Tag: queer

GLOW Artist LIE NING Finds Power in Life, Hope, and Radical Love

November 16, 2023

LIE NING

LIE NING has quickly risen in the German music scene as an artist devoted to exploring the realm of the human experience, all with a sound that shifts between R&B and contemporary pop with an airy, almost nostalgic feel to it. And now they are being celebrated as the newest Spotify GLOW artist.

Spotify GLOW is our global music program through our Creator Equity Fund celebrating and amplifying LGBTQIA+ artists and creators. Our goal is to support people of this historically marginalized community of voices and reassert our commitment to equity in audio, ensuring that queer creators—and their contributions to music and culture—are heard and honored year-round.

Growing up in an artistic commune in the Prenzlauer Berg neighborhood in Berlin with 25 other people, LIE NING was exposed to languages, performers, dancers, and perspectives that instilled in them a passion for communication through creativity. Their sultry voice and keen storytelling emerged as a way to further express their experiences. Their debut EP, traffic songs for the inbetweens, became a critical hit. And their first full-length album from this year, Utopia, which includes tracks such as “beautiful,” “i see you,” and “offline,” introduced listeners to the feelings of euphoria, hope, and radical love that has become a common theme in LIE NING’s work.

LIE NING’s latest EP, sweatshop, continues the journey of expression with a more carnal, aggressive, and sensual feel, delving into their experiences as a queer Black person.

For the Record sat down with LIE NING to talk about their new EP, the importance of art, and what makes them GLOW.

What was your initial reaction to being named a Spotify GLOW artist?

I’m honestly just so happy. To have this platform that combines both my passions, my art and my representation as a member of the queer community, is just beautiful.

What do you hope people take away from your music?

I think—especially right now with everything going on inside and outside of the music industry—the world is very loud, very demanding, and very fast. So I’m always longing for this space of calm and rest. I want my audience to come to my shows knowing that they’ll be able to experience the emotions that will set them free and that they’ll be in a safe space where we all look out for each other.

Also, sweatshop, my newest EP, is about my experience as a queer Black person. And honestly, a lot of it was really hard to write about because as a Black person I’ve been sexualized and fetishized from very early on in my life. I’ve had terrible experiences, but putting them into my music was very therapeutic and I hope that maybe someone will get some of that emotion through listening to it.

Who are some queer artists or cultural icons who have inspired you?

I am obsessed with ANOHNI. They have such a warming tone in their voice and in the way they express hurt and pain. It never felt like they were giving up, and it always feels quite hopeful and melancholic. I found a lot of inspiration in their performance.

And then obviously there’s so many performers in the Berlin queer scene. It can be quite a wild scene, but it’s very accepting and beautiful.

How do music and art empower the queer community?

I think trauma in general is something that is impossible to grasp and impossible to share because it’s so personal and so subjective. By being a member of the queer community and the Black community, I find that there’s this sense of collective trauma that we all share because we’ve been through similar experiences. So, what art can do, which I think is so special and should never be underestimated, is hold this very complex, abstract, and complicated world of past and present emotional experiences and allow others to experience it on a level they understand.

When we talk about the queer community, for example, a lot of artists in the ’80s were suffering and dying from HIV and AIDS. A lot of them started drawing nature and found quite beautiful elements within their art because there was so much hope. Despite all the hurt and pain, there’s this power that art has to make people still believe and be faithful.

What makes you GLOW? 

The core of what life is makes me GLOW. I’m very glad that I’m alive because I get to experience nature and I get to feel human touch and human connection and I get to experience so many moments. It’s just incredible.

Listen to LIE NING’s latest EP, sweatshop, now.

South African GLOW Artist Mx Blouse Proudly Combines Hip-Hop Beats With Dance, Kwaito, and Queer Themes

October 24, 2023

Johannesburg-based creative Sandi has been a writer ever since they could remember. Short stories and poetry gave way to a career in journalism, and, eventually, to song lyrics that were inspired by American hip-hop artists like Ms. Lauryn Hill and Nas. In 2016, after quitting their journalism job and traveling in Southeast Asia, Sandi wrote a set of lyrics to layer on top of their friend’s beats. “I didn’t know a thing about music at the time,” Sandi told For the Record. “I didn’t know about mixing or mastering. I just thought the song was done. ” Shortly later, it was posted to Soundcloud.

Suddenly after publication, blogs back home began picking up the song, and called to Sandi to release more songs and perform. Sandi quickly began writing, looking to communicate in their own authentic voice, and then returned to South Africa to begin rapping live.   

“The feeling of being onstage is what convinced me, okay, this is what I want to do,” they said. “I went up to my sister after the show and said, ‘sis, I don’t know how I’m going to pay rent, so I’m moving in with you. And I’m going to try to make this music thing work.’ And she said, ‘after what I saw tonight, go ahead.’” 

Since then, Sandi’s been releasing hip-hop tracks centering their non-binary queer and South African identities as Mx Blouse. They’ve garnered a monthly listening base and picked up steam abroad. And this month, as Spotify’s GLOW spotlight artist, we’re supporting them on our flagship GLOW playlist, as well as through billboards and other efforts. 

As much as Sandi has discovered and developed their voice since sharing that first song, barriers persist. “I kind of feel alienated from hip-hop as a queer person,” they shared. “I don’t really feel like I’m part of that community. A lot of my community are people in the dance music circuit. And I love dance music myself, so I’ve been trying to mold those two worlds together because I do love hip-hop, as much as I feel alienated from it. I’m trying to mix hip-hop with dance music sounds and obviously, talking about my queer experience.”

In addition to drawing inspiration from local queer creators like Athi-Patra Ruga and genres like kwaito, Sandi has found an incredible source of joy and hope in American rapper Lil Nas X. Growing up without much LGBTQIA+ representation, they simply never expected to see a Black, queer, global pop star. “What he’s achieved is something close to impossible,” Sandi shared. 

“It’s a struggle for a lot of queer artists, trying to fit into a music industry that, for the most part, doesn’t see you,” they said. “I’m also very blunt about my gender and my sexuality. If you listen to ‘ICON,’ there’s a part where I’m like ‘I’m not a rapper telling you that I’m an icon.’ It’s me recognizing that I’m not a traditional rapper, and maybe you shouldn’t see me that way. And that’s fine, because this is who I am, and I’m going to do things my way.”

Over the years, Sandi has learned more about the music industry and what it takes to have a career as an artist. “First of all, I learned about mixing and mastering,” Sandi laughed, “but people have also taught me how to consider song structure and putting a song together. It’s not just writing. Anyone who’s paying close enough attention can see the improvements.” 

They’ve also become stronger as a performer, incorporating a band into several of their live shows, and they now serve as their own manager, booking agent, social media manager and producer. They’re also their own advocate, carving out space locally and globally for their work and work of those around them. “Recently, my friends and I got together to do a fundraiser for queer people in Uganda because their existence has been outlawed. Being pushed to do that, first of all, was very scary, but the feeling of being able to contribute to my community is something that really makes me feel proud.”

Sandi unabashedly claims that they “love people,” and “love being around people.” What they love most as an artist is a strong feeling of contributing to their community, and even while still early in their career, they’re advocating for more equity in available opportunities.

“I’ve played at a lot of festivals where the queer stages are always separate from everything else,” they said. “In many ways, we can celebrate that and say, ‘we are being included, we are being given our own space.’ and I think that’s great. But at the same time, we are being alienated. Why can’t the queer artist be on the mainstage? There’s a catch-22, in creating something that is explicitly for queer people, and something where all kinds of people can hear you. I would like to see a world where queer artists don’t have to have that prefix in front of them, where they can be artists, period.” 

Catch Mx Blouse on Spotify’s flagship GLOW playlist.

From Heathrow to ‘Heartstopper,’ GLOW Artist Baby Queen is on a Musical Journey All Her Own

September 21, 2023

Bella Latham has long believed in her songwriting and composing abilities—even when it took others longer to recognize and amplify her talents. As a 10-year-old in Durban, South Africa, she learned to play piano by ear, and created compositions which she would then memorize and play repeatedly. She also wrote poetry that translated well to lyrics. After high school, she moved to London to pursue music, where she developed her first project, Baby Queen. 

“I came to London with a suitcase and 20 demo CDs, and nobody gave a shit because they were really bad,” she explained to For the Record. “I realized how difficult it was going to be to actually succeed. So, I decided, in order to do that, I had to get a lot better, work a lot harder, and really lean into what was unique about me. I did that, I found the sound, and then Baby Queen was born.”

In those early days, finding the sound came quickly, but Baby Queen didn’t quite have an audience. Everything changed after the artist was featured heavily in the hit Netflix series Heartstopper, which follows two high school boys who fall for each other, and who have the full support and love of their families and group of LGBTQIA+ friends and allies. The show was resonant for Bella, who had struggled for a long time to name and accept her own queer sexuality. 

Heartstopper fans quickly fell in love with Baby Queen’s raw, honest lyrics and built a strong, intimate, and fun relationship with the artist. (Fans recently made a now-favorite meme of hers, which features an inhaler marked with her most recent single, “Quarter Life Crisis,” symbolizing its vitality to their physical well-being.) 

This month, Baby Queen is also Spotify’s GLOW spotlight artist and part of our year-round campaign. We’ll support Baby Queen on our flagship GLOW playlist, as well as through billboards and other efforts. This comes ahead of the November release of Baby Queen’s first studio album. She spoke with For the Record about her GLOW ambassadorship, fans, and Heartstopper.

Baby Queen is a lyrically focused project. What is it about Baby Queen lyrics that resonate so strongly with your fans?

When I started releasing music as Baby Queen, I hadn’t been in love—or falling out of love—for two years prior to that. A lot of music is about relationships, but that’s not what I had to draw from during this time. It gives you the most feeling and the greatest urge to sit down and write music. So it’s been difficult, not having any of that. 

But during this time, I’ve really looked at myself and my face in the mirror and tried to unpack things about myself and tried to be very honest. I really love being so honest that the listener might hear it and feel uncomfortable, or say “Oh, did she really just say that?” And I think the reason people have connected to it is because I just have been really honest about some of the really difficult experiences I’ve had and the difficult parts of growing up and society and the world that we live in. I think that my music is something that young people can listen to and feel like they are being heard, or like the thoughts in their mind are being said out loud. 

What are Baby Queen fans like?

They’re really similar to me. That’s been really amazing because I feel less alone by finding this community. They’re really funny, they have great emotional depth, and they think about life deeply. They’re overthinkers. They’re people just like me, who have struggled, and felt alone, and a lot of them are part of the LGBTQIA+ community. I feel there are a lot of them who are trying to find their way through life and find out where they belong. And I feel like we’ve almost been doing that together, which has been amazing. 

How does music empower queer communities? 

In your upbringing as a queer person, you can feel quite isolated. And you’re quite lucky if you’re living in a metropolitan city and there are more versions of “you” that you can relate to. But most queer people are born in small towns and don’t have that. So finding an artist you really connect with, or a TV show or anything, opens up an entire world. That’s what queer artists like Haley Kiyoko and Troye Sivan were to me. When I was struggling with my queer identity when I was younger, I felt like there was something wrong with me, I felt a bit trapped. Music provides an escape, a hope, a dream, to express your identity and live the life you want to live. 

Speaking of TV shows, your music has been featured in Netflix’s Heartstopper. What has that relationship and its impact been like? 

Really surreal. It has been a really natural organic pairing. They—Patrick, the producer and Alice, the writer of the books—heard one of my songs on a playlist and invited me down to watch the first three episodes. I had no idea what it was or what it would become. But I wrote “Colours of You” for the first series. And after that it felt like I could breathe a sigh of relief for the first time in my career. 

The week when the show came out last year was the most insane. We were all in shock that music could be so directly linked and have such a spillover from the fandom into the soundtrack of a show, so it’s been surreal. 

What does it mean to GLOW?

What it means to GLOW is to radiate. I feel like people really glow when they are doing what they love and free themselves of all fear and overthinking and can really immerse themselves in the present and doing something they love. People radiate the most when they’re talking about something they’re really passionate about. That’s when someone genuinely physically glows. 

I feel like the moment I glow the most is when I’m on stage. Because I’m not thinking about anything other than being immersed, in that moment of doing what I love. 

Stream Baby Queen on the flagship GLOW playlist.

Mexican LGBTQIA+ Musicians Come Together for the First Latin American Spotify Single Made Entirely by Women

August 15, 2023

The latest Spotify Single from Latin America is a totally women-powered anthem. At every turn—from songwriting to composition, production, mixing, engineering, and even promotional content—“Mucho Peor – Spotify Singles” is a testament to the creativity and skills of the many women behind it. It’s taken its rightful place on the Created by Women Spotify playlist, which incorporates music created 100% by women from all over the world. 

“’Mucho Peor’ represents the extraordinary teamwork of talented women who want their music to reach more and more listeners globally,” said Moni Saldaña, Artist and Label Partnerships Manager at Spotify Mexico. “It is with great pride that we present the first Latin American Spotify Single created 100% by women.” 

“Mucho Peor – Spotify Singles” emerged from the sounds of four queer Mexican women artists: Kirnbauer, a producer and singer-songwriter who represents the new wave of pop; Noa Sainz, an R&B singer who’s been big on the festival circuit; María Centeno of folk-Latin group La Isla Centeno; and R&B-Afrobeat-pop-infusing Joaquina Mertz.

“I really wanted to make sure it was all women involved,” said Moni. “I also wanted to make sure we had diversity within the representation, in terms of interests, with each artist coming from a different city in Mexico. And then when I realized they were all part of the LGBTQIA+ community, it added a whole separate, beautiful layer to this narrative.” 

The song can be found on Spotify’s EQUAL hub, and all four artists are part of the global program, which reaffirms Spotify’s commitment to seeking equity in the audio industry. Additionally, all four artists are August ambassadors for GLOW, our global initiative highlighting the voices of LGBTQIA+ artists to achieve equity in the audio industry all year-round.

For the Record brought the quartet (and now friends) back together for a discussion about their new single and their role as queer women in music. 

Tell us how you came together to create “Mucho Peor.” 

María: Joaquina and I have become really good friends for a while; we’re both queer, we both make music, and we’ve written songs together before. One day our friend Kirnbauer came to us and told us there was an opportunity to create a Spotify Single, and she thought it would be fun to work on it together. We invited Noa Sainz to join us. She’s insanely talented. And now we all hang out; we talk about this; we have dinner once a week. It’s so refreshing to have friends who can relate to you in so many ways. It was so nice to work together on a specific project knowing it was going somewhere before we even started writing.

Joaquina: We were hanging out at Kirnbauer’s house and I already had a producer in mind, Maria Vertiz, because I’ve known her since we were very young. She studied classical music, then went to Berklee College of Music and worked with James Newton Howard. I insisted we work with her. Her style is so unique. She always finds a way to introduce different genres into what you’re making. So, we were thinking about an R&B song, and then we told her what we liked in the Natalia Lacunza song that she had produced, and she was like, “Okay friends, what if we put, like, drum and bass in this?” And it just worked perfectly. 

Kirnbauer: It’s so easy to work with the same old people you’ve been working with—with male established members of the music industry. But it was very important for us to create this all-women team. It feels more empowering. After a six-hour studio session, I’m usually so tired and drained. But after this one, we had so much energy because of the vibe, and we’re a team of all women. It was so different from what I’m used to. We were having drinks and celebrating, but we still had this rush. It was because we worked with a team that we trust. 

Noa: We followed our instincts. We trusted and enjoyed the process. It’s more about the process and the journey than the final product itself. This was an experience of showing that we’re women, we’re enough. We’re talented enough, and we don’t have to prove anything to anyone in this industry. We have this constant pressure to show what we can do, and it takes you away from enjoying the art and trusting yourself. We didn’t feel the pressure to prove anything; there was openness and space for all of us.   

What do you hope listeners take away from the song?

María: I hope they feel energy. That’s what we felt when we wrote it and we recorded it. We felt energized, so happy to be there, to be with our friends. Mucho peor means “way worse.” You know how sometimes people tell you that you’re a little too much? The lyrics are basically saying, “I could be even more of this.” It’s telling you to accept what you deserve, own it, and take nothing less. I hope people feel the power in it and feel good about themselves.

Kirnbauer: I think the song is very empowering. It was also interesting because we had all recently gone through breakups, and the song gives a sense of storytelling around “I deserve to be in a better place.” We wrote our own parts. It’s very personal, from our own experience, and in the end, it’s an empowering, fun, upbeat song that says, “You haven’t seen anything yet.”

Joaquina: The song is for women and queer people to feel cocky. There are a lot of songs for men who feel cocky in their love or sex lives. But I want to feel extravagant and not feel ashamed of it. We’ve been taught so much shame in being queer and being a woman. I think it’s time to let that go. So this song is about leaving behind this idea of being fragile because you’re a woman, and acknowledging you can be super cocky because you deserve to feel like this. 

How does music empower marginalized communities? 

Joaquina: Music has always been a safe space for queerness. I think a lot of people who are in the music business get a sense of what is trendy from queer spaces and sounds. To have queer women and to have queerness in music is so important because it gives a completely different voice to music. I think it’s a lot more magical. It comes from somewhere else. We need those types of spaces because they tell stories that matter. And they’ve always been present; they just need a little more of the limelight. 

María: It’s about storytelling. When queer people write songs, you are writing from a different point of view. The stories that you tell are different, maybe, from the stories you grow up hearing about—with girls and boys and this binary thing where there isn’t a lot of color. I think it’s important to write songs from the queer community’s experience, from our own experiences as queer women in Mexico. Our storytelling is different because the types of love stories we have are different. The way we relate to other people is different. Even the way we relate to our queer friends is different, and so the way we create art together comes out differently. 

Kirnbauer: It’s all about representation. I admire and listen to other artists who inspire me. We can allow ourselves to be that for other generations. Every story is very unique. We’re four Mexican queer girls making art, making these songs specifically. Each one of us has a very different story and way of telling it. Everything is about telling our stories and allowing the people out there, the younger generations, to find inspiration. It’s a privileged position to be in, and I’m very honored to be able to share with people and connect with them. 

Noa Sainz: Music tells our stories. It gives us a voice. It gives people a voice they don’t always have. Music is the best company for everyone, whether you’re alone and on your own or surrounded by supportive people. 

Stream “Mucho Peor” now, only on Spotify. 

British Pop LGBTQIA+ Icon MNEK Helps Rising Artists GLOW

July 11, 2023

Artist-writer-producer MNEK credits Timbaland, Pharrell Williams, Jermaine Dupri, Darkchild, and Jam & Lewis—the masterminds he grew up playing on repeat—as the inspirations behind his personal style. But in the 14 years since he came onto the scene, MNEK has inspired countless artists in his own right, amassing over 4 billion streams on songs he’s written, produced, or appeared in. 

The Grammy award–winning and BRIT- and Ivor Novello–nominated artist has collaborated with British pop luminaries Zara Larsson, Stormzy, Gorgon City, Years & Years, and Craig David, as well as international stars Beyoncé, Little Mix, Dua Lipa, Christina Aguilera, BTS, Mabel, Anne Marie, Madonna, Kelly Rowland, Selena Gomez, Jax Jones, and Clean Bandit. 

MNEK is also an icon in the U.K. and global LGBTQIA+ communities, having performed at New York World Pride and U.K. Black Pride, and having appeared in roles such as coach and guest judge on RuPaul’s Drag Race UK. This month, he’s also Spotify’s GLOW spotlight artist and is a part of the year-round campaign. We’ll support MNEK in our flagship GLOW playlist, as well as through billboards and other out-of-home efforts. 

MNEK himself knows the importance of visibility and amplification. He set up Proud Sound in 2019, a writing camp dedicated to supporting LGBTQIA+ singer-songwriters, and has since worked hard to bring more inclusivity to the industry as a contributor to the Guardian UK diversity panel and his own “MNEK’s Inter-Section” YouTube panel. 

“There’s an affirmation that people feel when things like this exist and center them,” he said. “It shouldn’t just be Pride Month when this is happening. Opportunities like Proud Sound should happen throughout the year. People have flocked to this in such a beautiful way. They didn’t realize they needed it, but now that they’ve found it, they want more—more spaces with queer people where they feel safe, comfortable, and relaxed to make their best art.”

For the Record spoke to MNEK on the last day of his 2023 “Proud Sound songwriting camp presented by MNEK & Warner Chappell Music; powered by GLOW.”

What was the beginning of your journey into music?

I started out as a ’90s kid who was always watching MTV and was very fascinated in how music was made. It inspired me to really want to make music. I’m very blessed to have grown up in the time that I grew up in. It was really the beginning of young producers’ being self-sufficient with bedroom studios. There was a time when studio equipment was so far removed and you really had to be an adult with funds to have access to that kind of stuff.

So, that was my gateway to making music, and I just started getting myself out there by putting stuff on MySpace. And then I got discovered and feel like I really came up within the music industry. The first half of my life was me figuring it out, and then this half has been being in my job and enjoying it, but also growing up and into it. 

How would you say your identity has played into the way you work? 

I grew up in a house full of boys. So, it was me, my two brothers, my dad, and my mother. And I think I do yearn for female connection in certain aspects. I love writing with women. I love writing music [sung] by women. I love listening to music by women as well. And so it’s kind of always gone hand in hand that way, as far my own approach to femininity.

And I think there’s something to be said about me being a listener. I like listening to people, and I think that I get a lot of things from my feminine side and from my mother and her being a listener and her being an empath. I know that’s absolutely helped as far as what I’m able to bring to a session, or what I’m able to bring to someone’s life when I’m working with them.

As far as my own solo records and my identity, it’s definitely helped me be more real and more honest. Of course, there will always be moments where I’m like, “Should I be saying that? Will someone really want to hear me say that?” But the answer should be yes. If there’s something I’m feeling, I can have conviction that someone else will relate to it. So let it be; let it come out into the world.

Can you tell us more about the songwriting camps you host?

I started a writing camp with Warner Chappell in their studios in 2019. It was a select few writers between two studios. They connected, shared stories, and wrote songs. But the main objective was to empower them, to make them feel valued, and to have them in the room with other queer people.

Even today, people who were part of that come back to me and say, “I’ve never been in rooms where it’s all queer people. And the safety that I feel, and the peace that I can feel being around these people when I’m doing something I love, is just priceless.” And they’re thanking me for doing that. And that’s exactly what I wanted to achieve. The root of it, for me, is building connections, building who could possibly make the bangers of tomorrow. I think that queer people are the center of so much creativity and art, and this is no different. 

What has this week’s camp been like?

It’s been beautiful. I have been hovering across the rooms and kind of giving advice or pointers as opposed to necessarily setting up shop and writing a song. It’s been great to have Black and queer writers and producers, trans producers, lesbians, bi, everyone has been here sharing their stories, having jokes, and having really good food. We’ve been here at Three Six Zero Studios and they’ve been so accommodating. It’s been so great to use this space for the past couple of days. It’s been really cool to see the music that’s been coming out. It has been really fun and great to hear how different people’s vibes can intertwine and influence each other. 

How does music empower queer communities and creators? 

Music absolutely saved my life, in so many ways. It gave me a place to be able to express myself and to be able to communicate what I wanted to share with the world, my gift to the world. For a lot of queer people, the arts in general have always been a vehicle for us to evoke everything we keep in the little closet. 

As far as music goes, it follows us everywhere. Music has been the soundtrack to mine and my friends’ lives, whether that be through spending time at home or going to the club. Music just shapes so many areas of our lives and so many moments. I know that with all the people who have been here, I can hear how it has changed their lives as well. 

My best self right now is making the music I love and bringing in other people to make music that they love, whether it be through starting my label and developing people or even this camp. And that’s my life’s work; that’s the best thing I want to be able to do.

Stream MNEK and other LGBTQIA+ artists on our flagship GLOW playlist.

Turn Up the Volume on LGBTQIA+ Authors This Summer

July 11, 2023

Looking for your next great summer read? This season, we are raising the volume on books by LGBTQIA+ authors, celebrating their stories and helping even more listeners access audiobooks on Spotify.

Starting today, and for a limited time, we’re giving away a very limited amount of audiobook copies of five books that celebrate the LGBTQIA+ community, including All Boys Aren’t Blue by George M. Johnson, This Book is Gay by Juno Dawson, Last Night at the Telegraph Club by Malinda Lo, Real Life by Brandon Taylor and Ace by Angela Chen. Learn more here.

GLOW Artist Trixie Mattel Reflects On Her Pop-Infused Inspirations

June 9, 2023

The world was introduced to the high-camp comedic antics of Trixie Mattel in the seventh season of RuPaul’s Drag Race. A fan favorite, she returned in the show’s third season of All Stars and went on to win the entire competition. 

But the drag queen is also a longtime singer-songwriter, taking inspiration from the likes of Sheryl Crow, Avril Lavigne, and Michelle Branch. In 2017, she released her first studio album, Two Birds, under her drag name. Since then, she’s released several albums full of glamorous pop tracks and has even collaborated with Branch. Now she’s one of Spotify’s featured GLOW artists for the month of June. 

GLOW is our global music program celebrating and amplifying LGBTQIA+ artists and creators all year round. We’re supporting Trixie on-platform with a dedicated hub and flagship GLOW playlist, and off-platform via billboards like those in New York City’s Times Square—a long way from her rural hometown.  

“My journey in music started in my childhood in the deep country of Wisconsin with no neighbors,” she explained in an interview with For the Record. “This was pre-digital age, so I spent a lot of time playing guitar, learning from female acoustic-pop music. I saw a guitar sitting around the house, so I bought a book that taught me how to play. I also learned a lot from playing with my grandfather.”  

In Trixie’s own words, she’s “looking good and feeling gorgeous” as an artist and queen. Read on to hear about her musical and queer inspirations. 

Why is it important to amplify LGBTQIA+ voices year-round?

It’s important to amplify LGBTQIA+ voices because our voices are present at all times, not just one month out of the year. We need to loudly amplify them, not just with a soft pause and a golf clap. We have always been here and we are not going anywhere. 

What’s one thing people might be surprised to learn about you?

One thing people might be surprised about is how boring I am! Outside of my career as an entertainer, I love spending my time jogging, playing video games, and snacking. I lead a pretty ordinary life outside my work. 

What do you hope people take away from your music?

I want people to know how committed I am to my music, whether it is an original record or a cover song in any genre. I love to put my own spin on things and be the conduit for others, in addition to having a good time as the artist/songwriter.

Who are some queer artists or cultural icons who have inspired you? 

RuPaul, Divine, John Cameron Mitchell, The B-52’s; each of them has just been very true to themselves, which really showed me that I could do all of the things I do in drag. 

What makes you GLOW?

My Vitamin C brightening serum (before moisturizing), and these mega glow highlighters from Wet n Wild!

What is the best advice you received when you were growing as an artist and as a person?

When I was told to stop taking it so seriously; believing in the process of creating has shown me to be authentic to myself and the art I create.

How does music empower queer communities?

Music empowers queer communities through the voices of the community members themselves; queer people are the trendsetters, tastemakers, and curators of music. We’re always behind the scenes influencing what is cool and new, and chances are we made it. 

Catch Trixie and many other LGBTQIA+ artists this month and all year round on our flagship GLOW playlist.

GLOW Artist Sycco Shares How She Found Her Voice

May 25, 2023

Dive into the psychedelic pop sounds of “Ripple” or “Dribble” to immerse yourself in the bright and colorful world of 20-year-old Sycco. The artist, who has Torres Strait Island lineage and started off by writing and producing songs from her Meanjin/Brisbane bedroom, has spent the past year racking up streams and gracing several Spotify playlists, including Australia’s Front Left, Deadly Beats, and EQUAL AU & NZ. 

Now she’s Spotify’s latest GLOW artist. 

GLOW is our global music program celebrating and amplifying LGBTQIA+ artists and creators. We’ll support Sycco on-platform with a dedicated hub and flagship GLOW playlist, and off-platform via billboards and other takeovers. As part of the program, Sycco will also release a Spotify Singles recording of her track “‘Ripple” and a cover of Post Malone’s “Rockstar.”

“When I was asked to do this, I looked through my recent playlist to see what song I should cover and ‘Rockstar’ was in there, and I was like perfect, and started trying things straight away,” Sycco said. “My drummer, Paddy, hit this breakbeat, and it was it! I’ve been making so much trap music recently, randomly, so it felt very fitting. I am so excited to play this live. I feel like people will go hard!”

Though she’s in the middle of a tour with Australian favorite Tame Impala and U.K. indie breakout Glass Animals, Sycco spoke to For the Record about her identity and craft.

Tell us about your journey into music. How did you find your voice?

My dad taught me guitar when I was 7, and I just kept playing and writing songs. I loved playing drums on anything I could find and watching karaoke videos online. In high school I saved up all year and bought a Mac and started producing. I feel like that’s when I really found my voice. Music was my favorite place and my safe place to express myself. 

Why is it important to amplify LGBTQIA+ voices year-round?

Representation is everything. It is so important to amplify LGBTQIA+ voices all the time to create safe spaces and allow everyone to be themselves! 

What are some of the ways your Indigenous and queer identities intersect?

I am on my journey with educating myself about both—learning my privilege and breaking down my imposter syndrome. I also find so many similarities of empowerment, representation, community, and an ability to understand myself better.

What’s one thing people might be surprised to learn about you?

I’m really into the Jonas Brothers at the moment.

What do you hope people take away from your music?

I want people to leave with jaws dropped, tears in eyes, and butterflies in their stomachs knowing they have just transcended everything they had ever known. A slay. 

Who are some queer artists or cultural icons who have inspired you? 

SOPHIE, Frank Ocean, Charli XCX, and sooo many more! 

What makes you GLOW?

My friends! We create such a safe space to allow freedom in self-expression and to be our authentic selves. 

How does music empower queer communities?

It’s a place of vulnerability and sharing stories. A place where people can relate in private or feel that collective energy in a crowd of people. It is truly magical. 

What is the best advice you received when you were growing as an artist? 

I guess it wasn’t directed at being an artist, but my mum always encouraged me to be myself. I think that advice, when I’d get a bit lost, was always really nice to know that it’s what my mumma taught. 

Catch Sycco on our episode of Spotify: Mic Check.

GLOW Artist Joy Oladokun Embraces the Beauty in the Unexpected

April 25, 2023

Joy Oladokun is one of those self-proclaimed “rare birds” who didn’t set out to become a professional musician. The fact that Joy now gets to write, record, and perform music for themself and other Black queers like them is still nothing less than magic. “Maybe it’s my religious trauma, but I feel this responsibility as an artist—and not in a heavy way, in a truthful way—that if I’m going to ask people to listen to me, I want to say things that matter,” the 31-year-old, Nashville-based songwriter told For the Record. “I want to make work that builds a bridge.”

While living in LA after college, Joy found a job singing background vocals for a rock artist, and from there began to write music for low-budget videographers. The work snowballed into a viral gig, and eventually, a publishing deal. A few albums, plenty of singles, and an enviable number of high profile collaborations later, Joy is now preparing to release a new album and then go on tour with collaborator Noah Kahan. To top it off, she was just named Spotify’s latest GLOW artist. 

GLOW is our global music program celebrating and amplifying LGBTQIA+ artists and creators. We’ll support Joy on-platform with a dedicated hub and flagship GLOW playlist, and off-platform via billboards and other takeovers. The visibility, to her, is crucial—online as well as in real life. 

“Nashville reminds me of the small town that I grew up in, in rural Arizona. And it’s really interesting being so Black and so queer in a place that, at least on the outside, wants to pretend that you don’t exist. I think that there’s this real ownership and identity for me that has happened here. Yes, it’s a country music town, and I’m not a country musician, but I feel just as at home writing songs and making music here.”

Joy always believed in the power of storytelling and songwriting, and now, they have the opportunity and the audience to tell their own stories. 

“As a songwriter, I got to a place where I could have written a song for an Ariana Grande or a Carrie Underwood and that could have been gratifying. But I also was looking around the playing field and not seeing anybody like me and not seeing anybody telling stories like mine in a way that I resonated with,” they said. “There are obviously queer artists, there are obviously Black queer artists—thank God for Lil Nas X—but I think for the kids who grew up watching too much Star Wars and listening to Paul Simon and geeking out to the harmonies in Crosby, Stills, and Nash records, and also lying on the floor and listening to Linkin Park’s Meteora because it’s the best thing ever, I think I fill that gap. And I get to remind people that Blackness and queerness and womanhood and gender are not monoliths.”

Listen to her tracks “sunday” or “jordan” and you might just hear a 21st-century Tracy Chapman with hints of Bob Marley, Phil Collins, and Peter Gabriel. “They used a lot of West African music and rhythms in what they did. My family is from Nigeria and West Africa, and their music feels like home. They reached out and created a bridge, musically, between a synth and a talking drum.” 

Jimi Hendrix, Green Day, Nirvana, Paramore, and Metallica also made a big impact on the artist as a young person. “Music is the weirdest thing we do. We just make noise out into the void, hoping it connects with somebody. I can listen to a Johnny Cash record and be like, ‘I relate to this.’ But if Johnny Cash and I sat down to dinner, it would just be awkward.” 

Maybe, but there’s also a broad range of artists Joy has already been able to work and record with, including Manchester Orchestra, Mt. Joy, Noah Kahan, and Chris Stapleton. “When Chris said he would sing ‘Sweet Symphony’ with me, I think I said, ‘Are you sure?’” Joy has a photo of herself crying after listening to their track together for the first time. “Everyone has been so cool and so open to this sort of weird world that I’m building.” 

Joy refers to their work and live shows as a sandbox at a playground—a place where lesbians dressed like truck drivers stand and sing their songs next to actual truck drivers. But it’s not always a day in the sun. “I did this benefit concert in Tennessee because there’s been a lot of anti-LGBTQ legislation here. And we were like, ‘Hey, queer people live here! Imagine.’” One of the songs on the new record is about how nobody came to Joy’s eighth birthday party, but when it comes to the mood, “It sounds as if Radiohead and the Beach Boys had a baby. So I have a serious, innate desire to make beauty out of difficulty.”

Joy aims to keep her diverse fan base in mind and deeply values creating art that allows anyone to come to the table to find themselves. 

“I want queer people to listen to my music and feel empowered to take up all the space that God made them to take up,” they said. “I want people to feel like they can be sad or frustrated at the state of the world, or the way they’re spoken to, and feel like they still have people who care about them and advocate for them. And I think music does that.” 

Listen to the singles from Joy’s upcoming album, Proof of Life, and look out for the release on April 28.

GLOW Artist Villano Antillano Finds Power in Community, Authenticity, and Being Fearless

February 23, 2023

Villano Antillano looking over her shoulder

It’s no easy feat to be as fearless and uncompromising as Villano Antillano. But for one of Latin rap’s first transgender artists, it’s a necessity.

Villano has been carving out a path for herself and other queer artists in Latin rap, making music that brings her challenging, raw, unfiltered experiences to the forefront in a time when queer people still face so much adversity. And now, she’s also one of Spotify’s first GLOW artists.

Spotify GLOW is a new global music program celebrating and amplifying LGBTQIA+ artists and creators. It’s our latest initiative through our Creator Equity Fund to support people of this historically marginalized community of voices and reassert our commitment to equity in audio. It ensures that queer creators, and their contributions to music and culture, are heard and honored year-round.

Born in Bayamón, Puerto Rico, Villano generated early buzz with hard-hitting tracks such as “Pajara,” “Culo,” and “Muñeca”—the last of which was recorded with non-binary rapper Ana Macho. 

In 2021, Villano enjoyed viral success with her feature in the single “Vendetta,” and went on to be on Bizarrap’s “Bzrp Music Session, Vol. 51.” This past December, she was a featured artist for Spotify RADAR US, and at the 2022 Latin American Music Conference, Villano was named one of its 2022 Wonder Women of Latin Music. She closed last year with the release of her debut album, La Sustancia X, a project that embodies the beauty and horror of growing up queer in the Caribbean.

For the Record sat down with Villano to talk about her music, her life as a trans woman, and what makes her GLOW.

Can you tell us a little about your journey into music? 

It’s been a long development. As a trans woman and a queer person, I didn’t really have access to this world until I paved my way into it. I was just in the trenches for the longest time, so I feel like my chances for opportunities were maybe lower than they would have been for people that aren’t queer because we’re just shunned out of all these places. So, now I feel like I can actually get things like people on demand, or a team and resources, and I’m just getting freaky with it now because I’m much more comfortable. But it took me a while. 

Growing up, did you have any queer artists who influenced you? 

No, because they didn’t exist in the public lens. We now know the story of Cristina “La Veneno,” who definitely changed the trajectory of my life when I found her on YouTube. But otherwise, I have very, very foggy memories of some slightly famous trans women who were public figures because they were so sexed up. I remember reading about them in the newspaper sometimes, but it was never treated with respect and dignity. There was no way they could have just been anything but a mockery on television and radio over here. 

I would say, however, there were cis-het females who went above and beyond because they really f*cked with the queer community and the queer public. Those two would be artists like Iris Chacon, who was the pillar of everything aesthetic and one of my biggest references. I feel like she’s one of Puerto Rico’s biggest artists. And Ivy Queen, of course, because I feel like she really took it upon herself to give the community space within her crowd and her music. 

How is music used to empower queer communities? 

I feel that art is a mirror of society. Since the advent of civilization, music has always been present, and it’s tied to the art of storytelling and how culture is kept alive through tradition. So, I feel like those things are of very fundamental importance to humanity. 

Music is also a mirror of our own experiences. I make music that makes me and other queer people feel empowered, and I created that feeling for myself because I needed it. I feel like we [the queer community] are a very empowered collective globally right now and we’re growing. Regardless of whatever is happening, we’re forcing people to take us into account. We’re here and you’re going to have to deal with it. I’m glad we’re moving so far away from the patriarchy because it was about time!

What makes you GLOW? 

Wow. A lot of things. You know, I feel like I take joy and find beauty in the little, ordinary things and in being at a point in my life where I can take a step back. Before I had access to this life and before I was a cemented and fully realized figure, I was just a poor girl from Bayamón trying to stay alive. I didn’t even have access to the minimal and limited resources we have here. So the power for me to obtain these things makes me GLOW. My community makes me GLOW, my friends make me GLOW, and the fact that I can give them a life that we never thought we could achieve before makes me GLOW. 

If you had one thing you’d want listeners to take away from your music, what would it be? 

Fearlessness. I’m very into sci-fi and am reading the Dune novels, and I really just come back to that “fear is the mind killer” line. Because fear is the mind killer, and nobody should have the power to make me feel fear because nobody holds absolute power over me, you know? And I feel like I communicate that fearlessness into my music. 

I feel like the life expectancy for trans people, specifically trans women according to the study, is around 35 years old. I’m 27. How, or why, would I let that limit me? It’s a fact none of us can escape, so I feel like, in a way, it’s what you do with that information. And what I’m going to do is not buy into this idea or narrative that there’s something wrong with me or that I’m f*cked up or erroneous.

I feel like as a trans person who has medically and socially transitioned, nothing has gotten me closer to my consciousness than the fact that I have actually had to feel my existence from all spectrums possible. And that’s no small feat; that only gives you power. The fact that I did that and I know exactly what I looked like when my body was full of testosterone and I know what it looks like now, three years into estrogen . . . everything I’m seeing, feeling . . . everything changes. 

You can’t tell me that’s not power. 

Listen to Villano on our flagship GLOW playlist:

‘Girlish’ Cohosts Name Gainesville, Florida-Based Curia on the Drag as Spotify and Anchor’s Next Making Space Podcasting Location

January 30, 2023

Olivia Noel and Gage Adkins, hosts of Girlish, outside curia on the drag - Rhyme&Reason-LexiRead-10

Photo credit: Lexi Read

As trans content creators, Gage Adkins and Olivia Noel know firsthand the power of storytelling in digital spaces. Around 2015, both women started separately producing video content on YouTube about their transitions. They each slowly built up online support networks, and then found each other. But when they started searching for podcasts on trans identity, they couldn’t find any. So they created Girlish in 2019 as an attempt to tell their stories, create space for trans listeners and creators, and bring awareness to their experiences. 

Over three years later, Girlish is still holding strong, and the number of LGBTQIA+ podcasters has grown. But it’s still not enough. “When we first started our podcast, it was really overwhelming because we lived on opposite coasts of the U.S. and had no equipment to make a professionally recorded podcast,” Gage told For the Record. “I think our first episode was recorded using our phone audio, so it was pretty bad. But there are so many people out there with really good ideas who want to share their voice, but just don’t know how to go about it.”

Spotify believes that the audio industry has a responsibility to increase access to podcasting knowledge, equipment, and materials for marginalized creators. We are continually looking for ways to nurture and develop emerging voices through tools and programs that make podcasting possible for anyone, anywhere. Making Space, our latest creator program, aims to elevate underrepresented voices by providing free, studio-quality podcasting gear to communities. We started by setting up South Carolina-based plant shop Savereign with an in-house podcasting studio. Next, we’re outfitting Curia on the Drag, a café close to Olivia’s heart, in Gainesville, Florida.   

“Curia defines itself as an urban oasis,” Olivia explained. “The experience you have there feels very much like a community-centric business. They have a plot of two-and-a-half acres of land where they have a plant-based coffee shop along with a plant-based food truck. They have a little retail store with local artists’ jewelry, clothing, art, and stickers. Overall, it has an ambiance that gives you the feeling of being safe. You can tell the community means a lot to them when you walk in and see flyers stapled to a cork board at the register with local resources for the LGBT community and marginalized groups. If you told me when I was 15 that a drag brunch was going to be a thing that was popular at a coffee shop near where I lived, I would have laughed. But I’m so thankful that this place exists, because it’s crucial.”

Rhyme&Reason-LexiRead-8 with Olivia Noel and Gage Adkins of Girlish

Oliva Noel and Gage Adkins at Curia on the Drag

Curia stands to prove itself as a comfortable and reliable podcasting studio for new and existing creators, but its promise of safety and security for members of the Gainesville and surrounding area community makes it the perfect hub for stories of all kinds to be shared.

“When you’re queer or trans in the South, you find safety in the smallest things—whether that’s Pride flags on storefronts or a friend of a friend of a friend with a trans aunt,” said Olivia. “Curia stands out because they provide security through their messaging and actions. Making Space further highlights an area to those around in the neighboring towns so that people like newly out college freshmen can find a community that supports them. It’s silly, but Florida really is like that—you have to find these little pockets and areas where you can go and be yourself.” 

The Making Space launch also marks a moment of transition for Olivia, who has been living in Seattle for the last few years and is now returning to uncertainty in her home state of Florida. “Within the South, it’s important to try to locate your community near you, whether that’s support groups or local organizations trying to fight for your cause. It’s super important and we have to bring attention to it. You are not alone in this. There are so many of us, and we’re going to fight for our rights.”

Gage grew up in Seattle and now lives in LA. “I had a really different experience,” she explained. “It was really easy for me to access health care, and people around me were not outwardly trying to harm me. Making Space enables us to support those who want to find community in a state or area where there doesn’t seem to be one. Even if people aren’t necessarily interested in podcasting, I think it’s always important to try to find a safe space.” 

As important as Gage and Olivia both know that Curia will be for LGBTQIA+ podcasters in Florida, they also want to encourage queer podcasters everywhere to take to the mic without hesitation. “You’ll get there if you put in the work and you’re consistent,” explained Gage. “That takes precedence over what type of microphone you have, or what type of camera you have. It’s more about the passion and the direction and the way you’re using your voice.” 

“I’m hoping this initiative highlights an area where people can go to be themselves,” added Olivia. “I hope one day the entire state can be our oasis, and not just Curia.”

Check out Gage and Olivia’s Anchor podcast, Girlish, and look out for future podcasts coming from Curia on the Drag soon.

Spotify Debuts GLOW, an Equity Program for LGBTQIA+ Creators

January 24, 2023

Glow header

The LGBTQIA+ community has greatly influenced music, and both music and culture have long been moved by the community in return. As more and more artists feel empowered to share their authentic selves onstage and off, the power and influence of queer creators grow as guiding forces across culture.

Today, Spotify introduces GLOW, a new global music program celebrating and amplifying LGBTQIA+ artists and creators. It’s our latest initiative to support people of this historically marginalized community of voices and reassert our commitment to equity in audio. It ensures that queer creators, and their contributions to music and culture, are heard and honored year-round.  

Putting LGBTQIA+ artists front and center

GLOW is supported by an on- and off-platform ecosystem where LGBTQIA+ artists and users are authentically represented and meaningfully included. 

All in, GLOW will streamline and heighten the support Spotify has provided through our annual global Pride activations. It will be available in 50+ markets across Europe, India, Asia, Africa, North America, Latin America, the Nordics, and Southeast Asia. 

To launch, we’re hosting LGBTQIA+ artists and songwriters at the Spotify At Mateo office in LA, including jesse saint john, who has written for Britney Spears, Lizzo, and Kim Petras; JHart, who has written for Troye Sivan, 5SOS, and Little Mix; Ilsey, who has written for Panic! at the Disco, Miley Cyrus, Mark Ronson, and Harry Styles); and INK, who has written for Beyoncé, Leon Bridges, and Lil Nas X. The attendees will participate in three days of writing sessions aimed at celebrating and inspiring collaboration among creators in the LGBTQIA+ community. 

We recognize the power of our platform to elevate, uplift, and spotlight voices that have been historically marginalized, and we’re committed to using it to drive cultural change. GLOW is supported by Spotify’s Creator Equity Fund as the latest part of our ongoing commitment to fostering equity in the audio space. By providing equitable resources to queer artists on a global level, GLOW is another way we’re working to create greater equity, empathy, and representation for the LGBTQIA+ community. We work closely with our partners at GLAAD and others to ensure GLOW best represents LGBTQIA+ artists and listeners in authentic and meaningful ways.

Meet the team behind GLOW

The backbone of GLOW is Spotify employees who are passionate about music, artist empowerment, and above all else, their queer community. 

Lisa Ritchey, she/her, Manager, Artist Partnership Team

Lisa Ritchey

What is your role in bringing GLOW to life?

I am a manager on our newly formed Artist Partnerships Team, but I’ve been in this type of role for the past three years. I currently work across pop, dance, and indie, finding ways that we can bring Spotify into the entirety of an artist’s career outside of a record cycle—touring, festivals, merchandise, integrating artists into campaigns within those genres and our playlists—finding new and creative ways to partner together with artists. 

I’ve worked on Spotify’s Pride campaign for the past three years. I came in and was very, very passionate about LGBTQIA+ artists and how we can better serve that community and the fan base. After working on Pride, I started working on what would be an evergreen program very similar to Frequency or EQUAL with a colleague (the Head of Rock on our Editorial Team, Laura Ohls). We started working on this probably two years ago and in that time, the team has grown exponentially, become more robust, and received a lot of support company-wide.

Why is GLOW important to you?

I, along with the majority of the community, am very weary and skeptical of corporatized Pride. If a company is going to show up in June, they have to show up throughout the year. Where this program is amazing is that its sole purpose is to support the community on- and off-platform year-round. The way that we are showing up in this program also feels different—we’re supporting these artists because of who they are holistically. These are artists who are doing incredible things and they just so happen to be queer.

Who are some queer artists or cultural icons who have inspired you?

In the ’90s it was hard to find robust queer representation, and you had icons like Elton John and George Michael, so when The xx showed up and I found out that Romy and Oliver from The xx were both queer, it kinda blew my mind and it was the first time that I felt seen. St. Vincent was pretty huge for me and really made me understand myself more in college. Frank Ocean—truly, his tumblr coming-out letter, I want to get it framed and put it up in my house because that was so huge not only to me, but to music and culture in general—I think that was around the time that I was truly figuring myself out, so it meant a lot.

And the beautiful thing that we’re seeing now is just, more. The floodgates have opened and we have so many artists to choose from. 

 

Cahleb Derry, he/him, Associate Manager, Music Marketing

Cahleb Derry

What would you say is the ethos of GLOW?

We always go back to this commitment to amplify LGBTQIA+ artists. So while there’s a lot of other flashy aspects of GLOW, and there’s billboards and there’s editorial support, behind all of that, the question we go back to is, ‘How do we tangibly influence the resources that LGBTQIA+ artists have?’ We know in the industry that there are hurdles that marginalized artists face in creating and putting out music that other artists don’t face. 

We know that a lot of artists only get hit up in June during Pride to do campaigns. And then July 1 hits and there’s no work to be found again. Performative support wittles down an artist to their identity. If you only ask artists to activate during Pride, you ask them to give this boxed-in, performative version of themselves. For some artists, their identity is crucial to their work, right? It drives their writing, their artistry. For other artists, they’re just artists who happen to be LGBTQIA+ and they still should receive the support that LGBTQIA+ artists need. And we know that we, at Spotify, have a responsibility as the largest music audio platform in the world to fill in these gaps.

Why is GLOW important to you?

I am gay, so as someone who’s in the community, this program means so much to me. For example, Sam Smith, one of our 11 launch artists, their sophomore album, The Thrill Of It All, was my coming-out album and it saved my life in so many ways. I know firsthand how important LGBTQIA+ artists are for representation, but also for validation, and it just means a lot to see a company like Spotify really doing the amplification work. And to be helping lead the charge? I kind of have to pinch myself a lot and realize like, yeah, this isn’t just a campaign.

LGBTQIA+ culture is the culture. LGBTQIA+ artists, since the beginning of time, have shaped  some of the biggest genres that we have—from disco to jazz to pop—and unfortunately, with the way our industry functions, artists aren’t given the proper tribute, support, or platform that matches the effect and impact of LGBTQIA+ artists’ contributions. 

How does music empower queer communities? 

To me, it’s survival. Literally, “I Will Survive” by Gloria Gaynor being a gay anthem is an example, but it’s about connecting people, and it’s about safe space. We know that in New York and Chicago and Detroit and LA, the ballroom space was where Black and Latine queer folks who were shunned were able to go and shine. And music was the soundtrack to this. Even when queer culture and queer people were relegated to basements, to spaces deemed “unused” or in “disarray,” music kept those spaces alive.

Music is how I made sense of my emotions growing up. It gave me language to describe how I felt and gave me validation to feel confident in those emotions. Music is the soundtrack to our lives and to our survival, and it’s the soundtrack to our joy. Music is this creative playground where you’re allowed to imagine anything. Music is the most tangible thing we have to imagine queer futures that are happier and brighter and better and freer. 

Bel Aztiria, she/her, Equity Global Music Programs Lead

Bel A

What is your role in bringing GLOW to life?

I lead our Equity Global Music Programs, such as GLOW and EQUAL. I am in charge of bringing our equity principles to life within Spotify’s 360 programs, which elevate and celebrate artists for who they are, around the world. I lead the go-to-market strategy through ideation, launch, and adoption. My role is focused on the vision of contributing to a music industry where everyone is fairly represented and included for who they are, and wherever they are from. 

Within GLOW, my role is to take the program from ideation to launch and beyond, setting the overall strategy towards the mission of celebrating and elevating LGBTQIA+ creators and serving users all year round and beyond cultural moments. By bringing together my expertise in equity programs and in international strategy and in music, I have the privilege of being the connector of experts in over 20 different company functions and music representatives for the 50+ countries where GLOW is live, to ensure that this program utilizes Spotify’s resources as best as possible to serve the community and honor its immense contribution to music and culture. 

Why is GLOW important to you?

I grew up in a small town in rural Argentina, where I didn’t have any positive examples of people being accepted, included, and celebrated for who they were. I migrated at a young age, which exposed me to more expansive experiences around sexual orientation and identity, but also to a new way of feeling different, of living within another culture. When I started working in music, which was always my passion, I had more positive experiences of inclusion through seeing colleagues from the community thrive and be inspired by the music itself, and I made it my mission to contribute to a world where we can all feel included and valued for who we are.

Today, I feel safe to be who I am in most places I inhabit, and I have the chance to put my experience, resources, and skills back in service, for more people to hopefully feel included and represented, too. To me, GLOW represents the opportunity and privilege to work within a company that is well positioned to drive social change, where people are passionate about equity and gather to take steps in that direction.

What do you see as the future of the program?

I know we live in a world that is far away from equity for all of us, that the issue is bigger than music, and that we can’t do it alone. But I also believe in the power of music, and I hope that GLOW can inspire and uplift more of our voices to the narrative, contributing to a future world where people are free to be.

Tune into GLOW to hear the latest, hottest songs coming from LGBTQIA+ artists around the world.