Tag: audiobooks in spotify premium

Lilly Singh Talks Audiobooks, Favorite Reads, and Lilly’s Library

Lilly Singh staring at camera with her arms crossed

From viral sketch videos to late-night television, Lilly Singh is used to making people laugh. The Canadian entertainer, writer, and advocate has made her mark in the entertainment world. And while she’s still busy creating content and working on a number of projects, she’s also bringing a new focus to a different, more personal format: books.

Lilly is no stranger to the written word—she’s the New York Times Best-Selling author of How to Be a Bawse and Be a Triangle. But over the past few years, her love for reading has grown as she’s immersed herself in valuable self-help books, powerful intergenerational dramas, and lighthearted romantic comedies. “I used to read a lot when I was younger, and then there was a period of my life where I stopped reading because I convinced myself that it was too time-consuming and that I could watch things,” said Lilly. “And then I started my own book club called Lilly’s Library in an effort to not only highlight South Asian authors, but also to help get myself back into reading.” 

Lilly’s Library, which started in 2021, is genre-diverse and aims to provide readers with new stories they can relate to or learn from. 

In honor of our Audiobooks offering for Spotify Premium users debuting in the U.S. today, we spoke to Lilly about the medium, its capacity for representation, and why she’s so excited for more listeners to join in on the audiobooks journey. 

What prompted you to start Lilly’s Library?

One reason was to shine a light on South Asian authors because I feel like they don’t get the spotlight they deserve. But also, so much of my life is about representation and I’ve mostly focused on the screen for that. I’ve always been an advocate of seeing characters and stories that are diverse onscreen. And sometimes I get frustrated at the lack of that. 

I came across this book Tell Me How to Be and it became the first Lilly’s Library book. It’s a queer story, and the perspective is from a mother and a son. And me being a queer brown person, I’m always like, “Where are the queer brown people?” When I read that book, I was like, “Oh my God, this is so in-depth.” And the thoughts of these characters and the struggles that this family is going through, I’ve never seen on the screen. It was so real and it was so honest. And I realized that maybe the South Asian community, like me, don’t realize that their experiences—and what we’ve been waiting to see onscreen—are captured in books. 

But another big part of it is I think there’s this misconception that people have to be South Asian in order to enjoy South Asian stories, and that is just not true. I grew up watching a whole bunch of content that didn’t have South Asians. I was still able to relate to it, or at the very least, learn something new. One in four people on this planet are South Asian, and I want to normalize that our stories can be relatable for you. And if they’re not, they will teach you something new. Either way, that’s a win-win situation. 

With so much social, video, and audio content out there to consume, when do you instead turn to books?

I have been so pleasantly surprised—and punched by the reality—that books actually have phenomenal representation. Things I’m always wishing I saw onscreen, on social media, and other places, I’m finding in books. And that’s been really refreshing. The types of stories, characters, and problems that Lilly’s Library features are all so much more advanced than the ones I see onscreen.

And so I pick up a book when I want to relate to something. I want to be seen. I want to kind of escape into a story that feels safe. It’s also when I’m stressed, lonely, or feeling like my real life is a little too overwhelming and I want to dive into a different story. 

You’re a published author. What made you want to write?

I got to a place where I wanted to tell a deeper story that was very detailed, and literature—for me—feels like a safer space to share some of those stories. I can talk about things in as much detail as I want. And I’ll just be completely honest: Some stories feel safer writing it. When your face is in a video, it can be tough to talk about things, but sometimes when you’re using words, you can hide in the beauty and safety of the pages. I feel writing allows you to go a little bit more vulnerable and deeper than you otherwise might.

You also narrated both audiobooks. What was it like to read your stories aloud?

I won’t lie, recording both of my audiobooks was one of the tougher experiences of my life because you are forced to read your writing out loud—and multiple times—when you’re recording. I was like, “Who wrote this? Who wrote it like this?” 

But. . . it was also very therapeutic to actually hear my thoughts out loud and be forced to read it when I wasn’t in the editing process anymore. You can kind of get to relive your own story as an audience member when you’re doing that, and can disconnect in a way that lets you be more forgiving. I feel like, for the most part, I was able to have a level of compassion when listening to my story out loud that I probably didn’t have while I was writing and editing it.

Is there a book that’s had a big impact on you?

A book that really resonated with me is The Four Agreements. I love this book. It’s a very, very simple and practical guide to personal freedom. And it’s just well written and easy to understand. It was actually the inspiration for my second book, Be a Triangle. Anytime I’m struggling, I open that book and read a section of it. It’s been like a life resource for me. 

What are some elements about audiobooks that you especially enjoy?

I really love holding a physical book, but I realized that I wasn’t always able to read as much as I wanted to because of that restriction. I can’t read in any moving vehicle or I will get extremely carsick. And I travel a lot.

I’ve also learned recently that some audiobooks actually enhance the book in a way that I can’t do when I’m reading it alone thanks to the voice performance. They make the book have so much more depth. For instance, I was listening to The Seven Moons of Maali Almeida, and I was blown away that the voice actor does like 30 different voices in this audiobook. And they’re horrifying and beautiful and he does different accents. I was like, “Dude, I’ve been missing out on audiobooks!” That really got me to switch.

Share your favorite Lilly’s Library pick.

There are a lot of really good options. There’s a book called At Least You Have Your Health by Madi Sinha. I like this book because it made me laugh and it was a nice read. But what I really liked was the subject matter. It’s a commentary on the women’s health sector and is about how understudied women’s bodies are. The book is done in a very, very smart way.

How do you determine which stories make it into the club?

So the Lilly’s Library mandate is pretty simple: The book has to be written by a South Asian author. One of the powers of the South Asian community and culture is that it’s very founded on the family unit, and so a lot of the books are the mother’s perspective, then the daughter’s perspective, then the grandmother’s perspective. And our goal is that families can read these books together and talk about it. So my mom actually has read every Lilly’s Library book with us. Our conversations with each other are much more in-depth now because when we discuss a book, inevitably we discuss life and why those choices didn’t resonate with us, or whatever it is. And so it’s just been really awesome to have our relationship evolve through the help of books and the library. And that’s what I really hope for other people as well. 

 

Make your next read an engaging listen with audiobooks available on Spotify. To hear more perspectives from Lilly, check out her books How to Be a Bawse and Be a Triangle

200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S.

Audiobook lovers across the U.S., rejoice! As of today, Spotify Premium users in the U.S. join those in the U.K. and Australia as we make over 200,000 audiobooks available as part of Spotify Premium subscriptions. How’s that for a sequel? 

To start, we’re offering each Premium individual, as well as plan managers for Family and Duo accounts, 15 hours of listening per month. There’s no need for you to do anything: Starting today, you’ll simply start seeing audiobooks marked as “Included in Premium” that you can hit play on right away. Fifteen hours should get you around two average audiobooks per month, but if you do hit the limit, you can purchase a 10-hour top-up.

Our Spotify Premium audiobook catalog has something for everyone, including over 70% of bestselling titles: from of-the-moment sensations like Britney Spears’ The Woman in Me and Jesmyn Ward’s Let Us Descend, to beloved classics like Paulo Coelho’s The Alchemist and Emily Brontë’s Wuthering Heights. Listeners will love exploring the depths of our 200,000-strong catalog, unearthing genres from “cozy mystery” to “historical romance.”

Audiobooks are an entertaining way to finally get around to all the books you’ve always meant to read, a new way to experience the stories you already love, and a great way to discover your next favorite book. In fact, we ran a consumer survey of over 1,000 Americans that showed that the younger generations are really taking to audiobook listening: Gen Z and millennials lead in audiobook listening, with 72% of 18-to-34-year-olds reporting that they listen to audiobooks.

But why are so many people listening to audiobooks these days? We also found that people are turning to “comfort listening.” Relaxation (63%) and comfort (51%) are the top emotions associated with audiobook listening. Plus, 41% of audiobook listeners prefer audiobooks because of cognitive benefits—like improving their memory or keeping their minds active.

Spotify’s Audiobook Leaders Explain Why You Should Listen to Books on Spotify

For many years, audiobooks have had limited distribution avenues, leading many book lovers to overlook the medium. But our rollout in the U.K., Australia, and soon the U.S. means that tens of millions of Spotify Premium listeners will soon be able to access 15 hours’ worth of audiobooks from over 150,000 options each month, dramatically expanding the audiobooks market. 

In anticipation of this expansion, both David Kaefer, Spotify’s VP of Business Affairs and the Audiobooks Business, and Owen Smith, Spotify’s Head of Audiobooks Product and Tech, have been working diligently with their teams, as well as publishing houses, authors, and narrators, to bring audiobooks to our platform in a seamless way. 

Below they explain to For the Record how the combination of Spotify’s extensive catalog, world-class content discovery capabilities, and Premium offering will result in a magical experience for audiobook lovers and newbies alike. 

Today is a big day for our audiobooks business, but it’s also a big day for our users. What can they look forward to? 

Owen: At launch in the U.K. and Australia, and soon in the United States, listeners will have over 150,000 titles available to them. And they can listen however they would like. So they might focus on one title and finish it, or have ten books open and make their way through all of them slowly. That flexibility is a real benefit of our product. And they’ll have 15 hours a month in which to listen to that mix of content. If they love it and want to listen to more, they can head to our website, where they can buy top-ups so they can get more hours and continue listening. 

David: We really have a top-rate catalog. If you take a look at the top publishers in the book industry, they’re all working with us here at Spotify in some fashion. We don’t have every audiobook—because some audiobooks are exclusive and there’s a couple of pieces of catalog we’ve not licensed—but you’re going to find that most of the top authors, most of the top titles that are available as audiobooks are there, unlocked, in Spotify Premium for you to enjoy. I’m especially excited that we currently have over 70% of books from the New York Times bestseller list. 

I think a lot of people have not seen the mix of flexibility that the hourly listening model gives you with the catalog quality that we’ve been able to assemble. Then you add our investments in discoverability and that’s sort of the trifecta, that’s really a magical combination. 

What excites you most about listeners’ accessing audiobooks in the same place where they already have so much audio content? 

David: This is uniquely Spotify, this opportunity to bring multiple forms of amazing content together and make it seamlessly easy to discover and enjoy them. Compare that to a standalone audiobook app, for example. That experience today still feels a lot like it did 10-plus years ago. I’d buy a book and I must just listen to that book and perhaps be stuck with it. That’s a very different customer proposition.

We want our customers to have flexibility in what they listen to. If I want to dive in and out of music or pods or audiobooks, that’s all possible. 

Owen: These formats can also really borrow from one another. The book industry is particularly excited about using an author’s appearance in a podcast to help promote how people discover and ultimately listen to an audiobook and vice versa. So the opportunities to reinforce and discover across our different formats are definitely going to be there. 

What have we learned from launching other verticals—podcasts, for example—that’s informed this launch? 

Owen: First, you have to have amazing content that people want to listen to. Second, you have to help people find that content. In some cases, book titles will drive discovery themselves. There’s often a cultural book of the moment and people want to go find it. But we also really want to expand what audiences listen to, and to do that we’ve had to invest in recommendations for discovery. So just as we did in our podcasts journey, we’ll do that for audiobooks. 

We’ve got a great initial product that will include audiobooks across all our core surfaces. Our personalized Home feed is certainly one of those and will serve up recommendations based on what you like, as well as some suggestions for your next favorite book; while if you already know what you want, then you can just type it into Search. Then with Browse you’ll find some of our editorial booklists, where we will help you explore the huge catalog available. For example, we will take a genre like mysteries and serve up a curated selection so you can find just the right mystery book for you. 

David: We also have a lot of experience and learnings from our work with labels, music publishers, and podcast studios. The most important thing to remember is that these relationships are partnerships. It’s not about the first time you do a deal, but about building a lasting relationship. For book publishers, podcasters, and people in the music world, it’s important that we can grow the market. That’s our mission for the book industry. So they’re going to be assessing whether our offering is adding listeners and adding revenue that benefits the authors they represent. 

At the same time, we’re looking for the types of product flexibility that we need to be able to really delight users. We want to be able to use exciting new technologies to help people find that perfect book. We might want to evolve the format in a way where it looks fresh and gets people excited to engage.  

Why should someone who’s never listened to an audiobook before start now on Spotify?

David: I think a lot of people were originally surprised by how much they were into podcasts. They were on our platform listening to music, and they decided to give podcasts a try. The rest is history.

For booklovers who’ve never listened to an audiobook, they’ll be thrilled to see that audiobooks are awesome for multitasking moments. When I want to read a physical book or I want to read an e-book, I’m often curled up on the couch during focused time. But if I’m working out or I’m on the drive in to work or I’m dropping off the kids, those are awesome moments to think about “how do I build in an audiobook?” I think families with kids will also be delighted by the types of titles that you can listen to and enjoy together, and I think we’re going to see a lot of families super excited and engaged with this content, and they’re going to get a lot of value from it. 

What do you remember about the first time you listened to an audiobook? 

David: My first memory is of a book series I was a fan of. I had read 10 books and then listened to an audiobook, and it was jarring that the narrator’s voice didn’t match the voice in my head. So one lesson I’ve taken for myself is that the narrator is supremely important. We need to surface amazing narrators so they can be part of our journey.

In the audiobooks world, we need to be thinking of the author and the narrator as almost equal partners. Because as important as it is to write the book, that narration really determines whether somebody is going to stick with a title for often eight or 10 hours. It’s really predictive. So if I’m reading fiction and somebody really just allows me to get lost in the title, we know that that leads to completed listening of the book, and it benefits the author.

Oh, and I also figured out I’m a larger fan of nonfiction than fiction for now! 

Owen: I grew up in the U.K., so my first memory would probably be listening to audiobooks on BBC Radio, where they used to broadcast excerpts and—on rare occasions—broadcast the whole audiobook end to end. I see audiobooks as a wonderful way to replay one of our oldest human traits, which is to tell and pass on stories, whether that’s in a novel, memoir, or even some of the nonfiction books that I listen to for work. One of the great things about the product we’ve built is that I’m now finding new ones that I enjoy more frequently than ever before. 

What audiobooks are you listening to right now? 

David: I’m just starting Grit: The Power of Passion and Perseverance, written and narrated by Angela Duckworth, which is very appropriate for this particular role of launching any new business vertical. For more fun I’m trying out the Millie Bobby Brown novel, Nineteen Steps

Owen: I recently finished Stanley Tucci’s Taste, which is a memoir interspersed with stories about food and recipes. I loved the book and he’s a naturally fantastic narrator. I’ve just started Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin, which was a recommendation based on my podcast listening on Spotify.