Tag: discovery

Spotify Premium Users Can Now Turn Any Idea Into a Personalized Playlist With AI Playlist in Beta

We know that discovery happens on Spotify, with nearly two billion discoveries happening on our platform every day. Features like our AI DJ and daylist power those discoveries and bring fans closer to the artists they love. Now we’re providing our Spotify Premium subscribers with another tool to fuel discovery and music curation. With AI Playlist in beta, you can effortlessly turn your most creative ideas into playlists.

Starting with users on Android and iOS devices in the United Kingdom and Australia, creating a new playlist with AI Playlist is as simple as typing a unique prompt into the chat. Looking for “an indie folk playlist to give my brain a big warm hug,” “relaxing music to tide me over during allergy season,” or “a playlist that makes me feel like the main character”? AI Playlist has you covered. Whether you’re a beginner or an expert playlist creator, AI Playlist pairs our powerful personalization technology with AI to deliver that perfect musical mix, just for you.

 

You can use prompts that reference places, animals, activities, movie characters, colors, even emojis. The most successful playlists are generated with prompts that contain a combination of genres, moods, artists, or decades. It’s a brand-new tool, and still in beta, so we’ll continue to iterate and innovate on the experience. Stay tuned for what’s to come!

Get started with AI Playlist:

To find AI Playlist, head to the Spotify mobile app and select “Your Library” at the bottom-right corner of your screen.

    • From Your Library, tap the “+” button at the top-right corner of the app and select “AI Playlist.”
    • Select one of the suggested prompts or type your own. Get creative and be specific! For example, you could try creating “sad music for painting dying flowers” or “tracks for horse riding into the sunset.”
    • Wait as we do our magic. Spotify will offer some tracks that match the vibe you’re going for. 
    • From there, you can easily manage the selection of songs by previewing and deleting tracks. Have notes? You can revise and refine the playlists you generate by telling AI Playlist what you’re looking for (i.e., “more pop” or “less upbeat”).
    • Tap “Create,” and your new playlist will be saved automatically in Your Library.

Just like that, Spotify will help you curate a personalized playlist based on the tracks, artists, and genres we think you’ll like. While it’s designed to be fun, the tool is still in beta and won’t produce results for non-music-related prompts, like current events or specific brands. We also have measures in place around prompts that are offensive—so please prompt responsibly!

At Spotify, we aim to deliver the right piece of music for that exact moment in time. With AI Playlist in beta, we’re excited to give Premium subscribers in the U.K. and Australia a new way to discover music. Over the coming months, we look forward to continuing to iterate on this new feature to best serve our listeners.

Beauty and Fashion Creator Meredith Duxbury Dishes On the Music That’s Been Dominating Her Playlists

Photo credit: Jared Kocka

We love helping listeners discover new music on Spotify, and when it comes to features that help them find their next favorite songs or artists, personalization tops the list. With Spotify playlists like Discover Weekly and daylist; playlist-enhancing features like Smart Shuffle and Jam; and curated, AI-powered experiences like DJ; nearly 2 billion music discoveries happen on Spotify daily.

But it’s not just fans who love discovery. Creators around the world are constantly sharing their favorite playlists, products, and people with their followers, which in turn helps fans fall in love with the next best thing. And in For the Record’s ongoing Discovery Monday series, we connect with creators to pick their brains about recent finds, from new music to podcasts and beyond.

This month, we talk to beauty guru and model Meredith Duxbury. She’s known for her candid videos where she shares her makeup routine, fashion tips, and life updates. And while Meredith’s Instagram is full of haute couture and glam, fans also love her unique lip syncs to rap hits while applying makeup—a talent that combines her passion for music and beauty.

What have you been up to lately? 

I’ve really been enjoying diving back into my creative side. I’ve been loving the new soft ’90s grunge makeup aesthetic that‘s trending. It feels very editorial and runway to me. It’s so fun experimenting with makeup styles that are inspired by ’90s and early 2000s runway shows. Pat McGrath’s archival runway looks are my favorite. 

Your beauty videos have earned you millions of fans on social media. What beauty routine is your favorite to film?

Definitely a full glam look. The colorful glam looks are the best for social media because you can be the most creative with them and they get the most attention. 

There are lots of opinions shared in the beauty space—especially online. How do you maintain your confidence and positivity?

I remind myself why I started and what impact I have on the people who are following me. For me, I want my page to be a getaway for people, something that they look forward to and something that inspires them. When you frame your mindset this way, none of the negativity matters. 

You’ve done videos where you apply makeup while lip-syncing. Which was most fun to film?

They’re all super fun for me, but the rapping/hip-hop ones are my favorite because they have so much energy to them. I can also do more dramatic facial expressions with this genre of music, which people love.

What are some of your favorite tracks to get ready to? 

I absolutely love a good 2000s throwback playlist. It makes me feel so ready to take on the day or night. 

Do you ever discover something new through your fans?

Yes, 100%. I’m learning daily from my followers and it’s amazing how tight our community is. We are all here for each other and it feels like a big family. Anywhere from new makeup tips to ways to relieve anxiety, I’m always learning new things from them. 

Any recent genres you’re loving? 

I’ve recently discovered lo-fi jazz. Spotify has such great jazz playlists, the options are endless. I discovered these playlists through the jazz genre and definitely recommend checking it out. 

What’s your favorite way to discover on Spotify?

 I love Smart Shuffle. It’s such a fun way to surprise yourself with new songs or artists you’ve never heard of. 

Our Niche Mixes playlists can really help you discover your new favorite artist or song. Any new mixes you’re into? 

I love the Feel Good Morning Mix. A lot of the songs I have on there are already on some of my other playlists, so it’s nice to have a mix of some songs I’m already familiar with and some that are newly discovered. 

 

Like Meredith, you can discover new music with your own Niche Mixes on Spotify. From 80s Running Mix to the Driving Sing Along Mix, there’s a lot to explore.

It’s Time To Unlock Your Playlist In a Bottle From 2023 (and Make a New One for Next Year)

playlist in a bottle graphic image depicting bottles, rice cooker, snow globr, and dumpster

Quick pulse check: What’s your mood, your inspiration, and your mindset as you kick off 2024? Does it match your feelings from a year ago? 

Last year we introduced “Playlist in a Bottle,” giving listeners a chance to capture the songs that resonated with them at that moment in time and seal it away for one year. The interactive in-app experience is the perfect time capsule to remember and reflect on the music you loved, and how your taste may have evolved over the past 365 days. If you’re one of the millions of Spotify listeners who participated then, today is the day to unlock your “Playlist in a Bottle” from last year. 

Here’s how

  • Visit spotify.com/playlistinabottle on your mobile device.
  • Choose “Claim Your Playlist” to see which songs were sealed in your musical time capsule. 
  • Save and listen to your complete 2023 Playlist in a Bottle. You only have until January 31!

Now it’s time to create a new Playlist in a Bottle to open in 2025. This experience is open to all Spotify listeners—whether you made one last year or this is your first time checking out the experience. This time around, you’ll answer questions like “what song brings out my alter-ego” and “what song describes my relationship status” to curate your playlist. You can also select where you want to store your playlist from a series of objects, and write a note to your future self.

Make your new Playlist in a Bottle

  • Visit spotify.com/playlistinabottle on your mobile device.
  • Select where you want to store your playlist. Choose from an actual bottle, a snow globe, a flip phone, a tiny bird’s nest, a rice cooker, or even a dumpster!
  • Complete a series of song-inspired prompts like “a song that reminds you of your favorite person,” “a song your great-grandkids will be confused about,” and “a song you put your friends on to.” 
  • Leave a note for your future self, capturing something you want to remember about this moment when your capsule is delivered next year.
  • Finally, “seal” your musical time capsule and post your #PlaylistInABottle share card to your preferred social handles.

phones depicting the playlist in a bottle user experience

Only time will tell if you’ll love or laugh at your song choices. You have until January 31 to seal your picks. Visit spotify.com/playlistinabottle for more. 

This experience is available in Argentina, Australia, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Egypt, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Kenya, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Philippines, Poland, Portugal, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, UK, UAE, U.S., and Vietnam.

And you can find Playlist in a Bottle in the following languages: English, English-GB, Portuguese, Portuguese-BR, French-CA, Spanish-LATAM, Dutch, German, French, Italian, Polish, Spanish-ES, Turkish, Japanese, Czech, Thai, Vietnamese, Chinese-Traditional, Korean, and Bahasa Indonesia.

Content Creator Irfan Junejo Shares His Favorite Restaurants, Artists, and Spotify Playlists

We love helping listeners discover new music on Spotify, and when it comes to features that help them find their next favorite song or artist, personalization tops the list. With Spotify playlists like Discover Weekly and daylist, playlist-enhancing features like Smart Shuffle and Jam, and curated, AI-powered experiences like DJ, nearly 2 billion music discoveries happen on Spotify daily.

But it’s not just fans who love discovery. Creators around the world are constantly sharing their favorite playlists, products, and people with their followers, which in turn helps their fans fall in love with the next best thing. And in For the Record’s ongoing Discovery Monday series, we connect with content creators and pick their brains about recent finds, whether it’s new music, podcasts, TV, food, beauty, technology, or fashion.

This month, we’re talking to Irfan Junejo, a Pakistani content creator who made his name exploring his hometown of Karachi. As his popularity has grown, he’s turned his attention to the world at large, where his curiosity about food, music, and cars leads him on a seemingly endless series of adventures for millions of fans to enjoy. 

What have you been up to lately? What new discoveries are you enjoying right now?

Over the past few months I’ve been experimenting with short-form content and having a lot of fun. I’ve also discovered a lot of new food places in Karachi that have now become a regular part of my life. For example, there’s a Chinese restaurant in Karachi called Wang Wang that I find myself going to again and again. Although that may be because my wife likes it more than me. 

But creating videos definitely helped me discover my passion for telling stories. And not just stories about my life, but the world around me. It could be something cool around Karachi, interesting street food, or the latest smartphone.

When you’re on the hunt for something new, what resources do you use? 

I love finding new things through word of mouth, especially from my journalist friends. Otherwise, a simple Google search is where I like to start when I’m curious about something.

Do you have a favorite video that you’ve made?

I’m especially proud of my latest video, Stories of Karachi Volume 3. This entire series holds a special place in my heart because these are the places where I have grown up. Being born and raised in Karachi, I have a deep connection to this city and my love for it resonates in every aspect of this video. Exploring the stories behind the names of Karachi’s neighborhoods has been a fascinating journey, and I was able to delve into the historical narratives, colonial influences, and events associated with these locations. I believe there’s a sense of representation in showcasing areas like Golimaar, Saddar, and Burns Road. 

You have a huge social media following—do you ever discover new things through these fans?

I get so many recommendations for new food and music when fans DM me or tag me in their stories.

What’s your favorite way to discover new music on Spotify?

Discover Weekly is a must for me, as well as Release Radar. I recently discovered a Dehli rapper named yungsta, and I’ve had his songs on repeat. 

Our Niche Mixes playlists can really help you discover your new favorite artist or song. What sort of music do you find in your Niche Mixes?

I listen to a lot of desi hip-hop so my Niche Mixes have a lot of desi rappers. But there are many indie artists that pop up there as well.

Tag along with Irfan as he discovers the world around him on his YouTube channel.

Social Media Star and Car Enthusiast Daniel Mac Shares His Latest Spotify Finds

Daniel Mac wearing sunglasses and staring at the camera. photo has a graphic treatment behind it of a white backdrop

When it comes to the most-loved features on Spotify, personalization tops many users’ lists. Through Spotify playlists like Discover Weekly and daylist, editorially curated standouts like Fresh Finds, and new playlist-enhancing features like Smart Shuffle and Jam, we love helping listeners discover something new. And our listeners’ thirst for auditory adventures continues to grow, with nearly two billion music discoveries happening on Spotify daily.

Creators around the world also love discovery and turn on their fans to favorite playlists, products, and people. In For the Record’s ongoing Discovery Monday series, we connect with content creators and pick their brains about recent finds, whether it’s new music, podcasts, TV, food, beauty, technology, or fashion.

This month, we talked to Daniel Mac, a personality you probably recognize from his viral videos in which he boldly walks up to high-end car owners—many well-known—and asks; “What do you do for a living?” When he’s not busy filming his social media shorts, the 26-year-old hosts The Daniel Mac Show podcast, where he invites his guests to share more about their careers and income.

How did your love of luxury cars lead to your infamous car videos?

It was straight up curiosity from the start. Growing up, I was always into Hot Wheels, RC cars, stuff like that. After I graduated college, I moved to Dallas working a job in finance and that was the first time I saw a bunch of super cars. I was like, “How do I get that? How does someone afford a Ferrari?” And the most logical thing for me to do was literally just walk up and ask someone. So, it really just started with curiosity and a love for cars paired with my financial brain. 

You’ve hosted many influential people including business tycoons, entertainers, and the current U.S. president. Do you have a favorite?

There have definitely been some interesting ones. Probably my most famous one and the best one would be Horacio Pagani, the CEO and founder of Pagani. I didn’t know what he looked like, and while it’s funny in retrospect, it was really embarrassing at the time. I was at Monterey Car Week, and I kind of snuck into the VIP lot and saw this crazy Pagani Huayra Roadster BC rolling up on the grass. It’s like $4 million and I’ve never seen one in person before. So I run over to this car and ask the driver what he does for a living. And it’s literally Pagani. So that one got me some flak. But it was like a legit run-in, like, not planned in any capacity.

Switching gears to music discovery, what’s your favorite way to discover new music on Spotify? 

I find music through Discovery Weekly. I also hit the Smart Shuffle button, and I like to see what songs Spotify recommends to my existing playlists. But there’s also a lot of mixes that Spotify creates too, like Indie Mix or House Mix, and I like that it has a lot of songs that I already listen to.

I also really like to collaborate with friends on playlists or use Blend. It’s cool to see what you both listen to, and you find out what kind of stuff they’re listening to.

What about our Niche Mixes? Any genres you’re into?

I like EDM music a lot, so I’ve been diving into a lot of techno. I’m getting really into melodic techno, which is more synthy style of house. I also have a playlist I created called Silky Techno that has some artists like Monolink, ARTBAT, Tale Of Us, Ben Böhmer, and RÜFÜS DU SOL. I’ve also been into a lot of psychedelic pop and rock recently. Mildlife STRFKR, Com Truise, and Metronomy—all good artists. That’s been my niche vibe recently.

What about a recently discovered podcast?

I have been binging The Joe Rogan Experience; I like him a lot. I also like The Tim Dillon Show. He’s a comedian and he’s really funny. We’re actually friends now, and we’ve filmed some videos together. It’s cool because I was listening to him on Spotify first and then we became friends in person. 

You also connect with fans via The Daniel Mac Show podcast. What does the podcast format allow you to do that other mediums don’t?

It’s really hard to dive into how someone really makes money during the time they sit at a stoplight. Having the podcast has allowed me to dive into a 30- or 45-minute episode to really get into the nitty gritty of, “How do you do it? How do we replicate it?” It lets me have a long, deep conversation with some really influential people that you just can’t do in a short video.

Turning back to cars, the Formula One Grand Prix revs up in Las Vegas later this month. What are you most excited to see?

I really like night races a lot, and I love Vegas. I see this being the event of the year worldwide for all sports; the amount of money they’re pouring into it is insane. So I’m very interested to see the city in general. And I’m excited to see McLaren, who’s been making big moves recently because Oscar Piastri and Lando Norris have been just inching up and going crazy. I feel like Vegas will be their time to shine. Not like they haven’t been recently, but it’s interesting seeing some added pressure on Red Bull that didn’t exist five or six races ago.

 

Dig in deeper with Daniel on his podcast The Daniel Mac Show.

Coach Sydney Carter Breaks Down Her Biggest Style Inspirations, the Joys of Owning a Dog, and the Importance of Being Yourself

When it comes to the most-loved features on Spotify, personalization tops many users’ lists. Through Spotify playlists like Discover Weekly and Daylist, editorially curated standouts like Fresh Finds, and new playlist-enhancing features like Smart Shuffle and Jam, we love helping listeners discover something new. And our listeners’ thirst for auditory adventures continues to grow, with nearly 2 billion music discoveries happening on Spotify daily.

Creators around the world also love discovery and turn on their fans to favorite playlists, products, and people. In For the Record’s ongoing Discovery Monday series, we connect with content creators and pick their brains about recent finds, whether it’s new music, podcasts, TV, food, beauty, technology, or fashion.

This month, we’re talking to basketball coach extraordinaire Sydney Carter. After reaching the highest levels of the game as a player, Sydney is now making a name for herself as one of the best-dressed coaches in women’s basketball. But more than just helping her teams succeed on the court, Sydney has become a fierce advocate for gender equality and representation in sports and life.

What’s your favorite way to discover new music on Spotify?

I’m starting to get hip to a lot of things because these young kids, they’re listening to all this type of stuff and I’m still stuck on ’90s R&B like Aaliyah. But I typically like to search for an artist, find a playlist, and then go from there. And then you’ll have different artists in that same genre that are in the mix, so I get into new stuff by listening on shuffle. That’s the easiest way for people like me.

Are there any new podcasts that you’ve listened to or discovered lately?

I love Amanda Seales’ podcast Small Doses. And then I love the podcast Don’t Call Me White Girl. Mona, the host of DCMWG, just makes me laugh. She talks about things you hear in social media and just puts her own thing on it, which I love.

Are you an audiobooks fan? What’s your favorite way to listen?

During the early part of the pandemic, I got into listening to audiobooks. There was something about that experience of listening to a book that was working for me. So I would do it when I would work out. I was big on riding my bike during COVID. I was at home all day, and so instead of listening to music the whole time, I was also feeding myself with information.

As you’ve evolved from player to coach you’ve also grown into a prominent voice for women’s empowerment for your social media followers. Do you have a mantra or mentality for staying true to yourself and your passions as your journey continues?

I mean, I always like to say that representation matters. That’s my whole thing. I never intended for any of this to happen. I grew up in a time where we didn’t have social media, so it was never like, “Okay, let me do this so I can go viral.” People my age don’t immediately think about doing things to go viral.

There’s so many young women that I’ve seen over the years who are simply not comfortable being themselves. They’re worried about what people think. They’re worried about what social media comments will say. And so a lot of people have just told me, “You make me feel like I can do anything.”

And it doesn’t even have to do with basketball or fashion. They just think they can do anything by looking at me. So I’m very grateful for that.

What is most rewarding about your work helping women college athletes progress on and off the court?

Every day, I get to help a young woman get closer to living out her dreams, whether that’s pursuing a degree or playing basketball. And so the passion that I have for coaching stems from knowing that when I come across a young woman or a young individual, I know that I’m going to do whatever it takes to help them succeed. Or if we’re on the basketball court, I’m going to be able to help them and provide them with the tools they need. And so when you see a kid whose life you were able to touch, and then they go off and they go do things, there’s nothing better than that.

When you’re seeking something new, what tools or resources do you use?

Typically when I’m thinking about just new ways to be myself or just other ideas that I’m trying to come up with, I’ll find inspiration from Google, or social media, or somewhere else and think of how I can make it me. I’ve just gotten to a point where I don’t care if no one else likes what I’m into. I don’t care if someone else thinks this idea is completely insane. If I like something, it’s simply because I like it.

When it comes to fashion, you’re well-known for your sideline looks. How did you become interested in that world?

My passion for fashion started when I was a kid, and there’s a long history of me taking pride in how I look. I grew up in a family of seven kids. And so I grew up seeing my sisters be super dainty and everything, but I was a little rough around the edges. I love playing basketball, but I always wanted to be super prissy. If you ask me, my sisters and my mom were fashion queens. My mom was wearing the high-waist pants before we were, and she got me my first pair of boots when I was in the fourth grade, and I wore them every day. That’s why my family calls me “Boots” now.

And then even when I went on to college, people always knew I was going to come out with something that ain’t nobody seen before. And I might not have had all the money or anything like that, but I was going to find a way to at least find a couple of pieces that worked for me.

Did that change at all once you started coaching?

When I started working under the coach that I played for in college, he was always like, “You wear what you want to wear. You don’t let anybody tell you that this is too much or this is extra.” He was like, “Just be yourself.” I felt empowered by that and we actually started dressing up during COVID when all the other coaches were wearing quarter-zip sweatshirts and khaki pants. He was like, “We ain’t doing that. I don’t care if it’s just me and you on the sidelines, we’re going to look nice.” And so it was me and him dressing up to the nines, and it’s what I’m comfortable in. I feel like I’m putting my best foot forward for our kids if I’m looking my best.

What’s something new that you’ve discovered lately and fallen in love with?

I’ve always loved animals and I just got a dog. She’s about to be eight months old. So I am opening my eyes to the fact that my dog is not just a dog to me. She’s like a human being. And so I think I’m always searching for clothes and all types of toys for her.

And this is not necessarily just about her, but I’m at a point where I’m truly growing up and thinking about what’s next in life, and about having kids in the picture. My family, my sisters are having kids left and right and everybody’s looking at me like, “What you doing?” So I’m really starting to think about solidifying the life that I want and doing all the things that I’m doing with fashion, with my job, with a new animal. So yeah, I think that I’m just discovering all of the blessings of life in itself.

Stay up on Sydney’s courtside couture by following her on Instagram.

Spotify Reports Third Quarter 2023 Earnings

Today, we announced our third quarter 2023 performance. The business delivered strong results in Q3 as all of our key indicators exceeded guidance and we returned to profitability.

  • Monthly Active Users were up 26% to 574 million and 2 million ahead of guidance. This represents our second largest Q3 net addition performance in history. 
  • Subscribers grew 16% Y/Y to 226 million. Net additions of 6 million were 2 million ahead of guidance. 
  • Total Revenue grew 11% Y/Y to €3.4 billion, exceeding guidance.
  • Gross Margin finished above guidance at 26.4%.
  • Spotify returned to profitability, reporting Operating Income of €32 million for the quarter. 

In addition, we unveiled new personalized experiences for users and tools for creators:




Interested in hearing more? Click here to review the full earnings release and listen to the webcast Q&A on our Investor Relations site here. 

Click below to check out a sizzle reel of audio trailers from a few of our recent original and exclusive podcasts and audiobook offerings.

Tech Creator iJustine Shares Her Favorite Ways To Dig Deeper Into Her Latest Obsessions

You may have noticed that we’re into helping our listeners find something new. A combination of beloved personalized Spotify playlists like Discover Weekly, editorially-curated standouts like Fresh Finds, new playlist-enhancing features like Smart Shuffle, and our listeners’ thirst for auditory adventures means that nearly two billion music discoveries happen on Spotify every day.

But we’re not the only ones who love discovery. Every day, creators around the world share their favorite playlists, products, and people with their followers, helping their fans, in turn, fall in love with the next best thing. In For the Record’s new Discovery Monday series, we talk to content creators about recent discoveries, covering everything from music to podcasts, as well as food, fashion, TV, beauty, and more. 

We’re kicking off with iJustine, a tech creator, podcast host, and dog mom. The lifestyle vlogger dives into new trends, tech, and hobbies—her latest is literally diving—speaking to entrepreneurs and attending product launches. 

Your videos help build understanding of the tech world. How did you make this your niche?

Finding tech, for me, and creating content around it was sort of just an extension of something that I naturally did growing up and in my everyday life. A curiosity and wonderment of how things work is what brought me to tech. When I was younger, I used to take things apart and then my parents would be like, “Oh no, now we have to figure out how to fix this.” Till now, that approach has been amazing because there’s never a shortage of things to make videos about. There’s always new tech, and especially recently with AI. And I like to create; making videos is fun for me, and I really genuinely love all the behind-the-scenes stuff that goes into the videos. There’s just so much to talk about, and it really is a never-ending source of content.

Why do you love introducing your followers to new tools, products, and people?

I love having the opportunity to interview a CEO or an entrepreneur—people I look up to. It’s been so fun to hear their journeys and then bring them into my world. 

I have a very interesting audience. A lot of them are younger women and girls who are kind of trying to figure out their way. I want them to see somebody in a space that makes them feel safe. Because when I was younger, playing video games and doing things that I am into now—it wasn’t cool. And I was being made fun of for it. But now I’m like, “Man, you guys got it made!” Because being into tech is cool now. So, I just want people to be able to explore that. Even if it’s not cool now, you never know. Might be later.

What tools or resources do you use in your research? 

I always ask my audience for suggestions. Even recently, I was asking for good diving spots in Oahu, and I would much rather hear from a person directly. I find almost all of my things from my viewers or audience or friends who are following me. It’s kind of awesome because it’s like, yeah, I could have Googled it, but I would rather hear from someone who actually has been there and experienced it and knows if it’s something that I would like. 

What have you been listening to lately? Old favorites? Something new? Or somewhere in between?

I’m definitely open to discovery, but recently, I do feel like when I open up Spotify, I go to my favorites. Recently, my sister and I went on a trip and we went back to our 2018 Hawaii playlist, and we were basically reliving the trip through our music from 2018. So, it’s kind of fun to kind of go back, and the fact that, like, we’ve both been on Spotify for so long meant we were able to go back to all these playlists and kind of relive that piece of history and memories through music, and that’s always so fun for me.

What’s your favorite way to discover on Spotify? Do you use playlists like Discover Weekly, features like AI DJ, or tools like Smart Shuffle?

I’m a huge fan of Smart Shuffle because I love being able to go back into my old playlists and use Smart Shuffle to reinvigorate them. You do spend so much time curating those, and it does bring you back to a specific moment. So, being able to just add some new songs in, and, I mean, some of my playlists are super short, so being able to add in stuff that I’ve already done is really cool.

I also almost always go to the top new songs playlist, Today’s Top Hits. I love being able to just scroll through it because it’s all genres. And, I mean, I definitely love pop, rock, and I used to be really into heavy metal, but that was, you know, a little bit of a phase during high school and college. But it is fun to kind of go back to that playlist because I love so many genres of music and that playlist does have a little bit of everything. I’m also always going back to the 90s playlists because I love nostalgic music. 

What Niche Mixes playlist would you search for?

Classical heavy metal mix. That would be pretty awesome to hear. We’re gonna be head-banging out! 

A rapid-fire round of your favorite recent discoveries: Let’s start with artists or genres.

I am obsessed with OneRepublic, so I’ve been really enjoying remixes of some of my favorite songs of theirs. It’s a good way to break out of my normal listening habits. 

Any new podcasts you’ve gotten especially into lately? How did you discover them?

I just started listening to Heal Squad x Maria Menonous. She always has so many helpful tips about healing your body, and she has so many incredible guests on. She actually invited me onto it and that’s how I found out about it, and now I’m obsessed. 

Are you an audiobooks fan? What’s your favorite way to listen?

I am addicted. I will cycle through audiobooks so fast because I need to stay distracted to keep my brain focused on things. When I’m doing laundry, cleaning, I’ll have an audiobook on. I recently got into nonfiction audiobooks, and I love listening to history and self-help. I also watched the Daisy Jones and the Six series and then have listened to every single Taylor Jenkins Reid audiobook over the past few months.

What’s your latest obsession?

That’s usually every single random new hobby that I get. And recently, I got into diving. So now I’m buying all the diving gear; I’m looking for diving creators, places to go. I’m definitely one of those people who’s like, when I start doing something, I go 100%. There’s no backing down. 

Catch iJustine and her sister Jenna in their video podcast, Same Brain, including her interview with Spotify CEO Daniel Ek.

Nearly 2 Billion Music Discoveries Happen on Spotify Every Day—Here’s What Listeners Are Finding

From personalized Niche Mixes to our AI-powered DJ, Spotify is constantly helping listeners discover new music to add to their queues. In fact, what fans love most about Spotify is our array of features that are specifically curated for each person’s audio taste.

We took a journey of our own to understand how Spotify listeners explore new music. What we found spanned listeners across generations, and music across decades. 

“As humans, we are wired to explore, to seek the new and the unexpected, and to learn and expand and deepen our understanding of the world,” said Dr. Dacher Keltner, professor of psychology at the University of California, Berkeley, and director of the Greater Good Science Center. “This quest for discovery is one of our greatest species-defining strengths.”

When we looked into new discoveries across generations, our data found that Gen Z and Gen Alpha are discovering music at different rates than baby boomers. While baby boomers actually discover music more often than Gen Z in the U.S., globally, Gen Z and Gen Alpha take the lead. 

“It doesn’t surprise me that Gen Z leads music discovery in the rest of the world since younger people are actively seeking new musical forms to change society and the status quo,” explained Dr. Keltner. 

We were curious what Dr. Keltner thought of discoveries among Gen Z listeners. “Today young people face many challenges,” he said. “The science of music speaks to how deeply listening and discovering music can counter this for young people. There’s the awe of finding something new; how music can lead young people to feel calmer, both in mind and body; and how music surfaces what we most care about in life.”

Baby boomers are still interested in discovering new songs. Dr. Keltner thinks this could be a product of their feeling more lonely, stressed, connected, and curious. “But discovering new music can bring us a sense of connection and contentment rather than stress, a sense of identity within a community, and awe and curiosity.”

And some generations are offering the music of their youth to younger listeners. Well, the music of Gen X’s youth, specifically. Gen Z is dipping their toes into more nostalgic songs.

Music fans looking to discover more nostalgic tracks or feel connected to past generations can check out some of our Niche Mixes like Old School Rap Mix, Throwback R&B Mix, and 70s Disco Mix.

“In many parts of the world we lack intergenerational contact. It is increasingly hard to understand and share in the emotions and thoughts of people in different groups than our own,” reasoned Dr. Keltner. “The kinds of music discoveries you found—of boomers discovering new music and Gen Z and Gen Alpha exploring music more from the past—suggests that music can be a powerful way to enhance intergenerational understanding and, more generally, foster empathy across differences.” 

We also know that other factors drive music discovery on Spotify, including, of course, cultural moments like television shows, movies, video game competitions, and much more. 

But discovery is also driven by less-obvious moments. In our research, we found that people tend to stream happier music (measured by the average valence of music streamed, which describes the musical “positiveness” conveyed by a track) more on Mondays than on the rest of the week. Dr. Keltner had an explanation for this, too.

“We listen to music for many reasons: to find peace and contentment, insights into the struggles of life, inspiration, and a sense of identity. Mondays often present challenges as we move from the weekend to the work week: stress, questions about what will inspire us that week, and why we are doing the work we are doing. Music on Mondays provides windows into answers to these aspects of shifting to Monday. 

Mondays are also when Spotify’s Discover Weekly playlist, a weekly dose of recommended songs from Spotify, is refreshed. Though the playlist is personalized to each listener, songs most frequently discovered on Discover Weekly include “Glass Jaw” by chokecherry and “Heart of Gold (with Bon Iver)” by Ilsey.

Many podcasts have also become favorites to start the week. The meditation-focused The Sleep Zone Podcast is one of the most popular podcasts streamed first thing Monday mornings, giving Spotify fans some zen as they face the week ahead.

Artists like KAROL G, Shakira, and Miley Cyrus are distinctive to Mondays, when we may need an energy boost, but we found different artists and playlists trending on Sundays. Lana Del Rey, Billie Eilish, and SZA help us get into our feels, while Sad Country Mix” is the most streamed Niche Mix on Sunday nights. And it’s all about that good night’s sleep before the rush of a new week kicks off: “Twinkle, Twinkle, Little Star” by Adelmar Borrego is the most distinctive track streamed on Sunday evenings globally. 

From activating Smart Shuffle in your playlists to going on a ride with your personalized AI DJ, there are countless ways for Spotify to lead you to new music. Give them a try on your next listen.

Spotify’s New Home Feeds Make Discovering Your New Favorites Easy

Two phones displaying on a green and black graphic background

Spotify’s Home is a go-to spot to find new recommendations and revisit recent favorites. And with an upcoming update to Home, users will get a gateway to great content they will love—from tried-and-true playlists to new artists and thought-provoking podcasts. 

A gif sharing the benefits of the new spotify home feed

This week, we are launching a new Home experience that includes feeds for both Music and Podcasts & Shows. The feature is currently rolling out to Android users and will soon be available on iOS. By creating these feeds, Spotify will help listeners to easily scroll through the type of content they’re looking for at that moment. The updated interface will make the experience more personalized while allowing users to dig even deeper into their recommendations.

In the Music feed, listeners will have quick access to suggestions based on their music taste, making discovering new favorites easier than ever. There will also be album and playlist recommendations as well as buttons that make it easy to share, like, and instantly play music.

In the Podcast & Shows feed, listeners will be able to head straight to new episodes of their favorite shows. They’ll also find personalized podcast recommendations. What’s more, listeners will be able to read episode descriptions, save to Your Episodes or start playing podcasts without leaving the page, so the experience all starts from one place.

A gif showing information about how the home feed works on spotify app

The Home refresh is currently rolling out to users on Android mobile devices. iOS users can stay tuned for updates coming in the near future. 

Three Things To Know About Spotify’s Featured Curators Pilot

Spotify’s community is unlike any other. We know that none of our 406 million global listeners stream quite the same way, and we’re always inspired by the creativity, passion, and originality our users bring to the platform each and every day. 

One of the biggest ways that listeners bring their individuality to life is through playlist creation. So this month, Spotify is testing a new way to amplify the playlists our listeners create. With the rollout of the Featured Curators pilot, Spotify is testing a new way for listeners to discover music they love with a collection of playlists curated by select Spotify users and influencers. 

Here’s what you need to know:

1. It’s inspired by—and made for—fans

The Featured Curators pilot is a limited-time test that promotes popular user and influencer playlists alongside our Spotify playlists. The curators we selected are music lovers with established followings and popular playlists on Spotify, or they’re users telling unique stories through playlists and creating authentic connections with other users.

2. It’s a first

Spotify transformed music discovery through flagship playlists like RapCaviar and personalized playlists like Discover Weekly. Now, we’re experimenting with taking playlist creation and discovery even further. We’re always testing unique and different listening experiences and programs for our fans, and we’re excited to watch this one unfold. 

3. It’s a limited pilot 

Users in select markets may soon begin to see Featured Curator playlists recommended in-app and on their homepages. As we continue to workshop the program throughout the testing period, we’ll be thoughtful in how we evolve and innovate the experience.

 

Our goal is always to make Spotify the number one destination for the best listening experience, and with this pilot, we’re giving listeners a new way to discover music from fellow fans who are as engaged as they are.

Amplifying Artist Input in Your Personalized Recommendations

Listeners enjoy Spotify because we introduce them to music to fall in love with—including music they might not have found otherwise. In fact, Spotify drives 16 billion artist discoveries every month, meaning 16 billion times a month, fans listen to an artist they have never heard before on Spotify. We’re proud of that and are actively refining our algorithms to enable even more fan discoveries of new artists each month.

We’re able to make great personalized recommendations because of complex, dynamic systems that consider a wide variety of inputs about what you like—which we refer to as signals—and balance those signals in many possible different pathways to produce an output: the perfect song for the moment, just for you. 

This might sound complicated—and it is! Our personalized recommendations take into account thousands of types of signals: what you’re listening to and when, which songs you’re adding to your playlists, the listening habits of people who have similar tastes, and much more. In order to create algorithms that truly deliver the right song for the right time, we’re also taking into account less obvious factors: things like time of day, or the order in which you’re listening to songs or podcasts, or the release date of a song. 

Artists tell us they want more opportunities to connect with new listeners, and we believe our recommendations should also be informed by artists—their priorities and what they have to say about their music. And soon, we will roll out a test of a service that gives artists a say in how their music is discovered. 

In this new experiment, artists and labels can identify music that’s a priority for them, and our system will add that signal to the algorithm that determines personalized listening sessions. This allows our algorithms to account for what’s important to the artist—perhaps a song they’re particularly excited about, an album anniversary they’re celebrating, a viral cultural moment they’re experiencing, or other factors they care about. 

To ensure the tool is accessible to artists at any stage of their careers, it won’t require any upfront budget. Instead, labels or rights holders agree to be paid a promotional recording royalty rate for streams in personalized listening sessions where we provided this service. If the songs resonate with listeners, we’ll keep trying them in similar sessions. If the songs don’t perform well, they’ll quickly be pulled back. Listener satisfaction is our priority—we won’t guarantee placement to labels or artists, and we only ever recommend music we think listeners will want to hear. 

We’re testing this to make sure it’s a great experience for both listeners and artists. To start, we’ll focus on applying this service to our Radio and Autoplay formats, where we know listeners are looking to discover new music. As we learn from this experiment, we’ll carefully test expanding to other personalized areas of Spotify. 

We believe this new service will unlock more discoveries than ever before. Our recommendations rely on signals from you, so keep on listening to what you love!