Tag: seoul

Spotify’s ‘This Is Taylor Swift’ Immersive Experience Connects Swifties Across Asia to Their Favorite Anthem

February 2, 2025

If you’re one of the many Swifties living in Asia, you’re in for a treat. Spotify is bringing the magic of Taylor Swift’s music to Jakarta, Manila, and Seoul with the immersive exhibition “This Is Taylor Swift. A Spotify Playlist Experience.”

Designed as a “love letter” to what it means to be a Taylor Swift fan, the exhibition brings our playlist of the same name to life, with every element reflecting the evolution of Taylor’s artistry—whether reliving her iconic eras, spotting familiar motifs, or taking home a piece of the experience.

 

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“We’re excited to bring ‘This Is Taylor Swift. A Spotify Playlist Experience’ to Asia. It represents Spotify’s commitment to connecting Asian fans with global superstars like Taylor Swift and creating innovative, interactive experiences that deepen the connection between artists and their fans,” said Gautam Talwar, Spotify General Manager for Asia Pacific. “Swifties are some of the most passionate fans in the world, and this experiential event is a celebration of them—allowing them to connect to each other through their shared love of Taylor.” 

Taylor Swift’s impact in Indonesia, the Philippines, and South Korea is undeniable. In addition to being named Spotify’s 2024 Wrapped Global Top Artist for the second year running, with over 26.6 billion streams worldwide, the global icon was also the 2024 Wrapped Top International Artist in all three countries. Here’s what’s in store for attendees.

Witness Taylor’s evolution 

Explore a captivating gallery chronicling her 11 musical eras, complete with stunning visuals and fan-favorite tracks that showcase the depth of her artistry. 

Take part in a lyrical wonderland

Get immersed in a magical space where Taylor’s iconic lyrics come to life. From heartaches to love stories, celebrate the words and stories that resonate with Swifties everywhere. 

Bring home exclusive keepsakes

We’re offering a limited-edition keychain designed for fans to easily access Taylor’s discography on Spotify after the event. 

If you live in one of the three featured cities (or just happen to be visiting), check out the exhibition for yourself on the following dates:

  • Jakarta, Indonesia: February 14-16, 2025
  • Manila, Philippines: February 21-23, 2025
  • Seoul, South Korea: February 28-March 2, 2025 

And Swifties everywhere can find their favorites anytime on This Is Taylor Swift.    

Check Out SEVENTEEN and Spotify’s CARAT Station Pop-ups in Seoul and New York City

October 28, 2024

Since bursting onto the K-Pop scene in 2015, SEVENTEEN has transcended to global superstardom. Today, more than 30 million user-generated playlists on Spotify feature at least one track from the group. To amp up the excitement for their [RIGHT HERE] world tour, which kicked off in South Korea earlier this month, Spotify has teamed up with SEVENTEEN to bring fans the ultimate pre-concert experience.

From playlist curation to outfit planning, we know the lead-up to a concert is when fan anticipation is at its highest. In honor of SEVENTEEN’s fandom, known as CARATs, Spotify is building exclusive pop-ups ahead of live shows in Seoul, New York City, and Tokyo, where visitors can explore a fantastical train station dedicated to the K-Pop superstars.

“At Spotify, we are committed to supporting Korean artists and enhancing their connections with listeners,” said Jungjoo Park, Head of Music at Spotify Korea. “Our collaboration with SEVENTEEN to bring fans CARAT Station exemplifies our dedication through the creation of unique experiences that celebrate their artistry and special bonds with CARATs.”

Our first stop was Seoul in early October. This past weekend, we brought CARAT Station to New York City. Fans in Tokyo, stay tuned—CARAT Station is heading your way next!

“Spotify’s Music teams in Korea, the U.S., and Japan worked in lockstep to create unique events in each city that feel both authentic to that particular place and connected to the larger CARAT fandom. That’s why you’ll see common threads throughout each experience, but unique elements as well,” said Lucy Davidson, Lead Label Partnerships at Spotify. “When we build an experience in partnership with an artist, we aim not only to bring fans further into their creative world but also to offer something one-of-a-kind that only Spotify can.”

Relive our CARAT Station experiences and see photos from each city below.

CARAT Station Seoul

From October 5 through 11, CARATs in Seoul were invited to step inside the whimsical world of SEVENTEEN. Visitors brought amazing energy as they explored the metro station-themed pop-up in the city’s Gwangjin District, including special photo ops, exclusive merch, and surprise fan chant sessions.

“The subway-themed space displaying our fan chant guide videos left the biggest impression on us,” said SEVENTEEN. “The entire CARAT Station was beautifully decorated and filled with various fun elements that we believe made the time here truly enjoyable. We’re excited for even more visitors to experience this treat. Please have lots of fun and enjoy CARAT Station!”

Billie Eilish and Spotify Bring the Mysterious Universe of ‘HIT ME HARD AND SOFT’ To Seoul

June 12, 2024

In May, Spotify and Billie Eilish welcomed U.K. fans inside the vast, mysterious world of her third studio album, HIT ME HARD AND SOFT, during an immersive listening experience hosted at the innovative London showspace Lightroom.

On June 18, we’re introducing this one-of-a-kind experience to Billie’s fans in Seoul, South Korea.

What can they expect? The event will offer a unique opportunity to immerse themselves in Billie’s latest musical journey. Visitors will dive into Billie’s world through the album art—an image of the artist underwater, floating beneath a white wooden door. As they make their way through Billie’s tracks, they’ll plunge deeper into the music. 

Taking place at Seoul’s Théâtre des Lumières, the event will accommodate hundreds of fans.

“We are thrilled to bring Billie Eilish’s immersive listening experience to Korea, serving as the bridge that connects Billie and her fans in South Korea,” said Jungjoo Park, Spotify’s Head of Music, South Korea. “We will continue to showcase our global music ecosystem and help drive culture that brings artists and fans together in a truly unique, Spotify way.”

HIT ME HARD AND SOFT marks Billie’s first full-length album in three years, following up on 2021’s Happier Than Ever and 2019’s WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? With each album release, Spotify has helped connect Billie devotees to the dark-pop prodigy in new and exciting ways, including a multisensory interactive experience, our first-ever artist hub, special on-platform album experiences, and more.

Check out photos from the event, where Billie herself made a special appearance alongside global superstar JENNIE to answer fan questions!