As hip-hop turns 50, fans around the world are celebrating its golden anniversary. For a genre that started at a block party in the Bronx, this milestone is a testament to the massive impact and influence hip-hop has had in virtually every corner of the globe.
And today on Spotify, hip-hop is thriving, with artists and fans from around the world discovering and connecting with one another. In 2023, nearly a quarter of all streams on Spotify globally are hip-hop music, led by artists like Drake, Nicki Minaj, 21 Savage, Ice Spice, and Metro Boomin.
But it goes further than that . . .
- Hip-hop is one of the most-listened-to genres globally on Spotify, and more than 400 million users around the world have streamed hip-hop music in 2023 so far.
- RapCaviar ranks as the second most-followed playlist on Spotify.
- Around the globe, there are over 53 million user-generated and Spotify-curated playlists on Spotify that mention hip-hop or rap in the title of the playlist, and over 2 billion playlists that contain at least one hip-hop song.
- For the past three years, almost half of Spotify’s Top 50 most-streamed artists globally have been hip-hop or rap artists.
One of the most distinct aspects of hip-hop culture is its regionality, with the unique sounds coming out of local U.S. scenes like New York, Atlanta, Los Angeles, and Miami helping one of the most dynamic genres in the world flourish.
That’s why we’re celebrating these iconic regions with a series of original murals created by Raj Dhunna.
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