One of the world’s biggest popstars is headed to El Clásico. Later this month, Grammy Award winner Olivia Rodrigo will take over the front of the FC Barcelona jersey during the big match at Spotify Camp Nou.
“Olivia Rodrigo has built one of the most passionate fan communities in the world, and so has FC Barcelona,” said Marc Hazan,Senior Vice President, Marketing and Partnerships, Spotify. “Fandom doesn’t have borders, and the most powerful thing Spotify can do is bring those worlds together. Putting her most dedicated fans in the room with her on the eve of El Clásico, that’s what this partnership was built for.”
FC Barcelona Femení will wear the jersey during their Liga F match against Levante on May 6, followed by the men’s El Clásico match against Real Madrid on May 10.
Billions Club Live is coming to Barcelona
Continuing another jersey takeover tradition, Olivia will be performing in the leadup to the match, this time bringing Billions Club Live to Barcelona on May 8. Top fans will be invited to celebrate many of the tracks by the artist that have been inducted into Spotify’s Billions Club and all things Livie culture.
“Seeing OR on a Barcelona jersey for El Clásico, I don’t even know how to process that,” said Olivia. “On top of that, getting to perform for the fans who’ve been listening since day one, in a city like Barcelona, is going to be so special. That’s everything to me. I cannot wait to see them.”
Celebrate fan pride beyond the field
FC Barcelona is turning up the volume with a special edition of the Barça Matchday playlist, packed with tracks to fire up both players and fans in the lead-up to game day and featuring Olivia’s latest single, “drop dead.”
But that’s not all. We’re also teaming up on a capsule collection that blends the club’s iconic look with Olivia’s visual world.
The limited-edition collection includes a t-shirt, fleece crew, hoodie, bucket hat, and scarf, as well as a travel mug, sticker pack, and tote bag. There will also be 1,899 limited-edition jerseys available, inspired by the club’s founding year. Fans can purchase items at Barça Official Stores in Spain oronline starting at 10 a.m. CEST today, May 1.
After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the reimagined Spotify Camp Nou (andwinning the game 4-0). It marked the beginning of a bold new chapter for one of football’s most iconic venues and for Spotify’s ongoing collaboration with the club.
Since 1957, Camp Nou has been a global destination for football fans and a symbol of FC Barcelona’s identity. With its reopening, Spotify Camp Nou emerges not just as a stadium but as a modern stage where football and entertainment converge.
Marc Hazan, Spotify’s Senior Vice President of Marketing and Partnerships, said, “As fans return and the next phase of Spotify Camp Nou’s evolution begins, we’re excited to help shape a new era where music and sport will come together like never before.”
The redesigned stadium is the centerpiece of Espai Barça, FC Barcelona’s ambitious modernization of its facilities and reimagination of the fan experience. Designed by Japanese architecture studio Nikken Sekkei, the updated stadium will eventually hold nearly 105,000 fans. For now, it reopens at a partial capacity of nearly 46,000.
With Spotify’s name on the stadium through 2034, the collaboration continues to deepen. Music and storytelling are being woven into the matchday experience and the broader life of the stadium, creating new ways for fans to connect with the game and with the artists they love.
“It is very exciting to return to our home and see all our members and fans enjoying a matchday,” said Manel del Río, General Manager at FC Barcelona. “After two years away, we come back to a completely new stadium that aims to become a benchmark facility in the world of sports and entertainment, generating new revenue and creating revolutionary experiences for everyone.”
As the next phase of Spotify Camp Nou begins, the stadium stands ready to host unforgettable moments in football, entertainment, and beyond.
To learn more about our partnership, be sure to visit the FC Barcelona hub on Spotify, and listen to the official Barça Matchday playlist below.
Spotify and FC Barcelona are extending our partnership through 2030, continuing a collaboration that’s redefining how fans, players, and artists connect. The agreement spans the men’s and women’s first teams and includes front-of-training-kit branding, while the Spotify Camp Nou naming rights remain in place through 2034.
Since launching in 2022, the partnership has delivered unforgettable moments, from artist jerseys to fan activations, blending music and football in ways that resonate globally. This extension reflects a shared commitment to shaping the modern fan experience and pushing the boundaries of what a club-platform partnership can be.
With the reopening of Spotify Camp Nou on the horizon and a new generation of Barça talent rising, Spotify and FC Barcelona are building the future together, one where culture, sport, and sound meet. To learn more about our partnership, be sure to visit the FC Barcelona hub on Spotify.
For the seventh edition of Spotify and FC Barcelona’s artist jersey series, a new name takes center stage: Ed Sheeran. When Barça faces Real Madrid on October 26 for El Clásico, they’ll do so with the title of Sheeran’s new album, Play, on their chests, making him the first male solo pop artist to front the iconic Blaugrana kit.
This takeover continues Spotify’s tradition of swapping our logo for that of a featured artist in one of football’s most-watched matches. Previous editions have spotlighted global icons including Rosalía, Coldplay, Drake, The Rolling Stones, and Travis Scott.
Since 2022, Spotify and FC Barcelona have brought the worlds of music and football together with a first-of-its-kind partnership. Now, the two iconic brands are tapping into the world of Travis Scott as they team up yet again for their latest jersey takeover.
During their El Clásico showdown on May 11, the FC Barcelona men’s squad will step onto the pitch wearing a version of the iconic blaugrana jersey featuring the Cactus Jack logo. In addition, the FC Barcelona Feminí will be wearing the jersey during their season finale on May 18.
Created in partnership with one of the most influential artists of our generation, this special-edition Travis Scott drop bridges music, fashion, and football, reflecting the depth of Spotify’s commitment to artists and fans.
For the latest edition of Barça Matchday, it’s star winger Lamine Yamal taking the aux.
Lamine needs no introduction on the pitch. But in the FC Barcelona locker room, the teenager serves as its de facto DJ, as revealed by his teammates Alejandro Balde, Raphinha, and Robert Lewandowskiduring 2024 Wrapped.
Yamal’s playlist includes music from fellow Spaniard Morad, former Barça shirt stars KAROL G and ROSALÍA, and the king of Spotify, Bad Bunny.
“I love to be the team DJ because the feeling you get from good music before a match can drive you on to win,” Lamine said. “Listening to my Spotify playlist will be like sitting next to the boys in the locker room before a game!”
Now, Jules Kounde is taking the aux for the latest edition of Barça Matchday on Spotify. Kounde’s playlist takes fans on a world tour of hip-hop—from New York’s JAY-Z to Paris’ Dinos to Manchester’s Nemzzz and LA’s Kendrick Lamar—with some chilled-out R&B mixed in for good measure. (JSYK: Kounde is also a certified Kendricksuperfan, with his 2024 Wrapped revealing him to be in the top 1% of K.Dot listeners worldwide.)
“Music is a huge passion of mine and my Matchday playlist on Spotify is an example of what I listen to when I need to motivate myself and to chill,” Kounde said. “I love hip-hop from around the world and I think my playlist shows it!”
Spotify is once again collaborating with record-breaking legends from the worlds of music and football, through its first-of-its-kind partnership with FC Barcelona. This time, the Barça shirt will feature a special Coldplay logo inspired by its tenth album, Moon Music, which debuted at Number 1 on Spotify’s weekly global charts and is out now.
The shirt will be worn during FC Barcelona’s El Clásico match on October 26, as well as FC Barcelona Femení’s match on November 2. Coldplay is the latest artist to be featured on the iconic FC Barcelona jersey with Spotify, following previous shirt takeovers with KAROL G, The Rolling Stones, ROSALÍA, and Drake.
“We’re honored that Spotify has chosen to feature our ‘Moon Music’ design on the shirt of FC Barcelona,” the members of Coldplay said in a written statement. “We’ve had a special relationship with the city and the club for many years.”
Through our first-of-its kind partnership, Spotify and FC Barcelona are committed to uniting the worlds of music and sport. And when the Barça men’s squad recently stepped onto the pitch for a showdown with Getafe CF, RADAR, Spotify’s global emerging artist program, was ready for a matchday takeover.
To celebrate, we hosted a roster of our RADAR alumni from around the globe to connect with one another and celebrate their artist journeys. Rising artists including centromilacare, Jolagreen23, Charlie USG, Delilah, Joaquina, and THAI of the T-Pop boy band BUS were in attendance.
Our six-person squad represents the promising talent coming out of Italy, France, Spain, Mexico, Venezuela, and Thailand while spanning genres like pop, rap, alternative/indie and Música Mexicana.
“We know that there are exciting parallels between an athlete and an emerging artist’s journey, and through our RADAR program, we wanted to create a space for emerging talent from around the world to celebrate their shared passions,” said Rachel Ring, Global Music Programs Marketing Lead at Spotify.
At the match, our RADAR artists had the opportunity to step onto the pitch and experience the stadium atmosphere, see their names up on the stadium LED boards, and support the team. In addition, they were featured in the RADAR takeover of the Barça Matchday playlist that gets FC Barcelona fans hyped up before every kickoff whistle.
Spotify is once again bringing together record-breaking legends from the worlds of music and football. This time, with KAROL G, the most-streamed female Latin music artist globally four years in a row on Spotify.
FC Barcelona Femení will be the first to wear KAROL G’s special matchday shirt—which features the artist’s signature barbed wire heart logo—when it faces off against Villarreal Femenino on April 13. The following weekend, the men’s team will also wear the shirt for its El Clásico showdown on April 21.
In particular, Spotify has featured a number of African artists in these moments throughout our partnership. We’ve played their songs through stadium speakers, showcased their names pitch-side on LED screens during matches, and added their tracks to playlists on the official FC Barcelona page on Spotify so that fans worldwide can enjoy the exposure this partnership has offered them. With 23 million FC Barcelona fans in the Middle East and Africa, this also marked a great opportunity to bring their local talent to a grand, global stage. And now, artists like ODUMODUBLVCK, Pabi Cooper, Teni, and Ch’cco are front and center in our latest video campaign.
We also took a selection of Egyptian creators, like professional football presenter Ibrahim Fayek, on an exclusive tour to watch FC Barcelona matches.
Read on to get to know the 20 dynamic artists who have commanded the spotlight alongside FC Barcelona.
Afroto
Egypt
Since emerging on the scene in 2016, rapper Afroto has won over fans with hit singles like “Brazil” and “7ALA.”
Amir Eid
Egypt
A singer, composer, guitarist, and actor, Amir Eid is best known as the lead singer of Cairokee, one of Egypt’s top rock bands.
A-Reece
South Africa
Rapper A-Reece’s career took off with the release of his best-known single, “Mgani”; and following the release of his debut album, heaveN caN waiT: thE narroW dooR (vol.1), in 2021, his star has continued to rise.
BNXN
Nigeria
Following the release of “Spiritual,” his 2019 collaboration with Zlatan, Afro-fusion artist Bnxn (fka Buju) has gained attention for his infectious hooks, which have featured on other popular Afropop songs over the years.
Ch’cco
South Africa
After the popular choreography-infused song “Nkao Tempela” became a viral hit in 2019, Ch’cco immediately became a name to remember. Since then, he followed up with hit single “Pele Pele” and was featured on Pabi Cooper’s 2022 hit “Banyana Ke Bafana.”
CKay
Nigeria
With one of the most popular Afrobeats songs of all time, “love nwantiti (ah ah ah),” to his name, CKay is one of the Nigerian artists responsible for turning Afrobeats into a global phenomenon.
Davido
Nigeria
One of the most popular afrobeats artists in the world, Davido is referred to as “OBO” by his fans. In 2019, his smash hit “Fall” made history when it became one of the longest-charting Nigerian pop songs, and he reached new heights in 2023 with “UNAVAILABLE,” his collaboration with Musa Keys.
Essam Sasa
Egypt
One of the fastest-rising artists to come out of the region recently, Essam Sasa continues to peak on Spotify’s Egypt charts with hits like “Yalla Nedy Lely Baana Bosa.” The pop star is known for his contemporary take on traditional genres, like Shaabi music.
Fireboy DML
Nigeria
After his hit single “Scatter” was included on EA’s FIFA 21 Soundtrack, Fireboy DML quickly made a name for himself around the world. In 2022, the singer released his third studio album, Playboy, to great fanfare.
Joeboy
Nigeria
Popular among Gen Zs and millennials due to his timeless love songs, Joeboy caught everyone’s attention with his 2019 hit “Baby” and has since been able to establish himself as one of the finest voices in Afrobeats and R&B.
Lloyiso
South Africa
When Lloyiso released “Nontsikelelo” in 2018, he reminded the music industry why he placed in the top five of the popular singing competition Idols SA as a 16-year-old back in 2015. Today, the 24-year-old is a mainstay on local and international stages, opening for renowned artists such as Tamia.
Major League Djz
South Africa
Credited with amplifying the global presence of amapiano, Major League Djz are a cornerstone of South Africa’s music scene. Their popular releases, “Ndikuze” and “Shoota Moghel,” continue to dominate the dance floors from Mamelodi to Soweto.
ODUMODUBLVCK
Nigeria
Starting his music journey in Abuja, rapper ODUMODUBLVCK rose to fame with his breakthrough song “Picanto.” Earlier this year, he took over the airwaves with his hit “Declan Rice,” catching the attention of the professional footballer following its release.
Olamide
Nigeria
The success of many street pop and Afrobeats artists can be linked to Olamide, whose record label YBNL is home to like-minded artists Fireboy DML and Asake. His debut single, “Eni Duro,” propelled Olamide to stardom in 2010 and he has since become one of the most revered figures in the Nigerian music scene, most notably releasing the hit single “Infinity” withOmah Lay in 2020.
Pabi Cooper
South Africa
Also known as “Pretoria’s finest,” Pabi Cooper traded her life as an influencer and content creator for one as an artist with the release of her 2021 single “Isiphithiphithi.” One of the most recognizable amapiano artists in South Africa, she has gone on to release notable singles like “Waga Bietjie” and “Banyana Ke Bafana.”
SPINALL
Nigeria
An internationally recognized Nigerian DJ and producer, SPINALLis known for his signature hats. His collaborations with Wizkid and Mr Eazi have contributed to his growing popularity around the world.
Teni
Nigeria
Fondly referred to as Teni Makanaki by her fans, this exciting talent introduced herself to the world with her hit 2018 single “Fargin.” Since then, she has successfully challenged gender stereotypes and worked to redefine the modern image of a celebrity, allowing fans to focus on her amazing music, which includes singles like “Case” and the Davido collaboration “FOR YOU.”
Tyla
South Africa
Known as the princess of amapiano, Tyla first gained recognition in 2019 when she dropped her single “Getting Late.” The singer has enjoyed a red-hot 2023, making global waves with her hit single “Water,” which has generated over 120 million streams on Spotify to date, and starring in a RADAR Africa mini-documentary that tracks her ascent to the global spotlight.
Wizkid
Nigeria
Referred to by some as the biggest Afrobeats artist in the world, Wizkid is one of the most influential African artists of all time. He first caught the ears of fans worldwide with his 2014 single “Ojuelegba,” which earned a remix from Drake a year later. His Grammy-nominated collaboration with Tems, “Essence,” was dubbed the best song of the summer by Rolling Stone in 2020. Last year, the star released More Love, Less Ego, his fifth studio album.
Zlatan
Nigeria
Considered the pioneer of the zanku dance style popularized by his single of the same name, Zlatan Ibile shook the streets of Nigeria and has become one of the most buzzed-about artists in the country, also appearing on Chinko Ekun’s 2018 hit “Able God.”
Whether it’s fans singing in unison, a player listening to a track to energize their training, or a global artist whose second love is football, the worlds of football and music are closely linked. Through our first-of-its-kind partnership with FC Barcelona, we’ve worked to deepen that connection for fans, artists, and athletes. And on October 28, we’re taking a giant step forward.
When the FC Barcelona men’s squad steps onto the pitch for another famous El Clásico fixture, they’ll yet again sport a special home shirt featuring none other than The Rolling Stones’ iconic Tongue and Lips logo. Thanks to Spotify, it will be the first time a band has been featured on the FC Barcelona shirt.
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