Tag: Female Empowerment

Spotify’s New SAWTIK Initiative Shines a Light on Emerging Arab Women in Music

From Umm Kulthum to Latifa, Arab female artists have played a pivotal role in shaping the region’s music. The goal of Spotify’s new SAWTIK initiative is to re-ignite the flame and help the next generation of female creators carry the torch. 

While SAWTIK is Spotify’s inaugural women-in-music initiative for the region, it’s not the first time we’ve worked to help creators and promote diversity. Spotify’s Equalizer Project highlights female and non-binary creators in the Nordic music industry, and Sound Up supports podcasters from underrepresented backgrounds in the U.S., UK and Ireland, Germany, Australia, Sweden, and Brazil. Now, with SAWTIK, we are extending our efforts to female artists in the Middle East and North Africa (MENA).

SAWTIK means “your voice” in Arabic, and with the initiative, Spotify is hoping to raise the voices of female artists in the region, making it easier for labels and fans to uncover these talented stars. Through education, networking, and on- and off-platform marketing support, these artists will have a chance to shine like never before as fans are introduced to the rich and diverse music they have to offer.

First, to see what the experience was like for women in the region’s music industry, Spotify partnered with Nielsen, a global data and insights company, to conduct market research with artists, listeners, and music experts. We also sent a separate, anonymous survey to MENA-based music labels. The results helped us better understand the landscape and the type of support these artists needed.

For example, the Nielsen insights showed that in MENA, 60% of aspiring female artists feel stigmatized for pursuing a career in music. Those who do choose to move into the industry have a hard time finding label support. In fact, responses from MENA-based music labels showed that female artists make up less than 13% of label signings in the past five years. There is, however, hope for a brighter future—that same survey showed that 86% of the labels agree that there is a demand for Arab female artists; it’s just that finding this talent remains a challenge. 

“As an Arab female artist myself, I have witnessed how difficult it is to pursue a career in music,” shares Lynn Fattouh, Spotify Consumer Marketing Manager in Middle East and Africa. “Our journey to create a more inclusive creative ecosystem in MENA’s music industry has just begun, and we hope that these initial steps and actions will help push these conversations forward and lead to positive and lasting changes for female creators.”

To celebrate the arrival of SAWTIK, Spotify launched a regional campaign highlighting the musical and cultural contribution of female artists through a series of activities and experiences, including female artists taking over the covers of 18 flagship playlists, such as Arab X and Arab Hip-Hop. Each of these playlists will lead with a song by a female creator. Listeners will also get to know these women through our digital billboards in Cairo, Casablanca, Amman, and Riyadh. 

Spotify Launches Original Podcast ‘The Conversation with Amanda de Cadenet’

As women navigate the ever-evolving social paradigms that shape our cultural discourse, there’s a need for clear, candid, and powerful voices to help society move forward. Amanda de Cadenet, host, photographer, and Girlgaze founder and CEO, has been one of those voices for over a decade.

With the 2011 launch of The Conversation with Amanda de Cadenet on Lifetime, Amanda created a unique place on TV, one where women could feel safe to talk to each other about a wide range of important issues and shared experiences. Now Amanda is  taking the conversation to the sound studio, with a podcast of the same name and mission.

Beginning on July 2nd and airing every Tuesday thereafter for nine weeks, Amanda’s Spotify exclusive podcast will feature one-on-one intimate and candid conversations with women and non-binary individuals who reveal their respective journeys and the wisdom they’ve gained along the way.

Guests will include actresses, activists, authors, politicians, filmmakers, providing a wide range of perspectives. Amber Heard, Senator Kirsten Gillibrand, Jameela Jamil, Olivia Wilde, Sophia Bush, and more will be joining Amanda on the show.  

“I’m excited to launch The Conversation as a podcast format because it really lends itself to the long form, in depth conversations I like to have with my guests. The Conversation is a place for raw and honest discussions on topics that need to be addressed right now” said Amanda de Cadenet. 

The launch of this podcast further showcases Spotify’s commitment to delivering interesting and unique original content to listeners, with a new generation of cultural and socially-minded podcasts. Spotify’s diverse, growing podcast slate includes: Stay Free: The Story of the Clash, Dope Labs, Jemele Hill Is Unbothered, Amy Schumer Presents, Riggle’s Picks with Rob Riggle & Sarah Tiana, Dissect and the newly announced partnership with President Barack Obama & Michelle Obama’s Higher Ground Audio. 

Check out the The Conversation with Amanda de Cadenet trailer here.

Spotify Studios Announces ‘Noisemakers’ in Partnership with TIME’S UP

Safe, fair, and dignified work for all women doesn’t sound like a lot to ask for. And yet, for many women of various backgrounds and identities, this is not the case. Today, Spotify is announcing Noisemakers, a new podcast intended to spark timely conversations about these important issues. The six-part podcast series from Spotify Studios was developed in partnership with TIME’S UP. The first episode will be released March 29.

The series, hosted by comedian/writers Chelsea Devantez and Ashley Nicole Black, will bring together women across social, cultural, and economic divides to examine the impact of harassment, gender inequality, and pay inequity in the workplace for women.

Each episode will feature a female celebrity conducting an interview with another woman about an experience that demands examination given the cultural reckoning with inequality that TIME’S UP has helped drive. Together, they will discuss how they are individually dealing with these issues, and how their voices can help others fight similar battles. The hosts will utilize their trademark wit to create an inviting backdrop for interviews conducted by celebrity activists including Jessica Chastain, Padma Lakshmi, Janet Mock, and Karla Souza.

“TIME’S UP has been one of the most important, powerful conversations of the last year,” said Courtney Holt, Head of Spotify Studios. “We are thrilled to be partnering together for Noisemakers to further support the mission and provide a platform for women from all walks of life to voice their thoughts on this critical issue.”

“TIME’S UP is all about making change by raising our voices and inspiring action,” said Rachel Terrace, Chief Marketing Officer of TIME’S UP. “With this podcast, Spotify is shining a bright spotlight on major issues that impact women across industries and geographies and helping us to be even louder in our calls for change. We’re grateful for their partnership.”

Each thirty-minute episode will be available for all users on Spotify. Listen to the first episode below.

Spotify Celebrates Latinas in Music

During International Women’s Month, we celebrate the voices and stories of female creators around the globe. This includes showcasing an ever-growing band of Latina singers in our campaign Mujeres en la Música (Women in Music), in which Spotify brought together more than fifty female artists who are breaking barriers and stereotypes.

In the campaign, each artist relays their experiences of standing out in the music industry, the challenges she faced in getting ahead in her career, and details on how to overcome the various difficulties that women still encounter. The singers also recommend up-and-coming artists who inspire them.

Mujeres en la Música raises the volume on women who champion equality and inspire other women through their art—during International Women’s Month and every day.

Read on for their advice.

“To all the girls who are starting their musical careers, I want to say this: remember that it is not a question of gender, but of talent and defending what you are. Don’t be the same as the rest just because it’s fashionable or because it’s what sells. Be honest to yourself and work hard.” Ana Torroja, Spanish feminist icon

Ana Torroja

“I’ve always had little hair. ‘Take the bald girl out,’ they said, because nobody was used to seeing that onstage. But it never mattered to us, we were the most rebellious in pop music.” – Federica, of Mexican pop band Kabah

Kabah

“All the women I’ve crossed paths with inspire me in some way. I have composed songs about women in maquiladoras, women in domestic life, migrants and those who challenge society. It is dangerous for women to be powerful, it seems important to me to tell that.” – Lila Downs, Mexican singer-songwriter

Lila Downs

“When I started in music, I was always the only woman in the band. Now I feel that the world is realizing that we have many women in music doing super interesting things, that we can play, compose, and be producers of our art. We have something to say.” – Mon Laferte, Chilean singer and songwriter

Mon Laferte

“When girls are starting their musical careers, I tell them, ‘Now is the best time to be a woman and make music. But this does not mean that we have conquered everything, and it does not mean that people won’t say no. They are going to doubt you. We still have a lot to overcome, but we are doing it with work and with facts, because we are better prepared than ever.’” – Paty Cantú, Mexican pop star

Paty Cantú

“[Today] it is easy to question the necessity of feminism, because girls think that we’re doing very well, without thinking that we only recently started voting and studying. It is important that we achieve equity in all aspects. We need to maintain a critical position and to not give in to the fight.” – Andrea Echeverri, leader of legendary Colombian rock band Aterciopelados

Andrea Echeverri

Listen to the music of these women and the many more who inspire us in our International Women’s Month hub.

Pop Star Robyn Empowers Girls in Tech at First International Tekla Festival

You may know Swedish recording artist Robyn for her hits “Dancing On My Own” and “Missing U,” but she’s also the voice of a movement supporting young women and girls in STEM fields through her initiative, the Tekla Festival. This past weekend, Robyn took Tekla to the Embassy of Sweden in Washington, DC, to inspire girls to explore technology and challenge norms and stereotypes.

The two-day event, the Tekla Dialogue, began with an invitation to girls, ages 11-14, who live in disadvantaged areas, to experiment with technology and engage with speakers and role models. It was followed by panel discussions on Saturday that addressed pertinent questions, such as: Who gets to shape our future? What are the roles and responsibilities in closing the gender gap?

Workshop for girls ages 11-14 hosted by Caroline Dahl, Chairman of Makers of Sweden

Robyn was joined by Ann Linde, Sweden’s Minister for Foreign Trade; Leslie Cruz, CEO of STEMconnector; Yamilée Toussaint Beach, Founder and CEO of STEM From Dance; Kate Rabinowitz, Reporter at the Washington Post; Aerica Shimizu Banksa, Cofounder of BEACON: The DC Women Founders Initiative; Tom Manatos, Vice President of Government Relations for Spotify; and Caroline Dahl, PhD, Technology Innovator, RISE and Chairman of Makers of Sweden, to discuss these issues across two riveting panels. The moderator for the event was none other than Natalia Brzezinski, the CEO of Brilliant Minds Foundation and host of the Brilliant Minds Podcast on Spotify.

Aerica Shimizu Banksa, Cofounder of BEACON: The DC Women Founders Initiative

Together, they addressed the underrepresentation of women in technology and explored various solutions. Read on for several of their thoughts.

“If you don’t feel like you can mirror yourself in someone and if you don’t feel seen, you can’t learn. And that’s the most important part about Tekla.” — Robyn

Center: Robyn, singer and founder of Tekla

“Our team did a survey and asked women, ‘What’s the biggest barrier to success in tech?’ We found that by far, the most regular response was that they don’t have enough role models. That even if they had the capital and time, they wouldn’t know what to do with it. And that’s something we need to solve.” —  Leslie Cruz, CEO of STEMconnector

“It’s critical to have various voices represented in our work. Conversations that exclude a diverse set of opinions lead to worse products and worse innovation. That’s a tangible problem impacting our immediate future.” — Tom Manatos, Vice President of Government Relations for Spotify

L-R: Natalia Brzezinski, Leslie Cruz, Kate Rabinowitz, Aerica Shimizu Banksa, Tom Manatos

“Given the right opportunity and the right resources, you have the opportunity to change not only your life, but a generation.” — Veni Kunche, web developer and entrepreneur

With mic: Veni Kunche

The Brilliant Minds Podcast celebrates entrepreneurial thinking and creativity through conversations with musicians, artists, fashion icons, creators, and tech founders about using their voices to knock down barriers. Take a listen:

EQL Resident Roundtable: Meet the Women Behind the Mixers

The future of audio engineering and production is female—which is exactly why Spotify’s Social Impact Team is partnering with Berklee College of Music to form the EQL Studio Residency. Women are often underrepresented in the music industry, so by providing three full-time, paid residencies to women and gender non-conforming individuals across the world, we are hoping to help aspiring female engineers gain the experience and mentorship needed to take their careers to the next level.

Spotify and Berklee’s first EQL Residency cohort started in October with three up-and-coming talents: Ramera Abraham, a Filipino-Canadian vocal engineer, producer, and recent Abbey Road Institute graduate based at the Spotify Secret Genius Studio in London, U.K.; Taylor Pollock, a Berklee music production and engineering alumna from the small town of Sharpsville, Pennsylvania currently at the Spotify Studios in Nashville, Tennessee; and Jeanne Montalvo Lucar, a Grammy-nominated producer-engineer with a radio background working out of Spotify Studios and Electric Lady Studios in New York. Heading up the program on the Berklee side is Darla Hanley, the first female academic dean at Berklee College of Music in Boston. In her work, she has spearheaded many music initiatives and programs and is always looking for new ways to promote, engage, and support women in the industry.

We sat down with the residents and Darla to get their takes on finding incredible mentors, the benefits of a residency for women in a male-dominated industry, and their advice to aspiring female engineers.

First off, what does an audio engineer actually do?

Jeanne: If you think of it from beginning to end, the audio engineer works directly with the musician to record an album, or a track. And [as the engineer] you’re in charge of conceiving how the recording is going to shape up; whether in a studio and what microphones you’re using, for example. They take responsibility of recording the sounds, mixing them together, and editing the final product.

Ramera: Audio engineers work across video, film scoring, video games, and podcasting—bringing the technical side of a song to life and making your favorite artist sound so good.

The music industry is a hard field to break into, no matter who you are. Who are some of the mentors who helped you get where you are?

Taylor: My teachers at Berklee were probably the biggest resource for me, because they were people who had established themselves in the industry already. Jonathan Wyner mastered “Bleach” by NirvanaMatthew Ellard, my favorite teacher, engineered for metal bands in the ’90s. My mentor Leanne Ungar recorded Leonard Cohen in the studio and on tours. She was one of the people that really pushed me to go hard and stand up for myself distinctly from my male classmates. I spent a semester interning in LA, and Eric Rennaker and all of the staff at Bedrock Studios in LA helped push me to be bolder and more confident.

Ramera: The most important musical inspirations in my life will always be my grandfather (a bass-baritone), and my aunt (music teacher and multi-instrumentalist). I owe a lot to teachers from Carleton University in Ottawa, as well as Carlos Lellis from Abbey Road Institute, and my co-writer, AntonioEsposito, for pushing me to continue songwriting and vocal production in the first place. When I first started songwriting and was introduced to the world of music production, I was also really looking up to women like Ali Tamposiand Sarah Aarons, whose podcasts I would listen to all the time. I would just analyze the melodies they’d written, and just kind of think, ‘Wow, I want to write like that’. I also had the pleasure of meeting Sylvia Massy, a fearless engineer, unafraid to experiment with new ideas. So I’d love to find a medium between the two; to merge my creative side with my growing experience as an engineer.

Jeanne: My previous bosses have always served as the biggest mentors for me. Andreas Meyer specifically was always extremely supportive, giving me huge projects and helping me talk through my own projects—never hesitating to recommend me for something big. And my advisor at NYU, Dr. AgnieszkaRoginska, still is a huge mentor for me. As a woman, seeing another woman, who has a family, who is working in audio, and is working to bridge that gender gap to support the future women in the field has always been a great inspiration.

Why is having a residency like EQL so important for female engineers and producers?

Jeanne: I’ve dealt with the feeling that my resume is at the bottom of the pile, and realizing that a man is just going to end up getting the job. So to have been in competition [for the residency] with other women was amazing. I knew I wasn’t going to be turned down because of my sex at the end.

Taylor: In my previous experiences, when I would do sessions, it would be just mostly males. Now I have a group I can talk to, to say, ‘Hey, so this negative experience with a male coworker happened. This isn’t normal, right?’ And then they can let me know, ‘That’s not normal. It’s not something that you should put up with.’

Ramera: Last week [during the mentoring session], it was just a really great … I don’t know, it felt almost like a support group, in the best way possible. I felt the importance of women supporting women. I feel like there are so many important conversations, both about music and not, we can have in a group like this.

Darla: One of the best elements of EQL is our ability to have Berklee women leaders mentor the three recipients. The Berklee Women Chairs Forum group is so impressive and represents many areas of the music industry like production, songwriting, music business, and film scoring. Without EQL, this group would probably not be gathering to talk about supporting women in recording studios in Nashville, London and New York, or offering collective advice. EQL gives us the ability to work together in new ways and go beyond the borders of our campus.

Speaking of women supporting women, what’s your advice for aspiring female engineers, producers, and songwriters?

Jeanne: I’ve always kind of obsessively networked. Whenever there were events, I would just throw myself at them because I knew that it was an uphill battle. Not being afraid to take the plunge and jump into the deep end has been kind of the only way to operate as a woman in this business. If you do good work it will speak for itself. You may have to prove yourself over and over and over again. But at the end of the day, you’re going to earn their respect, and they’re going to want to work with you in the future.

Taylor: If you see a woman doing something that she’s doing well, but there’s a guy behind her, trying to tell her how to do it, say something. Tell them to back off. Usually that opens the door for people to work the best that they can. When that happens to me, I just tell people that I can do it. And to let me do it.

Ramera: My main advice is to never be afraid to ask for help. The only way you’ll learn to do a job well is to continue to make mistakes, ask for clarification on how something works, and never make the same mistake again. Ask for help from fellow engineers—male or female—because at the end of the day, your experience should be less hierarchical and more learning and development-oriented. Work with as many writers and producers as possible. People are there to support you!

But there’s always more to do. What’s next?

Darla: We can keep creating opportunities for women in music and put them in the spotlight as much as possible. We should also focus on teaching children that there are no gender boundaries in music so the industry (and world) of tomorrow will be different. For now, let’s showcase how women are a part of the music industry—in a way that inspires other women to take part. Women contribute as performers, creators, producers, engineers, business leaders and more. We need their voices to be amplified. It isn’t every day that we get to empower women and change lives. Wait—with EQL it is!

Learn more about the EQL residency and new EQL directory.

Spotify and SoundGirls Launch ‘EQL Directory’, a Global Database for Women in Audio and Music Production

“In order to make change, everyone has to agree there’s a problem to solve in the first place,” says Anna Ingler, co-founder of the Upfront Producer Network, which represents 100-plus female and gender-nonconforming producers in Sweden.

It’s estimated that less than 5 percent of all audio professionals are women. Many people in the music industry are—and have been—working to solve this issue by providing educational, networking, and community resources to increase diversity in these fields. And yet, the excuse still exists: “We want to hire a woman, but we couldn’t find one.”

Introducing the EQL Directory, powered by SoundGirls—a nonprofit dedicated to expanding opportunities for girls and women in music—and made possible by Spotify. The EQL Directory is a global database of professionals that seeks to amplify the careers and achievements of women working behind the scenes in music and audio. Any person around the world can add their name and claim their space. And, any person looking to hire a more inclusive creative team can find professionals in their area.

“[We] face the myth that there are not very many women or non-conforming people working in audio, and because of this people don’t even bother to look. The EQL Directory proves that this is not true,” says Karrie Keyes, co-founder of SoundGirls and Pearl Jam’s long-time sound engineer.

“This is a great tool to create more opportunities for women,” says TRAKGIRL, a successful producer who has worked with everyone from Jhené Aiko to Belly to Luke James. “We have to continue the work and create more inclusion and diversity in male-dominated spaces; we have a lot of work to do, but this is an awesome start.”

The EQL Directory was made possible through a partnership between Spotify and SoundGirls, which was founded by Keyes and Michelle Sabolchick Pettinato.

“SoundGirls already had this global directory of women in audio and production, and we came together to help them make it more beautiful, more useful, and more visible within the industry,” says Kerry Steib, Spotify’s Director of Social Impact. “We know that increasing equity for women in these fields is a complex problem to solve. We have to work with great partners across the industry and come together to create solutions.”

To guide our commitment to increasing equity in these fields, Spotify and Secret Genius have assembled a team of some of the most talented and in-demand professionals to create a new EQL Advisory Board. TRAKGIRL, along with Lauren D’Elia, Jin Jin, Kesha Lee, and Ali Tamposi will help shape the future of these programs.

The EQL Directory is one of many initiatives Spotify has developed to support equity in the audio industry. In August, we created three full-time residencies in our Secret Genius and Spotify studios to support hands-on career development for female studio engineers, the Equalizer Project’s success has continued with networking dinners and a recent Producer Camp in Sweden, and The SoundUp Bootcamp, an accelerator program for aspiring podcasters in underserved communities has been launched in the U.S., UK, and Australia.

Visitors to the EQL Directory can find resources from initiatives and organizations like the Audio Engineering Society, Beatz By Girlz, Equalizer Project, female:pressure, Gender Amplified, Girls Make Beats, Instituto Criar, Secret Genius, shesaid.so, SoundGirls in Mexico,, The 7% Series, Upfront Producer Network, Yorkshire Sound Women Network, and the Women’s Audio Mission.

Check out the EQL Directory.

Leading from Within: Inspiring Women in the Creative Industry During ‘See It Be It’ Events at Cannes

There are still too few women rising in leadership within the creative industry. That’s why this year Spotify teamed up with Cannes Lions Festival of Creativity “See It Be It,” a program that highlights the issue of gender imbalance at senior levels in the industry—and works to push it into a better balancing act. Each year, the career development initiative identifies 20 future female leaders from the creative world, then provides them with executive training, mentoring and networking opportunities to push their careers forward.

This year, Spotify’s own Danielle Lee (VP, Global Head of Partner Solutions) and Jackie Jantos (VP, Brand and Creative) served as onsite mentors for the “See It Be It” participants throughout Cannes Lions, leading discussions on the importance of inclusivity in brands and using creativity for change. Throughout the week, participants have shared stories and learned skills to help accelerate their paths to leadership in their respective companies and countries. They also heard from Methal, a female musician from Yemen, about her own journey and the adversity she’s faced.

The mentors will follow up with participants throughout the year in other media-related events all over the world to help them put what they’ve learned into action and engage executives at their companies on the topic of gender diversity. “This panel, and See It Be It, is so important to me,” says R/GA EVP and Chief Creative Officer Chloe Gottlieb. “I think about my two little girls and how they will grow up. I hope that they will have the best opportunities, regardless of gender.”

We sat down with Danielle Lee and Alexandra Tanguay (Global Brand Director), to learn why “See It Be It” is so necessary, and how brands should lead by example when incorporating diversity.

Q: Why did Spotify get involved with “See It Be It”?

Danielle Lee: Music is one of the most multicultural forms of storytelling. We at Spotify saw this partnership as an opportunity to have an impact on a program that really is trying to tackle the issue of gender imbalance within the creative community. We are very passionate about culture and creativity and believe that the talent we have on our creative teams needs to reflect the world we live in if we’re really going to connect with consumers and build content that they’re going to love.

Q: How have your roles throughout your career shown you the necessity of programs like “See It Be It”?

Danielle Lee: I am a product of many organizations’ efforts to advance diverse and inclusive environments. I’m a Better Chance Scholar and alum. I was part of INROADS, which is a summer internship program for students of color, so I’ve really benefited throughout my career from organizations and companies that prioritize this mission. I feel a deep responsibility to lift others just as others have done for me. It’s really important not just to be very effective and high-performing in my work, but to also share what I’ve learned and use my power and influence to be part of advancing these issues.

Alexandra Tanguay: I’ve been super fortunate in my time at Spotify in that I’ve had an extremely wonderful mentor and supervisor who is a woman. I’ve been sheltered from a lot of the challenges you face in this industry because I’ve had her on my side. But in my years prior to Spotify, I worked in very male-dominated industries. So I know it’s important that you don’t feel alone. It’s important that you showcase female talent now so that the larger industry can recognize the role that women play and how important it is to have diverse perspectives.

Q: Why does Spotify believe in partnering with companies that lead by example?

Danielle Lee: At Spotify we really focus on the concept of discovery. It’s one of the things that fans love about our platform. They discover new music. They discover new cultures. We feel a deep responsibility to help fans expand their world. Being a champion for openness and discovering new perspectives is a real honor. We like to work with other companies and brands that value that and want to take advantage of that opportunity, not just to put your ad in front of someone, but to impact them in a meaningful way. Music is such a personal medium. We really challenge ourselves to think about how we can create experiences for our fans where the advertising is just as impactful as the music they’re listening to.

Alexandra Tanguay: Media brands have access and opportunity to pull in ambassadors. At Spotify, we can highlight artists who resonate with their fans in such an incredible way. We have a responsibility and opportunity to leverage music to make a huge impact.

Q: Why should media brands lead by example?

Danielle Lee: Media brands shape the way people see themselves, and the way the world sees different communities. It’s so, so important that we tell stories and bring visibility to different voices. As a black woman, I grew up with the people around me having very limited perspectives about who black women are from media portrayals. They were nannies. They were maids. They were one-dimensional. I worked intentionally to redefine that image, because I’m none of those things, and the women around me and in my family and friends, they are none of those things. We have to break those stereotypes and expand people’s understanding of different communities. I think brands and marketers have a critical role to play in tackling those stereotypes and telling stories that have not been given a platform.

Alexandra Tanguay: Spotify is a unique partner to so many different types of brands. We have led the way on so many impact-driven campaigns that allow our partners to come in and allow our partners to sponsor important programs. Having artists on our side allows us to pull brands into those conversations in very authentic ways.