Tag: women in engineering

Mexican LGBTQIA+ Musicians Come Together for the First Latin American Spotify Single Made Entirely by Women

The latest Spotify Single from Latin America is a totally women-powered anthem. At every turn—from songwriting to composition, production, mixing, engineering, and even promotional content—“Mucho Peor – Spotify Singles” is a testament to the creativity and skills of the many women behind it. It’s taken its rightful place on the Created by Women Spotify playlist, which incorporates music created 100% by women from all over the world. 

“’Mucho Peor’ represents the extraordinary teamwork of talented women who want their music to reach more and more listeners globally,” said Moni Saldaña, Artist and Label Partnerships Manager at Spotify Mexico. “It is with great pride that we present the first Latin American Spotify Single created 100% by women.” 

“Mucho Peor – Spotify Singles” emerged from the sounds of four queer Mexican women artists: Kirnbauer, a producer and singer-songwriter who represents the new wave of pop; Noa Sainz, an R&B singer who’s been big on the festival circuit; María Centeno of folk-Latin group La Isla Centeno; and R&B-Afrobeat-pop-infusing Joaquina Mertz.

“I really wanted to make sure it was all women involved,” said Moni. “I also wanted to make sure we had diversity within the representation, in terms of interests, with each artist coming from a different city in Mexico. And then when I realized they were all part of the LGBTQIA+ community, it added a whole separate, beautiful layer to this narrative.” 

The song can be found on Spotify’s EQUAL hub, and all four artists are part of the global program, which reaffirms Spotify’s commitment to seeking equity in the audio industry. Additionally, all four artists are August ambassadors for GLOW, our global initiative highlighting the voices of LGBTQIA+ artists to achieve equity in the audio industry all year-round.

For the Record brought the quartet (and now friends) back together for a discussion about their new single and their role as queer women in music. 

Tell us how you came together to create “Mucho Peor.” 

María: Joaquina and I have become really good friends for a while; we’re both queer, we both make music, and we’ve written songs together before. One day our friend Kirnbauer came to us and told us there was an opportunity to create a Spotify Single, and she thought it would be fun to work on it together. We invited Noa Sainz to join us. She’s insanely talented. And now we all hang out; we talk about this; we have dinner once a week. It’s so refreshing to have friends who can relate to you in so many ways. It was so nice to work together on a specific project knowing it was going somewhere before we even started writing.

Joaquina: We were hanging out at Kirnbauer’s house and I already had a producer in mind, Maria Vertiz, because I’ve known her since we were very young. She studied classical music, then went to Berklee College of Music and worked with James Newton Howard. I insisted we work with her. Her style is so unique. She always finds a way to introduce different genres into what you’re making. So, we were thinking about an R&B song, and then we told her what we liked in the Natalia Lacunza song that she had produced, and she was like, “Okay friends, what if we put, like, drum and bass in this?” And it just worked perfectly. 

Kirnbauer: It’s so easy to work with the same old people you’ve been working with—with male established members of the music industry. But it was very important for us to create this all-women team. It feels more empowering. After a six-hour studio session, I’m usually so tired and drained. But after this one, we had so much energy because of the vibe, and we’re a team of all women. It was so different from what I’m used to. We were having drinks and celebrating, but we still had this rush. It was because we worked with a team that we trust. 

Noa: We followed our instincts. We trusted and enjoyed the process. It’s more about the process and the journey than the final product itself. This was an experience of showing that we’re women, we’re enough. We’re talented enough, and we don’t have to prove anything to anyone in this industry. We have this constant pressure to show what we can do, and it takes you away from enjoying the art and trusting yourself. We didn’t feel the pressure to prove anything; there was openness and space for all of us.   

What do you hope listeners take away from the song?

María: I hope they feel energy. That’s what we felt when we wrote it and we recorded it. We felt energized, so happy to be there, to be with our friends. Mucho peor means “way worse.” You know how sometimes people tell you that you’re a little too much? The lyrics are basically saying, “I could be even more of this.” It’s telling you to accept what you deserve, own it, and take nothing less. I hope people feel the power in it and feel good about themselves.

Kirnbauer: I think the song is very empowering. It was also interesting because we had all recently gone through breakups, and the song gives a sense of storytelling around “I deserve to be in a better place.” We wrote our own parts. It’s very personal, from our own experience, and in the end, it’s an empowering, fun, upbeat song that says, “You haven’t seen anything yet.”

Joaquina: The song is for women and queer people to feel cocky. There are a lot of songs for men who feel cocky in their love or sex lives. But I want to feel extravagant and not feel ashamed of it. We’ve been taught so much shame in being queer and being a woman. I think it’s time to let that go. So this song is about leaving behind this idea of being fragile because you’re a woman, and acknowledging you can be super cocky because you deserve to feel like this. 

How does music empower marginalized communities? 

Joaquina: Music has always been a safe space for queerness. I think a lot of people who are in the music business get a sense of what is trendy from queer spaces and sounds. To have queer women and to have queerness in music is so important because it gives a completely different voice to music. I think it’s a lot more magical. It comes from somewhere else. We need those types of spaces because they tell stories that matter. And they’ve always been present; they just need a little more of the limelight. 

María: It’s about storytelling. When queer people write songs, you are writing from a different point of view. The stories that you tell are different, maybe, from the stories you grow up hearing about—with girls and boys and this binary thing where there isn’t a lot of color. I think it’s important to write songs from the queer community’s experience, from our own experiences as queer women in Mexico. Our storytelling is different because the types of love stories we have are different. The way we relate to other people is different. Even the way we relate to our queer friends is different, and so the way we create art together comes out differently. 

Kirnbauer: It’s all about representation. I admire and listen to other artists who inspire me. We can allow ourselves to be that for other generations. Every story is very unique. We’re four Mexican queer girls making art, making these songs specifically. Each one of us has a very different story and way of telling it. Everything is about telling our stories and allowing the people out there, the younger generations, to find inspiration. It’s a privileged position to be in, and I’m very honored to be able to share with people and connect with them. 

Noa Sainz: Music tells our stories. It gives us a voice. It gives people a voice they don’t always have. Music is the best company for everyone, whether you’re alone and on your own or surrounded by supportive people. 

Stream “Mucho Peor” now, only on Spotify. 

Around the World With Our Spotify Studios Producers, Editors, and Engineers

Mano a Mano. Kaulitz Hills. Coming Out. Virus 2062. The Inspired Unemployed. These are just five of the 1000+ Spotify Original podcasts that have found their way into listeners’ podcast queues this past year. And there’s always more where that came from.

Spotify is dedicated to producing creative, engaging shows for our audiences around the world. Each podcast takes hours and hours of taping, producing, and editing. So to do this, we bring together a stellar team of producers, engineers, hosts, and editors across many of the countries we have offices in to work on every type of podcast from scripted to documentary to news podcasts. 

In honor of International Podcast Day, we asked several rising Spotify Studio team members from around the world to tell us how they fell in love with podcasting and about the exciting projects they’re currently working on. Get to know them below.

Equalizer Producer Camp Empowers Women, Non-Binary, and Trans Artists to Take Production Into Their Own Hands

Gender inequality continues to be a challenge in the music industry, including in Sweden, where only 10% of the songwriters and 0.8% of the producers behind the 50 most-played songs of 2018 were women. That’s why we created the Equalizer Producer Camp, now in its second year, to provide a safe learning environment for Nordic artists who identify as female, non-binary, or trans. 

Over the course of six days this fall, artists and songwriters got a crash course on the ins-and-outs of music production—including a deep dive on recording, production, beat making, mixing, and more at studios such as Benny Andersson of ABBA’s RMV Publishing, Producers and artists Vincent Pontare and Salem Al Fakir’s Gottefar Studios, and Northbound Studios.  

“We are continuing to build on the Equalizer Project’s mission to empower female and non-binary artists in the studio, by providing the opportunity to learn more about music production, in a safe space, together with handpicked instructors from the music industry,” explains Jenny Hermanson, Nordic MD. 

Participants, including Linda Pira, Petra Marklund, Sarah Dawn Finer, Sabina Ddumba, Frida Öhrn, Amanda Winberg, Molly Hammar, Tiana Salmon, Bishat Araya, and Silvana Imam also got a chance to work with and hear from some of the biggest names in the industry including Selen Özan, who’s worked with Swedish pop stars including Veronica Maggio and Miriam Bryant; Grammy-nominated producer and artist duo Vaz; and producer, songwriter, and musician Oskar Görres, who has worked with Maroon 5, Britney Spears, and Adam Lambert.

Meet the Talented Tech Minds Building Spotify in London

It’s no secret that London is one of the most vibrant cities in the world, but with Spotify UK’s move to a new office building this month, the conversation around London as an innovative tech epicenter has been growing. “Spotify in London has to be part of Spotify globally, but also must embrace the individuality and uniqueness of London,” says John Hayes, Director of Engineering. “No matter where you are from, you’ll find something going on in London that interests you and that you can learn from. There is a culture of top talent seeking the most interesting opportunities here.”

Late last year, Spotify announced that London would become the location for the Swedish company’s new tech hub. In the months since, Spotify has been busy building up a diverse and talented team of developers, data scientists, product managers and designers from around the world, people eager to add their stories to the company’s ever-evolving narrative. We did a ‘getting to know each other’ exercise with the team,” John says. “To show where we were from, we all placed a pin on a map of the world. We had such a large mix of backgrounds that we ran out of pins and had to improvise with paperclips.”

And that’s just the beginning. We spend time bringing the right people into the company who want to change the industry from a personal perspective,” John says. “It’s humbling to work with people who bring so many ideas from so many backgrounds.”

Like London itself, our newest office reflects many different cultures and experiences, but is equally connected to Spotify tradition. We’ve even put our own spin on the fika break: Sweden’s take on afternoon tea.

But who better to tell our story than London Spotifiers themselves? Below, meet a few of the many talented tech minds building out Spotify’s engineering team in London.

 

Name: Madalina Sicoi
From: Romania
Title: Software Development Engineer

Madalina Sicoi

I work on awareness and conversion for Spotify Premium. My day-to-day work is an exciting blend of coding, testing, liaising with stakeholders and supporting the rollout of various initiatives.

I had been keeping a close eye on Spotify long before the company established a tech presence in London due to my love of its product and the stories around its tech and culture. Spotify is a fun place to work, and I’m always surrounded by talented people that get the best out of me. Spotify brings a transparency that’s rare among large tech companies.

 

Name: Daniela Estevez Fernandez
From: Buenos Aires, Argentina
Title: Senior Product Designer

Daniela Estevez Fernandez

I love the idea of working with a product that is used by millions of people every day. Every single person that you encounter here at Spotify is insanely smart, and most of us come from completely different backgrounds. I think that’s a perfect fit for the London talent pool.

From a user experience perspective, it’s interesting to think about how we prepare ourselves for the future of audio streaming in a truly connected world with hundreds of different types of devices (mobile, web, smart speakers, consoles, smart watches, etc.). How can I deliver a consistent and seamless experience to all users? I’d love to think that everyone listens to audio in the same way that I do, but the reality is very different, so that’s why I need to pay extra attention to what are our users are telling me. I focus on trying to deliver the best experience to all users, regardless of their device and where they are in the world.

 

Name: Jon Hare-Winton
From: Berkshire, UK
Title: Quality Engineer

Jon Hare-Winton

I work as an engineer in a small team, helping my team to ensure quality in everything we build. I’ve played drums in bands since I was 12, and have always wanted an opportunity to combine my professional life with my biggest passion.

The ever-changing nature of software development is kind of mirrored in the evolution of music streaming. It follows the patterns of early adoption, through to becoming mass market, followed by disruption. It’s a fascinating time to be involved in both fields, as nothing is going to stand still for long.

 

Name: Dimitrios Klimis
From: Greece
Title: Software Engineer

Dimitrios Klimis

I listen to lots (and I mean lots) of music. Spotify has been a big part of my life for a few years now after a former colleague suggested I give it a go about six years ago. The ability to instantly have access to almost every album ever produced and discover new music was, and still is, mind-blowing. So naturally, when given the opportunity to become a Spotify team member, I couldn’t resist. Spotify is like a dream job to me.

It’s evident that technology has conquered most aspects of our lives today and, as we evolve, we ask more from it. We as users need ubiquitous, less-intrusive technology which assists us to achieve our goals. For example, to discover music without actually looking for it. I believe Spotify has made considerable steps in this direction and we’ll see more and more in the future. I’m excited to be part of that journey.

 

Name: Riccardo Buzzotta
From: Padua, Italy
Title: Senior Product Designer

Riccardo Buzzotta

My role entails delivering elegant design solutions for Spotify Premium’s conversion funnel, with the help of my design team, now spanning across several time zones. Furthermore, I support my teammates in shipping quality work that contributes to a long-term vision.

London was already on my radar as a city to work and live in. Spotify coincidentally came along and when it was clear we both liked each other, I simply could not say no. I strongly feel that Spotify will make for a killer presence in London. Not just as a renowned consumer brand, but also as an incredible powerhouse of ideas and excellence on many fronts, as it’s been known to do worldwide.

 

Name: Ambreen Subzwari
From: Welsh-Pakistani origin
Title: PI Manager for the Conversion Product Area in Ironbank

Ambreen Subzwari

As a female of South Asian origin working in the tech industry, I can say firsthand that the landscape of gender equality has really shifted for the better over the last few years. Spotify, for me, epitomises the equilibrium of opportunities for men and women within the organisation. Not just because of the number of talented women we have in leadership roles, but also in the general company culture. For instance, as a working mother, I have been given full support by my manager and peers to work specific office hours to minimise disruption to my personal life— something that has not always been the case in previous companies. In addition to this, I also feel I have the same set of opportunities and support available to me as my male counterparts in order to climb my way up the Spotify career path. I have seen no distinction between the genders in what is required to achieve the next steps other than skills and performance.

 

Name: Yusik Kim
From: Daejeon, South Korea
Title: Machine Learning Engineer

Yusik Kim

I use machine learning to detect payment fraud. I spend a lot of time looking at payment data from different angles and select appropriate features to feed into the models. It mostly involves statistical modeling, implementing data pipelines, and ML algorithms.

When I was a student, I spent a lot of time discovering new music through buying albums and from what friends recommended. Once I had a job, I no longer had the time to invest in music discovery and I stopped listening to music for a while. Then Spotify came along and solved those problems for me. So I am passionate about making it even better.

 

Name: Muge Ersoy
From: Istanbul, Turkey
Title: Engineering Manager

Muge Ersoy

I was inspired to work at Spotify when I gave a talk at a Women in Tech conference in Amsterdam. Spotify was across from our booth and I had the chance to meet many women in STEM and get to know their policies regarding diversity and inclusion. It amazed me and I immediately wanted to be part of it. Not to mention that I am a big fan of the product itself and its discovery playlists.

I’ve played in amateur bands as a drummer. I have always had a special connection to music creation and am a true believer of the power of music. It makes the world a better place.

 

Name: Nicole Shephard
From: Denver, Colorado
Title: Design Manager

Nicole Shephard

I’m responsible for building and supporting a design team to explore what’s next for Spotify Premium. This means recruiting great design talent, working closely with our Product Insights team to deeply understand our customers, supporting designers in their exploration and testing of new concepts, and telling a great story around our hunches, experiments, learnings, and decisions.

My husband is a full-time musician, so the opportunity to contribute to Spotify’s goal of connecting artists with fans is quite personal. Music is one of the most powerful forces in the world—it has the ability to connect us, move us, and awake parts of us in a way only music can.