Tag: creator

Creators Kevin Norman and Hina Talk Romance Fiction, Audiobooks, and Finding Community Online

Be it a steamy contemporary novel, a charming historical romp, or fantasy with a passionate twist, romance holds a special place in many readers’ hearts. On Spotify, you can find audiobooks that cover everything from classic romance (hello, Pride and Prejudice) to viral modern picks (Red, White & Royal Blue, anyone?) and everything in between. With recommendations, curated playlists, and more, our on-platform Spicy Audiobooks hub is an easy way to start exploring.

This February, we’re celebrating romance audiobooks on Spotify with the help of authors like Ana Huang, as well as some of our favorite audiobook experts: Kevin Norman and Hina. For the Record caught up with Kevin and Hina to learn more about their love of reading, the power of social media, and their ideal spice level when it comes to romance novels.

Romance fiction is having a moment. Why is this genre so popular?

Kevin: People have always loved romance novels, but social media has given us a place to talk about them and introduce them to a whole bunch of new readers. As these videos go viral, they have a reach that book marketing never had before.

Hina: Part of why I think this genre is so popular right now is because we are still in the post-pandemic adjustment era. One of the consequences of the pandemic was a global shared feeling of loneliness. A lot of people turned to online spaces to feel the company of others, to feel less alone while we were locked away in our homes and the world was on pause. It makes sense to me that online communities boosted genres such as romance fiction given that collectively, we were all seeking something that made us feel like we could be in a world untouched by disaster.

Kevin, you helped curate editorial content for Spotify’s Spicy Audiobooks hub. Tell us about that experience—how did you determine your selections?

Kevin Norman

Kevin: It has been one of the most surreal opportunities I’ve had as a bookish content creator. I always saw those celebrity playlists, so it’s wild that I now have my own and get to share some of my favorite books. When making my selections, I wanted to be diverse in my choices and ensure I included a little of everything for everyone. I felt like this was an opportunity not just for me, but for all of us in the book community, so I didn’t want to only include books I’ve read and loved. This playlist is for all of us.

What do you hope listeners get out of the hub?

Kevin: I hope that new listeners will fall in love with reading and that theyll discover their next favorite book. Its a fantastic opportunity for people to explore a new genre and fall in love with my personal favorite way to read: audiobooks! I hope it spices up their lives, too.

From sweet (🌶️) to scorching hot (🌶️🌶️🌶️🌶️🌶️), where’s your sweet spot for romance fiction?

Hina: For me, between 1 and 2 is ample, and the book’s spice level is second to the plot. To feel invested in any book, I think the spice needs to feel like it has a purpose and isn’t the propeller of the plot itself.

Kevin: My sweet spot for a romance book is a 3! Not too hot, not too mild. It’s a perfect blend of spice, romance, and plot.

What romance novel would you recommend to someone totally new to the genre?

Kevin: I would pick something by Emily Henry. Her books are a great balance of romance and spice without being too overwhelming for someone new to the genre.

Hina: I really enjoyed Gideon the Ninth from the Locked Tomb series by Tamsyn Muir. It’s a romantasy novel with a gothic atmosphere, a creative plot, queer love, and an interesting world. I’d call it “gays in space” if I had to rename it in three words. This was the first romance novel I had ever read, so it stands out to me. The strange relationship dynamics in this book were filled with tension and excitement. I remember how fast I turned the pages just to get to these moments of juiciness.

Hina

What do you love most about audiobooks?

Hina: One night I wanted to draw but also wanted to read, so I gave audiobooks a shot. My life changed forever. Now there isn’t a day that goes by where I don’t listen to a book. I still love a physical book, but there’s something about having it read to me that has really charmed me. Hearing how the readers emote and read dialogue sections is particularly fascinating. Sometimes there’s a part of a book I’d read one way in my head, and then hearing it read in a different way can change the tone entirely.

Kevin: I love audiobooks because of how convenient they are for anyone who is busy and on the go. You can listen to them while you drive, cook, clean, etc. Plus, it makes books feel so immersive. My first audiobook experience was Harry Potter when I was in elementary school, and I have been obsessed with audiobooks ever since. Also, they help me focus. I love to read a physical book while listening to the audiobook for full immersion, and to cut out everyday distractions.

Any advice for people who want to get into—or get back into—reading?

Kevin: Honestly, audiobooks! I think they’re perfect for those who might think reading a physical book can be a little daunting. Whenever I feel like I’m in a reading slump, audiobooks always pull me out.

Hina: The most important thing about reading is that you read things that are interesting to you. No matter how much you like to read, you’re not going to enjoy reading something you’re not into. For me, I love sci-fi. Out of the hundreds of books I’ve read in my lifetime, I’d bet at least 70% are sci-fi. Ask yourself what kind of media or stories you like from other mediums, like film or TV. If you like historical movies, try historical fiction or period pieces. If you like documentaries, try nonfiction or memoirs. If you like video games, read books like Ready Player One or Tomorrow, and Tomorrow, and Tomorrow. There’s a book for everyone.

Looking for a sizzling, swoony listen? Peruse Spotifys Spicy Audiobooks hub.

Lilly Singh Talks Audiobooks, Favorite Reads, and Lilly’s Library

Lilly Singh staring at camera with her arms crossed

From viral sketch videos to late-night television, Lilly Singh is used to making people laugh. The Canadian entertainer, writer, and advocate has made her mark in the entertainment world. And while she’s still busy creating content and working on a number of projects, she’s also bringing a new focus to a different, more personal format: books.

Lilly is no stranger to the written word—she’s the New York Times Best-Selling author of How to Be a Bawse and Be a Triangle. But over the past few years, her love for reading has grown as she’s immersed herself in valuable self-help books, powerful intergenerational dramas, and lighthearted romantic comedies. “I used to read a lot when I was younger, and then there was a period of my life where I stopped reading because I convinced myself that it was too time-consuming and that I could watch things,” said Lilly. “And then I started my own book club called Lilly’s Library in an effort to not only highlight South Asian authors, but also to help get myself back into reading.” 

Lilly’s Library, which started in 2021, is genre-diverse and aims to provide readers with new stories they can relate to or learn from. 

In honor of our Audiobooks offering for Spotify Premium users debuting in the U.S. today, we spoke to Lilly about the medium, its capacity for representation, and why she’s so excited for more listeners to join in on the audiobooks journey. 

What prompted you to start Lilly’s Library?

One reason was to shine a light on South Asian authors because I feel like they don’t get the spotlight they deserve. But also, so much of my life is about representation and I’ve mostly focused on the screen for that. I’ve always been an advocate of seeing characters and stories that are diverse onscreen. And sometimes I get frustrated at the lack of that. 

I came across this book Tell Me How to Be and it became the first Lilly’s Library book. It’s a queer story, and the perspective is from a mother and a son. And me being a queer brown person, I’m always like, “Where are the queer brown people?” When I read that book, I was like, “Oh my God, this is so in-depth.” And the thoughts of these characters and the struggles that this family is going through, I’ve never seen on the screen. It was so real and it was so honest. And I realized that maybe the South Asian community, like me, don’t realize that their experiences—and what we’ve been waiting to see onscreen—are captured in books. 

But another big part of it is I think there’s this misconception that people have to be South Asian in order to enjoy South Asian stories, and that is just not true. I grew up watching a whole bunch of content that didn’t have South Asians. I was still able to relate to it, or at the very least, learn something new. One in four people on this planet are South Asian, and I want to normalize that our stories can be relatable for you. And if they’re not, they will teach you something new. Either way, that’s a win-win situation. 

With so much social, video, and audio content out there to consume, when do you instead turn to books?

I have been so pleasantly surprised—and punched by the reality—that books actually have phenomenal representation. Things I’m always wishing I saw onscreen, on social media, and other places, I’m finding in books. And that’s been really refreshing. The types of stories, characters, and problems that Lilly’s Library features are all so much more advanced than the ones I see onscreen.

And so I pick up a book when I want to relate to something. I want to be seen. I want to kind of escape into a story that feels safe. It’s also when I’m stressed, lonely, or feeling like my real life is a little too overwhelming and I want to dive into a different story. 

You’re a published author. What made you want to write?

I got to a place where I wanted to tell a deeper story that was very detailed, and literature—for me—feels like a safer space to share some of those stories. I can talk about things in as much detail as I want. And I’ll just be completely honest: Some stories feel safer writing it. When your face is in a video, it can be tough to talk about things, but sometimes when you’re using words, you can hide in the beauty and safety of the pages. I feel writing allows you to go a little bit more vulnerable and deeper than you otherwise might.

You also narrated both audiobooks. What was it like to read your stories aloud?

I won’t lie, recording both of my audiobooks was one of the tougher experiences of my life because you are forced to read your writing out loud—and multiple times—when you’re recording. I was like, “Who wrote this? Who wrote it like this?” 

But. . . it was also very therapeutic to actually hear my thoughts out loud and be forced to read it when I wasn’t in the editing process anymore. You can kind of get to relive your own story as an audience member when you’re doing that, and can disconnect in a way that lets you be more forgiving. I feel like, for the most part, I was able to have a level of compassion when listening to my story out loud that I probably didn’t have while I was writing and editing it.

Is there a book that’s had a big impact on you?

A book that really resonated with me is The Four Agreements. I love this book. It’s a very, very simple and practical guide to personal freedom. And it’s just well written and easy to understand. It was actually the inspiration for my second book, Be a Triangle. Anytime I’m struggling, I open that book and read a section of it. It’s been like a life resource for me. 

What are some elements about audiobooks that you especially enjoy?

I really love holding a physical book, but I realized that I wasn’t always able to read as much as I wanted to because of that restriction. I can’t read in any moving vehicle or I will get extremely carsick. And I travel a lot.

I’ve also learned recently that some audiobooks actually enhance the book in a way that I can’t do when I’m reading it alone thanks to the voice performance. They make the book have so much more depth. For instance, I was listening to The Seven Moons of Maali Almeida, and I was blown away that the voice actor does like 30 different voices in this audiobook. And they’re horrifying and beautiful and he does different accents. I was like, “Dude, I’ve been missing out on audiobooks!” That really got me to switch.

Share your favorite Lilly’s Library pick.

There are a lot of really good options. There’s a book called At Least You Have Your Health by Madi Sinha. I like this book because it made me laugh and it was a nice read. But what I really liked was the subject matter. It’s a commentary on the women’s health sector and is about how understudied women’s bodies are. The book is done in a very, very smart way.

How do you determine which stories make it into the club?

So the Lilly’s Library mandate is pretty simple: The book has to be written by a South Asian author. One of the powers of the South Asian community and culture is that it’s very founded on the family unit, and so a lot of the books are the mother’s perspective, then the daughter’s perspective, then the grandmother’s perspective. And our goal is that families can read these books together and talk about it. So my mom actually has read every Lilly’s Library book with us. Our conversations with each other are much more in-depth now because when we discuss a book, inevitably we discuss life and why those choices didn’t resonate with us, or whatever it is. And so it’s just been really awesome to have our relationship evolve through the help of books and the library. And that’s what I really hope for other people as well. 

 

Make your next read an engaging listen with audiobooks available on Spotify. To hear more perspectives from Lilly, check out her books How to Be a Bawse and Be a Triangle

Tech Creator iJustine Shares Her Favorite Ways To Dig Deeper Into Her Latest Obsessions

You may have noticed that we’re into helping our listeners find something new. A combination of beloved personalized Spotify playlists like Discover Weekly, editorially-curated standouts like Fresh Finds, new playlist-enhancing features like Smart Shuffle, and our listeners’ thirst for auditory adventures means that nearly two billion music discoveries happen on Spotify every day.

But we’re not the only ones who love discovery. Every day, creators around the world share their favorite playlists, products, and people with their followers, helping their fans, in turn, fall in love with the next best thing. In For the Record’s new Discovery Monday series, we talk to content creators about recent discoveries, covering everything from music to podcasts, as well as food, fashion, TV, beauty, and more. 

We’re kicking off with iJustine, a tech creator, podcast host, and dog mom. The lifestyle vlogger dives into new trends, tech, and hobbies—her latest is literally diving—speaking to entrepreneurs and attending product launches. 

Your videos help build understanding of the tech world. How did you make this your niche?

Finding tech, for me, and creating content around it was sort of just an extension of something that I naturally did growing up and in my everyday life. A curiosity and wonderment of how things work is what brought me to tech. When I was younger, I used to take things apart and then my parents would be like, “Oh no, now we have to figure out how to fix this.” Till now, that approach has been amazing because there’s never a shortage of things to make videos about. There’s always new tech, and especially recently with AI. And I like to create; making videos is fun for me, and I really genuinely love all the behind-the-scenes stuff that goes into the videos. There’s just so much to talk about, and it really is a never-ending source of content.

Why do you love introducing your followers to new tools, products, and people?

I love having the opportunity to interview a CEO or an entrepreneur—people I look up to. It’s been so fun to hear their journeys and then bring them into my world. 

I have a very interesting audience. A lot of them are younger women and girls who are kind of trying to figure out their way. I want them to see somebody in a space that makes them feel safe. Because when I was younger, playing video games and doing things that I am into now—it wasn’t cool. And I was being made fun of for it. But now I’m like, “Man, you guys got it made!” Because being into tech is cool now. So, I just want people to be able to explore that. Even if it’s not cool now, you never know. Might be later.

What tools or resources do you use in your research? 

I always ask my audience for suggestions. Even recently, I was asking for good diving spots in Oahu, and I would much rather hear from a person directly. I find almost all of my things from my viewers or audience or friends who are following me. It’s kind of awesome because it’s like, yeah, I could have Googled it, but I would rather hear from someone who actually has been there and experienced it and knows if it’s something that I would like. 

What have you been listening to lately? Old favorites? Something new? Or somewhere in between?

I’m definitely open to discovery, but recently, I do feel like when I open up Spotify, I go to my favorites. Recently, my sister and I went on a trip and we went back to our 2018 Hawaii playlist, and we were basically reliving the trip through our music from 2018. So, it’s kind of fun to kind of go back, and the fact that, like, we’ve both been on Spotify for so long meant we were able to go back to all these playlists and kind of relive that piece of history and memories through music, and that’s always so fun for me.

What’s your favorite way to discover on Spotify? Do you use playlists like Discover Weekly, features like AI DJ, or tools like Smart Shuffle?

I’m a huge fan of Smart Shuffle because I love being able to go back into my old playlists and use Smart Shuffle to reinvigorate them. You do spend so much time curating those, and it does bring you back to a specific moment. So, being able to just add some new songs in, and, I mean, some of my playlists are super short, so being able to add in stuff that I’ve already done is really cool.

I also almost always go to the top new songs playlist, Today’s Top Hits. I love being able to just scroll through it because it’s all genres. And, I mean, I definitely love pop, rock, and I used to be really into heavy metal, but that was, you know, a little bit of a phase during high school and college. But it is fun to kind of go back to that playlist because I love so many genres of music and that playlist does have a little bit of everything. I’m also always going back to the 90s playlists because I love nostalgic music. 

What Niche Mixes playlist would you search for?

Classical heavy metal mix. That would be pretty awesome to hear. We’re gonna be head-banging out! 

A rapid-fire round of your favorite recent discoveries: Let’s start with artists or genres.

I am obsessed with OneRepublic, so I’ve been really enjoying remixes of some of my favorite songs of theirs. It’s a good way to break out of my normal listening habits. 

Any new podcasts you’ve gotten especially into lately? How did you discover them?

I just started listening to Heal Squad x Maria Menonous. She always has so many helpful tips about healing your body, and she has so many incredible guests on. She actually invited me onto it and that’s how I found out about it, and now I’m obsessed. 

Are you an audiobooks fan? What’s your favorite way to listen?

I am addicted. I will cycle through audiobooks so fast because I need to stay distracted to keep my brain focused on things. When I’m doing laundry, cleaning, I’ll have an audiobook on. I recently got into nonfiction audiobooks, and I love listening to history and self-help. I also watched the Daisy Jones and the Six series and then have listened to every single Taylor Jenkins Reid audiobook over the past few months.

What’s your latest obsession?

That’s usually every single random new hobby that I get. And recently, I got into diving. So now I’m buying all the diving gear; I’m looking for diving creators, places to go. I’m definitely one of those people who’s like, when I start doing something, I go 100%. There’s no backing down. 

Catch iJustine and her sister Jenna in their video podcast, Same Brain, including her interview with Spotify CEO Daniel Ek.

Poet Tyler Knott Gregson Explores His Creative Process – from Haiku to Song

Poet, photographer, and avid traveler Tyler Knott Gregson just released his fifth book, Miracle in the Mundane, but reaching this accomplishment doesn’t mean he’s about to take a break. Besides creating a Spotify playlist (below) in honor of the book’s release, he’s currently planning a destination wedding in Scotland with his fiancé, exploring what he might want to record a podcast about and, somewhere in between, making time to read The Overstory, a novel from the point of view of trees. Every day he also finds the time to write one of his daily haikus on love, which he’s been publishing on Tumblr (and now Instagram) for over a decade.

We chatted with an ever energized Tyler about the complexities of telling short stories, why he photographs his written work, and how he is eternally inspired by the world.

What is your creative process like?

The closest thing I have to a process is when there’s a line in my brain that just keeps spinning around. So all throughout the day those lines just start building up. When I finally have the space to sit down and do something with them, that’s when I feel better.

Sam and Moa Had Never Met, But Spotify’s Soundtrap Helped Them Create Something Awesome

It all started with a beat. Smooth, slinky, and undeniably chill, “Don’t Miss Me” has the sweet flow of any world-class pop hit. But if you haven’t heard of the new duo behind the song, $AMoA, it’s for good reason–they hadn’t even heard of each other until Soundtrap, Spotify’s new platform brought them together.

Moa Michaeli, a pop songwriter and artist, and Sam Alaish, a rock songwriter with a background in classical cello, live in different parts of Sweden. Using Soundtrap for the very first time, they came together remotely to create something reflective of both their talents.

“We were paired together by Spotify with the goal of writing a song using Soundtrap in three days,” Moa explains. “Sam and I had never met before. Before using Soundtrap, I’d never thought about the idea of working with someone who lives in a different time zone.”

With Soundtrap, we hope to help erase borders and make collaboration easy and accessible for artists and creators across the globe. For Sam and Moa, it was as natural as wearing pajamas on the couch—here’s more of what they shared with Spotify about working together.

How did “Don’t Miss Me” get off the ground?

Sam: We started off by talking on the phone. We talked about ideas and tried to find the right approach to get started. We decided who was going to do what. It all started with a beat, and that laid the groundwork for what the song became.

It’s hard to start with a blank canvas, but once you add just one element, it’s easy to go from there. After that, everything just flowed.

Have you collaborated with other people before?

Sam: Yes, but not remotely, and not with a stranger.

Moa: Exactly!

What’s the main difference between in-person and remote collaboration?

Moa: When you write in person, you can’t try your ideas out first before you present them to the people you’re working with. But when you work remotely, you can collect your thoughts and think things through before you present them.

Sam: You can present much bigger ideas.

Since you hadn’t met, did you find working together awkward or weird?

Moa: Not really. I was at home with a fever, so I was speaking to him from my couch while wearing pajamas. I felt pretty comfortable!

Sam: I felt bad calling Moa because she was so sick! But we had an initial comfort level. No communication problems.

Moa: I felt like I already knew him. That was pretty cool.

What was your experience using Soundtrap for the first time?

Moa: For me, collaborating in person can be a bit tricky, because I’m reserved and shy. Soundtrap helped me let go of my fears. This was my first time working to produce a song, and so Soundtrap felt like a game-changer.

How do you now use Soundtrap?

Sam: I’ve made some demos on it.

Moa: I use it for myself when I get an idea—I usually record a voice memo. But now I record it directly into the studio on Soundtrap. That makes it easier to invite someone to come work on it, or just use it myself to add a synthesizer, or a beat. It just keeps the creative process going.

How will Soundtrap change the way artists collaborate across the globe?

Sam: The more seamless you make things work for artists, and the more you create a flow, that helps allow you to work with anyone. Soundtrap gives you everything you need. So if you’re in New York, and another person is in Stockholm, Soundtrap makes it easier to just make things happen right now.

Would you work with each other again?

Sam: Yeah, I want to!

Moa: Yay! Let’s make it happen.

Ready to make your own hit collaboration? Try Soundtrap today at Soundtrap.com.

Spotify Continues to Celebrate Black History Year-Round with Volume 2 of Black History Is Happening Now Curated By Pharrell Williams

Black History is Happening Now Inspires Black Female Creatives Initiative

Even after Black History Month has passed, the celebration of Black History should not end. That’s why Spotify launched Black History is Happening Now,in partnership with creative collective Saturday Morning, to celebrate and amplify the voices of black artists, creators, and organizations year-round. With the launch of volume two of the platform, Spotify will continue to tell the stories of and raise topics that are important to black artists and creatives through video, podcast, and music curation.

By paying tribute to the black musicians who have paved the way, Spotify will be empowering the artists who will define what’s next. One such musician is GRAMMY-award winning singer, songwriter, and producer Pharrell Williams, who will be the next curator of Black History Is Happening Now.

https://www.youtube.com/watch?v=69zN5f-O_K4

GRAMMY-nominated singer, songwriter and actress Janelle Monáe officially kicked off Black History Is Happening Now as the first artist to takeover the platform through playlists featuring artists who have influenced her music, artists to watch for, and a short film on what Afrofuturism means to her.

Pharrell Williams’ Black History Is Happening Now hub will feature exclusive original content including videos and curated playlists. Three original videos, Pharrell is Black History, A Very Serious Force and Something Awakening,were directed by Pharrell Williams’s longtime collaborator Paul Hunter, cofounder of PRETTYBIRD. Each will showcase Pharrell Williams’s perspective on black culture, the power of black women, his beliefs on love, politics, the human condition and more. Pharrell Williams explains in A Very Serious Force, “I think that what’s going to save not only this country but save the world are the Gen Z’ers, the Millennials and the women.”

Inspired by Pharrell Williams’s words and following in the footsteps of the Spotify’s Sound Up Bootcamp and Fellowship programs, Spotify is announcing a new initiative to support up-and-coming black female creators. Together with the women of BLK@Spotify, Spotify will be seeking out three black female creatives across film, literature, and visual arts who are breaking new ground. These three women will receive funding to collaborate in creating original content to uplift the message that “black women are a very serious force.” The content will be launched early this fall.

Saturday Morning, an organization that helps to promote peace, generate love, raise awareness of injustice and fights for fairness to create change and understanding between all races, played a major role in co-creating Black History is Happening Now, alongside Spotify’s Employee Resource Group, BLK@. Additionally, Spotify worked closely with Color Of Change, the nation’s largest online racial justice organization, as an advisor.

Black History Is Happening Now will be live in the US, UK, Brazil, Mexico and Canada.

You can access the Black History Is Happening Now hub here or via the browse section on Spotify’s homepage.