Recently, fans of the German podcast Gemischtes Hack received a mysterious invitation to an event simply called “HACKTAG,” taking place September 22 at the Berliner Ensemble in Berlin. Without knowing anything else, an audience of 600 gathered, anxious to see what the evening might have in store. Then the curtain rose, revealing Gemischtes Hack hosts Felix Lobrecht and Tommi Schmitt seated in their signature studio setup, and the reason for the celebration: the series had officially reached one billion streams.
The milestone adds to an already impressive run for the show, which has been Germany’s most-streamed podcast for seven consecutive years and is the second most-streamed podcast on Spotify globally. Each episode, Felix and Tommi bring listeners into their wide-ranging conversations, covering whatever happens to be on their minds, from politics and culture to sports, music, and more.
HACKTAG was a one-of-a-kind celebration of the show’s milestone moment and a fitting tribute to its fan community. The name itself was a nod to longtime listeners, coming from “Mittwoch ist Hacktag” (“Wednesday is hack day”), one of the podcast’s signature phrases.
Along with watching a live episode recording, guests could snap photos with the hosts after the show and take them home in frames inspired by the 1 Billion Streams Award. There was also event-exclusive merch made especially for the celebration.
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