Tag: wrapped 2021

2021 Wrapped for Podcasters Shows That More People Are Becoming Audio Creators

December 16, 2021

2020 was an explosive year for new podcast creation—but 2021 proved to be the year podcasting really hit its stride. New creation hasn’t slowed down one bit, and more than ever, podcasters are getting more creative with their content development and business models. With 1.2 million new podcasts published on Spotify this past year, it’s clear that an increasing number of people are listening to and creating audio. 

This year, we delivered Wrapped for Podcasters to more creators than ever, demonstrating that the creator economy is growing—and rapidly. 

We believe that a huge driver of this growth is accessibility to innovative creation tools. Of the aforementioned 1.2 million new podcasts published on Spotify in 2021, more than 1 million of them were created using Anchor, our all-in-one podcasting platform. Anchor now powers around 75% of all podcasts on Spotify—the vast majority of which are from independent creators—so its user behavior offers a great peek into what’s happening in the world of those up-and-coming podcasters.

Anchor offers more to creators than your basic record-and-upload. In 2021, we began offering a variety of features in Anchor that enable podcasters to create, grow, and monetize their content in ways that had never been possible before. This includes:

We believe innovating on the creation experience has a profound impact on the growth of the overall podcasting creator economy. And when we took a look into the data from 2021, the numbers proved that to be the case.

  • Anchor continues to drive 80% of the new podcasts being published to Spotify every year.
  • These independent shows collectively are driving incredible engagement: In recent months, more than 40% of monthly podcast listeners on Spotify have listened to at least one show created using Anchor.
  • More than 13,000 Anchor-powered shows charted in 2021, making up 35% of the shows on Spotify’s charts this year. 
  • As a result of rolling out these new formats that can’t be experienced anywhere else, the consumption of Anchor-powered shows globally leans toward Spotify, with around 65% of their consumption happening on Spotify.
  • The market for independent podcasters is truly global: The top markets, in terms of total new shows created on Anchor in 2021, were the U.S., Brazil, Mexico, Indonesia, and India.
  • Central and South America in particular are on the come-up for a thriving creator economy in podcasts: Anchor’s fastest-growing markets in 2021, measured by average monthly increase in new shows, were Peru, Colombia, Argentina, Mexico, and Chile.

We’re excited to see continued progress in the podcast space as creators grow and hit their strides. Stay tuned for more to come in 2022!

What the World Streamed Most in 2021

December 1, 2021

If 2020 was the year that flipped the world on its head, 2021 was the year that we got used to seeing things upside down. With “normal” thrown out the window, people around the world started to embrace the unknown—and in doing so, championed all of the things that make each of us unique. 

Spotify’s 2021 Wrapped celebrates this idea—the millions of weird and wonderful ways to listen and live in a world that continues to keep us on our toes. Today, we unveil the top artists, albums, songs, podcasts, and more that defined how more than 381 million people around the world listened and discovered audio during a year that turned “unprecedented” into, well, precedented.  

As usual, Wrapped helps us reflect on the large role audio played in the lives of our listeners—and how our favorite creators soundtracked the world around us. 

The top artists, songs, and albums globally

For the second year in a row, Puerto Rican Reggaeton star Bad Bunny takes the title of most-streamed artist in the world on Spotify. And what’s more: He’s received over 9.1 billion streams without releasing a new album this year. He is swiftly followed by singer-songwriter Taylor Swift, whose Red (Taylor’s Version) gave old and new fans alike a reason to relive the artist’s early groundbreaking work. Rounding up 2021’s top three is BTS. The globally beloved k-pop group had a standout year thanks to their single “Butter.” Canadian hip-hop artists Drake—who released Certified Lover Boy in September—and Justin Bieber—whose 2021 album Justice featured collaborations with artists from across the globe—take spots four and five, respectively.

The top song of 2021 globally is Olivia Rodrigo’s runaway “drivers license,” which garnered over 1.1 billion streams. Lil Nas X’s viral “MONTERO (Call Me By Your Name)” dances its way to second place and heralded the artist’s first studio album. The Kid LAROI enters the ranks for the first time, with his Justin Bieber collaboration “STAY” taking third. The fourth spot sees Olivia Rodrigo once again, this time with “good 4 u,” which also earned the title of 2021 Spotify Song of the Summer. The fifth most streamed song to rise in the ranks is Dua Lipa’s “Levitating (feat. DaBaby).” 

When it comes to top albums of 2021 globally, Olivia Rodrigo once again claims the crown—her debut album SOUR clearly held a bit of sweetness. Dua Lipa’s Future Nostalgia ranks second, with Justin Bieber’s Justice, Ed Sheeran’s =, and Doja Cat’s Planet Her coming in third, fourth, and fifth. 

The top podcasts globally

Coming out of its first full year as a Spotify exclusive, The Joe Rogan Experience remains the number-one podcast on Spotify globally. It is followed by the fearless Alex Cooper’s Call Her Daddy, which also became exclusive to Spotify in 2021. True crime and news continue to be popular genres within the medium, with Crime Junkie, TED Talks Daily, and The Daily rounding out the list. 

Notable trends of 2021

When we looked at trends on Spotify in 2021, the top songs, artists, albums, and podcasts weren’t the only things we found. We learned about the moments that united listeners—and the ones that were notable for their uniqueness. 

Nostalgia played a role in people’s listening in 2021 as fans rediscovered old favorites—and new generations adopted them as well. Let’s face it: There are certain songs and albums that just sound like home (in a good way).

Lo que Más Escuchó el Mundo en 2021

December 1, 2021

Si el 2020 fue el año que puso al mundo de cabeza, el 2021 fue el año en que nos acostumbramos a ver las cosas al revés. Con la noción de lo “normal” arrojada por la ventana, la gente en todo el mundo comenzó a abrazar lo desconocido y, al hacerlo, defendió todas esas cosas que nos hacen únicos a cada uno de nosotros.

La campaña Mi 2021 En Spotify celebra esta idea: las millones de formas extrañas y maravillosas de escuchar y vivir en un mundo que continúa manteniéndonos alerta. Hoy presentamos los mejores artistas, álbumes, canciones, podcasts y más que definieron cómo más de 381 millones de personas en todo el mundo escucharon y descubrieron el audio durante un año que convirtió la expresión “sin precedentes” en, digamos, un precedente.

Como de costumbre, #Mi2021EnSpotify ​nos ayuda a reflexionar sobre el gran papel que desempeña el audio en la vida de nuestros oyentes y cómo nuestros creadores favoritos nos regalaron una banda sonora para el mundo que nos rodea.

Los artistas, canciones y álbumes más escuchados a nivel mundial

Por segundo año consecutivo, la estrella puertorriqueña de reguetón Bad Bunny se lleva el título de artista con más streams del mundo en Spotify. Aún más: ha recibido más de 9.100 millones de streams sin lanzar un nuevo álbum este año. Le sigue de cerca la cantautora Taylor Swift, cuyo álbum Red (versión de Taylor) les dio a los viejos y nuevos fans una razón para revivir la revolucionaria obra temprana de la artista. Redondeando el top 3 de 2021 está BTS. El grupo de k-pop más amado a nivel mundial tuvo un año destacado gracias a su sencillo “Butter”. Los artistas canadienses de hip-hop Drake, que lanzó Certified Lover Boy en septiembre, y Justin Bieber, cuyo álbum de 2021 Justice contó con colaboraciones con artistas de todo el mundo, ocupan los puestos cuatro y cinco, respectivamente.

La canción más escuchada en 2021 a nivel mundial es la sorpresiva “drivers license” de Olivia Rodrigo, que obtuvo más de 1.100 millones de streams. El track viral “MONTERO (Call Me By Your Name)” de Lil Nas X llega hasta el segundo lugar y anunció el primer álbum de estudio del artista. Kid LAROI entra en las filas por primera vez, con su colaboración junto a Justin Bieber “STAY” ocupando el tercer lugar. El cuarto lugar muestra de nuevo a Olivia Rodrigo, esta vez con “good 4 u”, que también se ganó el título de Canción del Verano de Spotify 2021. La quinta canción más escuchada en escalar los charts es “Levitating (con DaBaby)” de Dua Lipa.

Cuando se trata de los álbumes más escuchados de 2021 a nivel mundial, Olivia Rodrigo vuelve a reclamar la corona: su álbum debut SOUR claramente tenía un poco de dulzura. Future Nostalgia de Dua Lipa ocupa el segundo lugar, con Justice de Justin Bieber, = de Ed Sheeran y Planet Her de Doja Cat en tercer, cuarto y quinto lugar.

Los podcasts más escuchados a nivel mundial

Saliendo de su primer año completo como exclusivo de Spotify, The Joe Rogan Experience sigue siendo el podcast número uno en Spotify a nivel mundial. Le sigue Call Her Daddy, de la intrépida Alex Cooper, que también se convirtió en exclusivo de Spotify en 2021. Los crímenes reales y las noticias siguen siendo géneros populares dentro del medio, con Crime Junkie, TED Talks Daily y The Daily completando la lista.

Además de la música y los podcasts más escuchados del mundo, no olvides revisar tu propia experiencia personal Tu Resumen 2021 en la app de Spotify para ver cómo lo que escuchaste cuenta la historia de tu año. Obtén más información sobre lo que encontrarás en tu espacio Tu Resumen 2021 personal en la app de Spotify.

La espera ha terminado: aquí están las listas completas de las canciones, los artistas, álbumes y podcasts que definieron al 2021.

Artistas más escuchados globalmente 

  1. Bad Bunny
  2. Taylor Swift
  3. BTS
  4. Drake
  5. Justin Bieber

Álbumes más escuchados globalmente 

  1. SOUR de Olivia Rodrigo
  2. Future Nostalgia de Dua Lipa
  3. Justice de Justin Bieber
  4. = de Ed Sheeran
  5. Planet Her de Doja Cat

Canciones más escuchadas globalmente 

  1. “drivers license” de Olivia Rodrigo
  2. “MONTERO (Call Me By Your Name) de Lil Nas X
  3. “STAY (with Justin Bieber)” de The Kid LAROI
  4. “good 4 u” de Olivia Rodrigo
  5. “Levitating (feat. DaBaby)” de Dua Lipa

Podcasts más populares globalmente 

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Crime Junkie
  4. TED Talks Daily
  5. The Daily