Tag: The Kid LAROI

What the World Streamed Most in 2021

December 1, 2021

If 2020 was the year that flipped the world on its head, 2021 was the year that we got used to seeing things upside down. With “normal” thrown out the window, people around the world started to embrace the unknown—and in doing so, championed all of the things that make each of us unique. 

Spotify’s 2021 Wrapped celebrates this idea—the millions of weird and wonderful ways to listen and live in a world that continues to keep us on our toes. Today, we unveil the top artists, albums, songs, podcasts, and more that defined how more than 381 million people around the world listened and discovered audio during a year that turned “unprecedented” into, well, precedented.  

As usual, Wrapped helps us reflect on the large role audio played in the lives of our listeners—and how our favorite creators soundtracked the world around us. 

The top artists, songs, and albums globally

For the second year in a row, Puerto Rican Reggaeton star Bad Bunny takes the title of most-streamed artist in the world on Spotify. And what’s more: He’s received over 9.1 billion streams without releasing a new album this year. He is swiftly followed by singer-songwriter Taylor Swift, whose Red (Taylor’s Version) gave old and new fans alike a reason to relive the artist’s early groundbreaking work. Rounding up 2021’s top three is BTS. The globally beloved k-pop group had a standout year thanks to their single “Butter.” Canadian hip-hop artists Drake—who released Certified Lover Boy in September—and Justin Bieber—whose 2021 album Justice featured collaborations with artists from across the globe—take spots four and five, respectively.

The top song of 2021 globally is Olivia Rodrigo’s runaway “drivers license,” which garnered over 1.1 billion streams. Lil Nas X’s viral “MONTERO (Call Me By Your Name)” dances its way to second place and heralded the artist’s first studio album. The Kid LAROI enters the ranks for the first time, with his Justin Bieber collaboration “STAY” taking third. The fourth spot sees Olivia Rodrigo once again, this time with “good 4 u,” which also earned the title of 2021 Spotify Song of the Summer. The fifth most streamed song to rise in the ranks is Dua Lipa’s “Levitating (feat. DaBaby).” 

When it comes to top albums of 2021 globally, Olivia Rodrigo once again claims the crown—her debut album SOUR clearly held a bit of sweetness. Dua Lipa’s Future Nostalgia ranks second, with Justin Bieber’s Justice, Ed Sheeran’s =, and Doja Cat’s Planet Her coming in third, fourth, and fifth. 

The top podcasts globally

Coming out of its first full year as a Spotify exclusive, The Joe Rogan Experience remains the number-one podcast on Spotify globally. It is followed by the fearless Alex Cooper’s Call Her Daddy, which also became exclusive to Spotify in 2021. True crime and news continue to be popular genres within the medium, with Crime Junkie, TED Talks Daily, and The Daily rounding out the list. 

Notable trends of 2021

When we looked at trends on Spotify in 2021, the top songs, artists, albums, and podcasts weren’t the only things we found. We learned about the moments that united listeners—and the ones that were notable for their uniqueness. 

Nostalgia played a role in people’s listening in 2021 as fans rediscovered old favorites—and new generations adopted them as well. Let’s face it: There are certain songs and albums that just sound like home (in a good way).

Elevate Your GIF Game With GIPHY and Spotify’s New Music Feature

July 22, 2021

After searching GIPHY, an online database that contains billions of GIFs, stickers, and more, you’ve found it. You’ve spotted the perfect GIF. Now, it’s time to share it in your group chat so your friends can get a feel for your reaction—no words necessary.  

No matter how you pronounce it, GIFs are the ultimate visual metaphor. And now, thanks to a partnership with Spotify and GIPHY, music can be part of the equation. We’re teaming up with GIPHY to enable new Spotify-linked artist GIFs. When users click the GIF on the verified GIPHY artists’ pages, they’ll be taken directly to the featured artist’s Spotify page for a listening session. 

Artists Doja Cat, The Weeknd, Post Malone, Nicki Minaj, The Kid LAROI, and Conan Gray have already kicked off the integration, with more to come.

Users around the globe can find the feature on verified GIPHY artist pages and they can be experienced through both GIPHY’s web and mobile platform. Here’s how it works:

  1. Search for artists’ GIFs on their official GIPHY channel via GIPHY.com or GIPHY’s mobile apps
  2. Once on the artist’s official GIPHY channel, click on the GIF you’d like to use
  3. Tap the “Listen on Spotify” button on any participating GIF
  4. Users will be taken directly to the artist’s Spotify page, where they can listen and discover even more music from artists they love

Ready to give it a try? Check out Doja Cat’s, The Weeknd’s, Post Malone’s, Nicki Minaj’s, The Kid LAROI’s, and Conan Gray’s verified GIPHY pages to see the integration in action.

Meet The Kid LAROI, Spotify’s Third U.S. RADAR Artist

October 21, 2020

In March, Spotify launched our global emerging-artist program, RADAR, to help artists across all stages of their career use the strength of our platform to deepen connections to their audiences. We recently doubled down on that commitment by launching the RADAR Global Hub, and today we’re continuing to expand RADAR in the U.S. through our newest partnership with teenage hip-hop artist The Kid LAROI.

The 17-year-old rapper, born Charlton Howard, is proving that for the rising generation filled with promising talent, yesterday’s borders are no longer barriers. LAROI was born in Sydney to a mother of Aboriginal descent and a French father, and grew up with his mother and uncle. He was always listening to America’s adored exports (e.g., hip-hop and R&B) and was especially passionate about icons like Tupac, Erykah Badu, The Fugees, Lil Wayne, and Kanye West.

After the tragic death of his uncle in 2015, LAROI and his mother moved into a housing project. To overcome his despair, LAROI honed his music, filling notebooks with rhymes and fine-tuning his lyricism and flow. It wasn’t until he started uploading freestyle videos did he begin to amass an audience to tell his stories to.

Now LA-based, The Kid LAROI has a staggering 11 million monthly listeners on Spotify, and his name adorns some of Spotify’s most popular playlists, including RapCaviar, Pop Rising, Most Necessary, Internet People, Tear Drop, Hot Rhythmic, and more. LAROI has also cultivated collaborations with leading artists across all genres, including Marshmello, Lil Tecca, Lil Tjay, Lil Mosey, Internet Money, and the late Juice WRLD. His steady stream of hallmark tracks this year are just the beginning, with highly anticipated projects set to release this fall.

“The Kid LAROI is an artist we’ve been watching closely for the last eighteen months,” says Ned Monahan, Spotify’s Head of Global Hits. “LAROI developed a rabid fan base in Australia and then translated it to an even bigger audience in the U.S., which is incredibly rare and speaks to his potential as a global hit maker. The vulnerability and boldness of his music places him at the heart of young music audiences across the world. We can’t wait to see LAROI break on a superstar level.”

As a RADAR artist, LAROI will be featured on our RADAR playlist, he’ll create a Spotify Singles recording, and he’ll receive promotional support for his upcoming releases. The Kid LAROI’s campaign will also include a forthcoming mini-documentary to premiere later this November.

We caught up with the newly anointed RADAR U.S. artist for an inside look at his plans for 2020 and beyond. 

At what point in your life did you realize you wanted to pursue a musical career? What was your first step in making it happen?

Right from the start, honestly. Some of my earliest memories involve music. The first step is actually doing it. You can only do so much planning before it’s time to execute. I was already writing and recording when I could, so getting that studio experience early on was pivotal.

You have been very open about Juice WRLD’s being your mentor. How did that relationship influence your creative process? What memories do you have from touring together?

My biggest memories from Juice is how he always went all out for his fans no matter what while on tour. Regardless of how he was feeling that day or if he wasn’t having the best day, you couldn’t tell once he got onstage, and that’s how I want to be. You have to put the fans first because we wouldn’t be here without them. Working with him definitely expanded my creativity and increased my love for making music.

What are you looking forward to as Spotify’s new U.S. RADAR artist?

Everything. Looking forward to seeing how the fans receive everything. The family’s growing stronger and stronger every day.

How has growing up in Australia influenced your perspective and work ethic as an artist? What has that journey been like transitioning into (and now gaining recognition in) the U.S. market? 

My upbringing really just made me a go-getter. It implanted the work ethic that got me to where I am now. The journey has been fun and challenging so far. Quarantine has kind of slowed things down a bit as far as going out and actually doing shows, but even so it’s been worth it. The transition was made much easier because of my team around me. They make sure I’m always comfortable and at home.

What’s one thing you’d want aspiring artists to know?

Things might not go according to plan to start off, but never give up chasing your dreams.

Stream “This is The Kid LAROI” below. Then get to know other RADAR artists Alaina Castillo, Agnes Nunes, Lous & The Yakuza, CHAII, and more.