On June 10 we announced that renowned hitmakers Bad Bunny and Nicky Jam would be headlining the next installment in our ¡Viva Latino! Live series in the vibrant metropolis of Miami. Today that lineup is growing to include some of the hottest rising stars in the business: Rosalía, Sebastián Yatra, and Sech. Each artist brings their own growing momentum to the show, touting a combined 53.4 million monthly listeners on Spotify.
- Rosalía has catapulted to stardom since being featured as an emerging artist just a year ago on ¡Viva Latino! The artist, who recently became the Spanish singer with the most monthly listeners on Spotify, gained widespread acclaim for her debut album and Coachella set this spring. Her collab with J Balvin, “Con Altura,” is now #41 on the Global 50.
- Sebastián Yatra is one of the most formidable stars to rise in recent years. Since his breakout song “Tracionera” in 2016, he’s released two albums, including this year’s pop-leaning FANTASÍA. The album’s lead single, “Un Año,” reached the Global Top 50 in March. Most recently, he featured the Jonas Brothers singing in Spanish on “Runaway.”
- Sech is this year’s biggest success story; the Panamanian artist was featured as an emerging artist to watch on ¡Viva Latino! in April with the release of “Otro Trago,” which reached #4—and is currently at #10—on the Global 50.
This year’s lineup is a testament to the ever-growing power of Latin music. Bad Bunny’s surprise collab album with J Balvin, Oasis, debuted in three of our Top charts within the first 24 hours after release, and his track “Callaita” is #9 on the Global Top 50. These victories, coupled with Nicky Jam’s massive #1 global anthem, “X,” mark the show as one fans won’t want to miss.
There’s no doubt that Latin artists will continue to grow within the Global Top 100. In fact, we’ve seen a staggering 250% increase in the number of Latin artists appearing in the Global Top 100 since 2014. In the last two years alone, we’ve seen an average 33% year-over-year increase in streams of Latin music.
With ¡Viva Latino! on the precipice of reaching 10 million monthly followers—growing at a rate five times quicker than any other playlist in Spotify’s Top 1,000 Playlists—there is no better time to bring the music to life with a live show.
¡Viva Latino! Live Miami takes over American Airlines Arena on August 30, 2019, and tickets are now available on Ticketmaster.com.
For the latest info, updates, and behind-the-scenes looks, be sure to follow @VivaLatino on Instagram and @SpotifyLatino on Twitter!
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