Tag: daddy yankee

Santiago de Chile: la capital del streaming de reggaetón de Spotify

October 16, 2019

Cuando la estrella del reggaetón colombiano J Balvin y el artista puertorriqueño de trap Bad Bunny lanzaron su álbum colaborativo de ocho tracks, OASIS, en junio de este año, cada canción llegó al Top 50 de Chile en el primer día de su lanzamiento. Aunque es potencialmente sorprendente a primera vista, una mirada más cercana muestra que este logro está totalmente en línea con el reggaetón.

Puerto Rico y Panamá pueden ser los lugares de nacimiento del género, y Colombia una potencia actual de producción, pero con más de 400 millones de reproducciones por mes, Santiago de Chile es la capital indiscutible del streaming de reggaetón. En Santiago se toca el doble de canciones de reggaetón que la segunda ciudad de la lista, Ciudad de México (a pesar de que la capital mexicana tiene una población casi el doble del tamaño de su contraparte chilena).

“Lo que estamos viendo con el reggaetón en Chile es un gran testimonio de la potencia absoluta que es América Latina cuando se trata de construir y entregar audiencias para artistas latinos”, dijo Mia Nygren, directora gerente de Spotify en América Latina.

Santiago, Chile: Spotify’s Streaming Capital of Reggaetón

October 16, 2019

When the Colombian reggaetón star J Balvin and Puerto Rican trap artist Bad Bunny dropped their eight-track collaborative album, OASIS, in June this year, every single song  made it into Chile’s Top 50 on the first day of its release. Though potentially surprising at first glance, a closer look shows this chart-topping is right in line for reggaetón.

Puerto Rico and Panama might be the birthplaces of the genre—and Colombia a current production powerhouse—but with over 400 million plays per month, Santiago, Chile is the indisputable capital of reggaetón streaming. Twice as many reggaetón songs are played in Santiago as the second city on the list, Mexico City (even though the Mexican capital has a population nearly double the size of its Chilean counterpart). 

“What we are seeing with reggaetón in Chile is a great testimony to the absolute powerhouse that is Latin America when it comes to building and delivering audiences for Latin artists,” said Mia Nygren, Managing Director for Spotify in Latin America. 

Spotify’s 2019 Summer Song Predictions

June 12, 2019

Summer is right around the corner, and once again we’re predicting which songs will dominate speakers and headphones while the Northern Hemisphere sizzles.

From Lizzo’s “Truth Hurts” and Billie Eilish’s “bad guy” to Tyler, the Creator’s “EARFQUAKE” and Daddy Yankee and Snow’s “Con Calma,” many of these “song of the summer” contenders are already seeing strong engagement in Spotify’s key playlists, like Today’s Top Hits, RapCaviar, and ¡Viva Latino!.

Then there are the tracks with massive potential. Take, for example, “I Think I’m OKAY,” the newly released collaboration between Machine Gun Kelly, YUNGBLUD, and Travis Barker. We’re also seeing interest in Yonaka’s song “Rockstar,” and Clairo’s new track “Bags” is resonating with our 18-24-year old listeners in particular.

Spotify Kicks Off ¡Viva Latino! Live Concert Series in Chicago with Daddy Yankee, Bad Bunny, Becky G, Jowell & Randy and Natti Natasha

June 26, 2018

The Latin music takeover didn’t start with “Despacito,” and it won’t end with it either. A surge of interest in Latin music led to the launch of our 2014 ¡Viva Latino! playlist. Four years later, we’re taking ¡Viva Latino! to the next level: Live.

“¡Viva Latino! Live” turns the playlist into a show-stopping live concert series featuring the hottest artists making a name for Latin music across the globe. Spotify teamed up with Cárdenas Marketing Network (CMN), a US-based multicultural concert producer and event marketing agency, to elevate the stories and voices behind the playlist and bring them to life on stage.

“Since launching our ¡Viva Latino! playlist in 2014, we’ve witnessed the Latin music culture grow beyond even our wildest hopes and expectations,” says Rocio Guerrero, Head of Global Cultures, Shows & Editorial at Spotify. “The decision to take this playlist on the road is a true testament to the impact Latin music is having around the world right now. This is a really exciting moment for Spotify and Latin music fans everywhere—and we can’t wait to have some fun.”

The tour will kick off at Chicago’s Allstate Arena on Thursday, August 23, when hitmakers Daddy Yankee, Bad Bunny, Becky G, Jowell & Randy, and Natti Natasha take the stage and share their love for Latin movement across the globe. Additional cities for the tour along with performers will be announced at a later date.

“When we launched the first-ever vertical video on the ¡Viva Latino! playlist with ‘Vuelve,’ we knew the impact of ¡Viva Latino! playlist around the world—not only for our music, but for our culture. I’m excited to again be part of the history and kick off the first-ever ‘¡Viva Latino! Live’ Concert,” said Latin urban music legend Daddy Yankee.

“I am excited to be joining Spotify to kick off their first-ever ‘¡Viva Latino! Live’ concert series alongside some of the biggest artists in Latin music,” says reggaetón singer Bad Bunny. “This live platform allows artists to truly express ourselves and bring once-in-a-lifetime engaging experiences to our fans. It’s not solely about the music—it’s about the culture, creativity, and contributing to the movement that connects us all together. Latino Gang!”

“These are exciting times in Latin entertainment, and we are proud to partner with such a dynamic music-centric company as Spotify to produce ‘¡Viva Latino! Live,’ which brings together some of the biggest names in Latin entertainment for one night,” says Henry Cardenas, Chief Executive Officer, CMN. “This partnership and initiative demonstrates Spotify’s commitment to Latin culture, and the artists that influence it, in a way that brings true engaging live experiences to the hearts of music fans around the world.”

Tickets will be available on Ticketmaster.com here for presale beginning Wednesday, June 27 at 10am cst. General public onsale will begin on Friday, June 29 at 10am cst.

Stay tuned for additional dates, artists and venues for “¡Viva Latino! Live.”