Tag: women in podcasting

‘Girlish’ Cohosts Name Gainesville, Florida-Based Curia on the Drag as Spotify and Anchor’s Next Making Space Podcasting Location

Olivia Noel and Gage Adkins, hosts of Girlish, outside curia on the drag - Rhyme&Reason-LexiRead-10

Photo credit: Lexi Read

As trans content creators, Gage Adkins and Olivia Noel know firsthand the power of storytelling in digital spaces. Around 2015, both women started separately producing video content on YouTube about their transitions. They each slowly built up online support networks, and then found each other. But when they started searching for podcasts on trans identity, they couldn’t find any. So they created Girlish in 2019 as an attempt to tell their stories, create space for trans listeners and creators, and bring awareness to their experiences. 

Over three years later, Girlish is still holding strong, and the number of LGBTQIA+ podcasters has grown. But it’s still not enough. “When we first started our podcast, it was really overwhelming because we lived on opposite coasts of the U.S. and had no equipment to make a professionally recorded podcast,” Gage told For the Record. “I think our first episode was recorded using our phone audio, so it was pretty bad. But there are so many people out there with really good ideas who want to share their voice, but just don’t know how to go about it.”

Spotify believes that the audio industry has a responsibility to increase access to podcasting knowledge, equipment, and materials for marginalized creators. We are continually looking for ways to nurture and develop emerging voices through tools and programs that make podcasting possible for anyone, anywhere. Making Space, our latest creator program, aims to elevate underrepresented voices by providing free, studio-quality podcasting gear to communities. We started by setting up South Carolina-based plant shop Savereign with an in-house podcasting studio. Next, we’re outfitting Curia on the Drag, a café close to Olivia’s heart, in Gainesville, Florida.   

“Curia defines itself as an urban oasis,” Olivia explained. “The experience you have there feels very much like a community-centric business. They have a plot of two-and-a-half acres of land where they have a plant-based coffee shop along with a plant-based food truck. They have a little retail store with local artists’ jewelry, clothing, art, and stickers. Overall, it has an ambiance that gives you the feeling of being safe. You can tell the community means a lot to them when you walk in and see flyers stapled to a cork board at the register with local resources for the LGBT community and marginalized groups. If you told me when I was 15 that a drag brunch was going to be a thing that was popular at a coffee shop near where I lived, I would have laughed. But I’m so thankful that this place exists, because it’s crucial.”

Rhyme&Reason-LexiRead-8 with Olivia Noel and Gage Adkins of Girlish

Oliva Noel and Gage Adkins at Curia on the Drag

Curia stands to prove itself as a comfortable and reliable podcasting studio for new and existing creators, but its promise of safety and security for members of the Gainesville and surrounding area community makes it the perfect hub for stories of all kinds to be shared.

“When you’re queer or trans in the South, you find safety in the smallest things—whether that’s Pride flags on storefronts or a friend of a friend of a friend with a trans aunt,” said Olivia. “Curia stands out because they provide security through their messaging and actions. Making Space further highlights an area to those around in the neighboring towns so that people like newly out college freshmen can find a community that supports them. It’s silly, but Florida really is like that—you have to find these little pockets and areas where you can go and be yourself.” 

The Making Space launch also marks a moment of transition for Olivia, who has been living in Seattle for the last few years and is now returning to uncertainty in her home state of Florida. “Within the South, it’s important to try to locate your community near you, whether that’s support groups or local organizations trying to fight for your cause. It’s super important and we have to bring attention to it. You are not alone in this. There are so many of us, and we’re going to fight for our rights.”

Gage grew up in Seattle and now lives in LA. “I had a really different experience,” she explained. “It was really easy for me to access health care, and people around me were not outwardly trying to harm me. Making Space enables us to support those who want to find community in a state or area where there doesn’t seem to be one. Even if people aren’t necessarily interested in podcasting, I think it’s always important to try to find a safe space.” 

As important as Gage and Olivia both know that Curia will be for LGBTQIA+ podcasters in Florida, they also want to encourage queer podcasters everywhere to take to the mic without hesitation. “You’ll get there if you put in the work and you’re consistent,” explained Gage. “That takes precedence over what type of microphone you have, or what type of camera you have. It’s more about the passion and the direction and the way you’re using your voice.” 

“I’m hoping this initiative highlights an area where people can go to be themselves,” added Olivia. “I hope one day the entire state can be our oasis, and not just Curia.”

Check out Gage and Olivia’s Anchor podcast, Girlish, and look out for future podcasts coming from Curia on the Drag soon.

Six New and Returning Shows From Spotify Sound Up Alums

6 podcast covers from shows that have come out of Spotify's Sound up program on a yellow background

Four years ago, Spotify originated a program called Sound Up to amplify women-of-color podcasters in the U.K. and arm them with the skills to create their own podcasts. That program transformed into an annual opportunity with a presence in 12 markets—Japan, Italy, the U.S., U.S. LatinX, India, Mexico, Australia, Sweden, the U.K., Germany, Brazil, and Argentina—and even prompted a new U.S. iteration geared toward creating high-quality content and co-listening experiences for kids and families.

Over the course of each four-week immersive experience (some in person, some virtual), the participants hone their storytelling skills, get more experience in audio production, and enjoy the chance to workshop their ideas. They walk away with educational resources, technical support, and pivotal relationships with fellow podcasters. Plus, after the session ends, the participants continue to receive year-round support from Spotify as they create professional pilots of their ideas, which have a chance to become a Spotify Original. 

Ever since, Sound Up alumni have brought new, innovative shows to Spotify—Dope Labs, Search Engine Sex, and FOGO: Fear of Going Outside are just a few that have entertained and informed listeners. Get to know the four newest shows—and two returning podcasts—from Sound Up alumni. 

The Newest Sound Up Shows

Lyssna Tjejer — Roba Kadhem (Sound Up Sweden 2020)

Directly from Malmö, Sweden, Roba Kadhem and her friends invite us to a fast-paced podcast with the craziest gossip from Pink Room, Scandinavia’s largest Facebook group for young women. In Lyssna Tjejer (Listen Girls) they discuss current topics, delve into crazy Facebook threads, test things, and learn things—while saying exactly what they think of it all! A filterless, entertaining, and engaging podcast for all women, you won’t want to miss Lyssna Tjejer. 

Kärleks Haverier — Aida Paridad (Sound Up Sweden 2020)

Like an odyssey dedicated to everything that can and has gone really bad in relationships, Kärleks Haverier, or “Love Crashes,” dives deep into the equally fantastic and terrible subject of love. With the help of research and popular culture, Aida Paridad analyzes her friends’ misfortunes to understand how society, history, and the present affect Stockholmers in their relationship building. Let yourself be guided by a safe and slightly manic hand into the jungle of dating, relationships, and . . . love affairs! 

Välkommen till Ön — Fatima Hellgren Camara (Sound Up Sweden 2020)

People exhibit disgusting habits, sick behaviors, and worthless personalities all the time. But is that reason enough to send them to a desert island? Fatima Hellgren Camara says yes.

In the podcast Välkommen till Ön, or “Welcome to the Island,” hear host Fatima, a happy cynic, and her sidekick, Olle, talk about troubling people and their habits and who ultimately deserves a place on a desert island, far away from the rest of us. Välkommen till Ön is a safe haven for anyone who bites their lip when people say “I really love true crime” and those who have clenched their fists in their pockets when someone on the bus has talked on the phone on speaker! Those looking for beautiful contempt can find it here. 

Looking for Esther — Esther Robertson (Sound Up UK 2019)

Looking for Esther is a Spotify Original podcast that follows Esther Robertson’s journey to piece together her past and her identity. Esther was adopted at birth and had three different names before she turned three, and this podcast is a powerful and personal memoir of her real-time search for answers, memories, and her birth mother. You can read the full For the Record interview with Esther here

Beloved Shows With New Seasons 

Masala Podcast — Sangeeta Pillai (Sound Up UK 2018)

Season four of the fiercely feminist Masala Podcast returns with Sangeeta Pillai chatting with international comedian and TikTok star Zarna Garg. Zarna describes herself as an Indian immigrant wife, mom, lawyer, screenwriter, producer, stand-up comedian, and overbearing Indian auntie. In this episode, the hosts explore how womxn need to be valued (and paid!) for their time and efforts. They also discuss how South Asian women can really own their own voices. Masala Podcast is a Spotify Original podcast and was the winner of the British Podcast Awards for 2020 and 2021. 

You Heard Me Write — Kacie Willis (Sound Up US 2019)

Treat your ears to 30 original pieces of prose, music, and sound design never heard before. Season 2 of You Heard Me Write features artists collaborating on a multimedia group project without having any knowledge about the identities of their counterparts. Only after the project’s completion are the artists introduced to one another in a salon-style roundtable discussion. There they explore the roles of creativity and anonymity and the power of connection among people from different walks of life. It’s hosted by Sound Up alum Kacie Willis, and you can read the full For the Record interview with Kacie from the launch of season 1 here

Like what you hear? Stay tuned—there’s always new Sound Up shows coming to Spotify.

Around the World With Our Spotify Studios Producers, Editors, and Engineers

Mano a Mano. Kaulitz Hills. Coming Out. Virus 2062. The Inspired Unemployed. These are just five of the 1000+ Spotify Original podcasts that have found their way into listeners’ podcast queues this past year. And there’s always more where that came from.

Spotify is dedicated to producing creative, engaging shows for our audiences around the world. Each podcast takes hours and hours of taping, producing, and editing. So to do this, we bring together a stellar team of producers, engineers, hosts, and editors across many of the countries we have offices in to work on every type of podcast from scripted to documentary to news podcasts. 

In honor of International Podcast Day, we asked several rising Spotify Studio team members from around the world to tell us how they fell in love with podcasting and about the exciting projects they’re currently working on. Get to know them below.

‘Call Her Daddy’ Is Making It Exclusive With Spotify

Alex Cooper, host of Call Her Daddy, knows how to shock, entertain, and delight her listeners. And her latest piece of news continues to do just that: As of July 21, Call Her Daddy will call Spotify home.

Soon, all new and existing episodes of the show will be available for free and exclusively on Spotify for new listeners and the “Daddy Gang,” as fans call themselves, to enjoy.

“I’m incredibly thankful for everyone who has supported, helped, and been a part of Call Her Daddy,” says Alex. “From its start three years ago, the show has always been about challenging the status quo and manifesting conversations that previously only happened behind closed doors. I can’t wait for this next chapter with Spotify, where I will continue raising the bar with great content and guests for the Daddy Gang.”

Call Her Daddy was the first podcast of its kind and has created a sex-positive space where women control the conversation. During 2020 Wrapped, the podcast proved to be the fifth-most-popular podcast streamed globally on Spotify. Alex’s unique interview style gives iconic guests like Miley Cryus, Mia Khalifa, and Rickey Thompson the opportunity to share their own vulnerable experiences. Episodes cover topics ranging from self-love to sexual fluidity to reclaiming power after trauma. As the show has evolved, Alex’s priority has been to uncover the importance of therapy, self-care, and personal growth by sharing her own mental health journey. She has also invited medical experts like Dr. Orna Guralnik to the show in an effort to debunk stigmas surrounding mental health. 

The show is also the second-most-popular female-created podcast globally on Spotify, according to data released in March 2021 as part of Spotify’s EQUAL campaign. Alex’s direct approach and sense of humor have captivated Gen Z and millennial listeners, who appreciate the show’s risqué topics and entertaining personal stories. And as the Daddy Gang knows, there’s never a dull moment.

The gang’s all here! Start listening to Call Her Daddy episodes below.

Get to Know the 10 Female Podcasters of Color Heading to Phase Two of Spotify’s Sound Up U.S. Program

Anyone has the ability to think of a great podcast idea—but not everyone has the means, knowledge, or connections to bring it to life. That’s where Spotify’s Sound Up podcast education program comes in: Our goal is to empower the next generation of podcasters through education, workshops, and support, as well as create a space for new voices, stories, and perspectives in podcasting. And it’s already making an impact: By the end of 2020, Sound Up will have served 160 participants in six countries. 

Back in June, we announced the addition of Brazilian and Swedish programs, in addition to offerings for the U.S., U.K. and Ireland, Australia, and Germany. We also opened up applications for the third cohort of women of color in the U.S. who want to gain the skills and connections to bring their great podcasting ideas to life.

This year, Sound Up U.S. was conducted over a four-week virtual course in which 20 outstanding participants who were selected from a competitive batch of applications learned podcast engineering skills, tips for pitching their ideas, and more. Their ideas ran the gamut from historical fiction and fantasy, to innovative music shows, motherhood, women’s sexual health, musicals, and social justice. The program was facilitated by Rekha Murthy, a podcast strategist and our long-term partner on the program; and Maria Murriel, cofounder of Pizza Shark Productions.

All 20 participants had eight weeks to deliver a trailer and podcast pitch to a panel of judges for review. Now, going into phase two, 10 participants (and their ideas) have been chosen for a one-week intensive program in 2021. However, the full class will continue to have the support of the Sound Up community for their projects going forward, as well as access to ongoing opportunities for education, classes, and networking. 

The second phase of the program will be even more focused, with more one-to-one workshop support. After the week comes to an end, each participant will have two months to complete a 20- to 30-minute pilot episode, and potentially see their idea come to life. 

Get to know the 10 participants who will be moving forward into the next phase of Sound Up U.S.

Krystal Cruz

 

Programs like Spotify’s Sound Up are essential to making a change in terms of minority representation in media. Spotify uses their platform to hold up the creatives needing a boost and inspire them to make content unapologetically. It is no longer enough for vessels of media to only call for a change, but instead they need to actually feed the change to happen. Fueling the agents of change is exactly what Sound Up does. Programs like Sound Up make it possible to give the tools to communities to tell their stories and confidently take up space in the podcasting landscape. Opportunities like these reassure aspiring writers, producers, and hosts that they belong in any space where media is being created.”

Nicole Bassolino

 

“Technical editing skills aside, Sound Up has taught me how to refine a podcast idea. When I applied to Sound Up, my pitch was fairly general—I had a vague idea of what I wanted the show to be about, but beyond that, not much. I didn’t have a brief memorable sentence, an elevator pitch, or an image of who my listeners might be. From generating pseudo profiles of my ideal audience to thinking about content strategy and answering important questions like ‘Why this podcast? Why now? Why me?’ I’ve come out of the Sound Up program with a much stronger sense of direction and show identity.”

Shayla B. Coleman

 

The power of community cannot be understated. Being around and interacting with others who are doing all they can to breathe life into the things they care about alongside you, and who want to see you succeed, is so uniquely energizing. Knowing you’re only a message/email/phone call/video chat away from someone who’s gone through it, going through it, rooting for you, willing to remind you you’re not crazy, is that extra hidden fuel reserve you can tap into when you’re running on E.”

Winnie Kemp

 

“Creating and writing my own fiction podcast always felt like a goal that was far out of reach because of external circumstances (job, kids, etc.) and internal blocks (lack of confidence, feeling like I did not know enough about the podcast industry). Sound Up gave me the structure, the knowledge, and the community to become a more confident creator and invest in myself. I’m 100% sure I would be sitting at home, still stuck in the idea phase, without this program.”

Caroline Selia

 

From learning how to develop my show’s main thesis to learning the intricacies of sound design, Sound Up has taught me so much. I feel like I learned how to be an audio engineer, content creator, and podcast host in a way I didn’t even know was possible. Every workshop and session brought so much detail and insight into a process that felt so mysterious. And it felt even more meaningful to gain most of this insight from some of the most amazing women in the business. I will always thank Spotify’s Sound Up for making me a microphone snob to spot any sound inconsistency in any podcast I listen to for the rest of my life!”

Rene Rawls

 

“Programs like Spotify’s Sound Up are important because they give creative artists like myself the ‘YES . . . AND’ we need. YES . . . we hear and honor your unique voice. AND . . . we’re going to give you the resources needed to support your vision. Programs like this set artists up for success.” 

Rowena Chang

 

“I am so grateful for this program for helping me discover my voice. Although there is a lot of chatter in the world, we all still have stories worth sharing! The tools, guidance, and encouragement provided by the entire Sound Up team and program empowered me to take the mic—literally—and speak up.” 

Olayinka Sarayi

 

“I learned how to go from ideation to creation, how to structure a show, and how to really think about my audience and reaching them in a meaningful way. Beyond that, the program helped me gain confidence in myself. Sound Up taught me how to put myself out there, to take a chance on myself, and to believe in myself. I got to meet many talented women who were all there to learn and lift one another up. This program has literally been the highlight of my 2020.”

Pratima Mani

 

“I came into this knowing how to break down an idea in terms of narrative and character but now I have a much stronger sense of how to discuss content-strategy—for example, how to get not just other writers and artists, but also producers and partners, excited about an idea.”

Alexis Johnson

 

“Being chosen as a Sound Up participant was beyond my wildest dreams. For years, I have had my podcast concept on the horizon. But without direction on how to approach the beginnings of my idea or many of the resources necessary to produce the podcast, I never pushed myself to get it off the ground. Sound Up has given me the opportunity to take my passion project to a well-rounded program focused on developing industry-standard quality content that was both challenging and informative. More importantly, Sound Up brought together a group of women that will forever be connected. It brought light to us in a year of uncertainty.”

 

Check out In Those Genes, a podcast by previous Sound Up U.S. winner Dr. Janina Jeff that uses genetics to decode the lost histories and futures of African-descended Americans through the lens of Black culture.

“Own It,” Says Diane von Furstenberg, Host of Spotify’s New ‘InCharge with DVF’ Podcast

Diane von Furstenberg’s life is well-documented. Her work in both the fashion and philanthropic worlds has made her a symbol of female empowerment. And it all started back in 1974 with her revolutionary wrap dress. But there’s one thing that most folks don’t know: since she was a young girl, she wanted to host a radio show.

Now, with her new Spotify podcast InCharge with DVF, von Furstenberg is seizing the opportunity to highlight the journeys of other hardworking women. In each episode, she’ll interview successful forces—from Kris Jenner to Elaine Welteroth to Priyanka Chopra—about overcoming adversity and accomplishing their goals.

We caught up with von Furstenberg in her Connecticut home ahead of today’s podcast release.

Your debut podcast, InCharge with DVF, features intimate conversations that dive into the lives and careers of iconic female figures. What drew you to the podcast medium?

Well first of all, I love intimacy, and I love words. Therefore, I love podcasts. You can talk to people, and they don’t have to worry about how they look or what they’re wearing. Somehow it’s very intimate—both to record and for people to listen to them—whether they’re in their car or working out. I think that podcasts are extremely powerful.

I am now in the part of my life that is my third act. I have had a very, very full life full of experiences and knowledge. I have accumulated wisdom, and I think that it is important to share in an intimate way.

What are some of the universal takeaways of the podcast for people of all genders, ages, and goals?

This summer I thought, “What does ‘in charge’ really mean?” I don’t want people, especially men, to feel like to be “in charge” is to be aggressive. What it is, first and foremost, is a commitment to yourself to be true to yourself, to own it. Because as the woman I know I am now, I can tell you the secret of life is owning it.

Own your imperfections; they become your assets. You own your vulnerability; it becomes your strength. Owning it is very much about that—InCharge is very much about that. It’s about the relationship you have with yourself, which is where you find your own strength, where you find your core.

Own your imperfections; they become your assets. You own your vulnerability; it becomes your strength. Owning it is very much about that—InCharge is very much about that. It’s about the relationship you have with yourself, which is where you find your own strength, where you find your core.

The podcast will be released March 12, in celebration of Women’s History Month. In your career, how have you empowered women to take control and be in charge of their lives, their work, and their passions? 

I always mentioned the words “in charge” when I was growing up. I didn’t know what I wanted to do, but I knew the kind of woman that I wanted to be, and what I wanted to be was a woman in charge. And now, the reason I give for being in fashion is basically to dress the woman in charge or to help her to feel in charge, to give her confidence.

I think it’s important that when you have a voice, you use that voice, plus your knowledge, experience, and connections, in order to help others to have a voice and to be in charge.

What specific topics are you most excited to discuss on the podcast? Are you expecting to find similarities across your conversations? Differences?

The similarity is that all of those women, whenever they were faced with challenges, they owned it. That’s why I said the secret of life is owning it. Most of them had very different lives and everything, but how they dealt with the challenges and the strength and the courage is very similar, and that’s what InCharge is about.

If we were to look at the music that you’ve been listening to, are there any particular genres or artists that you’re a big fan of these days?

I can’t sing at all, I’m the worst, but to be a rock star would certainly have been my fantasy. I love all these young women, like Billie Eilish and Ariana Grande. I just watched the documentary about Taylor Swift—it’s really hard for these young women. You have these crowds that love you and worship you and then two minutes later they criticize you. But they’re great and push through. 

Finally, you’re known for the iconic wrap dress. If you were to associate a particular band, musician, or musical genre with your creation, what comes to mind?

Billy Joel. There’s a certain song that Billy Joel wrote called “You’re Always a Woman to Me.” I remember many people gave me that record (at the time we still had records). I would say that that’s the song that spoke to me when the dress was created.

 

Stream the first episode of Diane von Furstenberg’s new podcast, InCharge with DVF.

Berlin Hip-Hop Duo Hoe__mies Creates Space for Marginalized Voices with New Podcast ‘Realitäter*innen’

Photo credit © Marlen Stahlhuth

Gizem Adiyaman and Lúcia Luciano party for more than just a good time. In 2017, the German artists formed Hoe__mies, a hip-hop group known for hosting rousing get-togethers where female and queer artists could make a name for themselves in a space that had traditionally excluded them.

“We started our parties as a form of protest against a male-dominated hip-hop scene that placed women and queer people at the margins,” the pair told For the Record. “Before we started [DJing] in 2017, the line-ups very seldomly included female DJs, and if they did, it was mostly in the context of a lady’s night special.”

Now, this outspoken duo is amplifying marginalized voices in a different way—with their new Spotify original podcast, Realitäter*innen. Over the course of 12 initial episodes, Gizem and Lúcia will discuss the intricacies of socially relevant topics ranging from sexuality to principles of feminist thought. Plus, each episode will feature enlightening conversations with special guests from marginalized backgrounds.

The first two episodes of the German-language series, released on February 13, explore dating in 2020 and masculinity, respectively. The first, on dating, includes perspectives on polyamorous relationships. The second examines masculinity, mental health, and how racism affects the constructs of masculinity for black men and queer men of color. Later in the season, listeners can expect episodes dedicated to sex work as well as body positivity.

The pair took some learnings from their party hosting. Today, Gizem and Lúcia’s parties are inclusive environments where women, queer people, and people of color are represented at every level of the experience. They even enlisted an “Awareness Team” to ensure that guests feel safe and respected. But getting to this place wasn’t easy, they said. “It takes a lot of effort to identify and address everyone’s needs, but if you put in the work, people will actually show up and appreciate the space you’ve created for them.”

As for working with a new medium, Hoe__mies will always have an affinity for hip-hop, but the duo is excited for the possibilities that podcasting has to offer. “Music is a great vehicle to reach people, criticize oppressive structures, and spread your message,” they explained, “But with podcasting we can actually pass the mic and listen to other people’s perspectives. We hope that this podcast can foster an understanding and openness for different concepts of love, sex, and identity.”

Tune in every other week for a new episode of Gizem and Lúcia’s debut podcast Realitäter*innen.

Sound Up UK Is Back to Help Bring Female Podcasters of Color to the Mic

Despite the popularity of podcasts like 2 Dope Queens, women of color remain vastly underrepresented in the podosphere. That’s why Spotify created Sound Up, an accelerator program dedicated to lifting up and amplifying the voices of women of color in podcasting in the U.S. and U.K., First Nations women in Australia, and LGBTTIQ+ individuals in Germany. 

This year, the second for the program, Spotify’s Sound Up U.K. program was hosted in Manchester to help grow podcasting beyond the London hub. Over the span of four days, 10 hand-selected individuals participated in intensive workshops, delving into the writing, recording, and business aspects of the craft. The week-long program was led by longtime facilitators Rekha Murthy, Graham Griffith, and Christina Moore. Participants enjoyed the opportunity to learn from podcasting veterans—and at the end of the week, four were awarded a £10,000 grant to make their podcast idea a reality. 

While every participant grew as a podcaster, four ideas particularly wowed the judges. This year’s grant recipients were (drumroll please!): Tosin Mustapha, Clara Monroy, Esther Robertson, and Shade Nathaniel-Ayodele.  

We caught up with several of the Sound Up U.K. participants to hear about their experiences. Here’s what they had to say.

Viv May 

“Don’t doubt yourself. I’m a D.J., a songwriter, and now a podcaster thanks to everything I’ve learned at Sound Up.”

Shade Nathaniel-Ayodele  

“Starting with this seed of an idea and having it flourish into this bouquet of flowers—it’s been amazing. And the women that I’ve talked to, and the support we have for one another, it’s phenomenal.” 

Esther Robertson

“I’m lucky to be a part of a group of amazing women of color, it’s like we’ve grown up together.  I feel really empowered. You’ve got 10 strong women wanting the same goal.”

Lorraine Okuefuna 

“I was talking to a lot of the other women and I really do feel like my life has changed from this week. I’ve had so much confidence building and technical building—it’s honestly one of the best things I’ve ever done.”

Emma Sayers 

“Being around such a good group of people where we all got to share ideas and collaborate, as well as all of the things that have been thrown at us and all the help and advice that we received, it just feels really empowering.”

Adilah Hameed

“Every single one of us in this program has a passion for our subject and that’s why we all want to make it. It’s not about anything else, it’s purely because we love the subject that we want to discuss it. My biggest piece of advice is to have a passion for your idea.”

Clara Monroy

“For me, the biggest takeaway is that a lot of the barriers that I saw before the program were in my head. Sound Up has really helped me understand that it’s doable, it’s possible.  And there is so much that can be done, that needs to be done, there are so many voices that are not being heard.”

Amber Mehmood

“I feel so inspired by listening to everyone else’s stories—everyone did amazing.  It’s incredible just listening to how far we’ve come from the start of the week to the end of the week.”

Tosin Mustapha

“The highlight for me was the session with Renay Richardson. As a fan of hers, it was great to get her feedback on different ways of giving a new perspective.”

Check out Dope Labs, one of the podcasts from Sound Up U.S. grant recipient, Titi Shodiya

Spotify Cultivates Female Podcasters of Color with Sound Up’s Return

Podcasting continues to grow as one of the most influential ways for people to share their voice with the world. And while female podcasters of color are making their mark in this territory, there’s still a significant opportunity to bridge the gap in representation. Just consider that 22% of podcasts in the U.S. are hosted by women, and even less than that are hosted by minority women.

Spotify’s immersive Sound Up accelerator program was created to tackle this issue head on. Returning for the second year in a row, the program is designed to uplift and amplify the voices of women of color. The intensive, week-long program lead by longtime facilitators Rekha Murthy and Graham Griffith trains the next generation of leading podcasters through education, mentorship and support from Spotify.

We hand selected 10 participants from over thousands of applications for this year’s class. The aspiring podcasters were invited to Spotify’s New York offices for daily sessions, working directly with podcasts’ biggest power players to cultivate storytelling, production, and marketing skill sets. The experience culminated with a pitch session in which participants competed for the opportunity to have their podcast pilots funded, produced, and featured on Spotify.

“It was such a pleasure to help usher these creators into podcasting,” says Juleyka LantiguaWilliams, CEO of Lantigua Williams & Co. and a speaker during the week. “Thanks to Spotify’s training, more women of color can shape the future of podcasting. These women have so much to say, and I simply cannot wait to hear all of it.”

This year’s participants include: Alyssa Castro, Christina Orlando, SK, Janae Burris, Kacie Willis, Michel Rosario, Rebecca Jackson-Artis, Shayla Martin, Yvette Ankunda and Mohini Madgavkar, who were provided one year Journalist PRO Licences courtesy of Hindenburg Systems during the program. At the end of the course, Christina Orlando, Janae Burris, Shayla Martin and SK were awarded $10,000 each to fund their proposed podcasts. 

“The response to the Sound Up program has been incredible, so we’re proud to bring it back a second year,” said Spotify’s News and Documentary Lead, Natalie Tulloch. “At Spotify, it’s vital to give voices and platforms to those that would not normally have the opportunity, and the women that come through these doors continue to amaze us with what they have to say. The participants have unique backgrounds, personal stories, and pivotal experiences that others resonate with, and we’re thrilled to give them the chance to share it with the world.”

Past alumni of Sound Up have received podcast development deals, connections to industry leaders, and production grants to take their concepts to the next level. Dope Labs, one of the three podcast winners from Sound Up 2018, and recently renewed for a second season, is a new original podcast that launched this past February, diving deep into the intersection of science and pop culture.

“It was surreal to be back and sit on the other side of the pitch competition,” said Dope Labs co-host Titi Shodiya. Titi serves as a scientific auditor at the National Institute of Standards and Technology. “I’ve learned so much from this program and have honestly watched my dreams become reality by launching a podcast on something I’m so passionate about. Seeing women of color raise each other up is really inspiring, especially in the podcast space because there aren’t that many of us. And last month at Spotify’s office, there was a room full of exactly that. I cannot wait to for all of their podcasts to debut and continue to change the podcast landscape.”  

Spotify is committed to reaching beyond the borders of music to being the leading audio-first platform and top destination for podcasts. Through programs like Sound Up, Spotify provides curated listening experiences to connect users with culture in a visceral and personal way, while inspiring a new wave of cultural and socially-minded podcasts. 

Read on to learn how the accelerator program has expanded to London and Australia, amplifying the campaign’s impact on a global scale.