Two years after their last release, The Album, BLACKPINK’s fab four—Jisoo, Jennie, Lisa, and Rosé—have finally dropped their new studio album, BORN PINK.
And BLINKs, your patience has paid off. BLACKPINK collaborated with Spotify to give fans around the world* the ability to listen to the album for free as many times as they want, and in the order they wish, for the first week of release. In addition to accessing the “listen free” feature exclusively via the BORN PINK by BLACKPINK playlist, fans can also treat themselves to exclusive bonus content available on Spotify K-Pop ON! Track.
Pulling from a wide range of influences, including classical music and ’80s pop, the eight tracks that make up BORN PINK truly offer something for everyone. “Shut Down” samples Niccolo Paganini’s “La Campanella,” blending classical music with hip-hop to create a track with a mysterious and alluring edge. Meanwhile, the fun synthy production on “Yeah Yeah Yeah” is nothing short of an earworm that you can’t get out of your head. And perhaps most impressively, BORN PINK’s lead single “Pink Venom” generated the most single-day streams of any song released by a female artist or group in 2022 so far.
To mark this momentous occasion, we hosted BORN PINK: The Pop-Up Experience in Los Angeles this past weekend, and BLACKPINK went all out. The group’s four members curated every element of this three-day pop-up, which included custom photo moments, a pink boba tea bar, the opportunity to purchase BLACKPINK merch, and an exclusive giveaway.
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