Tag: Sebastian Yatra

Spotify Predicts the Latin Grammys Nominees Who Could Win Big in 2022

On Thursday night, the Latin Grammys will make its return to Las Vegas to celebrate the artists and industry professionals who make Latin Music the global sensation it is today. With more than 50% of Spotify listeners streaming at least one Latin song per month—amounting to approximately 215 million users globally—this annual awards show features many of the most-streamed artists on the platform.

Leading the pack of nominees is Spotify’s most-streamed artist of 2020 and 2021, Bad Bunny, who has earned 10 Latin Grammy nominations on the back of his blockbuster album Un Verano Sin Ti. Rauw Alejandro and ROSALÍA have each been nominated in eight categories this year, and Christina Aguilera, Jorge Drexler, and Tainy follow closely with seven nominations each.  

When it comes to the big four awards—Record of the Year, Album of the Year, Song of the Year, and Artist of the Year—the competition is fierce. Any of the nominees could take home the coveted gilded gramophone. But we have a few predictions for who will nab the top awards this year. 

Record of the Year

Often confused with Song of the Year, Record of the Year honors the performing artist on the song as well as the producers, sound engineer, master engineer, and sound mixers. Among those nominated, Spotify data suggests that it’s going to be a close call between Bad Bunny’s “Ojitos Lindos,” KAROL G’s “PROVENZA,” and Anitta’s “Envolver,” all of which have generated millions of streams.

Album of the Year

It’s been a big year for both ROSALÍA and Bad Bunny, who are two of the hottest Latin artists of this generation and our favorites to take home this major achievement.

ROSALÍA’s album MOTOMAMI has been loved by fans across the world, but especially in cities like Mexico City, Santiago, and Madrid. With its futuristic visuals and catchy, genre-bending sounds, fans couldn’t get enough of her music (and even showed their support by getting “tattooed” at our album release event in March).

Meanwhile, Bad Bunny’s Un Verano Sin Ti has held the top spot on Spotify’s USA Chart for over 20 weeks. And the artist known as “El Conejo Malo” stayed true to his Puerto Rican roots, tapping a mix of rising and legendary acts from his home country to feature on his fifth album. This also marks Bad Bunny’s fourth nomination in this category. 

Song of the Year 

If Spotify streams are any indication, the winner for Song of the Year will come down to two widely loved tracks: KAROL G’s “PROVENZA” and Camilo’s “Indigo.” 

In 2021, KAROL G was Spotify’s most-streamed female artist globally. She currently sits among the top 50 most-streamed artists with more than 37 million monthly listeners. Inspired by the Provenza neighborhood in her hometown of Medellin, “PROVENZA” is nominated in multiple categories this year.

Also hailing from Medellin, Camilo is one of the most influential Latin artists, with five Latin Grammys to his name. And when it’s all said and done, it’s possible “Indigo”—a track about the birth of his daughter that also features his wife Evaluna Montaner—will earn him a sixth award. 

Best New Artist

With 10 nominees in the running, this category is packed with talent. But looking at our data, we think there are three artists in particular who could take home this award. 

Yahritza y Su Esencia have experienced a meteoric rise in 2022. Based out of Washington’s Yakima Valley, their unique brand of Mexican music has attracted nearly 4 million monthly Spotify listeners. 

Pol Granch also had a breakthrough 2022, reaching 6 million monthly listeners made up of fans from Spain, Mexico, Colombia, and Peru.

Silvana Estrada is the young Mexican singer-songwriter who was among the first artists featured on Spotify’s RADAR playlist when it launched in 2020. Her signature voice and emotional lyrics take listeners through feelings of love lost and found, sadness, and anguish.

RADAR artists continue to make an impact

Since the launch of our RADAR program in 2020, more than 50 Latin artists have been featured across our playlists. And over the last 12 months, these artists have collectively generated more than 2.5 billion streams and attracted more than 25 million followers.

But even more impressive, a number of Latin artists featured on RADAR have worked on some of the biggest tracks of the year, and their contributions are being recognized at the Latin Grammys. 

In addition to her nod for Best New Artist, Silvana Estrada’s album Marchita is up for Best Singer-Songwriter album award.

Ovy On The Drums, who was first featured on RADAR Andinos in 2020, is also nominated across several categories as a producer and songwriter. This includes Record of the Year (KAROL G’s “PROVENZA” and Sebastian Yatra’s “DHARMA), Song of the Year (“PROVENZA”), and Best Urban Song (“DHARMA” and Becky G and KAROL G’s “MAMIII”).

And rounding out this list are Maria Becerra—whose album Animal is nominated for Best Urban Music Album—and Trueno—whose song “Dance Crip” is nominated for Best Rap/Hip-Hop Song. 

Along with these four artists, there are eight other RADAR artists who have been nominated for Latin Grammys in previous years: GIULIA BE, Lasso, Boza, Humbe, Covi Quintana, Los Dos Carnales, Nathy Peluso, and LOUTA.

The party kicks off at Casa Spotify

Given that Latin music streams on Spotify have grown more than 1,000% over the last seven years, November 17 is sure to be a big night. And that’s why we’re also hosting our Casa Spotify experience in Las Vegas.

Open today and tomorrow, Casa Spotify celebrates the achievements of the nominees and those who have pushed Latin music forward. It will also serve as an oasis for invited guests to network and collaborate, with a private room for listening sessions and meetings, a content capture studio, and additional photo-worthy areas throughout the space.

We’ll be sharing more from Casa Spotify as the week unfolds, so stay tuned and check back for the latest happenings. 

Looking for more of the hottest tracks from top Latin artists? Press play on our flagship playlist, Viva Latino:

 

Celebramos a Medellín con Casa Spotify Medallo, un lugar de encuentro para artistas y creadores emergentes

Casa Spotify Medallo

Medellín ha sido uno de los polos gravitatorios de la música latina y pilar de la industria músical en la región por más de un siglo. Esta ciudad es la casa de grandes artistas de la música popular colombiana como Lucho Bermúdez y la orquesta de salsa de Fruko y sus Tesos. Famosamente, la ciudad es la cuna del boom del reggaetón colombiano con estrellas como Maluma, J Balvin, Karol G y Sebastián Yatra, que han puesto a Medellín en el mapa como una capital de la música latina urbana.

Ahora, para celebrar la tradición musical de la ciudad, Spotify presenta Casa Spotify Medallo, un lugar para compartir espacios de educación, colaboración e inspiración, dedicado a los artistas urbanos, productores, compositores y creadores de podcasts.

Casa Spotify Medallo estará en la ciudad del 11 de octubre al 3 de noviembre, y será una residencia y estudio de grabación abierto a creadores de audio emergentes. En ella podrán encontrar una programación diaria que incluye talleres, clases magistrales, paneles y showrooms con productores y personalidades reconocidas, pensados en impulsar y potenciar sus capacidades creativas.

Las puertas de la casa, ubicada en un lugar histórico en el corazón de la ciudad, estarán abiertas para la nueva ola urbana paisa y creadores locales para seguir elevando el talento de la ciudad que le ha dado tanto a la industria musical global

“Celebramos a Colombia por su riqueza cultural y musical que es reconocida a nivel mundial gracias a sus artistas, productores y compositores.”, dice Mia Nygren, directora general para Latinoamérica. “Llegamos a Medellín para escuchar a artistas emergentes y creadores de audio con la meta generar oportunidades de colaboración y de impulsar al talento local para alcanzar nuevas audiencias a través de nuestra plataforma”, “Queremos demostrarle al talento emergente que Spotify es su mejor aliado para lograr que más oyentes descubran su arte”  

Situada en un valle que cautiva con sus imponentes montañas, Medellín también ha sido la cuna de legendarios sellos como Discos Fuentes, Codiscos y Sonolux, así como la ciudad que adoptó como propios los tangos de Carlos Gardel. 

Desde la década de los ochenta, en Medellín se han gestado diversas escenas con un sabor único en géneros como el rock con Ekhymosis que le dió luego vida a la carrera solista de Juanes, el metal con bandas como Kraken, el punk con I.R.A, y más recientemente el Hip-hop con bandas legendarias como AlcolirykoZ.  

En los últimos años, el boom del reggaetón abrió las puertas a la nueva ola de héroes locales representados por Feid, Ryan Castro y talentos que han formado parte del programa de artistas emergentes de Spotify RADAR Andinos como Ovy on The Drums y Blessd, así como Farina, embajadora del programa EQUAL Colombia

Con Casa Spotify Medallo, buscamos reconocer los sonidos originales y las historias de los nuevos creadores de la ciudad que han demostrado que sus sonidos rompen barreras, demostrando nuestro compromiso de conectar, educar e inspirar a las nuevas generaciones de creadores, productores, compositores y podcasteros. Por eso los creadores interesados en formar parte de esta convocatoria podrán inscribirse del 7 al 13 de septiembre registrándose aquí, y postulando una de sus composiciones favoritas que esté alojada en la plataforma.

Queremos que disfrutes con nosotros la Casa Spotify Medallo.

Conoce la programación de todas las sesiones educativas en Casa Spotify Medallo aquí, donde puedes inscribirte a los eventos que te interesen.

Descubre los sonidos urbanos de Medellín en la playlist Fino.

Celebrate Medellín with Casa Spotify Medallo, an Open Studio Residency for Emerging Artists and Creators

Medellín, Colombia, has been one of the gravitational poles for Latin music and a pillar of the music industry in the region for over a century. This city is home to great Colombian popular music artists such as Lucho Bermúdez and the salsa orchestra Fruko y sus Tesos. Famously, the city also gave birth to the Colombian reggaeton explosion with stars like Maluma, J Balvin, Karol G y Sebastián Yatra, artists that have put Medellin on the map as a capital of urban Latin music.

Now, to celebrate the musical tradition of the city, Spotify is presenting Casa Spotify Medallo, a place for inspiration, collaboration and education, dedicated to urban artists, producers, composers and podcast creators. 

Casa Spotify Medallo will open in Medellín on October 11th to November 3rd, where it will be an artistic residency and recording studio open to emerging audio creators. Artists and creators will find a daily program that includes workshops, masterclasses, panels and showrooms with producers and influential personalities, designed to promote and enhance their creative abilities.

The doors to the house, located in a historic place in the heart of the city, will be open to the new paisa urban wave and local creators, to continue raising the talent of a city that has given so much to the global music industry. 

“We celebrate Colombia for its cultural and musical richness, recognized worldwide thanks to its artists, producers and composers,” says Mia Nygren, General Manager for Latin America. “We are here in Medellin to listen to emerging artists and audio creators with the goal of generating collaboration opportunities and empowering local talent to reach new audiences through our platform. We want to show emerging talent that Spotify is their best ally to get more listeners to discover their art.”

Located within a valley and surrounded by captivating mountains, Medellín is the birthplace of legendary labels such as Discos Fuentes, Codiscos and Sonolux, which shaped Latin music for decades, as well as the city that adopted Carlos Gardel’s tangos as its own. 

In the eighties, rock took over withEkhymosis, which later gave life to Juanes‘ solo career, metal with bands like Kraken, punk with I.R.A, and more recently Hip-hop with legendary bands like AlcolirykoZ

Later, the city’s reggaeton boom opened the doors to the new wave of local heroes represented by Feid, Ryan Castro and talents that have been part of Spotify’s RADAR Andinos like Ovy on The Drums and Blessd, and other artists like Farina, our program ambassador of EQUAL Colombia

With Casa Spotify Medallo, we seek to recognize the original sounds and stories of the new paisa creators who have shown that their sounds break barriers  while also expressing our commitment to a new generation of creative talent. That’s why creators interested in being part of Casa Spotify Medallo can register on this link and submit one of their favorite compositions hosted on the platform. The link will be open from September 7 to september 13 .

We want you to enjoy Casa Spotify Medallo with us.

Learn more about the programming of all the educational sessions at Casa Spotify Medallo here, where you can sign up for the events that interest you.

Discover the urban sounds of Medellín in our Fino playlist. 

How ‘Encanto’ Composer Germaine Franco Brought the Magic and Sounds of Colombia to Listeners Around the World

Every so often, a movie is released with an accompanying soundtrack that fans can’t get out of their heads. Such is the case with Encanto, which premiered on Disney streaming services in November and has since inducted people all over the world into the Madrigal family. 

The story of Maribel Madrigal and her magically gifted mother, aunt, uncle, sisters, and cousins takes place in Colombia and is supported by a cast of Latinx actors, singers, and producers, including composer Germaine Franco, songwriter Lin-Manuel Miranda, and singer-songwriter Sebastian Yatra. But the film’s message—about obligation to family, legacies of trauma, and pressure to conform—is universal, which may be why the soundtrack has been streamed abundantly in over 20 languages and has reached number one on the top albums streamed on Spotify in 2022.*  

So far, the Encanto soundtrack has over 494 million all-time plays globally,** and the countries streaming at the highest rates include Colombia, the United States, the Philippines, Panama, Iceland, and the U.K. Part of what’s bringing so many people back to Encanto are the multiple standout hits, like “Dos Oruguitas,” which earned Sebastian Yatra his first top-20 single, and “We Don’t Talk About Bruno,” an ensemble-driven salsa son montuno (mountain sound) that features a majority of the cast. 

“Bruno” became Lin-Manuel’s first global number one song on Spotify in the U.S. in early January and now has more than 100 million streams on Spotify.*** It has also been dominating across international charts, securing the number one spot on Spotify’s U.K. Top 50 songs list and U.K. Weekly, along with topping the U.K.’s Official Singles Chart for the last two weeks. Three other songs from the soundtrack have made it to the top 10 on the U.S. Songs Consumption chart, including “Surface Pressure,” “The Family Madrigal,” and “What Else Can I Do?” 

“Knowing that ‘We Don’t Talk About Bruno’ has touched so many hearts of so many different generations in an organic way is very big, and being in the Top 50 on the music charts on Spotify is huge,” said Carolina Gaitan – La Gaita, who plays Mirabel’s Tía Pepa and leads the vocals on “Bruno” on the English and Spanish soundtracks of Encanto. “I think it has been a surprise for everyone, but without a doubt it has been the most beautiful surprise of my life.”

The making of Encanto is perhaps as magical as the story itself. Encanto’s audio signature can be largely attributed to Mexican-American composer Germaine Franco, who had previously worked with Disney and Disney Animation as a songwriter, music producer, and orchestrator. This was the first time Germaine took the role of lead composer for a Disney film, however, making her the first woman to hold this position at the company. After working with Lin-Manuel and Tom MacDougall, President of Disney Music, on a previous Disney animated feature, Germaine was asked by the pair to join the project and collaborate with Lin-Manuel on orchestral arrangements, orchestration, and additional production on his songs. 

For the Record spoke with Germaine about composing for Encanto, including the homework she did to bring Colombian music to life on screen. 

How did you prepare for this project?

For each score that I create, I like to dive deep into the culture of the protagonists and the regions specific to the location of the storytelling. I spent many hours listening to and studying the structures, instrumentation, performance styles, harmonies, melodies, and rhythms of traditional Colombian music. I felt that the Colombian instruments would provide me with inspiration, which they didespecially the arpa llanera (Colombian harp) and the marimba de chonta (Afro-Colombian marimba), and I knew that the score would be much richer if we were able to hear the authentic voices of Colombian musicians and singers. 

How did you bring elements from “magical realism”—a prominent literary theme among famous Latin American/Colombian authors—to life in the score?

When I first got the call, I went back to the heart of magical realism by reading Gabriel García Márquez in Spanish. I also read historical texts about Colombian history, music, and literature. I watched documentaries and videos about Colombian culture. I wanted to connect to that world beyond the “reality” of what is seen. I imagined myself in that world. I kept thinking, “What is the sound of magical realism?” as I worked.

One key element of magical realism in the score is the female voice. I imagined that the voices of women would be representative of this world. I connected deeply to the tradition of the cantadora style of singing present in the Afro-Colombian regions of Colombia. And later, we recorded a live choir from Colombia featuring Isa Mosquera, one of the backing vocalists in Carlos Vives band, and a 22-piece choir here in Los Angeles.

Another aspect of the sound of magical realism I constructed comes from the sound of many flutes made of natural woodbambooplayed by the exquisite Pedro Eustache. Pedro’s voice can be heard throughout the score. If you listen, you will hear the gaita, a traditional flute from Colombia and one of my favorite instruments on the score.

What does your involvement in this film mean to you and for other women or Latinx composers?

When I was first called to work on the film, I was elated to be able to work with Lin-Manuel and the filmmakers. I didn’t think too much about “firsts.” My main goal was to create the best possible score for this beautiful film. I wanted to succeed as an artist and to give the music an authentic Latinx sound. Encanto is a milestone for Walt Disney Animation Studios because it’s their 60th feature film, so I felt that it was an important responsibility on my part to bring a strong Latina voice to the main characters, Mirabel and Abuela, through the music.  

I’m very grateful to have this opportunity to open the door for other women and people of color. It’s important to me that we see more equity both in front of and behind the camera, and it’s notable that I am only one of many Latinx creatives on the film. We had Lin-Manuel Miranda, an entirely Latinx cast, producer Yvett Merino, co-director and screenwriter Charise Castro-Smith, song producer Mike Elizondo, Sebastián Yatra, and Carlos Vives. This film is an example of the power of authentic voices in film and music collaborating to inspire our world. It is a sign that the industry is changing, albeit slowly. I celebrate the fact that millions of families from all countries, women, and people of color are seeing themselves on screen and enjoying the soundtrack!

The soundtrack to Encanto is already seeing immense success commercially, hitting number two on the Spotify Global Album chart and number one on the Spotify U.S. Album chart in 2021. What are your hopes for the music beyond the film?

I hope Encanto touches the hearts of millions and inspires many to go out and get their first instrument and learn to play. I am so thankful to all of the fans of the film around the world who take time out of their busy lives to take part in the cinematic experience we’ve spent years creating for them. It means a lot. When I see some of the reactions to the film on social media, it warms my heart to know that the entire creative team and I have had the privilege to be a part of their lives in some small way. I truly think that music has the power to unite people across the world. Thanks so much to all of the fans of Encanto worldwide! ¡Que se diviertan!

Ready to talk about Bruno? Stream the Encanto soundtrack for a full immersion into the story of the Familia Madrigal.  

*As of January 27, 2022

**As of February 1, 2022

***As of January 20, 2022

Spotify Flagship Playlist ¡Viva Latino! Hits 10 Million Followers

It’s been growing five times faster than any other playlist in Spotify’s top 1000. It’s propelled numerous Spanish-language songs to the Global Top 100 and Top 50 charts. And now, ¡Viva Latino!, our flagship Latin music playlist, has hit a remarkable 10 million followers. 

Spotify users from all over the world are tuning into ¡Viva Latino! to hear the hits from the hottest Latin artists – whether it’s the latest global anthems by Bad Bunny, J Balvin, Ozuna, or Nicky Jam, the soulful sounds of Karol G, the sultry hits of Becky G, or Rosalia’s reinvention of flamenco, to name just a few. ¡Viva Latino! is loaded with songs that grab your attention, fill your day with music, and secure a place in your heart.

The growth of the third-most-followed playlist reflects the incredible movement within Latin music over the past few years. Since 2014, Latin artists have seen a staggering 250% increase in representation across the Global Top 100. Plus, in the past two years alone on Spotify, we’ve seen an average 33% year-over-year increase in streams of Latin music.  

We’re excited about this 10-million-follower milestone—thanks in large part to you, the listeners and fans. The artists who made the playlist great are thankful and excited too. Check out the video below for best wishes from Daddy Yankee, Anitta, Wisin & Yandel, and more. We are 10,000,000 strong.

If you’re as excited about this milestone as we are, come celebrate with us in Miami at the second ¡Viva Latino! Live concert, featuring Bad Bunny, Nicky Jam, Rosalia, Sebastian Yatra, and Sech. Get tickets on Ticketmaster

¡Viva Latino! Live Miami Adds Rosalía, Sebastian Yatra, and Sech to Lineup

On June 10 we announced that renowned hitmakers Bad Bunny and Nicky Jam would be headlining the next installment in our ¡Viva Latino! Live series in the vibrant metropolis of Miami. Today that lineup is growing to include some of the hottest rising stars in the business: Rosalía, Sebastián Yatra, and Sech. Each artist brings their own growing momentum to the show, touting a combined 53.4 million monthly listeners on Spotify.

  • Rosalía has catapulted to stardom since being featured as an emerging artist just a year ago on ¡Viva Latino! The artist, who recently became the Spanish singer with the most monthly listeners on Spotify, gained widespread acclaim for her debut album and Coachella set this spring. Her collab with J Balvin, “Con Altura,” is now #41 on the Global 50.
  • Sebastián Yatra is one of the most formidable stars to rise in recent years. Since his breakout song “Tracionera” in 2016, he’s released two albums, including this year’s pop-leaning FANTASÍA. The album’s lead single, “Un Año,” reached the Global Top 50 in March. Most recently, he featured the Jonas Brothers singing in Spanish on “Runaway.”
  • Sech is this year’s biggest success story; the Panamanian artist was featured as an emerging artist to watch on ¡Viva Latino! in April with the release of “Otro Trago,” which reached #4—and is currently at #10—on the Global 50.

 This year’s lineup is a testament to the ever-growing power of Latin music. Bad Bunny’s surprise collab album with J Balvin, Oasis, debuted in three of our Top charts within the first 24 hours after release, and his track “Callaita” is #9 on the Global Top 50. These victories, coupled with Nicky Jam’s massive #1 global anthem, “X,” mark the show as one fans won’t want to miss.

 There’s no doubt that Latin artists will continue to grow within the Global Top 100. In fact, we’ve seen a staggering 250% increase in the number of Latin artists appearing in the Global Top 100 since 2014. In the last two years alone, we’ve seen an average 33% year-over-year increase in streams of Latin music.

 With ¡Viva Latino! on the precipice of reaching 10 million monthly followers—growing at a rate five times quicker than any other playlist in Spotify’s Top 1,000 Playlists—there is no better time to bring the music to life with a live show.

 ¡Viva Latino! Live Miami takes over American Airlines Arena on August 30, 2019, and tickets are now available on Ticketmaster.com.

 For the latest info, updates, and behind-the-scenes looks, be sure to follow @VivaLatino on Instagram and @SpotifyLatino on Twitter!