Tag: reggaeton mexa

Join Top Artists and Podcasters to Celebrate Mexican Pride With ‘MEXCLA Spotify’

August 13, 2024

It’s no secret that Mexico’s vibrant music scene has transcended borders, captivating fans across the globe. In fact, Música Mexicana—which encompasses a tapestry of styles and sounds—is one of the fastest-growing genres worldwide. Over the past five years, Música Mexicana streams on Spotify shot up by 450% globally. In Mexico, consumption spiked by 560% in the same time frame, reflecting a growing pride in local music.

Now, Spotify is proud to present “MEXCLA Spotify: Palenque, Feria y Cotorreo,” which will unite fans, artists, and creators for our biggest live event to date in Mexico. On November 2 and 3, tens of thousands will gather at Parque Bicentenario in Mexico City to celebrate Mexican pride and showcase the diversity of Mexico’s creative landscape, with performances from top artists like Grupo Firme, Luis R Conriquez, and Bellakath.

Combining “Mexa” with “mezcla,” the Spanish word for “mix,” the word “Mexcla” is a nod to Mexico’s rich cultural heritage and diversity. It also speaks to the expanding musical palette of the next generation—on Spotify, Gen Z users in Mexico listen to 36% more artists every month compared to older generations.

This unique event will draw inspiration from some of Mexico’s most beloved entertainment spaces and festive traditions. Attendees can expect the colorful energy of a “feria,” a traditional town fair, complete with food, games, and special experiences. The circular-style main stage will bring the lively atmosphere of a traditional “palenque” concert to Mexico’s capital city, intimately connecting fans and artists.

“Our lineup reflects the moment of Mexican pride that we are living in. We wanted to present a lineup with a very special curation, reflecting the variety of content that Mexico listens to on Spotify—an iconic mix of genres and identities,” said Moni Saldaña, Artist & Label Partnerships Manager, Spotify Mexico. “With a 100% Mexican lineup, MEXCLA Spotify celebrates our culture, our talent, and the artists who are taking our music around the world.”

Música Mexicana’s stars take center stage 

More than 20 artists will take the stage at MEXCLA Spotify, from Música Mexicana hitmakers to the rising stars of reggaetón Mexa, a fast-growing genre. The lineup showcases sounds like banda, norteño, corridos tumbados, electro corridos, alternative pop, folk, and electronica. It features talent at all career stages, from established performers to emerging artists who will be making their live show debut.

The full list includes:

Mexico’s top podcasters go live

MEXCLA Spotify will also feature live shows and curated experiences from two of the most-listened-to comedy podcasts in Mexico: En Buen Pedo and Las Damitas Histeria.

The event will also include “El Paraje Maldito,” an immersive horror experience curated and designed by some of Mexico’s top horror podcasts: Relatos de la Noche, Morras Malditas, Paranormal, Misteriosamente Claro Podcast, ReManchados de Miedo, and EXTRA ANORMAL.

A special thank you

Starting August 15, MEXCLA Spotify tickets will go on sale to the general public through Boletia. But today and tomorrow (August 13-14), we’ll be sending out special presale codes to the Top Fans of our featured performers in Mexico so they can book their spot before anyone else. If you think you’re one of the biggest Spotify listeners around, be sure to keep an eye on your inbox this week.

Get the party started with our official MEXCLA playlist.

Únete a los mejores artistas y podcasters para celebrar el orgullo mexa con ‘MEXCLA Spotify’

August 13, 2024

No es ningún secreto que la vibrante escena musical mexicana ha trascendido fronteras y ha cautivado a fans de todo el mundo. De hecho, la Música Mexicana -que abarca un tapiz de estilos y sonidos- es uno de los géneros de más rápido crecimiento a nivel global. En los últimos cinco años, las reproducciones de Música Mexicana en Spotify se han disparado un 450% en todo el mundo. En México, el consumo se disparó un 560% en el mismo periodo, lo que refleja un creciente orgullo por la música local.

Ahora, Spotify se enorgullece de presentar “MEXCLA Spotify: Palenque, Feria y Cotorreo”, que unirá a fans, artistas y creadores en nuestro mayor evento en vivo hasta la fecha en México. El 2 y 3 de noviembre, decenas de miles de personas se reunirán en el Parque Bicentenario de la Ciudad de México para celebrar el orgullo mexicano y mostrar la diversidad del panorama creativo en México, con actuaciones de artistas de primer nivel como Grupo Firme, Luis R Conriquez, y Bellakath.

Combinando “Mexa” con “mezcla”, la palabra “Mexcla” es un guiño a la rica herencia cultural y diversidad de México. También habla de la creciente paleta musical de la nueva generación: en Spotify, los usuarios de la Generación Z en México escuchan un 36% más de artistas cada mes en comparación con las generaciones anteriores.

Esta experiencia única se inspirará en algunos de los espacios de entretenimiento y tradiciones más queridos de México. Los asistentes pueden esperar la energía de una tradicional feria de pueblo, con comida, juegos y experiencias especiales. El escenario principal casi circular traerá a la capital de México el ambiente de un tradicional palenque, conectando íntimamente a fans y artistas.

“Nuestro cartel refleja el momento de orgullo mexa que estamos viviendo. Quisimos presentar un cartel con una curaduría muy especial, que reflejara la variedad de contenido que México escucha en Spotify-una mezcla icónica de géneros e identidades”, dijo Moni Saldaña, Artist & Labels Partnerships Manager, Spotify México. “Con un cartel 100% mexicano, MEXCLA Spotify celebra nuestra cultura, nuestro talento y a los artistas que están llevando nuestra música alrededor del mundo”.

Las estrellas de la Música Mexicana toman el escenario 

Más de 20 artistas se subirán al escenario de MEXCLA Spotify, desde los grandes éxitos de Música Mexicana hasta las estrellas emergentes del reggaetón Mexa, un género de rápido crecimiento. El cartel presenta sonidos como banda, norteño, corridos tumbados, electro corridos, pop alternativo, folk y electrónica. Cuenta con talentos en todas las etapas de su carrera, desde intérpretes consagrados hasta artistas emergentes que pisaran su primer escenario en MEXCLA Spotify.

La lista completa incluye:

Los mejores podcasters de México en directo

MEXCLA Spotify también contará con shows en vivo de dos de los podcasts de comedia más escuchados en México: En Buen Pedo y Las Damitas Histeria.

El evento también incluirá “El Paraje Maldito”, una experiencia inmersiva de terror curada y diseñada por algunos de los podcasts de terror más importantes de México: Relatos de la Noche, Morras Malditas, Paranormal, Misteriosamente Claro Podcast, ReManchados de Miedo, y EXTRA ANORMAL.

Un agradecimiento especial para los Top Fans

A partir del 15 de agosto, los boletos de MEXCLA Spotify se pondrán a la venta al público en general a través de Boletia. Pero hoy y mañana (13 y 14 de agosto), estaremos enviando códigos especiales de preventa a los Top Fans de los artistas del cartel para que puedan reservar su lugar antes que nadie. Si crees que eres uno de los mayores oyentes de Spotify, asegúrate de estar atento a tu bandeja de entrada esta semana.

Que empiece el cotorreo con la playlist oficial de MEXCLA Spotify.

12 Artists, 6 Countries, Endless Talent: Meet the RADAR Latin America Class of 2024

May 9, 2024

From reggaeton to Música Mexicana, Latin artists are reshaping the rhythm of global music. Recent years have seen the emergence of groundbreaking talent from cultural hot spots like Mexico, Colombia, Argentina, Brazil, and Puerto Rico—and at their heels are more rising stars, ready to take the music to even greater heights.

Since 2020, Spotify has helped artists across the region chart their paths to stardom through RADAR, our global program to support emerging talent. Previous editions of the program have featured Latin hitmakers like Peso Pluma, Blessd, Ovy On The Drums, and Maria Becerra. Today, these power players aren’t just breaking records on Spotify—they’re breaking down barriers and bringing their music to a global audience.

Now we’re launching the RADAR Latin America class of 2024. Featuring 12 artists, the class represents Mexico, Brazil, Colombia, Venezuela, Peru, and Argentina. These artists reflect the region’s rich tapestry of styles and genres, including Argentine cuarteto, Música Mexicana, Brazilian funk, and reggaetón Mexa, as well as sounds like pop, hip-hop, rock, and R&B.

As part of the program, RADAR artists receive Spotify support through a dedicated playlist and special editorial placement. Additionally, this year, Spotify is teaming up with Meta to provide the class with personalized guidance, empowering them to create effective social strategies and enhance their online presence. This will be essential for expanding the artists’ reach and engagement on digital platforms.

Spotify is also partnering with the artist-fan community platform sesh to offer mentorship to each artist. Through sesh, which helps artists forge deeper connections with their listeners, they will build custom strategies for greater growth and retention of their fan bases.

Keep reading to get to know these rising stars.

RADAR Mexico

CHOCA

On Spotify, reggaetón Mexa has grown over 120% in its home country in the past year alone. Hailing from Mexico City, CHOCA is ready to take the genre even further. The artist launched her music career in 2021 with the release of her first single, “Bluntsito,” and has continued to fine-tune her flow, as evidenced by her latest single, “Bebe Ricota.”

Delilah

The young Música Mexicana artist Delilah has made a name for herself in corridos tumbados, a subgenre of Mexican corridos. She was the first female singer to join Natanael Cano’s record label, Los CT, and dropped her first single under the label, “Amor Perdido,” earlier this year.

The Warning

The Monterrey-based rock band The Warning is composed of three sisters: Dany, Pau, and Ale Villarreal. The group initially made waves with a series of independent releases, paving the way for their 2022 album ERROR. They have since graced stages alongside rock legends like Muse, Foo Fighters, and Guns N’ Roses.

Stream our RADAR México playlist to hear the country’s next wave artists to watch.

RADAR Brazil

Os Garotin

Rio de Janeiro-based band Os Garotin was formed by Anchietx, Leo Guima, and Cupertino. The three friends (and solo artists) have come together to blend Brazilian soul, hip-hop, and pop into a sound they describe as danceable R&B. The trio first gained attention in 2023 with their debut EP, Só Vem, and are currently preparing to release their debut album, OS GAROTIN DE SÃO GONÇALO.

MC NAHARA

MC NAHARA has emerged as one of the main female voices of Brazilian funk, with several million followers on social media. Most recently, she featured Brazilian funk mainstay Djonga on her track “Mexeu com a Mente,” while collaborations with rapper MC Saci and producer Wc no Beat are on the horizon.

Xamuel

Boasting more than 4.5 million followers on social media, Xamuel is a young Brazilian artist from Rio Grande do Sul who got his start in the region’s battle rap scene. After footage of one of his battle raps went viral in 2022, Xamuel developed the hit into his breakout single “Alguém Conseguiu Entender?” which he followed up with his major label debut single “Sozinho.”

Dive into our RADAR Brasil playlist to discover more emerging talent.

RADAR Andinos

Susana Cala

Susana Cala is a singer-songwriter from Bogotá, Colombia. After composing songs for renowned Latin artists such as Morat, Andrés Cepeda, Sebastián Yatra, and Ximena Sariñana, she launched her own career as a pop artist in 2021. She describes her sound as bedroom pop and cites artists like Julieta Venegas and La Oreja de Van Gogh as her inspiration.

Joaquina

The young Venezuelan American singer-songwriter Joaquina is one to watch in Latin pop. She took home the Best New Artist award at the 2023 Latin Grammys for her debut EP, los mejores años (notas de diario), a collection of poetic pop-rock reflections on heartbreak, rage, and teen angst.

Greccia

Greccia is a singer-songwriter from Lima, Peru, who describes her sound as a mix of dream pop, alternative urban, and R&B. She launched her music career just over a year ago with the release of her first single, “aviéntate,” and is currently working on her first studio album, arriving later this year.

Check out tracks from other talented artists in Colombia, Ecuador, Venezuela, and Peru in our RADAR Andinos playlist.

RADAR Al Sur

Magui Olave

Magui Olave was born and raised in a cuarteto family in Córdoba, Argentina. She got her start in music doing backup vocals for her cousins, Argentine cuarteto singers Ulises Bueno and Rodrigo (also known as “El Potro”). Today, she has several studio albums under her belt.

Valentina Marquez

Valentina Marquez is a rising star in Argentine cuarteto, having followed in the footsteps of her father Lisandro Marquez, a member of the cuarteto band Sabroso. Just two years into her music career, she has already accumulated nearly 20 million streams on Spotify.

Eugenia Quevedo

Eugenia Quevedo is another prominent female figure in Argentine cuarteto, having appeared on shows like Got Talent Argentina and La Voz Argentina (of The Voice franchise). Most recently, she collaborated with Argentine hitmaker Luck Ra on “OJALÁ,” a track from his chart-topping album QUE NOS FALTE TODO.

Stream our RADAR Al Sur playlist to hear more rising stars from the southernmost areas of Latin America.