Tag: content creator

Creators Kevin Norman and Hina Talk Romance Fiction, Audiobooks, and Finding Community Online

Be it a steamy contemporary novel, a charming historical romp, or fantasy with a passionate twist, romance holds a special place in many readers’ hearts. On Spotify, you can find audiobooks that cover everything from classic romance (hello, Pride and Prejudice) to viral modern picks (Red, White & Royal Blue, anyone?) and everything in between. With recommendations, curated playlists, and more, our on-platform Spicy Audiobooks hub is an easy way to start exploring.

This February, we’re celebrating romance audiobooks on Spotify with the help of authors like Ana Huang, as well as some of our favorite audiobook experts: Kevin Norman and Hina. For the Record caught up with Kevin and Hina to learn more about their love of reading, the power of social media, and their ideal spice level when it comes to romance novels.

Romance fiction is having a moment. Why is this genre so popular?

Kevin: People have always loved romance novels, but social media has given us a place to talk about them and introduce them to a whole bunch of new readers. As these videos go viral, they have a reach that book marketing never had before.

Hina: Part of why I think this genre is so popular right now is because we are still in the post-pandemic adjustment era. One of the consequences of the pandemic was a global shared feeling of loneliness. A lot of people turned to online spaces to feel the company of others, to feel less alone while we were locked away in our homes and the world was on pause. It makes sense to me that online communities boosted genres such as romance fiction given that collectively, we were all seeking something that made us feel like we could be in a world untouched by disaster.

Kevin, you helped curate editorial content for Spotify’s Spicy Audiobooks hub. Tell us about that experience—how did you determine your selections?

Kevin Norman

Kevin: It has been one of the most surreal opportunities I’ve had as a bookish content creator. I always saw those celebrity playlists, so it’s wild that I now have my own and get to share some of my favorite books. When making my selections, I wanted to be diverse in my choices and ensure I included a little of everything for everyone. I felt like this was an opportunity not just for me, but for all of us in the book community, so I didn’t want to only include books I’ve read and loved. This playlist is for all of us.

What do you hope listeners get out of the hub?

Kevin: I hope that new listeners will fall in love with reading and that theyll discover their next favorite book. Its a fantastic opportunity for people to explore a new genre and fall in love with my personal favorite way to read: audiobooks! I hope it spices up their lives, too.

From sweet (🌶️) to scorching hot (🌶️🌶️🌶️🌶️🌶️), where’s your sweet spot for romance fiction?

Hina: For me, between 1 and 2 is ample, and the book’s spice level is second to the plot. To feel invested in any book, I think the spice needs to feel like it has a purpose and isn’t the propeller of the plot itself.

Kevin: My sweet spot for a romance book is a 3! Not too hot, not too mild. It’s a perfect blend of spice, romance, and plot.

What romance novel would you recommend to someone totally new to the genre?

Kevin: I would pick something by Emily Henry. Her books are a great balance of romance and spice without being too overwhelming for someone new to the genre.

Hina: I really enjoyed Gideon the Ninth from the Locked Tomb series by Tamsyn Muir. It’s a romantasy novel with a gothic atmosphere, a creative plot, queer love, and an interesting world. I’d call it “gays in space” if I had to rename it in three words. This was the first romance novel I had ever read, so it stands out to me. The strange relationship dynamics in this book were filled with tension and excitement. I remember how fast I turned the pages just to get to these moments of juiciness.

Hina

What do you love most about audiobooks?

Hina: One night I wanted to draw but also wanted to read, so I gave audiobooks a shot. My life changed forever. Now there isn’t a day that goes by where I don’t listen to a book. I still love a physical book, but there’s something about having it read to me that has really charmed me. Hearing how the readers emote and read dialogue sections is particularly fascinating. Sometimes there’s a part of a book I’d read one way in my head, and then hearing it read in a different way can change the tone entirely.

Kevin: I love audiobooks because of how convenient they are for anyone who is busy and on the go. You can listen to them while you drive, cook, clean, etc. Plus, it makes books feel so immersive. My first audiobook experience was Harry Potter when I was in elementary school, and I have been obsessed with audiobooks ever since. Also, they help me focus. I love to read a physical book while listening to the audiobook for full immersion, and to cut out everyday distractions.

Any advice for people who want to get into—or get back into—reading?

Kevin: Honestly, audiobooks! I think they’re perfect for those who might think reading a physical book can be a little daunting. Whenever I feel like I’m in a reading slump, audiobooks always pull me out.

Hina: The most important thing about reading is that you read things that are interesting to you. No matter how much you like to read, you’re not going to enjoy reading something you’re not into. For me, I love sci-fi. Out of the hundreds of books I’ve read in my lifetime, I’d bet at least 70% are sci-fi. Ask yourself what kind of media or stories you like from other mediums, like film or TV. If you like historical movies, try historical fiction or period pieces. If you like documentaries, try nonfiction or memoirs. If you like video games, read books like Ready Player One or Tomorrow, and Tomorrow, and Tomorrow. There’s a book for everyone.

Looking for a sizzling, swoony listen? Peruse Spotifys Spicy Audiobooks hub.

Beauty and Fashion Creator Meredith Duxbury Dishes On the Music That’s Been Dominating Her Playlists

Photo credit: Jared Kocka

We love helping listeners discover new music on Spotify, and when it comes to features that help them find their next favorite songs or artists, personalization tops the list. With Spotify playlists like Discover Weekly and daylist; playlist-enhancing features like Smart Shuffle and Jam; and curated, AI-powered experiences like DJ; nearly 2 billion music discoveries happen on Spotify daily.

But it’s not just fans who love discovery. Creators around the world are constantly sharing their favorite playlists, products, and people with their followers, which in turn helps fans fall in love with the next best thing. And in For the Record’s ongoing Discovery Monday series, we connect with creators to pick their brains about recent finds, from new music to podcasts and beyond.

This month, we talk to beauty guru and model Meredith Duxbury. She’s known for her candid videos where she shares her makeup routine, fashion tips, and life updates. And while Meredith’s Instagram is full of haute couture and glam, fans also love her unique lip syncs to rap hits while applying makeup—a talent that combines her passion for music and beauty.

What have you been up to lately? 

I’ve really been enjoying diving back into my creative side. I’ve been loving the new soft ’90s grunge makeup aesthetic that‘s trending. It feels very editorial and runway to me. It’s so fun experimenting with makeup styles that are inspired by ’90s and early 2000s runway shows. Pat McGrath’s archival runway looks are my favorite. 

Your beauty videos have earned you millions of fans on social media. What beauty routine is your favorite to film?

Definitely a full glam look. The colorful glam looks are the best for social media because you can be the most creative with them and they get the most attention. 

There are lots of opinions shared in the beauty space—especially online. How do you maintain your confidence and positivity?

I remind myself why I started and what impact I have on the people who are following me. For me, I want my page to be a getaway for people, something that they look forward to and something that inspires them. When you frame your mindset this way, none of the negativity matters. 

You’ve done videos where you apply makeup while lip-syncing. Which was most fun to film?

They’re all super fun for me, but the rapping/hip-hop ones are my favorite because they have so much energy to them. I can also do more dramatic facial expressions with this genre of music, which people love.

What are some of your favorite tracks to get ready to? 

I absolutely love a good 2000s throwback playlist. It makes me feel so ready to take on the day or night. 

Do you ever discover something new through your fans?

Yes, 100%. I’m learning daily from my followers and it’s amazing how tight our community is. We are all here for each other and it feels like a big family. Anywhere from new makeup tips to ways to relieve anxiety, I’m always learning new things from them. 

Any recent genres you’re loving? 

I’ve recently discovered lo-fi jazz. Spotify has such great jazz playlists, the options are endless. I discovered these playlists through the jazz genre and definitely recommend checking it out. 

What’s your favorite way to discover on Spotify?

 I love Smart Shuffle. It’s such a fun way to surprise yourself with new songs or artists you’ve never heard of. 

Our Niche Mixes playlists can really help you discover your new favorite artist or song. Any new mixes you’re into? 

I love the Feel Good Morning Mix. A lot of the songs I have on there are already on some of my other playlists, so it’s nice to have a mix of some songs I’m already familiar with and some that are newly discovered. 

 

Like Meredith, you can discover new music with your own Niche Mixes on Spotify. From 80s Running Mix to the Driving Sing Along Mix, there’s a lot to explore.

Content Creator Irfan Junejo Shares His Favorite Restaurants, Artists, and Spotify Playlists

We love helping listeners discover new music on Spotify, and when it comes to features that help them find their next favorite song or artist, personalization tops the list. With Spotify playlists like Discover Weekly and daylist, playlist-enhancing features like Smart Shuffle and Jam, and curated, AI-powered experiences like DJ, nearly 2 billion music discoveries happen on Spotify daily.

But it’s not just fans who love discovery. Creators around the world are constantly sharing their favorite playlists, products, and people with their followers, which in turn helps their fans fall in love with the next best thing. And in For the Record’s ongoing Discovery Monday series, we connect with content creators and pick their brains about recent finds, whether it’s new music, podcasts, TV, food, beauty, technology, or fashion.

This month, we’re talking to Irfan Junejo, a Pakistani content creator who made his name exploring his hometown of Karachi. As his popularity has grown, he’s turned his attention to the world at large, where his curiosity about food, music, and cars leads him on a seemingly endless series of adventures for millions of fans to enjoy. 

What have you been up to lately? What new discoveries are you enjoying right now?

Over the past few months I’ve been experimenting with short-form content and having a lot of fun. I’ve also discovered a lot of new food places in Karachi that have now become a regular part of my life. For example, there’s a Chinese restaurant in Karachi called Wang Wang that I find myself going to again and again. Although that may be because my wife likes it more than me. 

But creating videos definitely helped me discover my passion for telling stories. And not just stories about my life, but the world around me. It could be something cool around Karachi, interesting street food, or the latest smartphone.

When you’re on the hunt for something new, what resources do you use? 

I love finding new things through word of mouth, especially from my journalist friends. Otherwise, a simple Google search is where I like to start when I’m curious about something.

Do you have a favorite video that you’ve made?

I’m especially proud of my latest video, Stories of Karachi Volume 3. This entire series holds a special place in my heart because these are the places where I have grown up. Being born and raised in Karachi, I have a deep connection to this city and my love for it resonates in every aspect of this video. Exploring the stories behind the names of Karachi’s neighborhoods has been a fascinating journey, and I was able to delve into the historical narratives, colonial influences, and events associated with these locations. I believe there’s a sense of representation in showcasing areas like Golimaar, Saddar, and Burns Road. 

You have a huge social media following—do you ever discover new things through these fans?

I get so many recommendations for new food and music when fans DM me or tag me in their stories.

What’s your favorite way to discover new music on Spotify?

Discover Weekly is a must for me, as well as Release Radar. I recently discovered a Dehli rapper named yungsta, and I’ve had his songs on repeat. 

Our Niche Mixes playlists can really help you discover your new favorite artist or song. What sort of music do you find in your Niche Mixes?

I listen to a lot of desi hip-hop so my Niche Mixes have a lot of desi rappers. But there are many indie artists that pop up there as well.

Tag along with Irfan as he discovers the world around him on his YouTube channel.

Lilly Singh Talks Audiobooks, Favorite Reads, and Lilly’s Library

Lilly Singh staring at camera with her arms crossed

From viral sketch videos to late-night television, Lilly Singh is used to making people laugh. The Canadian entertainer, writer, and advocate has made her mark in the entertainment world. And while she’s still busy creating content and working on a number of projects, she’s also bringing a new focus to a different, more personal format: books.

Lilly is no stranger to the written word—she’s the New York Times Best-Selling author of How to Be a Bawse and Be a Triangle. But over the past few years, her love for reading has grown as she’s immersed herself in valuable self-help books, powerful intergenerational dramas, and lighthearted romantic comedies. “I used to read a lot when I was younger, and then there was a period of my life where I stopped reading because I convinced myself that it was too time-consuming and that I could watch things,” said Lilly. “And then I started my own book club called Lilly’s Library in an effort to not only highlight South Asian authors, but also to help get myself back into reading.” 

Lilly’s Library, which started in 2021, is genre-diverse and aims to provide readers with new stories they can relate to or learn from. 

In honor of our Audiobooks offering for Spotify Premium users debuting in the U.S. today, we spoke to Lilly about the medium, its capacity for representation, and why she’s so excited for more listeners to join in on the audiobooks journey. 

What prompted you to start Lilly’s Library?

One reason was to shine a light on South Asian authors because I feel like they don’t get the spotlight they deserve. But also, so much of my life is about representation and I’ve mostly focused on the screen for that. I’ve always been an advocate of seeing characters and stories that are diverse onscreen. And sometimes I get frustrated at the lack of that. 

I came across this book Tell Me How to Be and it became the first Lilly’s Library book. It’s a queer story, and the perspective is from a mother and a son. And me being a queer brown person, I’m always like, “Where are the queer brown people?” When I read that book, I was like, “Oh my God, this is so in-depth.” And the thoughts of these characters and the struggles that this family is going through, I’ve never seen on the screen. It was so real and it was so honest. And I realized that maybe the South Asian community, like me, don’t realize that their experiences—and what we’ve been waiting to see onscreen—are captured in books. 

But another big part of it is I think there’s this misconception that people have to be South Asian in order to enjoy South Asian stories, and that is just not true. I grew up watching a whole bunch of content that didn’t have South Asians. I was still able to relate to it, or at the very least, learn something new. One in four people on this planet are South Asian, and I want to normalize that our stories can be relatable for you. And if they’re not, they will teach you something new. Either way, that’s a win-win situation. 

With so much social, video, and audio content out there to consume, when do you instead turn to books?

I have been so pleasantly surprised—and punched by the reality—that books actually have phenomenal representation. Things I’m always wishing I saw onscreen, on social media, and other places, I’m finding in books. And that’s been really refreshing. The types of stories, characters, and problems that Lilly’s Library features are all so much more advanced than the ones I see onscreen.

And so I pick up a book when I want to relate to something. I want to be seen. I want to kind of escape into a story that feels safe. It’s also when I’m stressed, lonely, or feeling like my real life is a little too overwhelming and I want to dive into a different story. 

You’re a published author. What made you want to write?

I got to a place where I wanted to tell a deeper story that was very detailed, and literature—for me—feels like a safer space to share some of those stories. I can talk about things in as much detail as I want. And I’ll just be completely honest: Some stories feel safer writing it. When your face is in a video, it can be tough to talk about things, but sometimes when you’re using words, you can hide in the beauty and safety of the pages. I feel writing allows you to go a little bit more vulnerable and deeper than you otherwise might.

You also narrated both audiobooks. What was it like to read your stories aloud?

I won’t lie, recording both of my audiobooks was one of the tougher experiences of my life because you are forced to read your writing out loud—and multiple times—when you’re recording. I was like, “Who wrote this? Who wrote it like this?” 

But. . . it was also very therapeutic to actually hear my thoughts out loud and be forced to read it when I wasn’t in the editing process anymore. You can kind of get to relive your own story as an audience member when you’re doing that, and can disconnect in a way that lets you be more forgiving. I feel like, for the most part, I was able to have a level of compassion when listening to my story out loud that I probably didn’t have while I was writing and editing it.

Is there a book that’s had a big impact on you?

A book that really resonated with me is The Four Agreements. I love this book. It’s a very, very simple and practical guide to personal freedom. And it’s just well written and easy to understand. It was actually the inspiration for my second book, Be a Triangle. Anytime I’m struggling, I open that book and read a section of it. It’s been like a life resource for me. 

What are some elements about audiobooks that you especially enjoy?

I really love holding a physical book, but I realized that I wasn’t always able to read as much as I wanted to because of that restriction. I can’t read in any moving vehicle or I will get extremely carsick. And I travel a lot.

I’ve also learned recently that some audiobooks actually enhance the book in a way that I can’t do when I’m reading it alone thanks to the voice performance. They make the book have so much more depth. For instance, I was listening to The Seven Moons of Maali Almeida, and I was blown away that the voice actor does like 30 different voices in this audiobook. And they’re horrifying and beautiful and he does different accents. I was like, “Dude, I’ve been missing out on audiobooks!” That really got me to switch.

Share your favorite Lilly’s Library pick.

There are a lot of really good options. There’s a book called At Least You Have Your Health by Madi Sinha. I like this book because it made me laugh and it was a nice read. But what I really liked was the subject matter. It’s a commentary on the women’s health sector and is about how understudied women’s bodies are. The book is done in a very, very smart way.

How do you determine which stories make it into the club?

So the Lilly’s Library mandate is pretty simple: The book has to be written by a South Asian author. One of the powers of the South Asian community and culture is that it’s very founded on the family unit, and so a lot of the books are the mother’s perspective, then the daughter’s perspective, then the grandmother’s perspective. And our goal is that families can read these books together and talk about it. So my mom actually has read every Lilly’s Library book with us. Our conversations with each other are much more in-depth now because when we discuss a book, inevitably we discuss life and why those choices didn’t resonate with us, or whatever it is. And so it’s just been really awesome to have our relationship evolve through the help of books and the library. And that’s what I really hope for other people as well. 

 

Make your next read an engaging listen with audiobooks available on Spotify. To hear more perspectives from Lilly, check out her books How to Be a Bawse and Be a Triangle