Tag: tour

Spotify and Coach Take Self-Expression on the Road With the Tabby Tour

September 16, 2026

the text "Spotify & Coach are going on tour" appearing below the Coach and Spotify logos

This fall, Coach is launching “Live Your Story,” a global campaign celebrating self-expression through music, fashion, and culture. And Spotify is helping to bring it to life with the Tabby Tour, an experiential and digital activation making stops at college campuses across the U.S., U.K, Japan, and South Korea.

The tour kicks off September 16 in New York City and will continue through early 2027. Built by AUX, Spotify’s in-house music and experiences consultancy for brands, the Tabby Tour represents a new way we’re connecting with audiences and celebrating the role music plays in their lives.  

“This fall, Coach and Spotify come together in a first-of-its-kind global cultural partnership built around a clear insight: Gen Z doesn’t separate identity into categories,” said Joon Silverstein, Coach Chief Marketing Officer. “What they wear, what they listen to, and the communities they belong to are all part of the same personal story.”

“Live Your Story” was inspired by in-depth conversations with Gen Z consumers, this evolution of the Tabby Tour brings that insight to life through shared experiences that invite people to express themselves, connect with one another, and build community through music and style.

“Both Spotify and Coach have earned a place in Gen Z’s lives,” said Bridget Evans, Spotify’s Global Head of Business Marketing. “Coach empowers Gen Z with confidence and the courage to be themselves as they explore and define their identities, while Spotify is an essential daily companion fostering real connection, on and offline. This partnership brings that energy together, showing up for fans at the intersection of how they dress and what they listen to.”

The tour itinerary

At every stop, artists will hit the main stage to share stories from their creative journeys, giving fans a closer look at the music and experiences that shape their work. 

And because this is a tour, each event will wrap with a live performance by a featured artist.

Before the show, guests can explore interactive moments inspired by the concert-going experience, and designed to foster discovery, connection, and self-expression. 

    • Coach x Spotify tour bus: The custom Coach x Spotify bus serves as the heart of the tour, with immersive spaces dedicated to music discovery and creativity.
    • Tabby Tour Ticket Booth: Here, guests can explore a collection of special-edition Tabby bags inspired by the campaign talent and pick up collectible and customizable Coach hangtags with a Spotify code driving to a playlist.
    • Self-Expression Photo Booth: A modern take on a classic photo booth where guests can choose a personalized concert ticket keepsake. 
    • Message Board: Guests can write messages on customized cards, answering unique prompts. As the bus travels city to city, fans will be connected through their responses, building a community rooted in self-expression and lived experience.
    • Photo Entrance: Surrounded by instruments and equipment you’d find on the road of a music tour, and the iconic Tabby bags, guests can capture a one-of-a-kind photo op.

 More ways to get in on the fun

Along with the IRL events, fans can also explore two digital experiences built on Spotify that extend the tour beyond its physical stops.

The first is a storytelling experience rooted in self-expression, personal identity, and listening habits. Guests will enter the Courage Frequency experience on Spotify and, based on their listening data, will receive one of six Courage Signs, representing the ways courage shows up through the music you listen to. Along with their Courage Sign, listeners will receive a personalized playlist. Listeners can save and share their Courage Sign and playlist with friends and compare how their music reflects their individual style and courage.

The next is an interactive “Track the Tour” experience that follows the bus in real time. As the bus rolls from stop to stop, the experience reveals upcoming campus locations, artist lineups, and behind-the-scenes moments, so keep checking back for the latest.

Coach is also rolling out six new Courage Signs playlists on their Spotify brand profile featuring emerging artists across the tour global route.

The Coach x Spotify Tabby Tour represents Spotify and Coach’s commitment to meeting fans where they are. Whether it’s through a shared playlist, a personalized product, or a live performance, the tour is proof that self-expression can take many forms—and we’re here for all of them.

The Coach x Spotify Tabby Tour schedule 

Check out where we’re headed through the rest of the year, and stay tuned for 2027 dates.   

U.S. 

    • September 16 – New York, NY
    • September 22  –  Boston, MA
    • September 24  – Washington, DC
    • October 6 –  Columbus, OH
    • October 15 – Iowa City, IA
    • November 6 – Atlanta, GA
    • November 10 – Charlotte, NC
    • November 13 – Nashville, TN

U.K.

    • October 2 – Manchester
    • October 10 – London

JAPAN

    • October 21 – Tokyo
    • October 23 – Osaka

SOUTH KOREA

    • October 30 – Seoul

Spotify, AEG, and Sabrina Carpenter Team Up to Give Fans Exclusive Ticket Access To Her Upcoming Tour

June 20, 2024

Sabrina Carpenter is officially having a moment. From her game-changing Coachella set in April to her smash “Please Please Please” that sits atop Spotify’s Top 50 Global Songs chart only to be followed by the sensationa “Espresso” at number two, it’s safe to say that this is shaping up to be the Summer of Sabrina. Her forthcoming album, Short N’ Sweet, meanwhile, is set to be released on August 23.

Now she’s ready to hit the road. And today, Spotify is announcing a first-of-its-kind partnership with Sabrina and AEG to give exclusive ticket access to top fans ahead of her trek supporting Short N’ Sweet. The tour kicks off on September 23 in Columbus.

Here’s how it works: At each of Sabrina’s U.S. shows, we’ve created a Spotify Top Listener Pit for top fans. Fans can purchase those tickets via an exclusive presale code provided by Fans First Front Row—a brand new ticketing offer available through Spotify. Shortly after the Fans First Front Row sale, we’ll launch a Spotify Fans First presale where fans can purchase tickets throughout the venue.

In addition to the presale tickets, we’re launching the official Sabrina on Tour playlist, curated by Sabrina herself, full of catalog hits, her inspirations, and maybe a couple easter eggs!

Since 2018, Spotify’s Fans First has tapped Spotify’s data to connect an artists’ most passionate fans with exclusive offers like advance access to concert tickets, unique merch, and invite-only events. 

Fans can expect more ways to connect with their favorite artists—including Sabrina—through upcoming special offers and opportunities on Spotify. And don’t forget to pre-save Short N’ Sweet.

RADAR Artist Reneé Rapp Dives Headfirst Into Her Music Career With a New Single, Album, and Tour

August 16, 2023

Renee Rapp sitting in a blue room facing the camera

Fans may already know 23-year-old Reneé Rapp from her theater and television careers. Now it’s time for the North Carolina native’s third act—and the one she’s most passionate about—her music career.

Music has always been a present and important part of her life, with Reneé starting to write and record songs when she was a teen. In 2022, she released her first single, “Tattoos,” and then followed it up with her EP, Everything to Everyone. Her pop-driven songs include a range of soft-spoken lyrics and belt-out-loud ballads.

As Reneé prepares for the release of her debut album, Snow Angel, on August 18, the star takes the title of Spotify’s newest RADAR US artist. RADAR, a global Spotify program, is dedicated to showcasing emerging and talented artists around the world through support and resources that help selected artists expand their audiences.

“It’s been incredible to watch Reneé’s growth over the past year—her talent is undeniable,” shared Ashley Graver, Spotify’s Head of Pop, Dance & Indie, Artist Partnerships. “We took an interest in Reneé early on when she had only released two songs and had yet to announce a single live show. Her sound and energy are unmatched. She has a wildly devoted fan base that constantly proclaims their love and has anointed her the next big pop star, and we’re excited to introduce her to an even bigger audience through RADAR.”

Through the RADAR program, Reneé is featured in the RADAR US social content series, which includes an exclusive interview with the artist and a stripped-back performance of a track off her new album. Additionally, she will receive marketing support throughout key milestones, like on-platform promotion, visuals in Times Square, a feature in RADAR’s quarterly partnership with Rolling Stone, and more. The singer is currently showcased on the cover of the RADAR US playlist, and her latest track, “Talk Too Much,” is featured prominently at the top.

“We are very excited to partner with Reneé through our RADAR program. Last year, our editors noticed her music not only because of the quality but also because of the way it was resonating with our users,” said J.J. Italiano, Spotify’s Head of Global Hits. “As we worked with Reneé and her team to help grow her audience on Spotify, we were taken by her passion, motivation, and ambition. When watching her perform as part of our Pop Rising On Tour program, it was immediately clear that she was connecting to fans in the real world as intensely as she was connecting with them on our platform. We’re honored to be a part of Reneé’s journey and looking forward to what’s to come.”

This fall, Reneé will embark on her Snow Hard Feelings tour with Alexander 23, a singer-songwriter and producer who worked with Reneé on the new album. Many shows are already sold out, proving that her presence doesn’t have to be on Broadway or TV screens for fans to flock to her. This is only the beginning for the actress and singer, and through RADAR, we hope to introduce Reneé’s catchy and captivating sound to even more audiences around the globe.

 

Fans can find music from Reneé, and other promising artists to watch, on our RADAR US playlist.

Share Your Top 5 Eras With Spotify’s New Taylor Swift ‘My Top 5’ Experience

July 26, 2023

Are you in your folklore Era? Or would you lean more toward your Lover Era? Taylor Swift has unleashed 10 studio albums, each evoking its own theme and journey for listeners. Fans around the world are currently celebrating each album’s distinct Era during the pop star’s global “Taylor Swift | The Eras Tour.”

Now, exclusively on Spotify, fans can join in on the fun with My Top 5: Taylor Swift’s Eras. The interactive experience lets listeners curate their top Eras and share their picks with friends on social media. 

Here’s how My Top 5: Taylor Swift’s Eras works:

  1. Ensure your Spotify mobile app is up-to-date with the latest version available in the App store (v8.8.52).
  2. Visit https://spotify.com/top5 on your mobile device. 
  3. View Taylor Swift’s 10 Eras and then reorder them into a visual display, creating your personal Top 5*. 
  4. After, you’ll receive a personalized digital card (inspired by the poster for the “Taylor Swift | The Eras Tour”) to share and compare your Top 5 with friends—and the world—on social. 

To make this even more special, Spotify listeners who are eligible will see their personalized Top 5 Taylor Swift Eras according to how they have streamed the star’s tracks on Spotify. 

This experience with Taylor Swift isn’t the first time we’ve enabled fan engagement with their favorite artist’s music on Spotify. Fans have also enjoyed My Top 5 experiences with other iconic musicians including The Weeknd, Kendrick Lamar, ROSALÍA, and BTS.

Drop everything now and share your My Top 5: Taylor Swift’s Eras here.

 

 

*This experience is available in 56 markets, including: US, CA, DE, AT, CH, SE, FI, NO, DK, PL, TR, ES, IT, UK, IE, JP, SK, AU, NZ, ID, TH, VN, PH, SG, MY, KH, LA, HK, TW, IN, IQ, SA, EG, QA, JO, OM, LB, KW, MA, LK, BD, PK, BW, BR, MX, BO, CO, EC, PE, VE, CL, AR, PY, UY, FR, NL; and 21 languages, including: English, German, Swedish, Polish, Turkish, Spanish (ES), Spanish (LATAM), Italian, Japanese, Korean, Bahasa Indonesian, Thai, Arabic, Portuguese (BR), French (CA), Finnish, Norwegian, Danish, Vietnamese, French, and Dutch.