Tag: Sia

A New Report Puts Aussie Artists in the Spotlight

July 9, 2025

Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stage. As part of the campaign, we’ve released a new Global Impact Report that reveals how Australian sounds are resonating worldwide. We’re spotlighting the findings of the report—and inviting members of the industry to panels—at our “Turn Up Aus: The Export Edition” roadshow events in Melbourne and Sydney.

“Australia continues to punch well above its weight, producing some of the best music on the world stage,” said Marty Doyle, Editorial Lead, AUNZ. “We’ve seen export streams of Australian artists increase by 37% in just four years. These are results worth celebrating, and this report sparks a broader conversation about how we as a collective music industry can continue to support that momentum.”

Charting the global impact of Australian music

At the core of this dual endeavor is the launch of Spotify’s inaugural Global Impact Report, which includes the latest edition of the Australian Music Global Impact List. This first-of-its-kind account showcases how Australian music is traveling internationally and highlights the immense value of streaming for Australian artists.

“Breaking into the U.K. and U.S. markets has traditionally been the benchmark for most Australian artists, and those remain key,” Marty said, “but the Global Impact Report helps challenge our thinking around audience development and highlights the growth opportunities in markets like Brazil and the Philippines.”

As for what’s driving Australian artists’ success, here are a few takeaways from the report:

    • Export streams of Australian artists on Spotify grew a significant 37% from March 2021 to March 2025. 
    • The top five international markets for Aussie music are:
        • U.S.
        • U.K.
        • Germany
        • Brazil
        • Canada
    • Philippines and Brazil are the fastest-growing international markets for Australian music. In March 2025:
        • Brazil accounted for 202 million streams
        • Philippines accounted for 142 million streams
    • Dance music leads international popularity, with more than 1 billion streams in March 2025 alone.
    • A growing number of Australian artists see 80%+ of their streams from international audiences.

The full Global Impact Report can be found on the Turn Up Aus microsite, alongside artist video case studies that underscore Spotify’s commitment to industry advocacy.

Expanding beyond borders: The Export Edition

In addition to sharing our Global Impact Report, we’re bringing Spotify’s top global editorial talent to Australia for Turn Up Aus: The Export Edition, an afternoon packed with insights, conversation, and connection. “We’re always trying to look forward as to what’s next, but these events are good reminders that sometimes we need to check the rearview mirror. It’s important to celebrate the wins and ground the data in real stories and experiences,” said Marty.

Happening in Sydney July 7 and Melbourne July 9, the festivities include attendees from the industry, media, and government. Event programming includes:

    • A deep dive into the report’s findings
    • A fireside chat with Sulinna Ong, Spotify’s Global Head of Editorial
    • An international Spotify music editor panel featuring J.J. Italiano, Head of Global Music Curation & Discovery, Ronny Ho, Head of Dance & Electronic Development, and Chesca Tan, Lead Editor of Philippines

To explore the full story of Australian music’s global impact, visit the new Turn Up Aus website.

Country Crossover Icon Shania Twain Is Spotify’s EQUAL Ambassador of the Month

September 15, 2022

“Man! I Feel Like A Woman!” “Any Man of Mine.” “You’re Still The One.” The list of hit singles from country legend Shania Twain goes on and on. And while the Canadian star grew up singing and performing in the ’80s, she really hit her stride in the ’90s when she released three albums that introduced her bold and unapologetic persona to the world.

Shania’s success is unparalleled. She has won five Grammy Awards, sold over 100 million records, and accumulated over 1 billion streams across her Spotify catalog—making her not only the best-selling female artist in country music, but one of the best-selling artists of all time. 

Shania took her career to new heights in 1997 when she released Come On Over, a genre-spanning album that attracted a global fan base and proved she was a pop force to be reckoned with. But even after the release of her Greatest Hits album, Shania continues to push boundaries with her music. This year the singer released the track “Not Just A Girl” as well as a compilation album that is a companion to her new Netflix documentary, Not Just A Girl.

Shania’s boundary-breaking attitude makes her the perfect Ambassador of the Month for Spotify’s EQUAL Global Music Program. EQUAL aims to combat gender disparity in the music industry by amplifying and celebrating the work of women creators around the world. Fans can find Shania’s new song on this month’s EQUAL Global playlist. 

For the Record caught up with the superstar to learn more about what inspires her and how she’d like to see greater gender equity in the music industry. 

The artists who have most inspired me are _____.

Especially as a kid, artists like Dolly Parton and Tanya Tucker. I thought I could maybe be the next Tanya Tucker, in fact. I really learned a lot of my songwriting from Dolly Parton. Olivia Newton-John was a big inspiration for me. Gladys Knight always being the biggest, most beautiful voice I thought I’d ever heard. When I got into my teens, I started to really draw most of my inspiration from rock singers. I was a big Heart fan. I was getting into the big hair and lots of hairspray. Annie Lennox was one of my absolute favorite singers for her range. I thought it was incredible. And she had such a strong, yet feminine face and such an eye for fashion and her own personal styling. So, I guess my influences evolved as I got older. I started to really get inspired by some of the new, more recent voices as I was especially regaining my own voice after a struggle with it. So I was really targeting the higher voices like Ariana Grande and Sia, with her punch and her power. So in more recent years, I’ve been focusing on the voices that have the most flex and agility, just from my own vocal training. 

One piece of advice I’d give other women artists is _____.

Don’t be a follower. If you really plan on being a leader, then it’s probably not a good idea to get into the habit of following what other people are doing, what other artists are doing stylistically. Just be your own boss.

One way I’d like to see greater gender equity in the music industry is _____.

Acceptance . . . more unity. Music is very uniting. We just need to be celebrating music, regardless of our gender. It’s the artist’s responsibility to put their best foot forward. So it’s not because of your gender that you should be accepted, it’s because of your greatness. But then we, as an audience and as streamers, have to give artists that door. Even if we have to kick the door down, the door still has to be there. So give us a chance to get out there to the fans and let the public decide.

A few up-and-coming women artists I’m excited to watch are _____.

Mickey Guyton—I think you’re incredible. I love your personality and I think you’re going to be around for a really long time. I look forward to everything that you have coming up next. I’m also a big cheerleader for Tiera Kennedy because, Tiera, I believed in you right from the beginning. So just keep it going. Keep those great songs coming; keep songwriting. There’s so many fabulous women that are just in front of you. I mean, Brandi Carlile is one of the best female songwriters I think I’ve ever known. So keep looking to these other great songwriters in front of you, and I look forward to seeing more of you.

My girl-power anthem is _____.

Is this, like, a trick question or something? Cause I know I have at least a dozen or more . . . but I’m going to say right now, in my spirit, it’s “Roar” by Katy Perry.

Hear Shania’s new hit, as well as songs from other women artists, on our EQUAL Global playlist.