Over the last two weekends, both FC Barcelona and FC Barcelona Femení extended their respective title race leads with their El Clásico victories. The highly anticipated matches, hosted on the Spotify Camp Nou pitch, had extra star power thanks to the clubs’ special-edition ROSALÍA shirts.
Kitted out for victory
During the epic showdowns, both FC Barcelona and FC Barcelona Femení players wore the MOTOMAMI shirts to celebrate the first anniversary of ROSALÍA’s latest album. Following the reveal of the special match kit on March 15, searches for “ROSALÍA” and “MOTOMAMI” on Spotify increased more than 100% globally and nearly 200% in Spain compared to the previous day. ROSALÍA herself even earned a social media milestone, with her announcement post on Instagram becoming her most-liked of all time.
And fans were just getting started.
In the hour following the final whistle of the men’s match, global streams of ROSALÍA tracks climbed on Spotify:
- More than 220% in Egypt
- 170% in Morocco
- Nearly 70% in Nigeria
- Nearly 60% in Sweden and India
- 55% in Poland
- More than 50% in South Africa
- More than 45% in Chile
- More than 25% in Australia and Brazil
- More than 20% in Indonesia, the U.K., South Korea, and Spain*
FC Barcelona players celebrated the win by blasting ROSALÍA’s “Despechá” in the locker room.
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