Tag: french music

Spotify Partners With Les Flammes Music Awards To Celebrate French Rap

April 24, 2024

Spotify is once again teaming up with Les Flammes, the only music awards dedicated to rap, R&B, Afrobeats, and popular culture in France.

Spotify helped create Les Flammes in 2023 to celebrate and highlight the French-speaking artists who are actively shaping new cultural trends. Rap is a hugely prominent genre in France—on Spotify, the top five most-listened-to artists in the country have hailed from rap, hip-hop, and R&B for the past several years.

Ahead of the ceremony on April 25, let’s take a moment to highlight the impact of last year’s inaugural event, and also spotlight the 2024 nominees.

 

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Looking back at Les Flammes 2023

Not only was Les Flammes 2023 a success, but it also impacted music consumption on Spotify in France. Rap and hip-hop have continued to gain steam since last year’s ceremony, with French artist listenership increasing by 15% among users aged 25-44 and 12% among users aged 24-29 and users over 55.

In addition, several winners saw an increase in streams in France in the past year:

    • Maureen saw her streams jump by 314%. The former RADAR artist’s track “Laptop” was awarded best Caribbean or Caribbean-Inspired Song.
    • Streams for Aya Nakamura, who won the Female Artist of the Year award, increased by 97%.
    • Hamza, winner of the best R&B Song award with Tiakola for “Atasanté,” recorded a 93% increase in streams.
    • Tiakola saw a 71% increase in streams. The artist won the New Pop Album of the Year award, as well as best Afro or Afro-Inspired Song.

Looking forward to Les Flammes 2024

A number of artists up for awards at this year’s ceremony have already made their mark. Among the male nominees, that includes Yamê, an artist supported by Spotify’s RADAR program; Favé; and Werenoi.

    • Yamê’s streams have skyrocketed by 12,883%. Nominated for Male Revelation of the Year and New Pop Album of the Year, he’s the fastest-growing male French-language rap/hip-hop artist of the year in France.
    • Favé, also nominated for Male Revelation of the Year, has seen a 561% increase in streams.
    • Werenoi’s streams are up 606%. The artist is up for Spotify Album of the Year, Song of the Year, and Male Artist of the Year.

Among the female nominees:

    • Shay has seen a 65% increase in streams. Nominated for Video of the Year, she’s the third-fastest-growing female French-language rap/hip-hop artist of the year in France.
    • Nej, an EQUAL artist, has recorded a 36% increase in streams. She’s up for Female Artist of the Year.

And while this year’s ceremony will be held at the Théâtre du Châtelet in Paris, Spotify will also host a special viewing party in Marseille. The event will reinforce the sense of unity that characterizes Les Flammes while also celebrating the city’s vibrant hip-hop scene. Photocalls, food, and DJ sets will keep the party going for more than 500 attendees as screens project the awards ceremony.

The international influence of French artists

Beyond France’s borders, French pop, hip-hop, and rap artists continue to gain notoriety, especially as Spotify helps reduce language barriers and enable local artists to gain visibility in non-French-speaking markets:

    • Gazo, Ninho, and Tiakola are all among the top 10 most-streamed French R&B/hip-hop artists outside of France.
    • Favé and Yamê are both among the top 50 most-streamed French-language R&B/hip-hop artists outside of France.
    • Indila and Aya Nakamura are the first- and second-most-streamed French pop artists outside of France, respectively.

Stream our official playlist for Les Flammes 2024 to hear this year’s nominated artists.

Spotify To Adjust Its Prices Over New Tax in France

March 7, 2024

Spotify Premium subscribers in France will soon experience a price increase due to additional costs on music streaming services imposed by the government, as part of the “CNM Tax.” While Spotify worked very hard to encourage the government to avoid adding this tax, unfortunately they decided to move forward. 

Perhaps you’ve never heard of the Center for National Music. It’s a public body that commissions studies on the French music industry and provides financial aid to record labels and the live industry. At the end of 2023, as part of its 2024 budget, the French government decided that digital music streaming services will now have to pay a new tax in order to finance it. Our worry, on top of what would be equivalent to a double payment on our part,  has been that this tax will not go directly to artists, nor will it have a tangible output visible to fans; instead, it will simply come at the expense of listeners and create an additional middleman: the CNM. In fact, this tax will generate approximately 15 million euros, when the CNM’s administrative budget (office fees, personnel, capital expenditure, media monitoring or professional training etc.) sits at 20.2 million euros. Our concern is that possibly less than half of its overall 146.9 million euros budget will find its way toward effectively aiding music.

Spotify has proudly championed French artists for the past 15 years. We certainly didn’t wait for the CNM to be created in 2020 to help artists find success in France and outside of France; to help promote French repertoire and grow the royalty pool for French rights holders. Spotify’s payments have totaled close to 225 million euros in 2022 alone (or about 1/4th of all the French recorded music industry revenues for that year). That is up more than 200% percent since 2017.

Yet, with the creation of this new tax, Spotify would be required to give approximately two-thirds of every euro it generates  to music to rights holders and the French government. Of course, this is a massive amount and does not allow for a sustainable business. As we have long said, we simply can’t absorb any additional taxes. Even after making the difficult decision to reduce our artist marketing budget and support of French music festivals—which is an essential vehicle for Spotify to continue to drive hundreds of millions of euros to the music industry—it still continues to impede our ability to operate in France. Accordingly, over the coming weeks and months, we’ll need to make changes to our price plan in France. 

To put it bluntly, all French users will see their subscription plan fee go up. French users will now pay the highest subscriptions across the European Union.

Spotify is increasing prices in France in order to offset these new costs. We’ll come back to our French subscribers over the coming weeks with the full details on the upcoming price increase.

For more information on the global streaming economy, the players, and the process, please visit Loud & Clear.