Tag: hip-hop

Spotify Partners With Les Flammes Music Awards To Celebrate French Rap

Spotify is once again teaming up with Les Flammes, the only music awards dedicated to rap, R&B, Afrobeats, and popular culture in France.

Spotify helped create Les Flammes in 2023 to celebrate and highlight the French-speaking artists who are actively shaping new cultural trends. Rap is a hugely prominent genre in France—on Spotify, the top five most-listened-to artists in the country have hailed from rap, hip-hop, and R&B for the past several years.

Ahead of the ceremony on April 25, let’s take a moment to highlight the impact of last year’s inaugural event, and also spotlight the 2024 nominees.

 

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Looking back at Les Flammes 2023

Not only was Les Flammes 2023 a success, but it also impacted music consumption on Spotify in France. Rap and hip-hop have continued to gain steam since last year’s ceremony, with French artist listenership increasing by 15% among users aged 25-44 and 12% among users aged 24-29 and users over 55.

In addition, several winners saw an increase in streams in France in the past year:

    • Maureen saw her streams jump by 314%. The former RADAR artist’s trackLaptop” was awarded best Caribbean or Caribbean-Inspired Song.
    • Streams for Aya Nakamura, who won the Female Artist of the Year award, increased by 97%.
    • Hamza, winner of the best R&B Song award with Tiakola forAtasanté,” recorded a 93% increase in streams.
    • Tiakola saw a 71% increase in streams. The artist won the New Pop Album of the Year award, as well as best Afro or Afro-Inspired Song.

Looking forward to Les Flammes 2024

A number of artists up for awards at this year’s ceremony have already made their mark. Among the male nominees, that includes Yamê, an artist supported by Spotify’s RADAR program; Favé; and Werenoi.

    • Yamê’s streams have skyrocketed by 12,883%. Nominated for Male Revelation of the Year and New Pop Album of the Year, he’s the fastest-growing male French-language rap/hip-hop artist of the year in France.
    • Favé, also nominated for Male Revelation of the Year, has seen a 561% increase in streams.
    • Werenoi’s streams are up 606%. The artist is up for Spotify Album of the Year, Song of the Year, and Male Artist of the Year.

Among the female nominees:

    • Shay has seen a 65% increase in streams. Nominated for Video of the Year, she’s the third-fastest-growing female French-language rap/hip-hop artist of the year in France.
    • Nej, an EQUAL artist, has recorded a 36% increase in streams. She’s up for Female Artist of the Year.

And while this year’s ceremony will be held at the Théâtre du Châtelet in Paris, Spotify will also host a special viewing party in Marseille. The event will reinforce the sense of unity that characterizes Les Flammes while also celebrating the city’s vibrant hip-hop scene. Photocalls, food, and DJ sets will keep the party going for more than 500 attendees as screens project the awards ceremony.

The international influence of French artists

Beyond France’s borders, French pop, hip-hop, and rap artists continue to gain notoriety, especially as Spotify helps reduce language barriers and enable local artists to gain visibility in non-French-speaking markets:

    • Gazo, Ninho, and Tiakola are all among the top 10 most-streamed French R&B/hip-hop artists outside of France.
    • Favé and Yamê are both among the top 50 most-streamed French-language R&B/hip-hop artists outside of France.
    • Indila and Aya Nakamura are the first- and second-most-streamed French pop artists outside of France, respectively.

Stream our official playlist for Les Flammes 2024 to hear this year’s nominated artists.

RADAR Italy Returns With 6 Artists Transforming the Country’s Music Landscape

As Spotify’s program to spotlight rising talent from around the world, RADAR supports emerging artists on their journeys to global stardom. Since its launch in 2020, RADAR has featured more than two dozen up-and-coming Italian artists. From BLANCO to BigMama, ARIETE to Il Tre, Rhove to NASKA, many of these entertainers have leveraged RADAR to boost their profiles and connect with new fans near and far.

Now we’re launching our fourth edition of RADAR Italy, featuring Tony Boy, okgiorgio, Coca Puma, STE, Sally Cruz, and centomilacarie.

This group reflects the wide range of styles and genres that extend across the country. They’re driving music trends, influencing everything from rap to electronic to a Gen Z wave of fluid, genreless sounds. As part of the program, all receive Spotify support through a dedicated playlist, special editorial placement, and personalized marketing plans.

To introduce—and celebrate—this year’s class, we brought all six artists to Milan for our first-ever RADAR live event in Italy. Along with performances from our guests of honor, content creator Federico Felletti also interviewed each artist.

Keep reading to get to know these rising stars.

Tony Boy

Amid the growing popularity of rap in Italy, Tony Boy is one to watch closely. The young artist has made a name for himself as an urban singer-songwriter with a penchant for introspective storytelling. His new album, NOSTALGIA (export), is a strong follow-up to his earlier work, including 2020’s Going Hard and 2023’s Umile.

okgiorgio

As RADAR Italy’s first producer and DJ, okgiorgio sits at the forefront of the country’s electronic music scene. The artist pulls from genres like stutter house and U.K. garage to create music with equal parts emotion and danceability.

Coca Puma

Newcomer Coca Puma is a singer-songwriter, producer, and musician who combines genres such as indie, dream pop, nu jazz, and electronica. Her recent debut album, Panorama Olivia, showcases a unique approach to music that has been influenced by her experiences traveling abroad, jazz studies, and eclectic listening habits.

STE

Neapolitan music has emerged as a national phenomenon in recent years, and rap remains a prominent part of the city’s music culture. But R&B is also on the rise, and STE is one of Naples’ most promising representatives, fusing the rhythms of contemporary R&B with Afrobeats and traditional Neapolitan sounds.

Sally Cruz

With the release of her first single, “UN DISASTRO,” Sally Cruz launched her music career in 2022 just as pop punk was beginning to trend in Italy. Today, the artist is also influenced by urban and electronic sounds, evidenced by “LA NOTTE,” her collaboration with thasup and Mike Defunto that recently landed on Spotify’s Hot Hits Italia playlist.

centomilacarie

Centomilacarie, who has been playing music since the age of four, mixes raw and unfiltered songwriting with a diverse sonic palette to create a style all his own. Most recently, the artist collaborated with MACE on two songs from the Italian producer’s latest album, MĀYĀ.

Stream our RADAR Italia playlist to discover more emerging Italian artists.

Spotlighting the Artists To Watch in 2024

It’s a new year, and that means it’s time to predict which artists will make their mark in 2024. Continuing our annual Artists To Watch campaign, we’ve expanded the list to feature even more artists across many more genres. 

Along with streaming data, we tapped our North American music team and editors of our playlist brands—Viva Latino (Latin), Pop Rising (pop), Hot Country (country), juniper (folk), New Noise (rock), Lorem (indie), R&B Rising (R&B), Most Necessary (hip-hop), and mint (dance)—to help select the 90 rising talents featured below. You can also find all of our picks rounded up in one convenient spot with our brand-new Artists To Watch playlist. 

You’ll find Musica Mexicana crooner Chino Pacas among Viva Latino’s picks, and introspective hitmaker Teddy Swims included in Pop Rising’s selections. Country and folk singer-songwriters MacKenzie Carpenter and Chance Peña made Hot Country and juniper’s cuts, respectively, while all-women rock band The Beaches and moody indie songstress Chappell Roan were tapped by New Noise and Lorem. Meanwhile, South African vocalist Tyla, Texas rapper That Mexican OT, and Greek electronic producer Argy were recognized by R&B Rising, Most Necessary, and mint, respectively. 

Who else should you keep an eye on in 2024? Keep reading for the full list of Artists To Watch. 

Viva Latino’s Artists To Watch

Bellakath
Chino Pacas
Dei V
Estevie
Gonzy
Jasiel Nuñez
Junior Zamora
Saiko
Xavi
Yami Safdie

Hot Country’s Artists To Watch

Anne Wilson
Dylan Gossett
Graham Barham
Lauren Watkins
Mackenzie Carpenter
Matt Schuster
Michael Warren

Owen Riegling
Sam Barber
Wyatt Flores

Pop Rising’s Artists To Watch

Aidan Bissett
Alexander Stewart
bludnymph
Emei
Isabel LaRosa
Matt Hansen
Meg Smith
METTE
SNOW WIFE
Teddy Swims

juniper’s Artists To Watch

Bo Staloch
Chance Peña
hey, nothing
Jack Van Cleaf
Kara Jackson
Mon RovÎa
Paris Paloma
Richy Mitch & The Coal Miners
Searows
Tiny Habits

New Noise’s Artists To Watch

Amira Elfeky
Destroy Boys
Jack Kays
Jhariah
julie
Scowl
Teen Jesus and the Jean Teasers
The Beaches
The Last Dinner Party
ThxSoMch

R&B Rising’s Artists To Watch

Amaria
Bellah
Chxrry22
Elmiene
Jordan Ward
Khamari
Lekan
Leon Thomas
Naomi Sharon
Tyla

mint’s Artists To Watch

Argy
BUNT.
DBN Gogo
HoneyLuv
Knock2
LP Giobbi
Mochakk
Sammy Virji
Shermanology
Uncle Waffles

Lorem’s Artists To Watch

Abby Sage
bar italia
Chappell Roan
Frost Children
Hannah Jadagu
hemlocke springs
Provoker
sign crushes motorist
waterbaby
Wisp

Most Necessary’s Artists To Watch

310babii
41
BabyDrill
BigXthaPlug
Hunxho
Lay Bankz
ODUMODUBLVCK
Skilla Baby
That Mexican OT
Veeze

Press play on our Artists To Watch playlist to discover the sounds of all the artists we’re expecting to make waves in 2024. 

Spotify’s KALYE X Campaign Illuminates Pinoy Hip-Hop

Pinoy hip-hop is overtaking the music scene in the Philippines, and the lively beats of Filipino artists are finding their way to listeners far beyond the geographical borders of the country. “The genre reflects the energy, how organic the art form is, and how accessible rapping is to everyone,” shares Chesca Tan, Spotify’s Lead Editor for Philippines. “Pinoy hip-hop is gritty; it’s street.”

To celebrate Pinoy hip-hop’s massive growth on Spotify—a more than 700% increase in streams in the Philippines since 2018—we launched KALYE X. For the uninitiated, “kalye” means “street” in Filipino. The initiative celebrates the collaboration between artists, fans and community, and serves as an extension of Spotify’s popular Kalye Hip-Hop playlist. “This playlist is home to the best of Pinoy hip-hop tracks, also enabling artists to be discovered and reach more fans in the Philippines and beyond—gaining listeners from 184 countries,” says Chesca.

The KALYE X campaign kicked off with an unforgettable street-themed party. It featured live performances from contemporary Pinoy hip-hop icons Al James, Morobeats and Midnasty; a hip-hop dance showdown; street graffiti; and a chat session with Spotify’s Head of Music, Kossy Ng, about the vibrant culture of the Pinoy hip-hop genre. The launch was a testament to the vibrant tapestry of Pinoy hip-hop culture.

We also teamed up with six local artists from the three main islands of the Philippines—Luzon, Visayas, and Mindanao—to record and release three new Spotify Singles. Each track showcases the depth and diversity listeners can find in Pinoy hip-hop.

Midnasty and Cookie$ bring the best of Bisaya beats in the track “Wa Na Wa.” “I have been dedicating my music and craft to take Bisaya hip-hop beyond Visayas, and this collaboration with Midnasty is an important step in that direction,” explains Cookie$. “Working with Spotify allows us to transcend boundaries and share the vibrant Bisaya culture through our music. I hope this latest track not only empowers our fans but also creates a legacy that resonates far beyond our hometown.”

Gloc-9, Hero, and Ramdiss pulled off a three-way mash-up for their song “Umaga” that represents the island of Luzon. “I love writing songs about real stories and struggles of people, and being able to capture what we go through every day,” says Gloc-9. “As an artist, I want my music to resonate with everyone, hip-hop fan or not. That is why I take pride in creating songs that tell people’s stories like what we did here.”

Morobeats reimagines Mindanao hip-hop on their single, “Kendeng.” DJ Medmessiah, a founding member of the group, says, “We’re proud and excited that the rest of the world will hear ‘Kendeng.’ We’ve been dedicating our music and talent to showcase the rich Mindanaoan culture and share our style of hip-hop, and this collaboration with Spotify is providing us with that opportunity.”

After spending time in the studio, the artists took to the stage for Spotify-hosted performances of their Spotify Singles in Cebu, Davao, and Manila. The excitement was palpable as nearly 6,000 fans attended the shows. The love for these songs spans the globe, and the artists and their Spotify Singles were featured on a billboard in New York City’s Times Square.

Learn more about these diverse and talented artists in our Spotify Singles documentary.

Want more Pinoy hip-hop? Check out our Kalye playlist below.

 

South African GLOW Artist Mx Blouse Proudly Combines Hip-Hop Beats With Dance, Kwaito, and Queer Themes

Johannesburg-based creative Sandi has been a writer ever since they could remember. Short stories and poetry gave way to a career in journalism, and, eventually, to song lyrics that were inspired by American hip-hop artists like Ms. Lauryn Hill and Nas. In 2016, after quitting their journalism job and traveling in Southeast Asia, Sandi wrote a set of lyrics to layer on top of their friend’s beats. “I didn’t know a thing about music at the time,” Sandi told For the Record. “I didn’t know about mixing or mastering. I just thought the song was done. ” Shortly later, it was posted to Soundcloud.

Suddenly after publication, blogs back home began picking up the song, and called to Sandi to release more songs and perform. Sandi quickly began writing, looking to communicate in their own authentic voice, and then returned to South Africa to begin rapping live.   

“The feeling of being onstage is what convinced me, okay, this is what I want to do,” they said. “I went up to my sister after the show and said, ‘sis, I don’t know how I’m going to pay rent, so I’m moving in with you. And I’m going to try to make this music thing work.’ And she said, ‘after what I saw tonight, go ahead.’” 

Since then, Sandi’s been releasing hip-hop tracks centering their non-binary queer and South African identities as Mx Blouse. They’ve garnered a monthly listening base and picked up steam abroad. And this month, as Spotify’s GLOW spotlight artist, we’re supporting them on our flagship GLOW playlist, as well as through billboards and other efforts. 

As much as Sandi has discovered and developed their voice since sharing that first song, barriers persist. “I kind of feel alienated from hip-hop as a queer person,” they shared. “I don’t really feel like I’m part of that community. A lot of my community are people in the dance music circuit. And I love dance music myself, so I’ve been trying to mold those two worlds together because I do love hip-hop, as much as I feel alienated from it. I’m trying to mix hip-hop with dance music sounds and obviously, talking about my queer experience.”

In addition to drawing inspiration from local queer creators like Athi-Patra Ruga and genres like kwaito, Sandi has found an incredible source of joy and hope in American rapper Lil Nas X. Growing up without much LGBTQIA+ representation, they simply never expected to see a Black, queer, global pop star. “What he’s achieved is something close to impossible,” Sandi shared. 

“It’s a struggle for a lot of queer artists, trying to fit into a music industry that, for the most part, doesn’t see you,” they said. “I’m also very blunt about my gender and my sexuality. If you listen to ‘ICON,’ there’s a part where I’m like ‘I’m not a rapper telling you that I’m an icon.’ It’s me recognizing that I’m not a traditional rapper, and maybe you shouldn’t see me that way. And that’s fine, because this is who I am, and I’m going to do things my way.”

Over the years, Sandi has learned more about the music industry and what it takes to have a career as an artist. “First of all, I learned about mixing and mastering,” Sandi laughed, “but people have also taught me how to consider song structure and putting a song together. It’s not just writing. Anyone who’s paying close enough attention can see the improvements.” 

They’ve also become stronger as a performer, incorporating a band into several of their live shows, and they now serve as their own manager, booking agent, social media manager and producer. They’re also their own advocate, carving out space locally and globally for their work and work of those around them. “Recently, my friends and I got together to do a fundraiser for queer people in Uganda because their existence has been outlawed. Being pushed to do that, first of all, was very scary, but the feeling of being able to contribute to my community is something that really makes me feel proud.”

Sandi unabashedly claims that they “love people,” and “love being around people.” What they love most as an artist is a strong feeling of contributing to their community, and even while still early in their career, they’re advocating for more equity in available opportunities.

“I’ve played at a lot of festivals where the queer stages are always separate from everything else,” they said. “In many ways, we can celebrate that and say, ‘we are being included, we are being given our own space.’ and I think that’s great. But at the same time, we are being alienated. Why can’t the queer artist be on the mainstage? There’s a catch-22, in creating something that is explicitly for queer people, and something where all kinds of people can hear you. I would like to see a world where queer artists don’t have to have that prefix in front of them, where they can be artists, period.” 

Catch Mx Blouse on Spotify’s flagship GLOW playlist.

The Snotty Nose Rez Kids Talk Culture and Community for ‘CAN You Hear Me’

Snotty Nose Rez Kids Header

September 30 marked the National Day for Truth and Reconciliation in Canada. It’s a day that recognizes the troubling legacy of Canada’s residential school system—a government-sponsored attempt to destroy the culture and identity of Indigenous people—and honors all of those impacted by it: the Survivors, the families, the communities, and the children who never returned home.

The conversation about Reconciliation goes beyond just a single day of the year. That’s why we’re putting a focus on Indigenous artists from different communities as part of the CAN You Hear Me series, which champions the unique music and perspectives of artists in Canada. Right now we’re putting the spotlight on Haisla rappers the Snotty Nose Rez Kids.

Originally from Kitamaat Village, British Columbia, Darren “Young D” Metz and Quinton “Yung Trybez” Nyce first met in high school, where they realized they had a talent for poetry and storytelling. In January 2017, the duo dropped their self-titled Snotty Nose Rez Kids debut, and right out of the gate their single “Skoden” (meaning “Let’s go then”), which features a sample from Kwakwaka’wakw artist Beau Dick, was named one of the year’s 100 best songs by CBC Music. Since then, the duo has consistently released albums with high acclaim and industry nods following closely. Their subsequent albums, 2017’s The Average Savage, 2019’s TRAPLINE, 2021’s Life After, and last year’s I’M GOOD, HBU? were all shortlisted for the Polaris Music Prize.

With tracks like “The Resistance” and “I Can’t Remember My Name,” to “Red Sky at Night” and “KIDS COME UP, IT’S SUPPERTIME!,” the Snotty Nose Rez Kids press hard on subjects of ignorance, stereotypes, climate change, and the ongoing reverberations of colonialism with furiously fast-paced rhymes over bars so sharp they cut.

For the Record caught up with the boldly political duo to talk about growing up, bringing their perspective into their music, and more.

What was your experience like growing up in the Haisla Nation?

Despite what the media and statistics say about living on a Reservation, our experience growing up on Haisla was beautiful. We weren’t just raised by our parents; we were raised by the community. We had the freedom to run around doing anything from fooling around on the playground to swimming down by the bay. We had that freedom because everyone looked out for one another. If one of our parents or grandparents was trying to get hold of us, word would travel fast and we’d eventually find out. Being rez kids may have made us a little rough and raw around the edges, but there’s beauty in that. If there’s one thing that we could do in this life it would be to be able to go back and be rez kids again, for sure. 

How important is it to incorporate your experiences and culture as First Nations artists into your music?

It’s always important for us in one way or another. Many of our community tell stories through carving, painting, through education, or whatever their passion is. And for us, storytelling came in the form of hip-hop. We want our stories to be told the way they were meant to be told and we want them to be heard the way they were meant to be heard. So it’s always important.

We’re two Haisla men that were raised traditionally. By that we mean that we come from the land, and were taught how to respect it and live off of it without taking too much. From those teachings we became land defenders and that’s what Snotty Nose Rez Kids was built off of, the idea that we need to appreciate what we have and project it.

What does Reconciliation mean to you?

It means that we need to put in a lot of work, on ourselves and our communities. However, Reconciliation isn’t for us, for Indigenous People. It’s for settlers and allies. 

For us, the National Day of Truth and Reconciliation has always been tough because we’ve always understood our truth and for many years we’ve been trying to tell that truth and be heard. The job of Truth and Reconciliation is on settlers to reconcile with their own history and acknowledge the truths of how our lands and identities were taken from us. We need that before we can ever begin to reconcile. 

For us as Indigenous people, it’s our job to decolonize and to understand who we are and where we come from and to resurge as we move forward.

Learn more about what drives the Snotty Nose Rez Kids and listen to all the essential tracks in one playlist

Brazil’s National Breaking Team Prepares for a New Dance Battle

Incredible rhythms, fancy footwork, talented dancers, heart-pumping battles—all this makes up breaking, a form of dancing that combines complex moves with stylized dance.

Born in the Bronx’s Black and Latino communities, breaking first originated in the ’70s at the start of the hip-hop movement. The name refers to the breakbeats that defined hip-hop’s early sound and gave dancers a chance to show off their moves. Throughout the ’70s and ’80s, dance crews formed and competed against each other, introducing new techniques like the headspin, freeze, and top rock.

Music is a critical part of breaking, and the DJs that helm the turntables often mix in elements of hip-hop, jazz, disco, electro, and more to create a compelling track for the dancers, known as b-boys and b-girls, to move to.

In the early ’80s, breaking gained momentum in Brazil, providing a new way for the country’s youth to connect and interact. To this day on the streets of São Paulo, dance battles ensue as b-boys and b-girls compete to see who has the best moves.

In 2024, breaking will make its Olympic debut in Paris, and Brazil is preparing for the Games. The Brazil national team is composed of six talented breaking stars: Leony, Luan San, Rato, Toquinha, Mini Japa, and Nathana. While they train, Spotify is with them every step of the way as a team sponsor. In addition to supporting events in the breaking community, we are providing financial aid for the team as they compete at national and international events, as well as financial support for the athletes in their training.

the full Brazil breaking team posting on steps outside

For the Record caught up with team members Leony and Toquinha to learn more about breaking and where they see the future of the sport.

​​What’s your favorite part about breaking?

Leony: The part that I love the most is the freedom within breaking—the freedom of being able to do everything in my own time, to do whatever I create in my own way, to be and do what I imagine with my breaking.

Toquinha: The best part of breaking for me is the passion in people’s eyes and the adrenaline of the battles!

Is there a particular song or artist you like to break to?

Leony: I’m a fan of A Tribe Called Quest. I think they are the best rap group ever.

Toquinha: I really like Veigh‘s songs! As a DJ, especially for training, I also like Dj Batata’Killa‘s beats.

Leony performing a breaking dance move on a bridge

Leony

A lot of improvisation is required to be good at breaking. What else do you think is essential to excel at the sport? 

Leony: You have to have personality and be original. Being “unique” in breaking is for sure one of the hardest and most valuable things.

Toquinha: To stand out in breaking, you need to have style and a lot of flow. I believe that persistence in training is the key to unlocking what your body can achieve.

What was your reaction when you learned that breaking would become an Olympic sport?

Leony: I was happy. I knew this would boost the popularity of breaking in the world, and that’s what happened.

Toquinha: When I heard that breaking will be in the Olympics, I was excited, anxious, and motivated to train more!

Toquinha performing a breaking dance move on a bridge

Toquinha

The Olympics will surely help grow understanding and knowledge of breaking. What else do you hope for the future of the sport?

Leony: I hope that with all this exposure, we can reach more people and more places.

Toquinha: Since breaking has become a part of the Olympics, it has opened a lot of doors for me and also for the rest of the world. I train and dedicate myself so that things will be easier for future generations!

What’s it been like having the support of Spotify as the team embarks on this journey?

Leony: It’s been amazing, not only for us as members of the team but for national breaking. Breaking and music are inseparable, and having a company like Spotify helping to spread breaking in Brazil has undoubtedly helped a lot. This gives us recognition and the hope to achieve more.

Toquinha: For me, it was amazing to receive Spotify’s sponsorship proposal. It’s uncanny how much breaking and Spotify really go well together!

 

Seleção Brasileira de Breaking se prepara para uma Nova Batalha de Dança

Ritmos incríveis, footwork sofisticado, dançarinos talentosos, batalhas de tirar o fôlego – tudo isso compõe o Breaking, uma forma de dança que combina movimentos complexos com dança estilizada

Nascido nas comunidades negra e latina do Bronx, o Breaking se originou nos anos 70, no início do movimento Hip Hop. O nome refere-se aos breakbeats que definiram o som inicial do Hip Hop, que deu aos dançarinos a chance de mostrar seus movimentos. Ao longo dos anos 70 e 80, equipes de dança se formaram e competiram entre si, introduzindo novas técnicas como o headspin, freeze e o top rock.

Música é uma parte crítica do Breaking, e os DJs que comandam as mesas geralmente misturam elementos de hip hop, jazz, disco, electro e muito mais para criar uma faixa atraente para os dançarinos, conhecidos como b-boys e b-girls. 

No início dos anos 80, o Breaking ganhou força no Brasil, proporcionando uma nova maneira para a juventude do país se conectar e interagir. E até hoje nas ruas de São Paulo acontecem batalhas de dança, com b-boys e b-girls disputando quem tem os melhores movimentos.

Em 2024, o Breaking fará sua estreia olímpica em Paris e o Brasil se prepara para os jogos. A seleção brasileira é composta por seis estrelas de destaque: Leony, Luan San, Rato, Toquinha, Mini Japa e Nathana. Enquanto eles treinam, o Spotify está com eles a cada passo do caminho como patrocinador da equipe. Além de apoiar eventos na comunidade do Breaking, estamos fornecendo ajuda financeira para a equipe competir em eventos nacionais e internacionais, bem como em seus treinamentos.

O For the Record conversou com os membros da equipe Leony e Toquinha para saber mais sobre o Breaking e onde eles veem o futuro do esporte.

Qual é a sua parte favorita sobre Breaking? 

Leony: A liberdade, a parte que eu mais amo é a liberdade dentro do breaking, a liberdade de poder fazer tudo no meu tempo, de fazer qualquer coisa que eu criar do meu jeito. A liberdade de ser e fazer aquilo que eu imagino com o meu breaking.

Toquinha: A melhor parte do breaking pra mim é o sangue no olho e a adrenalina das batalhas!

Existe uma música ou artista em particular que você gosta de ouvir? 

Leony: Eu sou fã do A Tribe Called Quest. Pra mim o melhor grupo de rap que teve.

Toquinha: Eu gosto muito das músicas do Veigh! Como dj, em especial pra treinar eu curto os beats do Dj Batata’Killa.

Leony performing a breaking dance move on a bridge

Leony

Qual foi sua reação quando soube que o Breaking se tornaria um esporte olímpico?

Leony: Fiquei feliz, eu sabia que isso alavancaria o breaking no mundo, e foi o que aconteceu.

Toquinha: Quando eu soube que o breaking estará nas olimpíadas eu fiquei animada, ansiosa e motivada a treinar mais!

Muita improvisação é necessária para ser bom em Breaking. O que mais você acha que é essencial para se destacar no esporte? 

Leony: Ter personalidade e ser original. Com certeza ser “único” no breaking é uma das coisas mais difíceis e sem dúvidas a mais valiosa.

Toquinha: Para se destacar no Breaking você precisa ter estilo é muito flow. Acredito que a persistência nos treinos é a chave para desbloquear tudo oque o seu corpo alcança e você ainda não sabe.

Toquinha performing a breaking dance move on a bridge

Toquinha

As Olimpíadas certamente ajudarão a aumentar a compreensão e o conhecimento do Breaking. O que mais você espera para o futuro do esporte?

Leony: Espero que com toda essa exposição, possamos alcançar mais pessoas e mais lugares.

Toquinha: O breaking entrando no ramo olímpico abriu muitas portas pra mim e também pro resto do mundo. Eu treino e me dedico muito para que no futuro as coisas sejam mais fáceis para as novas gerações e é isso o que eu espero!

Como tem sido ter o apoio do Spotify enquanto a equipe embarca nessa jornada?

Leony: Tem sido incrível, não só para nós como membros da seleção mas para o breaking nacional. Breaking e música são um casal inseparáveis e ter uma empresa como a Spotify ajudando a disseminar o breaking no Brasil sem dúvidas tem ajudado muito. Isso nós dá uma notoriedade e valor para alcançar mais coisas.

Toquinha: Pra mim foi incrível receber a proposta de patrocínio da Spotify.. É bizarro o quanto Breaking e Spotify combinam!

Spotify’s 100 Live Showcase at Way Out West Celebrates the Impact of Hip-Hop in Sweden

Since 2007, the Way Out West music festival has been a cultural melting pot in Sweden. Located in a large, lush park in Gothenburg, the three-day-long festival celebrates music discovery, sustainability, and diversity, and attracts approximately 50,000 fans each year. At the festival, you can find Höjden by Spotify, our live stage nestled among the trees, where you can dance, eat good food, discover new music, or simply sit down and relax.

On August 11, which marked hip-hop’s 50th birthday, we decided to celebrate in a big way with our 100 Live showcase. New and upcoming talents—along with some of the most prominent names in Swedish hip-hop history—met at one of the festival’s largest stages to perform an epic show that paid tribute to the genre and its cultural impact in Sweden over the past 50 years.

Toast Hip-Hop’s 50th Anniversary With Our Special Playlist Hub, Murals, Animated Shorts, and More

Fifty years ago, hip-hop was born in the Bronx. And today, it continues to influence music and culture on a global scale. To celebrate this massive milestone over the next month, we’re creating murals in some of hip-hop’s biggest capitals, giving fans a personalized hip-hop listening experience with our DJ, and releasing a series of animated shorts. But to kick off the festivities, we’re launching the Hip-Hop Turns 50 hub.

Highlighting the contributions of hip-hop’s greats, this special destination will live on-platform over the next month and house more than 40 global playlists that reflect the various eras, regions, and trends that have shaped the genre over the last half-century. This includes many of our top data-driven and editorially curated playlists, as well as dedicated shelves for the 50 most-streamed rappers and hip-hop albums on Spotify. 

“We wanted to acknowledge the anniversary in more than one way. Three months ago, we kicked off conversations on social media with our Top 50 Hip-Hop lists and are now showcasing how hip-hop’s and Spotify’s history intersects,” said Carl Chery, Creative Director, Head of Urban Music, Spotify. “Throughout August, we’re paying homage to some of the artists that paved the way in their own cities with murals and billboards, creating an animated shorts series narrated by artists, and built out a destination on platform that features a variety of playlists from around the world. Stay tuned for more—here’s to the next 50″

Fans can dive into the best hip-hop songs of each decade with special curations for the ’80s, ’90s, ’00s, and ’10s, as well as the ’20s, where listeners can tune in to RapCaviar, our flagship hip-hop playlist, to find the best of hip-hop today. As part of the global hip-hop shelf—which features playlists like Spotify Italy’s Plus Ultra, Spotify India’s Rap 91, Spotify Korea’s KrOWN, Spotify U.K.’s Who We Be, the Spotify Middle East’s Arab Hip-Hop, and Spotify Philippines’ Kayle Hip-Hop—we’re showcasing the hottest, freshest, and most diverse hip-hop sounds being created around the world.

We’re also revisiting some of our editors’ top picks through our 50 years of hip-hop shelf, which features episodes from podcasts like the New York Times’s Popcast and Fab 5 Freddy’s 50 Years of Hip-Hop, as well as Spotify Originals like The RapCaviar Podcast, Dissect, The Ringer Music Show, and Nas and Miss Info’s The Bridge

You can check out more of For the Record’s hip-hop content from over the years by visiting our special Hip-Hop Turns 50 hub. 

Spotify celebrates in hip-hop’s biggest meccas

To honor some of hip-hop’s biggest game changers, Spotify is collaborating with illustrator and image-maker Raj Dhunna to design large-scale murals and billboards. These pieces will put a spotlight on artists in their respective hometowns and depict the ways rap’s most influential sounds spread from region to region. 

In New York, Spotify will unveil a mural acknowledging the history of drill as it grew from its origins in Chicago with legends like Chief Keef, and expanded into London and Brooklyn with artists like 808 Melo and Pop Smoke. A second mural will spotlight the impact of women in hip-hop and feature icons like Lil’ Kim and Cardi B

In Atlanta, Raj will create a mural that celebrates the evolution of trap music, which was pioneered by Atlanta’s own T.I. and cultivated into a global phenomenon by artists like New York’s Arcángel.

Raj’s designs will also appear on billboards in Miami and Los Angeles. The L.A. billboard will feature Dr. Dre and Mustard, two of the city’s musical titans, with a tagline that reads “Long live the West Coast sound. Hip-hop is everywhere.” The Miami billboard, meanwhile, will pay tribute to the provocative sounds of the region’s most influential women rap acts.

Spotify will also commemorate hip-hop’s growth in Mexico and pay homage to its current and foundational artists with a mural that features over 15 Mexican hip-hop artists, including Akwid, Cartel de Santa, Santa Fe Klan, and Gera Mx.

The party continues

In addition to the on-platform destinations and custom murals, our AI-powered DJ will provide expert hip-hop commentary all month long on Spotify, supplying aficionados with cultural context about musical legends and retracing how hip-hop has grown through history.

To close out the month, Spotify will debut editorially curated animated shorts that underscore hip-hop’s influence in over nine countries, featuring narrations from artists. 

Our celebration of hip-hop’s 50th anniversary will let fans discover and connect with artists of the past, present, and future. But this is only the start. Stay tuned for updates throughout the month as we commemorate one of the most beloved genres in the world. 

Hit play on our flagship RapCaviar playlist and discover the artists who are making their mark in hip-hop’s history books. 

The 2023 All-RapCaviar Winners Are Here

rap caviar logos

RapCaviar has been a cultural force in hip-hop since 2015, with a flagship playlist boasting 15 million followers, a namesake podcast, and even its own documentary series. For the past three years, we’ve also recognized hip-hop’s standout MCs with our annual All-RapCaviar Campaign

Inspired by the end-of-season awards that honor basketball’s top hoopers, our All-RapCaviar First, Second, and Third Teams consist of the 15 rappers who’ve had the biggest impact on the flagship playlist (and other hip-hop-centric Spotify playlists) over the past 12 months. 

Last week we announced the All-RapCaviar teams, then gave fans the chance to vote for the RapCaviar MVP and Rookie of the Year. 

The All-RapCaviar campaign has always brought the worlds of hip-hop and basketball together. But this year we took things a step further and teamed up with basketball superstar Kevin Durant—an expert in winning MVP and Rookie of the Year awards—and his media company Boardroom to help heat things up with the process.

KD stopped by the RapCaviar set last week to help reveal our team selections, then got the conversation started about who the MVP favorite might be. And after a week of intense debate and voting by fans on social media, we finally know who will take home All-RapCaviar’s top honors. 

All-RapCaviar First Team and MVP

In a battle that featured the likes of Metro Boomin, Drake, 21 Savage, Lil Uzi Vert, and Lil Baby, the voting race for RapCaviar MVP came down to the wire between our All-RapCaviar First Team selections, with Drake just edging out Metro Boomin as the fans’ pick. After releasing solo hits like “Search & Rescue,” collaborating with 21 Savage on “Rich Flex,” and making a cameo appearance on J Hus’s “Who Told You,” Drake’s victory was well-earned. 

RapCaviar Rookie of the Year

As Rookie of the Year voting concluded, Destroy Lonely broke away from the pack and claimed a victory over fellow nominees Central Cee, GloRilla, Ice Spice, and Luh Tyler. The Atlanta rapper, known for tracks like “NOSTYLIST” and “Bane,” turned heads with his 2023 album, If Looks Could Kill. Destroy Lonely’s dynamic and eclectic approach to music has resonated with fans, and it’s easy to see why they reached a consensus on a talent we tipped earlier this year as an artist to watch.

All-RapCaviar Second Team

The All-RapCaviar Second Team is made up of Ice Spice, Tyler, The Creator, Lil Durk, Coi Leray, and YoungBoy Never Broke Again, who all made their mark with iconic hits over the past year. 

All-RapCaviar Third Team

Rounding out our list of honorees, our All-RapCaviar Third Team features a mix of new, legendary, and global talent like GloRilla, Central Cee, Nicki Minaj, Don Toliver, and NLE Choppa

In addition to RapCaviar MVP and Rookie of the Year, fans also had the chance to vote on Coach of the Year: Pierre “P” Thomas and Kevin “Coach K” Lee

As the leading destination for hip-hop, conversation, and culture, we’re thrilled to unite the best rappers in the game with their biggest fans through this unique social-first experience. And we can’t wait to see who will step up and lead the way for hip-hop in the year to come. 

 

Want to hear the latest hits from our All-RapCaviar Team picks? Check out our flagship RapCaviar playlist below.

 

Spotify Launches Most Necessary Live, a Concert Series to Showcase Hip-Hop’s Rising Stars

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Fifty years into the game, the world of hip-hop keeps evolving, influencing artists from around the world with different sounds and scenes, and ushering in a new wave of superstars. Now, Spotify’s Most Necessary playlist is celebrating the next generation of hip-hop with its concert series: Most Necessary Live.

With their unwavering support and amplification, local hip-hop scenes all around the globe have been bolstering the rise of this new crop of artists.. Today’s hottest rising stars of hip-hop are breaking out of their homes and stepping into the spotlight, accumulating countless fans and influencing the trends of music at large.

To continue our support of artists at every stage of their careers, we are launching Most Necessary Live, a quarterly live performance series highlighting regional rap scenes and emerging local hip-hop artists from across the United States. The series kicks off at Warehouse Live in Houston, Texas, on August 2. Spotify will invite top listeners in that city to see a stellar lineup of the home’s freshest faces, including DeeBaby, KenTheMan, Mike Dimes, Monaleo, and That Mexican OT

Stay tuned for a Most Necessary Live showcase coming to a city near you.

For the Record caught up with some of the performers at the Houston show to ask about the advice and inspiration they’ve gotten on their musical journeys.

What’s the best piece of career advice you’ve received?

DeeBaby: Keep going! No matter what is in the way of you and your goals and dreams, face it, overcome it, and WIN. 

That Mexican OT: One of the best pieces of advice I’ve received is to stay humble and thankful for every blessing. 

Mike Dimes: Best piece of advice that I received in this stage of my career was to focus on myself, because that’s all I have control of.

Monaleo: To be present, live in the moment, and be appreciative and grateful for the blessings bestowed upon you. Sza said it best in “Good Days”: “Half of us chasing fountains of youth and it’s in the present.”

KenTheMan: The best piece of advice was from my manager: “A skilled sailor never sailed a smooth sea.”

Who were your favorite rap and hip-hop artists growing up, and who inspires you now?

That Mexican OT: Growing up, I was super inspired by Big L and the Texas hip-hop scene. Right now, I’m inspired by a lot of my peers, including the ones I got on this new project Lonestar Luchador, which will be landing later this month. 

Mike Dimes: A$AP Rocky and Joey Bada$$ were my biggest inspirations growing up; now my inspiration comes from Mike Dimes.

Monaleo: I was a huge YMCMB fan, specifically Nicki Minaj, Drake, and Lil Wayne. They all inspired me to pursue music and take it seriously. I was also a huge Odd Future fan. I just loved how the entire group was committed to being themselves and creating fun music. Currently, my inspirations are Frank Ocean and Beyoncé. I love Frank’s deeply poetic nature, and I’m inspired by Beyoncé’s amazing talent and dedication to the culture.

KenTheMan: Nicki Minaj, Lil Wayne, 2Pac, and my supporters and friends are the ones that truly inspire me!

From Houston to Miami

On November 15, Miami’s next generation of emerging rappers, including Luh TylerReal Boston RicheyDanny TowersWizz HavinnLoe ShimmyC-StunnaIcandy, and Lil Crix, brought high energy to the stage in our second live Most Necessary showcase. They were even joined by surprise guests Kodak Black and Nardo Wick. Catch shots from the unforgettable evening below.