Tag: loud

Svenska artister genererade nära 2 miljarder kronor från Spotify under 2025

April 27, 2026

När Spotify grundades för 20 år sedan dominerades musikmarknaden av illegal nedladdning. Sedan dess har streaming bidragit till att återupprätta betalningsviljan för musik och lagt grunden för en starkare och mer hållbar musikekonomi. I dag är musikindustrin större och mer framgångsrik än på länge, både i Sverige och globalt.

Under 2025 genererade svenska artister nära 2 miljarder kronor i royalties från Spotify – nära en fördubbling jämfört med 2018. Samtidigt visar årets siffror flera tydliga trender: fler artister når högre utbetalningsnivåer, närmare hälften av royalties till svenska artister genereras av oberoende artister eller bolag, och 66 procent kommer från lyssnare utanför Sverige. Det understryker både bredden i det svenska musiklivet och den starka internationella efterfrågan på svensk musik.

Detta och mer presenteras i årets svenska Loud & Clear-rapport, Spotifys årliga redovisning av royaltyutbetalningar.

Fler artister når högre utbetalningsnivåer

Fler svenska artister än någonsin når de högre utbetalningsnivåerna. Under 2025 genererade 557 svenska artister royalties på över 500 000 kronor från Spotify, en ökning med 5 % jämfört med föregående år. 301 artister genererade över en miljon (+ 3 %) och antalet artister som genererade mer än 5 miljoner kronor under 2025 på plattformen har nästan fördubblats sedan 2019.

Två tredjedelar av intäkterna kommer från utlandet

Svensk musikexport fortsätter att leverera. Hela 66 % av alla royalties som svenska artister genererade på Spotify under 2025 kom från lyssnare utanför Sverige, en liten ökning från 65 % 2024. Musik framförd på svenska växte med 5 % globalt på plattformen under 2025, och med 11 % sedan 2023.

Jämställt i toppskiktet

En annan tydlig trend i årets data är att Sverige utmärker sig globalt när det gäller representation: bland svenska artister som genererar mer än 1 miljon USD på Spotify är över hälften antingen kvinnliga artister eller band med en mix av kön. Sverige rankas som det ledande landet globalt i denna kategori – ett resultat som speglar att svenska kvinnliga artister når internationell framgång på högsta nivå.

Indiescenen svarar för nära hälften av utbetalningarna

Under 2025 genererades närmare hälften (47 %) av alla svenska royalties av oberoende artister eller bolag, ett tecken på att framgång på Spotify inte förutsätter ett stort skivbolag i ryggen. 

Streaming står för 94 % av marknaden för inspelad musik

Enligt en färsk rapport från IFPI omsatte den svenska marknaden för inspelad musik drygt 2,3 miljarder kronor under 2025. Streaming dominerar fortsatt den svenska musikmarknaden och står för 94 % av det totala marknadsvärdet. 

Spotify är den enda streamingplattform som varje år redovisar hur utbetalningarna ser ut, både globalt och per marknad. Spotifys globala utbetalningar uppgick 2025 till 11 miljarder USD, och sedan lanseringen har bolaget totalt betalat ut närmare 70 miljarder USD till musikindustrin. Läs mer på loudandclear.byspotify.com.

Så fungerar royalties på Spotify

Looking Back at Spotify’s Greatest Hits in 2021

December 13, 2021

In an all-around unforgettable year, 2021 was an especially notable one for Spotify. We’re excited about what we’ve delivered for creators and listeners alike across new features, innovations, and collaborations. As the year comes to a close, we are taking a moment to look back on some of the advances we’ve made over the past 365 days. 

More listeners in more places

We have more listeners than ever. As we announced in our Q3 2021 earnings, as of September 2021, Spotify had increased the number of monthly active users and subscribers on the platform by 19% compared to 2020*. This year, we also doubled our global footprint by expanding into 92 new markets, bringing our total to 184 markets globally. New countries on our roster include South Korea, Bangladesh, Pakistan, and many more across Asia, Africa, the Caribbean, Europe, and Latin America. This continued expansion means that the music and voices of more people, places, and cultures can be shared with listeners around the world.

Podcasting for all

At Spotify, we believe that podcasting provides a massive opportunity for creators to entertain, inspire, and inform people across the globe. According to Edison Research and our own internal data, we recently surpassed both Apple and YouTube in the U.S.—the largest podcast market globally—to become the number one podcast platform listeners say they use the most.

The appetite for podcasts has grown among listeners, and we are answering that demand with a catalog that includes 3.2 million titles*. That’s 68% more podcasts (as of September 2021) than were on the platform in 2020. Through November of this year, we launched over 400 new O&E podcasts globally, and throughout the year we signed numerous podcast deals and entered into podcast partnerships with some of the world’s biggest creators and beloved entertainment brands like Dax Shepard’s Armchair Expert, The Joe Rogan Experience (the number one podcast in the world), and Bad Robot. But our passion for podcasts isn’t limited to the U.S. This year, we expanded podcasts into more than 80 markets, including Russia, Egypt, and Saudi Arabia.

Expanding the possibilities for advertising

When we reported earnings in October, we announced that ad revenue had increased 75% year over year. And in November, we surpassed 1 billion euro in annual ad revenue for the first time. New opportunities were created for advertisers with the launch of the Spotify Audience Network, our first-of-its-kind audio advertising marketplace that enables advertisers to connect with listeners enjoying a broad range of music and podcast content. Advertisers now have a way to reach and target audiences listening to Spotify Original & Exclusive podcasts, as well as third-party podcasts from enterprise publishers via Megaphone and Anchor creators. We’ve also introduced podcast ad buying to Spotify Ad Studio, our self-serve ad channel that makes it easy for advertisers of all sizes to reach podcast listeners.

Supporting both established and breakthrough artists

With over 380 million listeners on the platform, there’s a large audience for artists to share their new releases with. The increase in subscribers has led to many major artists, like Drake and Adele, across various genres breaking Spotify records throughout the year. 

Spotify has also continued efforts to support up-and-coming artists. We expanded our exclusive offerings with Spotify Singles (including Pride, BNA, Latinx Heritage Month, Are & Be, mint, and Holiday programs) and Spotify x Electric Lady live EPs. We’re supporting artists at all levels through programs like Fresh Finds (for independent artists), RADAR (for global emerging artists), EQUAL (which fosters equity for women in music globally) and Billions Club.

But those aren’t the only ways we are pushing the industry when it comes to artists. We also launched Loud & Clear to increase transparency by sharing new data on the global streaming economy. And we expanded our Charts feature to include artist, genre, and local charts. This allows artists and listeners to dive even deeper into the data.

Inspiring and enabling creation

In order to be the best audio network, we know we need to provide the best-in-class experience and content for our listeners. This means new features and new opportunities for creators to connect with their fans. We launched Spotify Greenroom, adding live audio as part of Spotify’s ecosystem and providing yet another opportunity for creators of all types to connect with their fans more deeply and meaningfully. In November we announced the acquisition of Findaway, the global leader in digital audiobook distribution, to accelerate our presence in the audiobook space. We also introduced Spotify Open Access, which allows listeners to hear third-party content on Spotify. Finally, we partnered with beloved brands like Peloton, Netflix, and Delta to bring exclusive experiences and curated playlists to our listeners.