Earlier this year, Swedish House Mafia and Lykke Li teamed up to release their new single, “Happiness Is So Sad.” Now they’re back with an official music video—and fans can watch it first on Spotify for 48 hours. The launch is part of a broader effort from Spotify to give users early access to videos from their favorite artists.
Swedish House Mafia and Lykke Li soundtrack one big house party
Tracking the before, during, and after of a house party in Guadalajara, Mexico, the video for “Happiness Is So Sad” is compiled from footage shot by around 25 devices throughout one big night. The fleeting, multi-perspective experience emphasizes the idea at the heart of the song: that our happiest moments can become the hardest to leave behind precisely because they were never meant to last.
From “Before You” to “After You”
Since the release of the teaser film for Stray Kids‘ “After You,” fans have been eagerly awaiting the full music video. Now it’s here—and available to watch first on Spotify. The video follows an anthology of stories set across everyday spaces, tracing an emotional arc as the members move from being stuck in a “Before You”—an emotional standstill—to an “After You” state characterized by human connection and inner resolve. The scenes unfold alongside the warm afterglow and summer emotions of the track itself.
Fans interested in learning more about how the K-Pop group’s hits come together can check out 3RACHA Session, a new six-part podcast series hosted by 3RACHA, the production group behind many of Stray Kids’ biggest hits.
Redemption in San Quentin
On the other side of the globe, and more than half a century ago, Johnny Cash stood in front of a group of inmates at California’s San Quentin State Prison and delivered one of a career’s worth of legendary prison performances. This year, Jelly Roll performed his song “Hands Up” at the same location—the latest milestone in a career defined by hardship, redemption, and the willingness to speak openly about difficult issues. The black-and-white clip for “Hands Up,” directed by Anthony Mandler, follows Jelly Roll on his visit to California’s oldest prison, as he leads a group of inmates in a prayer reflecting on the word “freedom” before taking the stage with his band for an intimate, rollicking performance.
BTS get vulnerable
BTS’s video for “NORMAL,” meanwhile, reveals the group’s raw and vulnerable side, showing each member in personal and intimate moments. Set in the aftermath of a celebration, it moves between scenes from the previous night’s festivities and the stillness of the following morning, capturing the quiet moments of stardom outside the spotlight. One of the video’s most memorable scenes recreates the now-viral image of all seven members standing before a row of toilets, bringing their album-teaser campaign full circle.
How to watch
For the first 48 hours after release, Premium subscribers in our beta markets can open Spotify on their TV, desktop, iOS, and Android devices, search for the song, and get a first look by tapping “Switch to video.” The music video will start playing right where the song left off. To return to background listening, simply press “Switch to audio.” For a full-screen experience on mobile, viewers can simply turn their devices to landscape mode.
Keep a close eye on Spotify for more music videos dropping soon.
Stream Swedish House Mafia and Lykke Li’s “Happiness Is So Sad” below, and head over to Spotify for a first look at the accompanying music video.
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