Tag: Twice

Spotify Invites Fans to the K-pop Playground With a New Enhanced Album From TWICE

June 11, 2021

It’s no secret that K-pop is taking the world by storm, and when it comes to new music and exclusive content, fans around the globe just can’t get enough. That’s why Spotify is collaborating with nine-member girl group TWICE to launch a new enhanced album to support Taste of Love, their latest release.

TWICE Presents Taste of Love, the Enhanced Album features a colorful playground of captivating video and audio that goes along with the group’s six new songs. On Spotify, listeners can find exclusive content like track-by-track explanations, personal written commentary about each song, and exclusive videos featuring TWICE. Fans can watch as Jihyo makes a plate of s’mores and Momo perfects a refreshing alcohol-free mocktail. They’ll also hear secrets from Dahyun’s trainee-days diary and learn from Mina as she shows them how to take the perfect selfie. 

“We are so excited that TWICE collaborated with us on this enhanced album—not only for ONCE [the name of TWICE’s fandom], but also for new fans of this incredible group,” says Kossy Ng, Head of Music, Asia at Spotify. “Enhanced albums allow fans to connect with artists in a deeper, more engaging way, and they give artists a way to immerse fans in the inspiration, stories, and creativity behind their art.”

Ready to listen to the album’s mix of bossa-nova, hip-hop, disco, and dance melodies while hearing more from the group? Check out TWICE Presents Taste of Love, the Enhanced Album. 

From BTS to BLACKPINK, the Power of K-Pop Has No Bounds

February 24, 2020

K-Pop is beloved by fans around the world, so we took to the data to see just how popular the music is globally. The genre, which originated in South Korea, has since taken on a life of its own. Thanks to East-meets-West collaborations from BTS and U.S. singer-songwriter Halsey, whose “Boy With Luv” track has over 380 million streams, the reach continues to grow as more and more fans in countries like Egypt and Colombia connect with the music.

Since Spotify released its first K-Pop flagship playlist, K-Pop Daebak, in 2014 (and then a massive hub dedicated to the genre in 2015), there have been more than 41 billion K-Pop streams on Spotify. From rising artists to international collaborations, there’s something for both new and old K-Pop lovers on the platform.

Top-streamed K-Pop artists on Spotify include BTS, BLACKPINK, EXO, TWICE, and Red Velvet. In 2019, BTS was the first group from Asia to surpass 5 billion streams on Spotify. And, as of February 2020, the boy band reached a new milestone: more than 8 billion streams (8 billion streams!) on the platform.

No “FAKE LOVE” here, folks. See how much Spotify listeners love the genre.

Download the infographic here.

Check out the K-Pop Daebak playlist and stream BTS’ MAP OF THE SOUL : 7 The Enhanced Album, which is exclusively available on Spotify.