Tag: fc Barcelona femeni

KAROL G Teams Up With Spotify and FC Barcelona To Release Special Matchday Shirts, Merchandise Collection, and Matchday Playlist

Spotify is once again bringing together record-breaking legends from the worlds of music and football. This time, with KAROL G, the most-streamed female Latin music artist globally four years in a row on Spotify.

FC Barcelona Femení will be the first to wear KAROL G’s special matchday shirt—which features the artist’s signature barbed wire heart logo—when it faces off against Villarreal Femenino on April 13. The following weekend, the men’s team will also wear the shirt for its El Clásico showdown on April 21. 

 

Spotify and FC Barcelona Team Up With The Rolling Stones on a Special El Clásico Shirt, Merchandise Collection, and Matchday Playlist

Whether it’s fans singing in unison, a player listening to a track to energize their training, or a global artist whose second love is football, the worlds of football and music are closely linked. Through our first-of-its-kind partnership with FC Barcelona, we’ve worked to deepen that connection for fans, artists, and athletes. And on October 28, we’re taking a giant step forward.

 

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When the FC Barcelona men’s squad steps onto the pitch for another famous El Clásico fixture, they’ll yet again sport a special home shirt featuring none other than The Rolling Stones’ iconic Tongue and Lips logo. Thanks to Spotify, it will be the first time a band has been featured on the FC Barcelona shirt.

Blend With FC Barcelona and See How Your Musical Tastes Compare to Your Favorite Players

The men’s and women’s FC Barcelona teams are celebrating title-winning seasons, and their avid fans are on board for the ride at the stadium, on social media, and on Spotify through our FC Barcelona hub and players’ matchday playlists. Today we’re kicking it up a notch by expanding Spotify Blend to include several Barça stars, allowing fans to combine their musical tastes with those of their favorite players into one shared playlist.

We first gave fans the ability to Blend with their favorite artists last year as a way to forge a deeper bond through the songs they love. Now our first-of-its-kind partnership with FC Barcelona offers fans the opportunity to do the same with the club they love. (For more information on how this experience came to life, check out our Liner Notes feature.)

“Back when we imagined our collaboration with FC Barcelona we thought about how the partnership would bring players and artists closer to fans,” said Marc Hazan, Spotify VP, Partnerships and Business Development. “Blend is delivering on this in a very unique and personalized way, giving Spotify users and Barça fans the tools to see how their listening matches up with their favorite players.” 

Previously, a number of the FC Barcelona stars from the men’s and women’s squads—as well as club legend Ronaldinhocreated matchday playlists featuring the songs that get them ready for the kickoff whistle. And when fans Blend with FC Barcelona, these tracks will now be included in a personalized playlist made just for them, providing the opportunity to discover new music and see where their tastes overlap. 

“I loved putting together my playlist for fans so they could gain insight into how I prepare for games,” said star midfielder Pedri. “Now Culers can see how close our music tastes match with their own Blend playlist.”

And according to Barça Femení star—and reigning Ballon d’Or winner—Alexia Puellas, fans better be ready for hits from ROSALÍA, who featured on the club’s shirts in March and is Alexia’s top Spotify artist. 

How To Blend with FC Barcelona 

Ready to get started? Blending with your favorite Barça stars is simple. Just click here to create your FC Barcelona Blend. Plus, you can Blend with any of the following players individually by clicking their names below:

You can also find a full list of all available athlete Blends here.

You’ll also unlock your Taste Match score—allowing you to see the percentage of music that you and your favorite player have in common— that you can screenshot and share on social media. In addition, select Barça players will pick a card from one of their fans to share on their Instagram stories.

Music helps unite people all over the world, and Blending with FC Barcelona is just the latest way we’re helping artists, athletes, and fans connect every day. 

Looking for the hits that helped inspire the men’s and women’s teams to trophy-lifting moments? Stream our Barça: League Winners and Barça Femení: League Winners playlists.

 

Fans Around the World Celebrate FC Barcelona’s El Clásico Victory With ROSALÍA Tracks

Over the last two weekends, both FC Barcelona and FC Barcelona Femení extended their respective title race leads with their El Clásico victories. The highly anticipated matches, hosted on the Spotify Camp Nou pitch, had extra star power thanks to the clubs’ special-edition ROSALÍA shirts.

Kitted out for victory

During the epic showdowns, both FC Barcelona and FC Barcelona Femení players wore the MOTOMAMI shirts to celebrate the first anniversary of ROSALÍA’s latest album. Following the reveal of the special match kit on March 15, searches for “ROSALÍA” and “MOTOMAMI” on Spotify increased more than 100% globally and nearly 200% in Spain compared to the previous day. ROSALÍA herself even earned a social media milestone, with her announcement post on Instagram becoming her most-liked of all time. 

And fans were just getting started.

In the hour following the final whistle of the men’s match, global streams of ROSALÍA tracks climbed on Spotify:

  • More than 220% in Egypt
  • 170% in Morocco
  • Nearly 70% in Nigeria
  • Nearly 60% in Sweden and India
  • 55% in Poland
  • More than 50% in South Africa
  • More than 45% in Chile
  • More than 25% in Australia and Brazil
  • More than 20% in Indonesia, the U.K., South Korea, and Spain*

FC Barcelona players celebrated the win by blasting ROSALÍA’sDespechá” in the locker room.

Spotify and FC Barcelona Celebrate ROSALÍA’s ‘MOTOMAMI’ With a Special Shirt and In-App Fan Experience

One year ago this week, Spanish superstar ROSALÍA released her album MOTOMAMI to massive fanfare—and the accolades quickly followed. In 2022, ROSALÍA was the most-streamed Spanish artist globally, with streams of her tracks on Spotify growing by more than 110% year over year. And in Barcelona, she was also the most-streamed female artist on Spotify last year. 

So when football fans around the world come together on Sunday to watch FC Barcelona take part in another epic El Clásico clash, we’re thrilled the club will be celebrating the first anniversary of her album. Players will step onto the Spotify Camp Nou pitch wearing a special Barcelona home shirt that features ROSALÍA’s MOTOMAMI album logo, much like they did when they commemorated Drake’s landmark achievement of 50 billion streams with a limited-edition OVO shirt.