresh Finds. Since 2016, Fresh Finds has served as a launchpad for DIY-minded artists, and we’re continuing to expand the program by connecting artists and fans in new and unique ways.

Last week, we partnered with Samsung to host a two-day live experience in Chicago featuring artists with deep connections to the city. More than 500 music fans came together to enjoy immersive activations and rotating performances by Fresh Finds artists Slow Pulp, Pink Pablo, Kara Jackson, Paris Texas, Fana Hues, and Casper Sage, as well as DJ sets from jigitz and Très Mortimer.

It’s a new year, and that means it’s time to predict which artists will make their mark in 2024. Continuing our annual Artists To Watch campaign, we’ve expanded the list to feature even more artists across many more genres.

Along with streaming data, we tapped our North American music team and editors of our playlist brands—Viva Latino (Latin), Pop Rising (pop), Hot Country (country), juniper (folk), New Noise (rock), Lorem (indie), R&B Rising (R&B), Most Necessary (hip-hop), and mint (dance)—to help select the 90 rising talents featured below. You can also find all of our picks rounded up in one convenient spot with our brand-new Artists To Watch playlist.

You’ll find Musica Mexicana crooner Chino Pacas among Viva Latino’s picks, and introspective hitmaker Teddy Swims included in Pop Rising’s selections. Country and folk singer-songwriters MacKenzie Carpenter and Chance Peña made Hot Country and juniper’s cuts, respectively, while all-women rock band The Beaches and moody indie songstress Chappell Roan were tapped by New Noise and Lorem. Meanwhile, South African vocalist Tyla, Texas rapper That Mexican OT, and Greek electronic producer Argy were recognized by R&B Rising, Most Necessary, and mint, respectively.