Tag: Podcast partnership

Spotify and Substack Partner To Bring Even More Podcasts to Listeners

April 11, 2024

At Spotify, we always want to deliver more value for podcast creators and their fans. That’s why we’re excited to announce a new integration with Substack. Beginning today, Substack podcast creators globally can distribute their free and gated content to Spotify for the first time, and fans worldwide can listen to top Substack podcasts where they’re already listening to their favorite audio content. 

Substack joins a growing list of publishers and platforms offering subscriber-based content powered by Spotify Open Access, including Bankless, Dateline NBC, The Economist, Freakonomics Radio, Patreon, Supercast, Supporting Cast, The Wall Street Journal, and more. For podcast creators, the Spotify Open Access API brings an expanded opportunity to offer premium audio subscriptions to Spotify’s 602 million monthly active users.

“Spotify Open Access enables creators to grow their businesses while maintaining full control of their subscriber relationships. Our new integration with Substack empowers their creators to reach new and existing audiences where they listen most while giving Spotify listeners access to some of the world’s foremost content,” said Stephanie Shaer, Head of Partner Strategy and BD at Spotify.

With this new integration, premium podcast episodes from Substack shows like Rich Text, Split Zone Duo, and Culture Study are now available on Spotify for the first time. Emma Gray, cohost of Rich Text, a Substack podcast and newsletter about culture and entertainment, said, “We are truly so excited for our incredible community to be able to access the full breadth of our podcast offerings right on Spotify.”

“Just about everything I listen to, I listen to on Spotify,” said Alex Kirshner of Split Zone Duo, a college football podcast and newsletter on Substack. “I know I’m one of many. We’re very excited to be able to reach people on a ubiquitous platform and provide an ideal experience for our most important customers: our subscribers.”

Culture Study host Anne Helen Petersen shared, “I love feeling like we’re able to give supporters of the show a little (or a big!) treat with our subscriber content, which will now be even easier right on Spotify.”

With just a few clicks, podcast creators on Substack can add Spotify distribution to their podcasts to grow their audiences while retaining full control over their subscriber bases, their content, and their revenue. Once a creator enables distribution to Spotify from Substack, listeners can link their Substack and Spotify accounts or become subscribers through Substack to unlock access. 

Whether through Substack or any of our integrated membership platforms, if you subscribe to a podcaster’s paid show, we encourage you to connect your accounts to enjoy your favorite paid shows on Spotify.

Spotify’s New Multiyear Partnership with The Duke and Duchess of Sussex’s Archewell Audio Promises Podcasts That Will Inspire

December 15, 2020

Telling and listening to uplifting and entertaining stories have been a vital part of many of our lives this past year. Today, Archewell Audio, the newly-formed audio-first production company created by Prince Harry, The Duke of Sussex and Meghan, The Duchess of Sussex, has announced a multi-year partnership with Spotify to produce podcasts and shows that tell these stories—and inspire even more. 

Under this exclusive partnership, Archewell Audio will leverage Spotify’s global reach—with 144 million Premium subscribers and 320 million monthly active users—to spotlight powerful and diverse voices and perspectives.

“What we love about podcasting is that it reminds all of us to take a moment and to really listen, to connect to one another without distraction,” The Duke and Duchess of Sussex said in a joint statement. “With the challenges of 2020, there has never been a more important time to do so, because when we hear each other, and hear each other’s stories, we are reminded of how interconnected we all are.”

Ahead of the new year, Archewell Audio and Spotify’s Gimlet studio will release their first offering; a holiday special hosted by The Duke and Duchess that will feature stories of hope and compassion from inspirational guests in celebration of the new year. In 2021, The Duke and Duchess will produce and host podcasts that build community through shared experiences and values. 

“The Duke and Duchess of Sussex may live in California, but the power of their voices rests in their status as citizens of the world,” says Spotify Chief Content and Advertising Business Officer Dawn Ostroff. “That they are embracing the extraordinary capacity of podcasts on Spotify while also seeking to elevate underrepresented voices is a testament to their appreciation for the potential of audio storytelling. We are proud to partner with The Duke and Duchess and look forward to listeners hearing directly from them and the other creators that they will be elevating via our global platform.”

The first complete series from Archewell Audio and Spotify is expected next year and will be available to stream for free on Spotify. Follow the show page here and take a listen to the trailer below.