Tag: martin Garrix

That’s a Wrap on Cannes Lions 2024! Inside the Awards, Spotify Beach Action, and More

This week, Spotify returned to the South of France for the 2024 Cannes Lions International Festival of Creativity, which recognizes excellence in the world of marketing and advertising. This annual gathering of the biggest brands, coolest creators, and most famous faces is an exciting opportunity to showcase how our platform inspires creativity, connection, and innovation.

This year, we’re thrilled to share that Spotify Advertising took home nine awards for Spreadbeats, our latest B2B marketing campaign that features a first-of-its-kind music video made and distributed entirely in a media plan spreadsheet. The campaign earned one Grand Prix Lion, two Gold Lions, three Silver Lions, and three Bronze Lions across several categories, including Digital Craft, Creative B2B, Creative Data, and more. It was the most shortlisted of all Cannes Lions submissions. Additionally, Spotify won a Bronze Lion in the Creative Effectiveness category for our 2023 Wrapped On-Platform experience, our biggest Wrapped yet.

These wins cap off a jam-packed week for Spotify at Cannes. With it being our 10th year at the festival, we wanted to make sure the Spotify experience was more alive than ever. As Cannes Lions lit up the Croisette, Spotify Beach was at the center of the action, home to inspiring conversations during the day and unmissable musical performances at night. Relive all the festivities and see photos from each day below.

Monday, June 17

We kicked things off with some fascinating conversations with singer-songwriter Shaboozey and PepsiCo International Beverages Chief Marketing Officer Mark Kirkham, who touched on brand partnership and creative content, with a special focus on the relationship between music, sports, and culture.

From there, comedian, content creator, and Therapuss host Jake Shane sat down with Brad Ross, VP of Global Sports and Entertainment Marketing & Partnerships at The Coca-Cola Company, to discuss building a community on Spotify and defining your brand. We capped the conversation off with the exciting announcement that Spotify is bringing daylist—our ever-changing playlist feature—to even more fans in more languages around the world in the coming months. “I love using Spotify to document my life—I add songs kind of like a diary. With daylist, it’s really fun getting playlists that capture what I’m feeling on a random Tuesday afternoon or a Sunday morning,” said Jake. “It’s like a musical diary entry made for me.”

Last but not least, we gathered some of the week’s hottest stars at a scenic villa in the hills for our annual Spotify Soirée. The evening featured an acoustic performance from John Legend, as well as DJ sets from Tinea Taylor and Pearl Thusi. Guests included Jessica Alba, Joe Burrow, Her Royal Highness Princess Beatrice of York, Alix Earle, and Sophia Bush, among others.

Join Spotify at ADE 2023 for Artist Talks, Industry Masterclasses, Networking, and More

As the biggest club festival in the world, Amsterdam Dance Event (ADE) plays home to more than 1,000 events in nearly 200 locations across its multidisciplinary program. And for five days and nights, the city of Amsterdam truly breathes electronic music.

This is our second year as an official ADE partner, and we couldn’t be more thrilled to continue this extraordinary journey. 

“Our partnership is a testament to the unwavering commitment that ADE and Spotify share for nurturing the growth of the dance and electronic genre to reach even greater heights,” said Lisa Ritchey, Spotify Artist Partnerships Manager, Pop, Dance & Indie. “ADE serves as a haven where enthusiasts and experts converge, and this year, we’re not just celebrating the tunes that make us dance; we’re empowering individuals to explore and harness the immense potential within this ever-evolving scene.”

For the 2023 edition, we’re curating a space to let industry partners take a breather from the ADE hustle.

Spotify Huis @ ADE 2023

Spotify Huis at Het West will be open for all ADE pass holders, industry members, and artists, offering something people need: meeting space, nourishments, networking happy hours, and a content studio to bank content with artists who are in town. 

“The Benelux region is a hotbed of electronic music talent, and together with ADE, we’re creating a unique opportunity for artists, producers, and fans to connect, celebrate, and share their passion,” said Milena Taieb, Spotify Head of Music, France and Benelux. “ADE underscores the deep-rooted importance of electronic music in the heart of Europe, and at Spotify, we’re committed to amplifying this vibrant culture.”

If you’re interested in stopping by Spotify Huis, you can fill out this request form and find additional details below:

Date: Wednesday, Oct 18 and Thursday, October 19

Time: 12:00 – 20:00 CET

Venue:  Herenmarkt 99, 1013 EC 

Spotify Talks @ ADE 2023

In addition to Spotify Huis, we’ll be hosting a number of talks at ADE venues throughout the week. Attendees will discover the art of writing a hit song, learn more about Spotify’s playlist ecosystem and how that fuels music discovery, and receive actionable tips for thriving in today’s music industry. 

“We’re delighted to welcome Spotify back as a valued partner for ADE. This collaboration holds significant value for the artists, DJs, and producers attending ADE, offering them a unique opportunity to access the insights and expertise of the Spotify team,” said Jorinde Boom, ADE Head of Partnerships. “We’re passionate about helping talent advance their careers by harnessing Spotify’s powerful capabilities. Our partnership seamlessly aligns with the shared goals of ADE Pro and Lab audiences—to foster creativity within the music industry through a diverse range of platforms. Together, we’re opening doors for artists and creators, enabling them to reach new heights.”

Take a look at our lineup—there’s something for everyone:

Spotify Presents: Written By (Live with Jin Jin)

Date: Wednesday, October 18 

Time: 17:15 – 18:00 CET

Venue: Main hall De Brakke Grond (ADE Lab)

Details: In a new live interview event series, Spotify engages in thoughtful conversation with some of the industry’s most distinguished songwriters and producers. Join the Spotify team as they welcome renowned songwriter Jin Jin to dissect her chart-topping works, including standout hits like Joel Corry‘s “Out Out,” featuring Jax Jones, Charli XCX, and Saweetie; and Jax Jones’ collaboration with RAYE, “You Don’t Know Me.” Ahead of the talk, you can explore Jin Jin’s “Written By” playlist and explore her catalog of hit songs.

Panelists:

Aaron Buckingham (Spotify Songwriter & Publishing Relations)

Jin Jin (songwriter)

Spotify for Artists Masterclass: Playlists & Music Discovery

Date/Time: Thursday, October 19 

Time: 12:15 – 13:00 CET 

Venue: Main hall De Brakke Grond (ADE Lab)

Details: Take a deep dive into the Spotify playlist ecosystem and how music is discovered with Spotify’s expert team, who will run through how Spotify is supporting the Dance and Electronic community, both on and off-platform. We’re delighted to be joined by Martin Garrix’s management team, Watse De Jong and Steven Hiemstra, who will share valuable insights into how they harness Spotify’s full potential.

Panelists:

Watse De Jong (Manager, Martin Garrix)

Steven Hiemstra (Manager, Martin Garrix)

Ronny Ho (Spotify Head of Electronic Development)

Ashley Graver (Spotify Head of Artist Partnerships, Pop, Dance & Indie)

Laura Kiesow (Spotify Artist and Label Partnerships, Benelux)

Spotify Essential Insider Knowledge: Navigating the Modern Music Industry

Date: Friday, October 20 

Time: 16:15 – 17:00 CET 

Venue: Felix Meritis (Keizersgracht 324, Amsterdam) (ADE Pro)

Details: Reaching and engaging your audience when it matters most is always top of mind for artists. In this session, Spotify’s music team will explore the suite of tools available to artists and their teams to help them find and grow their audiences on Spotify. Through a combination of best practices, essential tips, and case study examples, you’ll gain invaluable insights into harnessing Spotify’s full potential.

Panelists:

Milena Taieb (Spotify Head Of Music, France and Benelux)

Laura Kiesow (Spotify Senior Manager, Artist and Label Partnerships, France and Benelux)

Jesse Jacobsen (Spotify Lead, Indie Label Partnerships)

Gearing up to experience a week of the world’s hottest dance music in Amsterdam? Check out the official ADE 2023 playlist to get your mind, body, and ears ready.

Spotify Launches 4 New DJ Mixes From Tiësto, Aluna, Yung Bae, and BLOND:ISH With a Special Drone Show

Last year, we introduced DJ Mixes as a way for artists to connect with fans and further expand their global audiences. Now we’re adding new mixes to the lineup from four superstar DJs: Tiësto, Aluna, Yung Bae, and BLOND:ISH.

Through Spotify’s DJ Mixes—which include more than 50 entries from top DJs like Martin Garrix, Hardwell, and Benny Benassi—DJs can share their own mixed-music content and high-quality compilations directly on Spotify, providing one integrated place.

To celebrate the launch of these new DJ Mixes, we cooked up a special experience that amplified the live experience for festivalgoers at Amsterdam Dance Event. This past Friday, a display of LED drones created massive visuals that corresponded to each of the four new DJ Mixes.

 

 


Before each drone show began, the drones created a QR code in the sky that linked fans to the corresponding mix on Spotify. So once things got underway, the audience saw stunning visuals that synced up with the mix.