Tag: Women in Audio

Mexican LGBTQIA+ Musicians Come Together for the First Latin American Spotify Single Made Entirely by Women

The latest Spotify Single from Latin America is a totally women-powered anthem. At every turn—from songwriting to composition, production, mixing, engineering, and even promotional content—“Mucho Peor – Spotify Singles” is a testament to the creativity and skills of the many women behind it. It’s taken its rightful place on the Created by Women Spotify playlist, which incorporates music created 100% by women from all over the world. 

“’Mucho Peor’ represents the extraordinary teamwork of talented women who want their music to reach more and more listeners globally,” said Moni Saldaña, Artist and Label Partnerships Manager at Spotify Mexico. “It is with great pride that we present the first Latin American Spotify Single created 100% by women.” 

“Mucho Peor – Spotify Singles” emerged from the sounds of four queer Mexican women artists: Kirnbauer, a producer and singer-songwriter who represents the new wave of pop; Noa Sainz, an R&B singer who’s been big on the festival circuit; María Centeno of folk-Latin group La Isla Centeno; and R&B-Afrobeat-pop-infusing Joaquina Mertz.

“I really wanted to make sure it was all women involved,” said Moni. “I also wanted to make sure we had diversity within the representation, in terms of interests, with each artist coming from a different city in Mexico. And then when I realized they were all part of the LGBTQIA+ community, it added a whole separate, beautiful layer to this narrative.” 

The song can be found on Spotify’s EQUAL hub, and all four artists are part of the global program, which reaffirms Spotify’s commitment to seeking equity in the audio industry. Additionally, all four artists are August ambassadors for GLOW, our global initiative highlighting the voices of LGBTQIA+ artists to achieve equity in the audio industry all year-round.

For the Record brought the quartet (and now friends) back together for a discussion about their new single and their role as queer women in music. 

Tell us how you came together to create “Mucho Peor.” 

María: Joaquina and I have become really good friends for a while; we’re both queer, we both make music, and we’ve written songs together before. One day our friend Kirnbauer came to us and told us there was an opportunity to create a Spotify Single, and she thought it would be fun to work on it together. We invited Noa Sainz to join us. She’s insanely talented. And now we all hang out; we talk about this; we have dinner once a week. It’s so refreshing to have friends who can relate to you in so many ways. It was so nice to work together on a specific project knowing it was going somewhere before we even started writing.

Joaquina: We were hanging out at Kirnbauer’s house and I already had a producer in mind, Maria Vertiz, because I’ve known her since we were very young. She studied classical music, then went to Berklee College of Music and worked with James Newton Howard. I insisted we work with her. Her style is so unique. She always finds a way to introduce different genres into what you’re making. So, we were thinking about an R&B song, and then we told her what we liked in the Natalia Lacunza song that she had produced, and she was like, “Okay friends, what if we put, like, drum and bass in this?” And it just worked perfectly. 

Kirnbauer: It’s so easy to work with the same old people you’ve been working with—with male established members of the music industry. But it was very important for us to create this all-women team. It feels more empowering. After a six-hour studio session, I’m usually so tired and drained. But after this one, we had so much energy because of the vibe, and we’re a team of all women. It was so different from what I’m used to. We were having drinks and celebrating, but we still had this rush. It was because we worked with a team that we trust. 

Noa: We followed our instincts. We trusted and enjoyed the process. It’s more about the process and the journey than the final product itself. This was an experience of showing that we’re women, we’re enough. We’re talented enough, and we don’t have to prove anything to anyone in this industry. We have this constant pressure to show what we can do, and it takes you away from enjoying the art and trusting yourself. We didn’t feel the pressure to prove anything; there was openness and space for all of us.   

What do you hope listeners take away from the song?

María: I hope they feel energy. That’s what we felt when we wrote it and we recorded it. We felt energized, so happy to be there, to be with our friends. Mucho peor means “way worse.” You know how sometimes people tell you that you’re a little too much? The lyrics are basically saying, “I could be even more of this.” It’s telling you to accept what you deserve, own it, and take nothing less. I hope people feel the power in it and feel good about themselves.

Kirnbauer: I think the song is very empowering. It was also interesting because we had all recently gone through breakups, and the song gives a sense of storytelling around “I deserve to be in a better place.” We wrote our own parts. It’s very personal, from our own experience, and in the end, it’s an empowering, fun, upbeat song that says, “You haven’t seen anything yet.”

Joaquina: The song is for women and queer people to feel cocky. There are a lot of songs for men who feel cocky in their love or sex lives. But I want to feel extravagant and not feel ashamed of it. We’ve been taught so much shame in being queer and being a woman. I think it’s time to let that go. So this song is about leaving behind this idea of being fragile because you’re a woman, and acknowledging you can be super cocky because you deserve to feel like this. 

How does music empower marginalized communities? 

Joaquina: Music has always been a safe space for queerness. I think a lot of people who are in the music business get a sense of what is trendy from queer spaces and sounds. To have queer women and to have queerness in music is so important because it gives a completely different voice to music. I think it’s a lot more magical. It comes from somewhere else. We need those types of spaces because they tell stories that matter. And they’ve always been present; they just need a little more of the limelight. 

María: It’s about storytelling. When queer people write songs, you are writing from a different point of view. The stories that you tell are different, maybe, from the stories you grow up hearing about—with girls and boys and this binary thing where there isn’t a lot of color. I think it’s important to write songs from the queer community’s experience, from our own experiences as queer women in Mexico. Our storytelling is different because the types of love stories we have are different. The way we relate to other people is different. Even the way we relate to our queer friends is different, and so the way we create art together comes out differently. 

Kirnbauer: It’s all about representation. I admire and listen to other artists who inspire me. We can allow ourselves to be that for other generations. Every story is very unique. We’re four Mexican queer girls making art, making these songs specifically. Each one of us has a very different story and way of telling it. Everything is about telling our stories and allowing the people out there, the younger generations, to find inspiration. It’s a privileged position to be in, and I’m very honored to be able to share with people and connect with them. 

Noa Sainz: Music tells our stories. It gives us a voice. It gives people a voice they don’t always have. Music is the best company for everyone, whether you’re alone and on your own or surrounded by supportive people. 

Stream “Mucho Peor” now, only on Spotify. 

Celebrating Six Months of Amplifying Women Creators Worldwide Through EQUAL

Six months ago, in celebration of International Women’s Day, Spotify vowed to turn up the volume on women creators through our EQUAL campaign. Currently, only one in five artists on the charts is a woman, according to the Spotify-funded USC Annenberg study on representation of women in the music industry. This knowledge has helped fuel our commitment to extending our resources and generating more impactful opportunities for women artists. Today marks a milestone of six months in our campaign—something to celebrate and acknowledge as we continue to drive equity for women in audio. 

Being a female artist requires a lot more effort and dedication to get recognition since, unfortunately, social pressures and sexism are still so present in all spheres of society,” Brazilian artist DUDA BEAT, a featured EQUAL creator, told For the Record. “Hence the great importance of this Spotify initiative, which will enable us as women to have equal representation in the music scene. I’m sure EQUAL will be seen as a milestone in the history of the global music industry for bringing more recognition to talented women from all over the world and making their voices heard.” 

To amplify the voices of our creators, we debuted the EQUAL hub, a one-stop destination highlighting the work of women-identifying artists and podcasters. The centralized location isn’t just for artists, however. It also allows Spotify users to tap into the power of listening to shift the status quo.

And to further support emerging artists across 35 markets, we unveiled our EQUAL Music Program. Through the program, Spotify introduced to listeners around the world 35 EQUAL local playlists, which span 50+ countries, as well as a “best-of” flagship EQUAL Global playlist. The playlists are housed on platform in the EQUAL hub and spotlight local women artists on the rise in 35 markets. Plus, each month, the hub features a rotating Artist of the Month takeover, alongside a refreshed tracklist. We kicked off the program by highlighting 35 inaugural EQUAL creators, including LUNA, Somi, Meryl, and DUDA BEAT, and we have since featured 175 EQUAL Artists of the Month.

Now, we’re taking a look at the results of the EQUAL campaign so far—and renewing our commitment to amplify and celebrate the voices of women creators around the world.

 

It’s clear our EQUAL artists and local playlists have already struck a chord with listeners worldwide. In the first month of joining the program, fans added EQUAL artists to more than 600 different playlists 1,500 times. And after six months, EQUAL playlists have surpassed 29 million streams across 177 markets. 

Plus, since the campaign launched, For the Record has had the chance to speak with Artists of the Month Jorja Smith, Lido Pimienta, and more on their hopes for the future of the music industry. The program has ultimately helped foster a deeper connection between fans and noteworthy women artists and generate new opportunities for visibility.

“Sometimes people ask me about the best, most breakthrough moment of my career,” reflected LUNA. “I’m just at the beginning of my journey, but one event was really important and spectacular. In April 2021 I became a part of Spotify’s EQUAL campaign as the first Polish artist and ambassador supporting women’s rights in the music industry. And as a result, I’ve been featured on a billboard in Times Square! It was just unbelievable! It made me feel like anything is possible.”

We’re proud to support the voices of women creators worldwide, and we’re excited to raise the volume even higher. The work toward an equitable future has only just begun.  

Keep exercising your power to listen, and stream our EQUAL Global playlist now:

“Own It,” Says Diane von Furstenberg, Host of Spotify’s New ‘InCharge with DVF’ Podcast

Diane von Furstenberg’s life is well-documented. Her work in both the fashion and philanthropic worlds has made her a symbol of female empowerment. And it all started back in 1974 with her revolutionary wrap dress. But there’s one thing that most folks don’t know: since she was a young girl, she wanted to host a radio show.

Now, with her new Spotify podcast InCharge with DVF, von Furstenberg is seizing the opportunity to highlight the journeys of other hardworking women. In each episode, she’ll interview successful forces—from Kris Jenner to Elaine Welteroth to Priyanka Chopra—about overcoming adversity and accomplishing their goals.

We caught up with von Furstenberg in her Connecticut home ahead of today’s podcast release.

Your debut podcast, InCharge with DVF, features intimate conversations that dive into the lives and careers of iconic female figures. What drew you to the podcast medium?

Well first of all, I love intimacy, and I love words. Therefore, I love podcasts. You can talk to people, and they don’t have to worry about how they look or what they’re wearing. Somehow it’s very intimate—both to record and for people to listen to them—whether they’re in their car or working out. I think that podcasts are extremely powerful.

I am now in the part of my life that is my third act. I have had a very, very full life full of experiences and knowledge. I have accumulated wisdom, and I think that it is important to share in an intimate way.

What are some of the universal takeaways of the podcast for people of all genders, ages, and goals?

This summer I thought, “What does ‘in charge’ really mean?” I don’t want people, especially men, to feel like to be “in charge” is to be aggressive. What it is, first and foremost, is a commitment to yourself to be true to yourself, to own it. Because as the woman I know I am now, I can tell you the secret of life is owning it.

Own your imperfections; they become your assets. You own your vulnerability; it becomes your strength. Owning it is very much about that—InCharge is very much about that. It’s about the relationship you have with yourself, which is where you find your own strength, where you find your core.

Own your imperfections; they become your assets. You own your vulnerability; it becomes your strength. Owning it is very much about that—InCharge is very much about that. It’s about the relationship you have with yourself, which is where you find your own strength, where you find your core.

The podcast will be released March 12, in celebration of Women’s History Month. In your career, how have you empowered women to take control and be in charge of their lives, their work, and their passions? 

I always mentioned the words “in charge” when I was growing up. I didn’t know what I wanted to do, but I knew the kind of woman that I wanted to be, and what I wanted to be was a woman in charge. And now, the reason I give for being in fashion is basically to dress the woman in charge or to help her to feel in charge, to give her confidence.

I think it’s important that when you have a voice, you use that voice, plus your knowledge, experience, and connections, in order to help others to have a voice and to be in charge.

What specific topics are you most excited to discuss on the podcast? Are you expecting to find similarities across your conversations? Differences?

The similarity is that all of those women, whenever they were faced with challenges, they owned it. That’s why I said the secret of life is owning it. Most of them had very different lives and everything, but how they dealt with the challenges and the strength and the courage is very similar, and that’s what InCharge is about.

If we were to look at the music that you’ve been listening to, are there any particular genres or artists that you’re a big fan of these days?

I can’t sing at all, I’m the worst, but to be a rock star would certainly have been my fantasy. I love all these young women, like Billie Eilish and Ariana Grande. I just watched the documentary about Taylor Swift—it’s really hard for these young women. You have these crowds that love you and worship you and then two minutes later they criticize you. But they’re great and push through. 

Finally, you’re known for the iconic wrap dress. If you were to associate a particular band, musician, or musical genre with your creation, what comes to mind?

Billy Joel. There’s a certain song that Billy Joel wrote called “You’re Always a Woman to Me.” I remember many people gave me that record (at the time we still had records). I would say that that’s the song that spoke to me when the dress was created.

 

Stream the first episode of Diane von Furstenberg’s new podcast, InCharge with DVF.

Equalizer Producer Camp Empowers Women, Non-Binary, and Trans Artists to Take Production Into Their Own Hands

Gender inequality continues to be a challenge in the music industry, including in Sweden, where only 10% of the songwriters and 0.8% of the producers behind the 50 most-played songs of 2018 were women. That’s why we created the Equalizer Producer Camp, now in its second year, to provide a safe learning environment for Nordic artists who identify as female, non-binary, or trans. 

Over the course of six days this fall, artists and songwriters got a crash course on the ins-and-outs of music production—including a deep dive on recording, production, beat making, mixing, and more at studios such as Benny Andersson of ABBA’s RMV Publishing, Producers and artists Vincent Pontare and Salem Al Fakir’s Gottefar Studios, and Northbound Studios.  

“We are continuing to build on the Equalizer Project’s mission to empower female and non-binary artists in the studio, by providing the opportunity to learn more about music production, in a safe space, together with handpicked instructors from the music industry,” explains Jenny Hermanson, Nordic MD. 

Participants, including Linda Pira, Petra Marklund, Sarah Dawn Finer, Sabina Ddumba, Frida Öhrn, Amanda Winberg, Molly Hammar, Tiana Salmon, Bishat Araya, and Silvana Imam also got a chance to work with and hear from some of the biggest names in the industry including Selen Özan, who’s worked with Swedish pop stars including Veronica Maggio and Miriam Bryant; Grammy-nominated producer and artist duo Vaz; and producer, songwriter, and musician Oskar Görres, who has worked with Maroon 5, Britney Spears, and Adam Lambert.