Tag: Korean artists

Spotify Launches K-Pop Performance Video Series . . . Next Up, TWS

June 27, 2025

K-Pop remains one of the biggest genres globally, and many fans just can’t get enough of it.  That’s why Spotify has launched a new series of K-Pop performance videos that bring listeners even closer to their favorite artists. 

From live vocals to choreography, these exclusive showcases offer a fresh, immersive dimension to some of your favorite K-Pop hits. What’s more, the series gives artists an innovative platform for expanding their creative expression and forging deeper connections with their audiences.

The K-Pop performance videos are a vibrant addition to Spotify’s expanding catalog of music videos, available to Premium users across 96 markets. With our existing music video feature, listeners can already seamlessly switch between an audio track and its visual counterpart using the “Switch to video/audio” toggle. 

“Performance videos have long been central to fan culture, transforming songs into dynamic artistic expressions that fuel conversation, shape style, and deepen artist-fan connections,” said Jungjoo Park, Head of Music at Spotify, Korea. “In the exciting visual world of K-Pop, they’re essential—offering fans the next best thing to live shows through striking displays of talent and charisma. We’re excited to bring listeners this new series of K-Pop performance videos, and the initiative is truly another testament to how we keep getting better for fans of the genre.”

TWS delivers ‘Freestyle’ performance

Following the successful launch of the series with ENHYPEN’s choreography for “Loose (Korean Ver.),” the spotlight now turns to the highly anticipated next installment, featuring TWS. If you’re a Premium user in one of the markets where our K-Pop performance videos are available, you can witness their magic moves for “Freestyle” here.  

These videos offer a compelling glimpse into what fans can anticipate from future choreography showcases within the series. The cinematography—including expert use of camerawork and lighting—sets the stage for the performers to highlight the artistry of dance, empowering them to convey their unique visions for the featured tracks.

Dive into the world of K-Pop performance videos and stay tuned to more from the series on Spotify. 

Spotify Set to Launch in South Korea in the First Half of 2021

December 17, 2020

Since Spotify debuted our first K-Pop playlist in 2014, listeners have streamed more than 180 billion minutes of the genre and added K-Pop tracks to more than 120 million playlists. In the last six years, the share of K-Pop listening on Spotify has even increased by more than 2,000%—that’s a lot of excitement for all things K-Pop. So soon, we will be saying “Annyeong haseyo,” or “hello,” to the home of the genre as Spotify launches in South Korea in the first half of 2021. 

Launching in South Korea will give Korean listeners access to over 60 million tracks and over 4 billion playlists, as well as enable Korean artists to reach their local music fans and Spotify’s 320 million listeners worldwide. It will also connect listeners in Korea to artists and music from around the world.

“We are excited about our upcoming launch in South Korea, a market recognized as an epicenter for music, culture and tech innovation,” says Alex Norström, Chief Freemium Business Officer of Spotify. “Spotify has been a partner to the Korean music industry for many years now. We are proud to have been a part of the K-pop global story, showcasing the genre on our platform and enabling its discovery all over the world, from Asia to the US, South America, Europe and the Middle East. We’re looking forward to working with our valued local partners to uncover more Korean artists, and to connect them with fans in South Korea and all over the world.”

As one of the fastest-growing major music markets in the world* and the sixth-largest music market globally,** South Korea is key for Spotify in our mission of giving a million artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify wants to help accelerate the growth of Korea’s entire music streaming ecosystem, benefitting artists, labels, distributors and fans.

Today, our K-pop genre hub encompasses a wide range of Korean music, including K-pop, hip-hop, indie, OST, R&B and more, as well as “RADAR Korea,” a playlist uncovering fresh K-music finds as a part of Spotify’s global emerging artist program. The hub is localized in over 64 countries, including Russia, India, Brazil and the UAE.

Tune into K-Pop Daebak for some of the hottest K-Pop hits and look out for more information on the launch in the first half of 2021.

* According to IFPI 

** According to IFPI