Tag: Now Playing Landing Page

Comments on Podcasts Gives Creators and Listeners More Ways To Engage

July 9, 2024

*Update as of October 23, 2024: We’ve been investing in new settings and features to improve the comments experience on Spotify, and give creators even more flexibility and control over their show. We will now automatically publish all new comments made in English, as long as they meet our platform rules. Get the latest at Spotify for Podcasters.

For podcast creators who want to grow their audiences, building a stronger relationship with their listeners and fans goes a long way. And in order to amplify their presence, creators need tools that give them the functionality, insights, and flexibility to manage their shows and engage fans anytime, anywhere.

That’s why, starting today, we’re beginning to roll out a brand-new way for podcast creators to interact with their fans—with Comments—and introducing an easier way for all podcasters to manage their shows: with the all-new Spotify for Podcasters mobile app.

Our new Comments feature expands on the Q&A and polls functionality we introduced in 2021 as a way to bring interactivity into the podcasting industry for the first time. And interactivity is a feature that already has listeners and creators buzzing: More than 9 million unique Spotify listeners have interacted with a Q&A or poll just this year, and there’s been 80% year-over-year growth in the number of total Q&A responses and votes from listeners.

“As a podcast focused on the lessons we can learn from history’s greatest leaders, I’m always curious about which takeaways resonate most with my audience,” said Ben Wilson, creator of How to Take Over the World. “Comments on Spotify provide me that invaluable feedback, which makes creating my podcast that much more rewarding and allows me to build a stronger connection with my listeners.”

With the introduction of Comments, we’re also excited to give all creators—regardless of where their episodes are hosted—better ways to manage their entire show, including listener feedback. Podcast creators can now use Spotify for Podcasters on desktop or with our all-new mobile app to interact with listeners, manage their presence on Spotify, check their latest stats, and track growth in real time. And fans can directly comment on the podcast episodes they’re already listening to on Spotify.

250,000 Video Podcasts and Counting: Creators and Audiences Are Embracing Video Content on Spotify

June 28, 2024

As one of the most powerful forms of human expression today, video is becoming core to the global Spotify experience. We have been steadily investing in the format to connect creators and fans in new, deeper ways on our platform, from the recent launch of music videos in beta to testing video-based learning courses in the U.K. But the medium has seen the most growth in the podcasting space, where video is truly changing the game—in fact, more than 170 million users have watched a video podcast on Spotify.

Spotify introduced video podcasts for a select number of shows in 2020, and we’ve since made the format available for creators in nearly every market. We recently made it possible for non-hosted podcast creators to upload video to Spotify for the first time, opening up yet another avenue for their engagement and success.

All the while, video podcasts have been growing in popularity, with creators around the world leaning into the format to deepen engagement with their fans. More than half of the top 20 podcasts on Spotify have video, including heavy hitters like The Joe Rogan Experience and Call Her Daddy. The format is resonating with audiences, who want to be able to choose how to engage with their favorite content. Globally on Spotify, the average daily streams of video podcasts have increased by more than 39% year-over-year. In the U.S., nearly two-thirds of podcast listeners say they prefer shows with video, according to a recent Cumulus Media survey.

“Spotify is always evolving to better serve our users and drive success for creators,” said Jordan Newman, Head of Content Partnerships at Spotify. “With podcasts, the video format can add an additional layer of authenticity and connection for fans. That’s why we continue to hear that audiences want the ability to not only listen, but also watch their favorite shows. And we see that in the data: Audience retention increases when creators add video—and every creator wants a loyal, highly engaged fan base that keeps coming back.”

“We continue to see demand for video from both creators and their audiences,” Newman continued. “The number of creators publishing video each month keeps growing, and more and more of our users are watching. As demand continues to rise, we will keep enhancing our video capabilities.”

The rise of video content on Spotify

Globally, video consumption hours on Spotify have grown faster than audio-only consumption hours year-over-year, and audiences retain video podcasts at higher rates than audio podcasts. But what exactly does that growth look like? During VidCon 2024 this week, Spotify revealed new stats around the popularity of video as a medium on our platform.

There are now more than 250,000 video podcast shows on Spotify—up from 100,000 in 2023.
More than 170 million users have watched a video podcast on Spotify.
More than 70% of users consuming video podcasts watch them in the foreground.
On Spotify, nearly 1 in 3 U.S. podcast monthly active users (MAUs) engage with video, while nearly 1 in 4 global podcast MAUs engage with video. Globally, the number of video podcast MAUs has grown by 40% year-over-year.
The number of creators actively publishing video each month has grown nearly 70% year-over-year.
The largest markets by creators publishing video are the U.S., Brazil, and Mexico.
In Brazil and the Philippines, roughly 20% of all monthly active podcast creators are publishing video. This share has nearly doubled since last year.
At the market level, especially in Chile and Brazil, we are seeing video grow its share of total podcast consumption hours. In Chile, video hours make up a quarter of total podcast consumption hours. In Brazil, video hours make up more than 15% of total podcast consumption hours.

For creators on Spotify, video offers a huge opportunity to deliver content to new global audiences. For the Record spoke with Jon Youshaei, host of the popular weekly podcast Created with Jon Youshaei, about the medium and its impact.

What are the benefits of video for creators?

Video has been our edge, especially when it comes to our intros. A lot of viewers comment on how our podcast intros feel like mini movie trailers. We spend a lot of time picking the right sound bites, using sound design, and adding graphics to draw you in. During the actual interview, we create a lot of custom visuals, which often get shared on social media afterwards to help draw even more people back to our Spotify page.

What are some of the content trends you’re seeing right now?

We’re living in the super-long-form era. The pendulum is swinging from short form back to longer viewing sessions as creators start to rival traditional Hollywood shows when it comes to consumption. Video plays a huge role in this, especially as more people start to watch creator content on their TVs.

You’ve been called “The Creators’ Creator.” What words of wisdom do you have for aspiring video content creators?

There are three phases to the creator journey: Upload, upgrade, and upscale. If you’re starting out, just focus on uploading. Get your reps in. Learn the craft. After that, it’s time to start upgrading your gear: Get a better microphone, camera, and think more about your production quality. After that, it’s important to upscale your team, hire, and create processes to sustain your business. Most creators get overwhelmed because they try to upgrade before they upload. Or they think they have to upscale their team on day one. The order of the phases—and what you do during each phase—matters a lot.

How have Spotify’s different creator tools and resources helped you?

Spotify has been essential to building our show—and the community around it. One of my favorite features is the audience polling. We use it to ask whom we should interview next, get insights on episodes, or ask for feedback. Spotify has also been helpful in providing the support and analytics so we can double down on what’s working.

At Spotify, we’re committed to building the best podcast and video tools for creators to make great content, find new audiences, and grow. To that end, our Spotify for Podcasters platform will host a video-related Masterclass on July 25. Led by Jordan, it will feature two masters of the video format: Colin and Samir, cohosts of The Colin and Samir Show. Click here to register.

Spotify Tests Video-Based Learning Courses in the UK

March 25, 2024

Today we’re launching a test for video-based courses on Spotify in the U.K. We’ve partnered with educational tech companies including BBC Maestro, PLAYvirtuoso, Skillshare, and Thinkific to bring video content directly to Spotify users.

U.K. users will now find video courses for purchase alongside their favorite music, podcasts, and audiobooks. The content for courses on Spotify covers a variety of topics categorized into four main themes: make music, get creative, learn business, and healthy living, giving listeners an abundance of options to expand their knowledge.

“Testing video courses in the U.K. allows us to explore an exciting opportunity to better serve the needs of our users who have an active interest in learning,” said Babar Zafar, VP Product Development at Spotify. “Many of our users engage with podcasts and audiobooks on a daily basis for their learning needs, and we believe this highly engaged community will be interested in accessing and purchasing quality content from video course creators. At Spotify, we’re constantly striving to create new offerings for our creators and users, and having built best-in-class personalized music and podcast offerings, we look forward to exploring the potential of video-based learning on Spotify.”

With this offer, we are exploring a potential opportunity to provide educational creators with a new audience who can access their video content, reaching a bigger potential swath of engaged Spotify users while expanding our catalog. About half of Spotify Premium subscribers have engaged in education or self-help-themed podcasts.

For this test, U.K. Free users and Premium subscribers will be able to trial at least two lessons per course for free before making the decision to purchase additional lessons, which they can do on a dedicated web page.

Try it out for yourself:

On the mobile app, U.K. users will find course videos in the home and browse tabs.
Once clicked through, users can explore available courses across the four categories before purchasing them on desktop. Once purchased, the courses will be available on mobile and desktop.
On desktop: https://courses.spotify.com/home
Users can select courses they’re interested in, and upon purchase, start learning, watching on mobile app or desktop.

Learn more about our content partners:

BBC Maestro creates content to educate and inspire people to explore their creativity. Through prerecorded lessons and detailed course notes, anyone can learn a wide range of disciplines and follow in the footsteps of experts respected all over the world. www.bbcmaestro.com
PLAYvirtuoso is transforming modern music learning through artist-led courses, mentoring, and structured curriculums. PLAYvirtuoso develops artists to become inspirational educators and empower young creatives with real skills and outcomes. www.playvirtuoso.com
Skillshare is an online learning community where millions of creatives go to develop and deepen their skills. Watch thousands of creative classes in topics including design, freelance, 3D animation, entrepreneurship, photography, productivity, and more. Join today at https://join.skillshare.com/learn
Thinkific Labs Inc. is a leading platform for creating, marketing, and selling courses, digital products, communities, and learning experiences. www.thinkific.com

Update as of June 25, 2024:

Spotify has partnered with Superintelligent, an education platform that teaches anyone to use AI for work and fun, to bring new content to its courses platform for U.K. users. The partnership will bring 10 different courses and companion how-to’s that provide step-by-step instructions for using the most important AI Tools.

The Art of Podcasting with Joe Rogan and His New Multiyear Spotify Partnership

February 2, 2024

The Joe Rogan Experience debuted in 2009, has been a Spotify exclusive since 2020, and we’re just getting started. Today we announced our new multiyear partnership deal with JRE. There’s so much more ahead, including that the show will soon be available on additional platforms. JRE remains podcasting’s king, consistently ranking as the most-listened-to podcast globally and our users have ranked the show as Spotify’s Wrapped top podcast each year since 2020.

We wanted to know how Joe gets it all done. He’s changed podcasting, but how has podcasting changed him? Joe also queued up an exclusive Green Room playlist for fans (peep the iconic neon sign from the Comedy Mothership as the playlist cover art), just to help set a proper mood.

You’ve released more than 2,200 episodes of JRE and have a signature interview style—especially the length of those conversations. Talk a bit about how your style has evolved over the years?

I think podcasting is an art form and I definitely sucked at it when I first started. I was curious, but I didn’t understand how to make a conversation flow. I didn’t know when to shut up and listen, and I didn’t know how to make someone comfortable so that you can get the most out of their perspective. I’ve learned how to assist the conversation’s flow instead of waiting for my turn to talk. I learned how to be fully locked in with what the other person is saying.

A lot of what helps is that I’ve done it for so many hours and learned how to do it better over trial and error, but also that I only have people on the show that I’m genuinely interested in talking to. I never do a podcast just because a person is popular. It’s always from a place of “I think it would be cool to talk to that person.” I’ve also learned so much—not just from all the episodes themselves—but also from all the audiobooks I’ve listened to, articles and books that I’ve read, and documentaries I’ve watched either for the show, or because of the show. I always feel like, in starting this podcast, I stumbled into this fantastic accidental education just by being interested in talking to people, and being fortunate enough that people want to listen.

Any guests that changed the way you think about life?

Too many to name. I’ve been blown away countless times by the way brilliant people interface with the world, and how it shapes the way they describe life. Cool conversations are a kind of mental nourishment, and if you’re never around interesting people, and you don’t get to have conversations with people who are exceptional, I think it’s almost a kind of social starvation. I think that’s why so many people like to listen to podcasts—because you can be a fly on the wall and experience the inner workings of the mind of someone way different than anyone you would normally encounter in your life.

I also think that from listening to these cool conversations it encourages people to have similar conversations with their friends, and it just generally makes life more interesting. I’m also lucky to be friends with some of the funniest people alive, and when people hear those episodes, it’s a hilarious relief from all the bullshit most people are going through in life. I think that experience is extra special because nothing is planned out. There’s no script of what we’re going to talk about, and it all just sort of happens in real time. It’s just an actual organic conversation with people enjoying themselves, which is something we all can relate to, and something we all love to do. These conversations have changed the way I think about life immeasurably and continue to do so. I feel extremely fortunate to be able to do it.

Tell us about your Green Room playlist. What kind of music do you want to listen to before you start a show or go on stage?

The Green Room playlist is something we started when I realized it’s more fun to turn the green room into a party. I learned that from Dave Chappelle. He would always come to the Comedy Store and bring a big bluetooth speaker, and Dave has dope taste in music. It changed the vibe of the room and it actually enhanced the conversations. I copied that and started doing it everywhere I went, and it made it way more fun. When we set up the Comedy Mothership, we installed a killer sound system in the green room and whenever someone introduces me to something cool it makes it on the list.

I usually play it randomly. Sometimes I’ll start at the last song on the list. Sometimes I just spin the scroll and let my finger land anywhere. I think the current list is over 15 hours of music. It’s everything from Run The Jewels to The Black Keys to Janis Joplin and Liz Phair. A lot of the songs are recommended by my fellow comics and there’s some gems in there that I also picked up from Spotify’s suggestions. There’s all kinds of music on the list, from country to hip-hop to classic rock and Delta blues. I’ve even got a 1970’s Christian rock song in there. I love the vibe you get from shit hopping from Die Antwoord to Nina Simone right to Wu-Tang Clan and Led Zeppelin. It’s just a fun list of cool music and I love it. If I had to pick one song to get the party started, it’s KC & The Sunshine Band‘s “I’m Your Boogie Man.” That’s the best song ever to be listening to while you walk into a sold out arena green room. It just sets the mood perfectly.

Check out Joe’s Green Room playlist here and watch new episodes of The Joe Rogan Experience each week on Spotify.