Tag: U.k.

Advertisers and Creators Come Together at Our First-Ever Spotify Sparks in London

With more than 600 million users around the world tuned in to Spotify, there’s no shortage of opportunity for brands and businesses to connect with their fans in creative ways on our platform.

Last year, we launched Spotify Sparks to help educate advertisers on why Spotify is the destination for reaching the most engaged audiences and leveraging culture-shaping content for impactful advertising campaigns. Following two successful summits in Brazil and India, we brought Spotify Sparks to the U.K. for the first-ever London edition. On May 1, Spotify executives, industry leaders, content creators, and advertisers gathered for a series of live discussions, presentations, and interactive sessions that explored the full power of the Spotify ecosystem.

During the event, Grace Kao, Spotify’s Global Head of Advertising Business Marketing, moderated a conversation with Alex Norström, Spotify’s Co-President and Chief Business Officer, about the evolution of Spotify as a platform and the growth of our global advertising business.

We’re sharing highlights from Grace’s conversation with Alex, as well as Grace’s insights about the inaugural event, the latest ad experience innovations, the feel-good power of audio, and more.

Alex, what have been the most memorable moments of growth during your 13-year Spotify tenure?

Alex: For me, it’s been when we’ve had to bet the farm and commit surgery on ourselves a couple of times. Moments when you ask, Are we really going to do that? The first was when the world shifted from desktop to mobile—clearly evident now, not so much at the time. It paid off, we basically got a ton of growth, and in one month we grew more than the 12 months prior. Same with podcasts. We’re now in our second phase of podcasts, but a few years ago we had to start and establish our reach.

Has adding Audiobooks in Premium been another one of those moments?

Alex: I think so. The moment started last year, when we took a hard look at our proposition and saw there was so much consumer surplus. People spend hours and hours on our product. So, it was the right time to raise prices. This was new for us. But at the same time, we’re putting more value back in. An example being audiobooks, but also music videos and AI Playlist. We keep adding features to reinvest back proportionally.

Something that people don’t realize and we don’t talk about much is that our innovation is feature-led. We’ve been innovating in features—AI DJ, Spotify Connect, and daylist are good examples. Instead of leaning back and just letting the AI and the ML take care of how users interact with Spotify, we actively construct and innovate on features. Which I love.

And what advice can you share with these marketers at Spotify Sparks?

Alex: I’ll talk about marketing from our perspective. We saw a few years ago that as the cost of media increases, the price of advertising goes up. So whether you’re a global brand or a start-up, it’s more expensive to market. When things are expensive, they are riskier. So, you naturally become more risk-averse. 

We always try to look at things differently. So we said, If you have millions of users, you can tell compelling stories on the platform. You can talk to the users about their consumption on the platform and what’s relevant. And the hope is they then share with their friends on their networks.

That’s what Wrapped is. When you hit the spot, it’s amazing—it’s marketing and messaging that is very efficient. And we see great growth and retention.

Spotify Brings Entrepreneurs and Trailblazers Together to Talk the Future of Tech in the UK

With its particular combination of talent, ambition, culture, and, of course, world-famous music, the U.K. has been an important piece of the Spotify puzzle since we launched in 2008. Today, as one of our biggest research and development hubs, it’s where we experiment with some of our most exciting new launches and products, including audiobooks in Premium, video-based learning courses, and, most recently, AI Playlist.

Spotify’s success in the U.K. is due in large part to the country’s open, connected, and competitive economy. Exceeding £1 trillion, the U.K.’s technology market is the largest in Europe and the third-largest in the world.

But the country is also at a crossroads, with profound technological, political, and economic changes on the horizon. That’s why Spotify decided to gather industry leaders across the tech, media, and policymaking landscape for an action-packed evening at our London office. Together, we celebrated the entrepreneurial spirit at the heart of the U.K. while exploring how the country remains at the forefront of technological advancement and innovation.

On April 16, we assembled entrepreneurs and trailblazers for a series of candid and thought-provoking conversations alongside a group of influencers, commentators, and policymakers. Dustee Jenkins, Chief Public Affairs Officer at Spotify, hosted the evening.

Spotify Tests Video-Based Learning Courses in the UK

Today we’re launching a test for video-based courses on Spotify in the U.K. We’ve partnered with educational tech companies including BBC Maestro, PLAYvirtuoso, Skillshare, and Thinkific to bring video content directly to Spotify users.

U.K. users will now find video courses for purchase alongside their favorite music, podcasts, and audiobooks. The content for courses on Spotify covers a variety of topics categorized into four main themes: make music, get creative, learn business, and healthy living, giving listeners an abundance of options to expand their knowledge. 

“Testing video courses in the U.K. allows us to explore an exciting opportunity to better serve the needs of our users who have an active interest in learning,” said Babar Zafar, VP Product Development at Spotify. “Many of our users engage with podcasts and audiobooks on a daily basis for their learning needs, and we believe this highly engaged community will be interested in accessing and purchasing quality content from video course creators. At Spotify, we’re constantly striving to create new offerings for our creators and users, and having built best-in-class personalized music and podcast offerings, we look forward to exploring the potential of video-based learning on Spotify.”

With this offer, we are exploring a potential opportunity to provide educational creators with a new audience who can access their video content, reaching a bigger potential swath of engaged Spotify users while expanding our catalog. About half of Spotify Premium subscribers have engaged in education or self-help-themed podcasts.  

For this test, U.K. Free users and Premium subscribers will be able to trial at least two lessons per course for free before making the decision to purchase additional lessons, which they can do on a dedicated web page.

Try it out for yourself:

  • On the mobile app, U.K. users will find course videos in the home and browse tabs.
  • Once clicked through, users can explore available courses across the four categories before purchasing them on desktop. Once purchased, the courses will be available on mobile and desktop. 
  • On desktop: https://courses.spotify.com/home
  • Users can select courses they’re interested in, and upon purchase, start learning, watching on mobile app or desktop.

Learn more about our content partners: 

  • BBC Maestro creates content to educate and inspire people to explore their creativity. Through prerecorded lessons and detailed course notes, anyone can learn a wide range of disciplines and follow in the footsteps of experts respected all over the world. www.bbcmaestro.com
  • PLAYvirtuoso is transforming modern music learning through artist-led courses, mentoring, and structured curriculums. PLAYvirtuoso develops artists to become inspirational educators and empower young creatives with real skills and outcomes. www.playvirtuoso.com
  • Skillshare is an online learning community where millions of creatives go to develop and deepen their skills. Watch thousands of creative classes in topics including design, freelance, 3D animation, entrepreneurship, photography, productivity, and more. Join today at https://join.skillshare.com/learn 
  • Thinkific Labs Inc. is a leading platform for creating, marketing, and selling courses, digital products, communities, and learning experiences. www.thinkific.com

Spotify’s Sound Up Program Continues to Bring Diverse Voices to Podcasting

Since its start in 2018, Spotify’s Sound Up has helped underrepresented creators get their feet—and mics—in the door for podcasting. The program’s aim is to diversify the voices in the audio space by providing participants with educational opportunities, resources, and access to industry experts. Sound Up graduates have released popular shows that have ranked on Spotify’s podcast charts, including Dope Labs, Search Engine Sex, You Heard Me Write, and FOGO: Fear of Going Outside.

Now, four years after its inception, Sound Up has launched in 12 markets (Japan, Italy, the U.S., U.S. LatinX, India, Mexico, Australia, Sweden, the U.K., Germany, Brazil, and Argentina) and helped hundreds of graduates find careers in podcasting. 

How does Sound Up work? In each market, 10 participants are selected to be a part of the program. The creators then go through a four-week virtual or in-person immersive experience where they hone their storytelling, get more experience in audio production, and have a chance to workshop their ideas. After the session ends, the participants continue to receive year-round support from Spotify as they create professional pilots of their ideas, which have a chance to become a Spotify Original.

In 2020, as people around the world altered their lifestyles based on social distancing protocols and COVID-19 risks, Sound Up also had to adapt. “It was an incredibly difficult two years where, globally, we had to adjust the program to virtual trainings,” shared Natalie Tulloch, Sound Up Global Lead. “But we also got the chance to see wonderful stories begin to take shape, and now as we launch new podcasts, it feels incredibly gratifying.”

For the Record traveled across the globe to check in on a few of the current and recently graduated program participants to learn more about their experiences and the podcasts they are creating.

Gigi (U.K.)

Gigi just finished the program and is working on her podcast, Journeys With Grace, which is an immersive self-contained story of discovery. From storytelling to copyright details, Gigi’s Sound Up experience taught her plenty about the industry. Her favorite part of the process was developing the trailer and pilot episode. “Layering up my trailer with soundscapes and adding atmospheric audio here and there was fun to me—a stressful kinda fun,” explained the podcaster. “I’m a creative, so seeing my vision come to fruition was a super-dope moment. You can’t really replace that feeling.” Now her focus is on developing the script and finding a way to invite listeners into her show in an intimate way. “I’m looking forward to the process, the vision being out there, and the podcast finding and resonating with the people it’s supposed to.”

For U.K. and Ireland creators who are interested in the Sound Up program, applications are open now through March 14, 2022. Submit your application here.

 

Fatima Hellgren Camara (Sweden)

Fatima Hellgren Camara’s podcast Välkommen till Ön (Welcome to the Island) is a comedic look at annoying people and their frustrating habits. Each week she discusses these people and whether they should be sent off to a deserted island far, far away. The show just finished its second season, during which Fatima learned how to edit and produce her own episodes. Her favorite part of Sound Up? “To have been given the opportunity to learn an entirely new skill set,” shared the host. “However, my absolute favorite part was getting acquainted with technical equipment.”

 

Roba Kadhem (Sweden)

Currently in its third season, Lyssna Tjejer (Listen Girls) is a podcast cohosted by Roba Kadhem and Aya Said. On the show, the two discuss topics from Pink Room, Scandinavia’s largest Facebook group for women. Through Sound Up, Roba has experienced a greater sense of community from others in the industry. “It was so cozy to see these incredible people every week and get to know them so well even through a virtual meeting,” explained Roba. 

 

Arunima Tenzin Tara (India)


In Dinner by Ear, host Arunima Tenzin Tara gives listeners tips on preparing dinner in only 30 minutes. Arunima is currently testing out new recipes, developing quick versions of dinners she loves, and reading up on as much food history as possible. Still in the middle of her Sound Up program, all this preparation will allow her to start recording episodes as soon as it’s time. Her favorite part of the experience thus far has been determining why she was making this show and who her audience was. “I think this exercise was something that I enjoyed because it forced me to critically analyze my podcast concept and narrow the audience down to a very particular kind of person,” explained Arunima. “This focus has helped me gain clarity about the kind of recipes to include in the show.” As she moves into the next phase of the program, Arunima will have the chance to record sounds in the kitchen, create original music, and spend time perfecting her voice.

 

Shreya Dasgupta (India)

Shreya Dasgupta’s podcast, Imagined Tomorrow, features a variety of experts who use their backgrounds in science and technology to speculate on India’s future. Shreya is using the tools she learned in phase one of her Sound Up experience to prepare for a new season; she’s currently in the outlining, researching, and reporting process for upcoming episodes. So far, she’s had two favorite parts of the program. “The first has been getting to know such incredibly creative fellow podcasters,” said Shreya. “The second has been learning from the Sound Up mentors and others on the Spotify team who not only placed their faith in my idea, but have been super committed and enthusiastic about seeing my vision through.” Shreya will soon be entering phase two of her Sound Up experience.

 

Maickson Serrão (Brazil)


Maickson’s Pavulagem – Contos da Floresta (Pavulagem – Tales From the Forest) is a nonfiction podcast about Amazonian folklore stories. The creator is currently working with his team to map out the storyline for all 12 of the show’s episodes. “We’ll talk about creatures like Mãe da Mata (Mother of the Forest), a really famous legend here, but also unknown tales like the bird that eats people,” shared Maickson. “I have already interviewed some traditional storytellers. These people live off the many rivers in the region and are also elders from Indigenous people from the Brazilian Amazon.” During his Sound Up experience, Maickson appreciated how hands-on the program was while still allowing plenty of opportunity for creative freedom. “I hope that all participants from Sound Up become very successful and that the program continues to impact the lives of many other young talents in our country. Many stories need to be told of Brazil’s pluralities and blooming diversity,” said Maickson.

 

Samara Costa (Brazil)

ZUMBIR is a podcast that highlights Afrofuturist fictional tales. The creator, Samara Costa, is currently working on ideas for episodes, and that involves a lot of traveling. She recently visited Angola as part of her research. “The Angolan stories and myths made a big impact on me, especially the sound, mysticism, and lifestyle of young Angolans,” explained Samara. “I think that the combination of both Brazilian and Angolan references will be elements that will serve as a basis for the creation of some ZUMBIR episodes.” Her favorite part of the Sound Up experience was seeing her pilot episode come to life, from an idea on paper to a polished episode. “I was able to feel the voice of the characters, how they talk, walk, how they laugh, all through audio.… It was fantastic! All of this was created with the technical and emotional support of everyone involved in Sound Up, from mentors and organizers to friends that I made during the program.”

 

Caio (Brazil)

Raízes is a documentary podcast that tells the stories of Brazilian families. In the first season, Caio investigates his own origins in an effort to answer one question: Where did I come from? The Sound Up participant is currently working on producing the first season and has already written two scripts. “I’m betting that a lot of people will connect with the charisma of the characters and their stories,” shared Caio. For the next phase of his journey, the podcaster is hoping to continue telling tales from the people of Northeast Brazil. 

 

Lucas Moura (Brazil)

Lucas Moura’s Calunguinha, o cantador de histórias (Calunguinha, the Singer of Tales) is a fictional podcast that Lucas hopes will expand the imagination of Black children by sharing the history of Black people in both Brazil and around the world. Lucas is currently working on finalizing scripts and finding the right voices to make them shine. The creator’s favorite part of the Sound Up program was the artists he was able to meet with for the podcast. “We invited one artist (Lázaro Ramos) to participate in our podcast and he accepted,” explained Lucas. “There it became clear to me that Sound Up is a project that can help broaden my horizons.”

 

Peppa Smith (Australia)


Yaama Mama is a podcast created by Peppa Smith that focuses on parenting Indigenous kids. Through both serious themes and sarcastic commentary, the show examines and dismantles the way parents are taught to raise children in her community. Peppa is currently in research mode, working on collecting information to be used in her episodes. One of her favorite parts of Sound Up was the people she’s had a chance to meet. “There’s been meetings where I have met with some hugely clever and talented people in the industry,” said the podcaster. “I’ve also been lucky that the other members of the cohort for 2021 are a brilliant, funny, and incredibly good-looking mob.”

These creators and their stories are just a small sampling of the podcasts that are being developed through Sound Up. To learn more about the program and how it’s working to amplify underrepresented voices, visit Sound Up’s website.

Ring in the New Year With Curated Playlists From Kylie Minogue, Olivia Neill, Craig David, and More

New Year’s Eve is sure to be a bit different this year, but fear not! There’s a party playlist ready to brighten your night. To help ring in 2022, Spotify worked with artists and creators around the world to curate nearly 20 of our most head-banging, fist-pumping, karaoke-ready playlists. From Kylie Minogue taking over 80s Hits to a brand new playlist from the internet’s bestie, podcaster Olivia Neill, the danceable playlists span themes, genres, and decades to fit every listener’s tastes.

Whether you’re hoping to start the year discovering a new song or remembering a past favorite, here are the tracklists handpicked by your favorite musicians, podcasters, and DJs for the ultimate celebration.

Kick off your NYE soiree with nothing but bangers. Kylie Minogue has selected the top ’80s discs for her takeover of 80s Hits. These nostalgic beats will have you out of your seat in no time—no leg warmers required.

Fans already rely on Olivia Neill, known for her Inner Monologue podcast, for company and conversation. Now, she’s created a brand-new playlist for anyone spending NYE on the go. The peppy playlist called Driving With Olivia Neill features singable hits from Rihanna, Drake, Orlando, Her’s, and Tyler, The Creator.

Push back the sofa, switch on the strobe lights, and turn your living room into the most exclusive club in town with the help of noughties favorite Craig David. To celebrate the 20-year anniversary of his debut album, Born to Do It, the U.K. popstar has brought his signature style to curate Spotify’s old-school anthems playlist Room 2: Classics. There, R&B and U.K. garage come together in the form of more than six hours of throwback tunes.

Katy B, the original queen of dubstep and U.K. funky, played on dance floors across the U.K. in the early 2010s. Now, she’s taken over Spotify’s high-energy UK Funky playlist for NYE as she continues her musical return. The On A Mission star has mixed up her favorite classic dance hits, along with recent funky discoveries, to get the party started at any time of the day.

Dutch DJ and EDM veteran Armin van Buuren, who’s known for his annual end-of-year mixes, has joined forces with Spotify to curate our number one electronic playlist, Trance Classics. Taking inspiration from his latest release, A State Of Trance Year Mix 2021, Armin’s exclusive playlist features his ultimate trance anthems and euphoric beats to bring 2021 to a hypnotic finish.

The British indie trio Foals is back, and they’ve brought dance floor hits with them. Taking over the Sticky Floors playlist, the English rock band has mashed indie classics with dance tracks in a style that reflects their new direction and first release in two years—a synth-filled dance remix of “Wake Me Up” with Gaspard Augé and Victor Le Masne.

Last and loudest is British MC and rapper Bru-C, who has unveiled some of the naughtiest bass bangers on the Proper Naughty playlist. The rising U.K. star has brought the same sound system-jumping energy to the playlist as he did to his recently sold out home-city concert. This cheeky tracklist is made for fans of the British rap music genre grime and the electronic music genre drum and bass.

For even more tunes to fuel your kitchen rave or dining room dance party, check out Bad Boy Chiller Crew’s takeover of Charva Night and Pete Tong’s takeover of Ibiza Classics. Happy New Year!

How ‘Body’ Became the First U.K. Drill Track to Land Today’s Top Hits

Turn up the bass and 808s: U.K. drill has dug a space for itself on Spotify—and across the global music industry at large. The trap sub-genre’s share of listening has grown 351% on Spotify since 2017 across Europe, Australia, and Africa, and especially in cities and countries where listeners can relate to the genre’s unfiltered themes, booming sound, and direct lyrics. As it spreads, it takes root in different languages and locations, making it even more accessible. 

Though the trap sub-genre has been rising in the U.K. for several years—a staggering 442% listening share increase since 2017—2021 has taken it to a new level, complete with prominent features on Spotify playlists, a runaway global hit single, and increased presence in the U.K.’s annual BRIT Awards. 

Body” then became the first-ever U.K. drill track to be featured on Spotify’s global Today’s Top Hits playlist. This song, which emanated from Spotify’s U.K. rap and hip-hop playlists, then started traversing the globe as a cross-continental remix. Its journey is a strong reflection of the story of drill in the industry as a whole. 

A place on playlists

Drill has long been a feature on U.K. hip-hop playlists like Who We Be and Rap UK, which have been two of the top three playlists in the country since they each launched. New playlists, like Just Dropped, are also increasing in prominence week after week, and the biggest episodes of the Who We Be TALKS_ podcast continue to be ones featuring drill and rap artists. Rap UK has even become the region’s biggest export playlist for U.K. hip-hop.

“Streaming allows the audience to decide exactly what they want to listen to and when. We are seeing this reflected in consumption on platform,” says Safiya Lambie-Knight, Artist & Label Partnerships Lead at Spotify for the U.K. and Ireland. “It has also allowed for the birth of new drill scenes across the globe from Australia to Ghana. Playlists like City to City are great examples of global drill and the audience’s appetite for the genre on an international level.” 

“Body” takeover

“Body,” originally by Russ Millions and Tion Wayne, came out in March 2021, complete with a dance challenge. The next month, the duo released “Body (Remix)” featuring a number of U.K. and U.S. artists, including a new artist from Brighton named ArrDee, U.S. drill artist Fivio Foreign, Bugzy Malone, E1 (3×3), ZT (3×3), Buni, and Darkoo. The track quickly took over, hitting close to 600,000 streams daily in the U.K. and 200,000 daily in the U.S. and Australia. It jumped from its spot on Rap UK, Who We Be, and Hot Hits UK to Australian hip-hop playlist A1, where it cemented its place as the biggest song in the U.K., Ireland, Australia, and New Zealand—the first drill song to ever do so. 

Then, overnight, the song was added to Today’s Top Hits, which contributed to the track’s success: It’s now been streamed over 58 million times, in addition to having been streamed over 1 million times in a single day. It also garnered multiple other remixes, featuring artists from all over the world helping to drive more international growth and top 10 prominence in Sweden, Denmark, Switzerland, the Netherlands, and Norway.

“U.K. rap has dominated the mainstream for some time now, but ‘Body’ reaching the top of the charts in the U.K. and Australia simultaneously is incredibly significant for drill,” says Safiya. “It shows not only the importance of the U.K. as a key market, but also the export and international potential that U.K. rap now has.” 

2021 BRITs and beyond

While “Body” became the first drill track to reach the top slot, U.K. rap has been topping the charts in the U.K. frequently for many years. The BRITs nominations this year, therefore, were a reflection of the appetite for U.K. rap in popular music culture—featuring the biggest as well as newest names in rap nominated across all of the categories. 

“It’s important that institutions like the BRITs recognize the hip-hop talent they have here and reflect that in awards,” says Joel Borquaye, from Spotify’s U.K. and Ireland Editorial team. “At Spotify we have worked closely with a number of the artists nominated over the past year. This included emerging artists like S1mba, whose support began early on in our playlist Who We Be, and Young T & Bugsey, who were our first RADAR artists in the U.K., as well as album campaigns with Headie One, AJ Tracey, and J Hus, the latter of whom won the coveted male solo artist of the year award.”

Since we launched the Spotify U.K. charts, the popularity of rap has been clear on Spotify. Now, the U.K. music industry has caught up—and the world is next. 

“Rap has always been fast moving and agile, and that has been more evident over the past year with the capacity of releases that we saw on Spotify,” says Safiya. “Consumption habits have evolved, too, and it isn’t just the data that shows us this—it’s culture. Look at the way music spreads across social media. There’s a lot of support across the music and artist community and there’s a huge engaged, young fan base watching that and wanting to be part of it and creating their own content to be involved in the conversation. Artists now know where their audience is and music can travel more easily now than ever.” 

What Type of Fan Are You? Celebrate the Arrival of Spotify’s Football Now Playlist in the U.K. and Germany

League preferences and team allegiances may differ, but one thing remains consistent in the world of football: the sport’s legion of passionate fans. For those wanting to stay on top of the latest and greatest, Spotify’s new Football Now playlist is the perfect companion.

Similar to Spotify’s Daily Sports and Daily Drive playlists, Football Now gives fans one destination for access to the sport’s best audio content. The playlist also includes music based on a user’s personalized preferences, making it a unique experience that’s tailored to every listener.

Updated daily, this football-specific playlist is currently accessible for fans in the U.K. and Germany. Whether you prefer to yell “goal!” or “gol!” Spotify has plenty of football podcasts to give you the game commentary, latest news, interviews, opinions, and more about your favorite leagues, players, and clubs.

Need help deciding which football podcast to explore first? We’ve rounded up suggestions of some of our favorite U.K. and German podcasts based on their topics. Check it out below:

For the fan who wants to hear stories from the professionals

Einfach mal Luppen (German): This podcast is cohosted by two professional footballers—and brothers—Real Madrid midfielder Toni Kroos and Eintracht Braunschweig midfielder Felix Kroos. In the episodes, which will be released three times a week, Felix calls up his brother to discuss the latest updates surrounding the German national team.

Welcome to ‘Wrighty’s House’ (U.K.): Former professional footballer and television and radio personality Ian Wright hosts this podcast, where he interviews a variety of guests about the sport, personal experiences, and more.

For the fan who wants real-time updates in a concise format

kicker News (German): This podcast releases regular football updates, summarizing the latest news in brief, 90-second episodes. The show is updated throughout the day so fans can easily stay up-to-date on what’s happening with their favorite sport.

Das EM-Update (German): This Spotify Original podcast, produced in collaboration with Deutsche Presse-Agentur, provides all the Euro tournament updates you want. Episodes will be released twice a day on match days and will offer insight into all 51 matches. In addition to sharing statistics and tactical analysis, episodes will also include reporter interviews from those on and off the field. 

For the fan who wants to hear about football history

GIANT (U.K.): This weekly Spotify Original podcast is hosted by Owen Blackhurst and features guests who share their personal football stories. From the great Arsenal and Manchester United rivalry to the most legendary on-the-field penalty stories, the podcast covers a variety of topics and stories for football fans.

Players (German): This podcast goes behind the scenes of the Euro tournament through short and concise episodes that will be released twice a day. On the show, listeners will learn more about the background and context of the tournament as the host explores questions like “Who actually came up with the idea of a pan-European European Championship?” In the morning edition, host Raphael Späth and European Championship reporter Matthias Friebe will talk about the topic of the day. In the evening, the podcast will dive deeper into another narrative topic.

For the fan who wants a good laugh

The Teamsheet (U.K.): On this Spotify Original podcast, celebrity football fans serve as guest hosts who share their top fantasy picks if they were in charge of building their own football team. Over the course of a week, episodes will be released daily, and in each one guests debate the merits of whom to add for their goalkeeper, defender, midfielder, striker, wildcard, and manager. On the final day, the hosts design their perfect kits. Listeners can expect laughs and legends as they hear from the likes of comedian Elis James, professional footballer Lianne Sanderson, and more.

Ready for more football fun? Germany and U.K.-based listeners can find your personalized Football Now playlist here