Tag: podcasters

‘Gemischtes Hack’ Hosts on Dream Guests, Favorite Episodes, and Reaching 1 Billion Streams

Gemischtes Hack hosts standing alongside other people on a stage. The hosts are holding Spotify-branded Billions Club plaques.

Recently, fans of the German podcast Gemischtes Hack received a mysterious invitation to an event simply called “HACKTAG,” taking place September 22 at the Berliner Ensemble in Berlin. Without knowing anything else, an audience of 600 gathered, anxious to see what the evening might have in store. Then the curtain rose, revealing Gemischtes Hack hosts Felix Lobrecht and Tommi Schmitt seated in their signature studio setup, and the reason for the celebration: the series had officially reached one billion streams.

The milestone adds to an already impressive run for the show, which has been Germany’s most-streamed podcast for seven consecutive years and is the second most-streamed podcast on Spotify globally. Each episode, Felix and Tommi bring listeners into their wide-ranging conversations, covering whatever happens to be on their minds, from politics and culture to sports, music, and more.

HACKTAG was a one-of-a-kind celebration of the show’s milestone moment and a fitting tribute to its fan community. The name itself was a nod to longtime listeners, coming from “Mittwoch ist Hacktag” (“Wednesday is hack day”), one of the podcast’s signature phrases.

Along with watching a live episode recording, guests could snap photos with the hosts after the show and take them home in frames inspired by the 1 Billion Streams Award. There was also event-exclusive merch made especially for the celebration.

The Hosts of ‘Mordlust’ Are Making a Different Kind of True-Crime Podcast

Two people standing on a stage

Since starting Mordlust in 2018, Paulina Krasa and Laura Wohlers have turned an after-hours project into one of the most popular German-language podcasts to date. The show has surpassed 400 million plays across 243 episodes, ranking as the No. 1 true crime podcast in Germany and Europe and the 17th most-streamed podcast on Spotify worldwide. 

To celebrate the podcast’s eighth anniversary, Paulina and Laura are joining Spotify’s Legends Club, a series that brings together creators of German-language podcasts with more than 100 million plays with some of their biggest fans. Dedicated Berlin-based Mordlust listeners were invited to an intimate live recording at Funkhaus Berlin, the iconic venue and culture center. The video episode drops today, on Spotify. 

Ahead of the event, For the Record spoke with Paulina and Laura about their journey from passion project to podcast powerhouse, their approach to true crime, and what it means to share this milestone with listeners who have been there since the start. 

What is it about Mordlust that you think has driven such a strong connection with listeners?

We often hear from listeners that they feel as though they are sitting at the table with two friends, listening to a compelling story and talking openly about the emotions and questions it raises. We’ve never been afraid to share our own thoughts, reactions, and doubts, and we think that makes the conversations feel authentic and relatable. By openly talking through our emotions and thought processes, we often give voice to questions and feelings that many listeners are having themselves, creating a real sense of connection and community.

Looking back, when did you realize Mordlust was no longer a side project but the main event?

We started Mordlust as a passion project alongside our full-time jobs, so we would research, write, and record episodes in the evenings and on weekends. At the time, it never crossed our minds that it could one day become our full-time career or that we would build a company with our own team.

The moment it truly stopped feeling like a side project was when we decided to leave our permanent jobs in television. Taking that leap was exciting and terrifying, but it was also when we realized that Mordlust had grown into something much bigger than we had ever imagined.

From the start, Mordlust has aimed to take a victim-centered approach to true crime that is fair to the people at the center of these cases. Why was that editorial philosophy important to you?  

From the beginning, we were especially interested in the victims and the people whose lives had been affected by these crimes. We often felt that many true crime formats, whether podcasts or television, focused primarily on the perpetrators, especially serial killers, while the victims were reduced to a footnote. Behind every case are victims, families, and friends whose lives have been changed forever. 

Our goal is never to sensationalize their experiences. We also always kept in mind that those affected by a case might one day hear our episode, and if that happens, we want them to feel that their story had been treated with respect and care. We often speak with victims, families, and others directly affected before we tell their stories, and sometimes include their voices in our episodes, because no one can describe what they experienced more honestly or more powerfully than they can.

Spotify Editors Share the Best Podcasts of the Year (So Far)

Best Podcasts of the years So Far appearing on a black background

From shocking true-crime investigations to chaotic comedies, 2026 has already been a standout year for podcasts. To help you discover your next favorite, we’re sharing a curated collection from around the world, hand-picked by our editors. 

We caught up with a few of the people behind the picks to discover which show earned their personal number one spot and why it’s worth adding to your queue. These are the best podcasts of the year—so far.

Australia

“Foundling | Tortoise Investigates has built a reputation for stories that stay with you, and this is among their most affecting. It follows an abandoned baby’s search for her birth mother and the fallout that search creates for everyone involved. Heartfelt, with revelations you never see coming.” — Anita Brabham, Podcast & Audience Development Manager

Brazil

“Ela é Pior que Eu—the title translates to ‘She’s Worse Than Me’—features a pair of actresses and comedians and their mothers, who are just as unapologetic and outrageous as their daughters. They talk about pretty much anything that crosses their minds, creating a chaotic, fun, and authentic podcast.” — Flora Paul, Audience Development Manager

Germany

“Documentaries have always been a staple of the German podcast industry, and Die Lieblingsschülerin is an amazing example of why. Host Britta Rotsch spent over a year investigating emotional and sexual abuse by teachers in German schools, telling the story through three survivors. It’s impeccably produced and a reminder of why documentary podcasts are, and will always be, a key medium for storytelling.” — Gianluca Schappei, Podcast Partner Manager

Mexico

“Las Desencantadas transforms a simple premise—a conversation between a mother and daughter—into something deeply relatable and powerful. What makes it special is the honesty between them: Once the recording starts, they move beyond their family roles and become two women sharing experiences without filters. I recommend Episode 4, ‘No saber decir no’ (‘Not knowing how to say no’), which explores the challenge of setting boundaries across generations.” — Valeria García Escalante, Audience Development Manager

U.K. and Ireland

“100 Questions with Tom Simons is a new take on the interview format where a guest is given one hour to answer 100 questions. Tom Simons casts a wide net, with interviewees ranging from astronomers and ex-gang leaders to radio DJs, and a Twitch streamer with Tourette syndrome. Start with the Stephen Fry episode—he needs no introduction but is not known for his brevity. Can you guess how many questions he gets through?” — Rowan Collinson, Senior Audience Development Manager

U.S. and Canada 

“Friends Keep Secrets does something I’ve never seen a podcast pull off. Benny Blanco, Lil Dicky, and Lil Dicky’s wife, Kristin Batalucco, are genuine friends who actually like each other. The couple has rigged their home with hidden cameras that follow them everywhere, including the in-house recording studio, which makes it less of a show and more of a hangout you got invited to. Start with the Ed Sheeran episode. You watch them build a song from scratch in real time, a rare glimpse into how these creative minds actually work.” — Alexandra Tryggvadottir, Podcast Editorial & Audience Development Manager

Looking for more? Find all our picks in the Best Podcasts of the Year (So Far) hub. 

Spotify Podcast Awards Return to Celebrate Latin America’s Most Influential Voices

MX Podcast Awards

From immersive storytelling to laugh-out-loud comedies, podcasts are booming in popularity across Mexico and Latin America. That’s why we’re excited to announce that next month, Mexico’s biggest podcast celebration, the Spotify Podcast Awards, are back. This second edition arrives with new categories, surprises, and an even sharper focus on the fans, because if there’s one thing that defines podcasts across Mexico and Latin America, it’s the communities that form around every story.

“The quality and depth of storytelling in Spanish are helping podcasts transcend borders and connect with audiences across the Spanish-speaking world,” said Thais Tavara, Head of Podcast for Spotify Latin America. “Today, they are conversations that accompany, inspire, and build community, creating closer connections between creators and fans.”

While nominees are selected based on a combination of listener data and cultural impact throughout 2025, fans will have final say on which shows take home the gold. 

From April 20 to May 4, listeners around the world can vote directly in the Spotify app for their favorite podcasts. Free users receive one vote per category per day, while Premium users can cast three.

Winners will be revealed during the live ceremony on May 13, hosted by Diana Wong and Dani Valle.

What’s new this year?

The 2026 edition introduces new categories that reflect emerging trends in podcasting, including “Favorite Business & Tech Podcast,” “Favorite Spanish-Language Podcast,” and “From ‘On Air’ to Podcast” 

We’re also rolling out a special category showcasing the bold, brilliant (and sometimes brazen) ideas from nominated podcasts that inspire fans to vote. This is the only category where the winner will be selected by a jury of marketing experts.

Check out the full list of nominees below.

Top of the Top Podcast

Breakthrough Podcast

Favorite Horror Podcast 

Favorite Interview Podcast

Favorite Comedy Podcast

Favorite Wellness Podcast

Favorite Gossip Podcast

Favorite True Crime Podcast

Favorite Business & Tech Podcast

Favorite Spanish Speaking Podcast

Favorite On Air Podcast

Fans Crown Winners at the First Spotify Podcast Awards in France

Podast Awards Stage

After launching the Spotify Podcast Awards in Mexico last year, we brought the fan-voted celebration to Paris this week for its first edition in France. Hosted by comedian, columnist, and podcaster Pablo Mira, the event lit up the Grand Rex, celebrating the voices and stories shaping the country’s podcasting scene today. It brought together 800 creators and industry guests alongside 400 fans, with attendees including Paola Locatelli, Romy, David Castello-Lopes, Kiddy Smile, and Camélia Jordana, who also delivered an incredible live performance.

While podcasting took center stage, fans were at the heart of it all. Winners were decided entirely by listeners, who cast more than 750,000 votes on Spotify to recognize their favorite hosts and shows across 11 categories. The evening also spotlighted the many people working behind the scenes to bring podcasts to life.

 

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The awards highlighted the formats and voices captivating French audiences. A decade after podcasts launched on Spotify, the medium continues to play a central role in culture and entertainment. In 2025, listeners in France streamed podcasts for more than 208 million hours.

Without further ado, here are France’s 2026 Spotify Podcast Awards winners.

Fan Favorite

Show of the Year – Male Host

Show of the Year – Female Host

Show of the Year – Media

Show of the Year – Talk Show

Video Show of the Year

    • COUCH – Lena Situations

Video Revelation of the Year

Crime/Horror Show of the Year

Pop Culture Show of the Year

News Show of the Year

RADAR Show of the Year

Spotify Debuts Legends Club for Popular German-Language Podcasts With ‘Kaulitz Hills’

The new Spotify Legends Club has opened its doors. Its members: select German-speaking podcasts that have surpassed 100 million streams. This club is introducing a new live-event format where hit podcasts record a video episode in front of an audience of dedicated fans. The first show celebrating this achievement is Kaulitz Hills – Senf aus Hollywood.

The special episode of Kaulitz Hills was recently recorded at Berlin’s legendary restaurant Borchardt, a long-standing gathering place for celebrities, politicians, and socialites. The video episode will drop exclusively on Spotify on March 18.

The idea behind Spotify Legends Club is simple: spotlight shows from the German-speaking world that have left a lasting mark on the podcast landscape, and create opportunities to forge an even closer connection between creators and their most dedicated fans.

Kaulitz Hills was a fitting choice to inaugurate the Legends Club live series. Twin brothers Bill and Tom Kaulitz, who host the show, are Germans who live in Los Angeles. Each week in their music studio in the Hollywood Hills, they hit record, have a few drinks, and discuss their personal lives, pop culture, and current affairs.

Women in Podcasting Craft New Connections at Spotify’s Galentine’s Day Celebration in LA

LA Galentine's Day Celebration Photos

This Wednesday in Los Angeles, Spotify brought together a group of podcast creators for a Galentine’s Day gathering at the charm-crafting boutique Charmed LA. In an industry that’s often digital-first, the event was a chance to prioritize real-world connection and celebrate friendship.

Over coffee and light brunch bites, guests connected and shared stories, including Cherie Brooke Luo and Jean Luo of Tiger Sisters, Liz Plank of Boy Problems, Sabrina Zohar of The Sabrina Zohar Show, and Ashley Nichole and Taryne Renee of Unsolicited Advice with Ashley and Taryne. 

Enjoy the Ride with Your Ultimate Road Trip Podcast Playlist

It’s the waning days of summer, and for anyone trying to squeeze in one more road trip before the leaves begin to turn, Spotify is here with a collection of captivating stories that will melt the miles away. 

Our editors have hand-picked nine bingeable shows to make the most of your time behind the wheel. From sorority scandals to an Alaskan murder mystery, these podcasts will turn any drive into an adventure and help keep your mind engaged while your hands rest at 10 and 2.

BuzzFeed Unsolved: Supernatural
By BuzzFeed Studios

Join Ryan Bergara and Shane Madej as they delve into notorious supernatural folklore, with Ryan trying to convince his skeptical friend that the paranormal is real. This series offers chills and a fun look at unexplained phenomena.

One Song
By Hartbeat

Emmy-nominated Diallo Riddle and music producer Blake “LUXXURY” Robin hilariously dissect a single pop music classic in each episode. Discover familiar tunes in an entirely new light.

Cold Blooded: Mystery in Alaska
By ABC News

When a beloved doctor is found dead in remote Ketchikan, Alaska, what first seems like natural causes unravels into a true-crime tale of murder, secret romances, theft, and suspicious characters.

Money for Couples with Ramit Sethi
By Ramit Sethi

Ramit Sethi guides real couples through candid conversations about the psychology of money, offering practical advice to turn everyday discussions into a shared financial vision.

Hands Tied
By iHeartPodcasts

Lizz Melgar Rose’s life was upended when her mother was found bound and her father murdered. Follow her relentless quest for answers and justice as a shocking crime unravels and a daughter fights to prove the wrong person is imprisoned.

Good Hang with Amy Poehler
By The Ringer

Join Amy Poehler for unscripted, laugh-out-loud conversations in a podcast that’s pure fun and the perfect escape for any journey.

StanLand
By The Sonar Network

When podcaster Melanie Hughes disappears, her recorder uncovers a satirical tale of an IKEA wardrobe leading to a magical realm threatened by commercialism. The story is brought to life by a star-studded cast, including Rhea Seehorn, Bobby Moynihan, and Jon Hamm.

The Retrievals, Season 2
By Serial Productions and the New York Times

After investigating the world of in-vitro fertilization in Season 1, this podcast returns with New York Times reporters uncovering the hidden truths behind the widespread yet underreported problem of severe pain during C-sections, and the efforts to solve this medical mystery.

Dirty Rush: The Truth about Sorority Life
By iHeartPodcasts

Go behind the veiled world of sorority life, from intense recruitment rituals to the surprising realities of sisterhood. Co-hosts Daisy Kent, Gia Giuduce, and Jennifer Fessler reveal the good, the bad, and the scandalous truths of Greek life.

From Audio to Video, Spotify’s $100 Million Payout Fuels Creator Success Stories

Podcasts have become a cornerstone of the Spotify experience, evolving from a niche interest to a cultural phenomenon. As the format continues to grow, we’re seeing an exciting trend emerge: the rise of video podcasts. At Spotify, we’re committed to supporting creators across all formats, and we’re thrilled to announce a significant milestone in that journey.

For the first time, we’re revealing that Spotify paid out more than $100 million to podcast publishers and podcasters worldwide in the first quarter of 2025 alone. This figure reflects our deep commitment to the creator economy and underscores Spotify’s position as a leading platform for audio and video creators alike.

We’re expanding creators’ reach to a global audience, providing flexible earning options regardless of format, and offering tools to capture and engage a loyal fanbase. Whether a creator is just starting out or looking to scale an existing show, Spotify provides the resources and opportunities to thrive.

For fans, this translates to an even richer library of diverse content and the unique ability to seamlessly switch between listening and watching their favorite podcasts on Spotify.

A platform for growth and innovation

This payout encompasses both ad-based revenue and revenue generated through the Spotify Partner Program, which launched earlier this year in select markets. The program is designed to provide creators with more ways to monetize their content, offering audience-driven payouts from Spotify Premium video engagement and the ability to monetize via ads in Spotify Free and on all other podcast listening platforms.

We’re seeing positive signals that this approach is resonating with creators. The Spotify Partner Program is driving growth, with total earnings for participating creators up 23% month-over-month from January to February, and 29% month-over-month from February to March. We’ve also seen a significant increase in video podcast adoption, with active monthly video podcasts up 28% since the program launched.

Recognizing the power of podcasts to reach valuable consumers, some of the world’s largest advertisers are booking campaigns through the Spotify Audience Network as part of the Spotify Partner Program, including McDonald’s, Google, and Chelsea FC, providing creators with even more monetization opportunities.

The creator perspective

The real impact of these opportunities is best illustrated by the success of individual creators. Shows like Your Mom’s House with Christina P. and Tom Segura and The Rest Is Politics: US have experienced a remarkable surge in engagement since joining the Spotify Partner Program, with weekly consumption up more than 45%. Matt and Shane’s Secret Podcast has also seen significant gains, with weekly consumption up 12% since joining the program and total consumption time up 30% from January to March. Similarly, Two Hot Takes has seen weekly consumption grow by 12% since introducing video on Spotify. But these numbers only scratch the surface. Here’s what participants are saying about the program:

  • Tony Pastor, co-founder of Goalhanger: “Since we added video to our shows on Spotify, we’ve been delighted by the growth we’ve seen across the Goalhanger network. It’s clear that our audiences love watching their favourite hosts and we’re really encouraged by the engagement levels we’ve seen so far.”
  • Christiana Brenton, Chief Revenue Officer at FlightStory and Co-Founder of FlightStory Studio: “Since joining the Spotify Partner Program, we’ve seen weekly consumption grow by over 45%. That kind of trajectory is exceptional, and it speaks to the power of a global platform that is committed to creator success. Spotify has opened up a new competitive revenue stream and allows us to tap into a deeply engaged audience.”

Ultimately, Spotify is committed to building a sustainable ecosystem where creators can thrive. This $100 million payout is just one step in that journey. We’ll continue to invest in new tools, resources, and programs to support creators in all formats, and we’re excited to see what the future holds for podcasting on Spotify.

The Spotify Partner Program Is Here, Offering New Ways for Creators to Monetize in the US, UK, Canada, and Australia

With more than 640 million users and more than 250 million subscribers, Spotify is one of the largest platforms in the world for creators. We’re also continuously building new offerings to help creators grow their audiences and better monetize their content on Spotify. Today, we officially launched the Spotify Partner Program, a powerful new monetization system for creators in the U.S., the U.K., Canada, and Australia.

First announced at our Now Playing event, this program gives eligible creators who host with us access to multiple revenue streams to help them transform their shows into sustainable businesses: audience-driven payouts from Spotify Premium video engagement, and the ability to monetize via ads in Spotify Free and on all other podcast listening platforms.

This dual approach gives creators greater flexibility and control, helping them navigate industry shifts and maintain consistent revenue streams. Users, meanwhile, benefit from enhancements to the viewing experience and a bigger and better catalog of video podcasts, and Premium users are able to watch without interruptions from third-party ads. While a creator’s baked-in sponsorships will remain in episodes, traditional dynamic ads will not interrupt the video for Premium users, creating a seamless viewing experience on any device.

Early success and creator optimism

Creators are embracing the opportunity for greater control over their businesses and the ability to deliver the best possible content to their fans, fostering loyalty and audience retention. Since we announced the Spotify Partner Program on November 13, more than 65% of eligible shows and networks have already enrolled. Here’s what we’re hearing:

    • Smart Money Happy Hour creators: “We’re thrilled to partner with Spotify as they build a phenomenal podcast experience for their users. Smart Money Happy Hour exists to make the lives of our fans better, and adding video on Spotify does just that. We love all of the product enhancements that are happening on Spotify, and we plan to use all of them to engage with our audience even more in 2025!”
    • The Paranormal Podcast host Jim Harold: “I’m thrilled to be one of the early participants in the Spotify Partner Program. The power of longform video on Spotify gives us access to new viewers while super-serving our loyal audio audience with an added dimension. It makes 2025 an exciting new year for The Paranormal Podcast. As usual, Spotify is at the forefront of innovation for both creators and their audiences.”
    • The Makeshift Podcast co-host Zach Misischia: “The new Spotify Partner Program has given us a way to monetize our podcast without interrupting the listener’s experience, which is extremely important to us since it can often deter listeners from continuing an episode.”

Because video is naturally growing in popularity across Spotify, we’re continuing to invest in ways to make the viewing experience more seamless and delightful for our users, and to allow creators to leverage the format for discovery and growth. Podcast clips, also unveiled at Now Playing, are short-form videos uploaded by creators that are recommended across Spotify surfaces, making it easier for users to discover new shows. Since launching the feature in select markets in November, we’ve seen that clips are 33% more effective than previews at converting browsers into potential listeners.

Ready to unlock the full potential of your content? Get started now with the Spotify Partner Program.

Introducing Casa Spotify Buenos Aires, a New Cultural Center for Argentine Creators

Recent years have seen the emergence of groundbreaking talent from cultural hot spots across Latin America. Propelled by the power of streaming, Latin beats are reshaping the rhythm of global music. Argentina is home to a number of these artists, with hitmakers like Maria Becerra and Bizarrap breaking down barriers and bringing their music to fans around the world.

At Spotify, we’re committed to elevating Argentine artists to the global stage. And now, we’re proud to present Casa Spotify Buenos Aires, a new space for Argentine creators located in the heart of the city’s art scene.

A place for creators to hone their craft

This vibrant space will bring artists, producers, podcasters, and fans together year-round, offering a unique environment for inspiration, growth, and collaboration. With a podcast studio, listening rooms, an acoustic performance space, and more, Casa Spotify Buenos Aires is where every visitor can find their voice.

“At Spotify, we firmly believe in the power of music to connect people and strengthen communities, and Casa Spotify is the perfect space for that,” said Belen Dantas, Marketing Manager for Spotify’s Southern Cone region. “This venue not only provides artists and creators with a platform to share their creativity but also allows listeners to discover and enjoy a variety of meaningful experiences and connections, fostering a sense of belonging within our global community.”