Tag: 200M

Adjusting Our Spotify Premium Prices

July 24, 2023

*Have questions about your Spotify Account? Visit https://support.spotify.com/article/price-updates/ for information.

Since launching in 2008, Spotify has innovated and invested to build the best audio experience for you and your favorite artists and creators. We have continually revealed new opportunities for fans and creators to connect through the power of our platform, from discovery tools like our new AI DJ, to fan-favorite shared experiences like Blend and the introduction of podcasts and audiobook content. 

With 200+ million Premium subscribers, we’re also proud to be the world’s most popular audio streaming subscription service, giving Premium users access to on-demand and ad-free music listening, offline music downloads, and quality music streaming. The market landscape has continued to evolve since we launched. So that we can keep innovating, we are changing our Premium prices across a number of markets* around the world. These updates will help us continue to deliver value to fans and artists on our platform.

Starting from today, existing subscribers in these markets will receive an email explaining what this means for their account. In the US, the new prices are:

Premium Individual  Premium Duo Premium Family  Premium Student 
$10.99  $14.99 $16.99 $5.99

For more info, head to Spotify.com and our FAQ page to find more details on these changes, when they will go into effect, and how to check your account information. 

*Andorra, Albania, Argentina, Austria, Australia, Bosnia and Herzegovina, Belgium, Bulgaria, Brazil, Canada, Chile, Colombia, Costa Rica, Cyprus, Denmark, Ecuador, Estonia, Spain, Finland, France, United Kingdom, Greece, Guatemala, Hong Kong, Croatia, Indonesia, Ireland, Israel, Iceland, Italy, Lithuania, Luxembourg, Latvia, Monaco, Montenegro, North Macedonia, Malta, Mexico, Netherlands, Norway, New Zealand, Peru, Portugal, Serbia, Sweden, Singapore, Slovenia, Slovakia, San Marino, Thailand, Türkiye, United States, Kosovo.

*Update as of August 1, 2023: We have also changed Premium prices in the United Arab Emirates, Switzerland, Czechia, Hungary, Malaysia, Romania, Saudi Arabia.

*Update as of October 2, 2023: We have also changed Premium prices in Germany, Philippines and South Africa.

*Update as of January 8, 2024: We have also changed Premium prices in Poland and Liechtenstein.

*Update as of February 1, 2024: We have also changed Premium prices in Argentina, Estonia, Panama and Türkiye.

Spotify’s Journey to 200 Million Subscribers

February 1, 2023

200 M header on black background

This week, as part of Spotify’s quarterly earnings announcement, we shared that we have officially surpassed 200 million subscribers. These fans are the heart of Spotify, and look to us to discover new music and podcasts, stay attuned to culture, and connect with their favorite creators. 

Also thanks to our subscribers, we’re able to: 

  • Innovate: We invest back into the product, rewarding subscriber loyalty with the very best user experience through features like Blend, Discover Weekly and Wrapped.
  • Expand: We’ve grown with our users, offering life stage and market-tailored plans like Family, Student and Spotify Mini. 
  • Scale: We’re now live in over 180 markets, creating a truly global community united by audio.
  • Support: We’ve paid music rights holders, including record labels, publishers, distributors (and more) $30 billion since our founding.* We’re also using our platform and marketing to amplify and support artists, with programs like Frequency, Radar, EQUAL, and the recently launched GLOW.  (*As of December 2021)

Take a look back at a few of the milestones in a journey that began at our 2008 launch.