Tag: South America

Local Artists Help Santiago, Chile, Solidify Its Status as Spotify’s ‘Streaming Capital of Reggaetón’

May 20, 2022

Since 2018, Chile’s capital, Santiago, has led the world when it comes to reggaetón streams on Spotify. And in 2019, this inspired us to call it the “streaming capital of reggaetón.” Fast-forward to 2022, and Santiago is still on top.

Recently, however, there’s been one big difference: While reggaetón was historically produced outside Chile, there’s now a wave of local Chilean artists gaining prominence inside its borders and beyond.

“Since we launched the Reggaetón Chileno playlist in 2019, we saw that Chile was a market with a lot of potential for the development of an urban scene. With so many millions of fans of the genre, it makes sense a new scene of young artists would develop,” Rodrigo Decono, Spotify’s Music Editorial Manager for the Southern Cone of South America, told For the Record. “Today we see that the talent was always there—Spotify just needed to support it. Above all, the Chilean audience itself needed to accept them, just as it did with artists from Puerto Rico, Colombia, and the rest of Latin America.”

The data backs this up. Almost 40% of Chile’s Top 50 music chart is composed of local artists. As a result, the total streams of Spotify’s Reggaetón Chileno playlist grew by 2,600% over the past year.

What characterizes the Chilean urban genre is that it portrays the realities and struggles that the artists face in their lives. Spotify has helped these artists bring their music to a wider audience—not only to fans domestically, but to listeners in Mexico, Argentina, and the United States who also love the Chilean sound.

A New Wave of Gospel Washes Over Brazil

April 15, 2020

In the United States, gospel music is synonymous with soaring choral harmonies and easily identifiable melodies. But in Brazil, a new strain of gospel is on the rise, one that does not sound at all like its North American cousin. Brazilian gospel does not have one signature sound; rather than a unified genre, it is an umbrella term that encompasses many styles of Portuguese-language Christian music: the soft-rock uplift of Casa Worship, the high-polish pop of Gabriela Rocha, the fingerpicked acoustic guitars and distinctly South American flavor of Preto no Branco.

Casa Worship

But there’s strength in numbers. Brazil is an overwhelmingly Christian country, and since 2015, Brazilian gospel’s listenership has grown by an average of 44% year over year. Last year, it was the second-fastest-growing musical genre in the country. (Only country music grew more, and much of that growth was driven by streams of Lil Nas X’s “Old Town Road.”) These numbers are reflective of the steady growth of the evangelical protestant community, which constitutes Brazilian gospel’s principal listenership and, according to NPR, also represents Brazil’s fastest-growing denomination.

Christian music has a substantial history of shaping the Brazilian music market. The best-selling album in Brazilian history is Músicas para Louvar O Senhor, by the Catholic priest Padre Marcelo Rossi—it sold over 3.3 million copies. And, according to an article in the Guardian by Tom Phillips, for more than a decade there has been a history of Brazilian gospel artists like Aline Barros and Fernanda Brum ranking alongside international superstars like Justin Bieber in the pop charts in Brazil.

On Spotify, Brazilian gospel is an increasingly powerful force. The Sucessos Gospel playlist is one of the biggest Christian playlists worldwide, while Louvor & Adoração is the biggest worldwide playlist in worship music.

Brazilian gospel artists are being carried into the mainstream by the genre’s soaring popularity. In August 2019, only three artists had over 1 million monthly active listeners; now 15 artists have reached that mark: Gabriela Rocha, Fernandinho, Aline Barros, Preto no Branco, Casa Worship, Isaias Saad, Kemuel, Isadora Pompeo, Priscilla Alcantara, Bruna Karla, Ton Carfi, Midian Lima, Luma Elpidio, Gabriel Guedes and Ministério Zoe.

Priscilla Alcantara and Whindersson Nunes

Priscilla Alcantara and Whindersson Nunes’ “Girassol” recently debuted in the top 5 on Spotify’s Brazil Top 50 playlist, which is the highest-charting debut by a Brazilian gospel artist. “Girassol” was also the first Christian song ever to be added to the playlist. Before that, Casa Worship’s “A Casa é Sua” became the first Brazilian gospel song to enter Spotify Brazil’s Viral Top 50 playlist—another sign of Brazilian gospel’s growing influence within Brazilian popular music.

And the demographics of gospel’s listeners suggest that it is only poised to grow. More than half of the genre’s listeners are under 30. In the 1960s, Brazilian bossa nova—literally, “new wave”—swept the nation and the world; in the new century, the rising tide is Brazilian gospel.